It's time to grow your HR business
Today we’re sharing a quick tip to make it a little easier to market your HR business: segment your target audience.
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
This episode will help you to target the right types of businesses and people within those companies.
Scroll down for the video, podcast audio, and article.
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.
Good4work is a total talent recognition software with a mission to harness the power of Web 3 to increase team and employee engagement by recognizing and rewarding talent for individuals and teams.
It complements traditional talent management tools with an inspiring approach for teams.
In a wide-ranging discussion, Geraldine and Ben talk about:
Continue readingLooking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
In a recent episode of the A Better HR Business show, Ben spoke with Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, an innovative technology company specialized in people analytics, about elevating the voice of HR and monetize change through next-generation people analytics.
ZeroedIn specializes in extracting, compiling, and managing data to help organizations tackle their people management challenges.
As a leader in the people analytics space, ZeroedIn is dedicated to breaking down silos and providing a platform that aggregates and analyzes data seamlessly, delivering valuable insights for strategic decision-making.
ZeroedIn also offers a range of resources, including white papers, expert articles, and e-books to help you gain a deeper understanding of the power of HR analytics and how it can transform your organization’s performance.
Keith boasts over a decade of experience as the Vice President of Client Services, steering the implementation and support strategies for the ZeroedIn platform.
Keith’s extensive background includes management consulting and corporate positions at esteemed organizations like General Dynamics, AON Hewitt, and Saba. Armed with over 20 years of expertise in human capital management and business intelligence solutions, Keith is passionate about leveraging technology-led approaches such as Data Mining, Collective Listening, Machine Learning, and Predictive Modeling. He thrives on deploying these innovative techniques within a platform that directly addresses real-world HR and business challenges.
In a wide-ranging discussion, Keith and Ben talk about:
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Mary Cullen, Managing Director of Insight HR, an HR Consultancy and Outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland, to talk about her journey from solo consultant to Managing Director of a thriving company offering a wide range of HR services to employers all over Ireland.
Mary is the visionary behind Insight HR, boasting over two decades of diverse industry experience. A proud alumna of UCD and the National College of Ireland, Mary is also a member of the CIPD.
As the driving force behind Insight HR, Mary not only oversees business operations but also provides invaluable strategic HR counsel to clients. Mary wears multiple hats, co-hosting the insightful HR Room podcast (with seasoned HR marketing pro, Eoin Lyons) and spearheading the monthly HR Room webinar series.
Empower your workforce by fostering a culture of open communication, where every voice is valued and heard.
Mary CULLEN, Insight HR
Established in 2000, Insight HR boasts a team of consultants hailing from diverse backgrounds.
With a growing team of 16 members, Insight HR combines academic prowess with extensive industry experience, providing a unique perspective not often found within internal HR departments.
Navigate the competitive landscape with a strategic edge: study your rivals, innovate relentlessly, excel in service, master marketing, and uphold a stellar reputation.
Mary CULLEN, Insight HR
In a wide-ranging discussion, Mary and Ben talk about:
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Amy Spurling from the employee lifestyle benefits platform, Compt.
Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most.
During her career, Amy has closed twelve rounds of debt and equity financing from venture firms and institutional sources totaling more than $200M. She also managed two acquisitions to close with values ranging from 10-30x revenue.
In a wide-ranging discussion, Ben and Amy talked about:
This is part of our new article series on how to get clients for consulting businesses in the Human Resources industry. Today, we’re focusing on how to get clients for a Diversity and Inclusion business (D&I / DEI&B).
We’ll look at:
In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.
John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talk about:
Continue readingGetting the right HR consulting business help can be the key to not only surviving but thriving. Whether you’re a startup HR consultancy or looking to scale your existing firm, understanding how to leverage professional advice and services is crucial.
This article aims to equip HR consulting businesses with the knowledge and strategies needed for acceleration and growth…
And for a happier, easier, more profitable HR business.
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Rahul Arora, CEO of Intervue.io about the challenges companies face in sifting through hundreds of applicants and how Intervue.io’s on-demand interviews platform is helping to accelerate the hiring process, saving both time and resources.
But that’s not all – find out about Rahul’s experience on Shark Tank India, where he secured the highest investment offer in the show’s history, and his plans for expanding Intervue.io into the US market.
Rahul Arora, Co-Founder & CEO of Intervue.io since January 2021, brings a wealth of experience to the tech industry.
Intervue.io is a revolutionary platform transforming the recruitment landscape and enabling organizations to optimize engineering bandwidth through outsourced candidate evaluations.
Companies confidently delegate their tech interviews to Intervue.io, where skilled engineers from distinguished companies conduct assessments and provide insightful recommendations.
With asynchronous interviews, the platform shortens the recruiting cycle from 30 days to approximately 5 days, achieving an impressive recommendation-to-hire ratio of up to 90%.
Intervue.io supports interviews in over 45 major languages. The platform offers comprehensive features such as audio/video calling, a robust question bank, auto-recording/playback, and collaborative take-home assignments, ensuring a seamless and efficient interview experience.
In a wide-ranging discussion, Rahul and Ben talk about:
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Aimee Bateman, founder of the renowned career development platform, Careercake, and former CEO of a venture-backed EdTech startup.
Aimee Bateman is an entrepreneur who has faced the challenges of starting a business head-on. Despite being warned about the difficulties, she forged ahead with determination and a clear vision. She believes that sometimes being a bit “messed in the head” is necessary for entrepreneurs to take on the obstacles they will inevitably face.
Aimee’s story is one of perseverance, staying focused on the ultimate goal, and taking it week by week, month by month. Her journey exemplifies the tenacity and resilience required to succeed as an entrepreneur.
In 2010, Aimee Bateman embarked on a journey in talent development, launching a YouTube channel with a £10 second-hand camera. Over the next decade, she transformed it into the award-winning e-learning company, Careercake, supporting 10 million professionals worldwide.
In 2019, Careercake was voted the UK’s No.1 ‘Careers Advice Website,’ and in 2022, it was acquired by SocialTalent. Aimee, a globally recognized entrepreneur, speaker, and careers advocate, has also mentored over 3 million on LinkedIn Learning, sharing authentic insights for the challenges faced by founders and entrepreneurs.
In a wide-ranging discussion, Aimee and Ben talk about:
Continue readingIn a recent episode of the A Better HR Business show, Ben spoke with Angela Cheng-Cimini 鄭婷婷, SVP, Talent & CHRO at Harvard Business Publishing.
Harvard Business Publishing plays a pivotal role in advancing global leadership by providing leaders with groundbreaking ideas that tackle challenges, improve performance, and unlock leadership qualities in individuals.
The organization reaches professionals, corporations, educators, and students globally, delivering top-tier management thinking and practice through various channels, including articles, books, case studies, simulations, videos, learning programs, and digital tools, thereby engaging thousands of organizations and millions of subscribers and social media followers.
Harvard Business Publishing stands as a beacon for leadership excellence, exemplifying a steadfast dedication to empowering individuals with the tools they need to succeed in a rapidly changing global landscape.
With 30 years of diverse Human Resources experience across consumer product goods, professional services, high-tech, and nonprofits, Angela has navigated businesses through various stages and led teams globally. Currently, as the Senior Vice President, Talent & Chief Human Resources Officer at Harvard Business Publishing, Angela oversees strategic HR functions.
In a wide-ranging discussion, Angela and Ben talk about:
Continue readingIn the rapidly evolving world of Human Resources (HR), consulting businesses play a crucial role in helping organizations manage their most valuable assets – their people. But as the market becomes increasingly competitive, the question on every HR consultant’s mind is, “How do I grow my HR consulting business?” Drawing insights from proven strategies, this comprehensive guide offers actionable steps to expand your HR consulting firm, ensuring you stay ahead in the game.
Continue readingIn a recent episode of A Better HR Business show, Ben spoke with Joe Kitson, Founder & CEO of Kitson Human Capital Solutions, an HR consulting firm specializing in growing businesses, activating culture, and enhancing people systems.
Kitson Human Capital Solutions is an Indianapolis-based HR consulting firm with national and international experience. Its expertise includes talent management, cultural alignment, talent acquisition, people operations, executive, and fractional executive HR support.
Kitson Human Capital Solutions specializes in providing pivotal human capital solutions to private equity, venture capital, and other investor-backed companies seeking exponential growth through people management excellence.
In the discussion, Joe sheds light on the challenges faced during company mergers and acquisitions and discusses the crucial role of integrating cultures and managing talent for long-term success.
Joe also explains how fractional CHRO services can benefit companies, and delves into his approach for helping companies put strategic HR management into action.
In a wide-ranging discussion, Joe and Ben talk about:
Continue readingIn a recent episode of A Better HR Business show, Ben spoke with Suzanne Lucas, wonderfully also known as the Evil HR Lady, a passionate HR expert based in Switzerland.
Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.
Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at EvilHRLady.org or delve into her Tedx Talk titled “Forget Talent and Get to Work.”
Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.
Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.
Check out the HR Business Planning Workbook and the HR Business Booster Bundle.
Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.
In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.
Continue reading
© 2024 Get More HR Clients
Theme by Anders Noren — Up ↑
