Honestly, it was a little strange.

Hopefully this is not how you got your first client for your HR-related business . . . Ben

It was hugely exciting when I set up my first company (a Human Resources consulting business).

The office doors were definitely going to open to a flood of new clients and I was already ironing a fresh shirt with the expectation that my face would feature prominently on the cover of Inc. magazine as the leader of the fastest-growing consulting firm in history.

The excitement waned a little when, before the business had even opened, bills came flying in thick and fast for all the office set-up costs, insurance, stationery bills, government registration fees, accounting fees, and so on.

Then came the big fancy website built for thousands of dollars which brought in, well, um, no clients.

When opening day arrived for the new business, I had no clients, no calls, no leads, nothing.

It was a huge let down and more than a little stressful.

Had I made a huge mistake?

Had I made a huge mistake?

Strangely enough, I got my first client by accident – by meeting her on a footpath.

Walking along a business district, I spotted the man that my future client was sitting with at a street side cafe – he had given a business startup evening class that I’d attended.

“They both tensed-up when they saw me walking over to them”

I ventured over to say hello and to thank the man for his excellent talk.

They both tensed-up visibly when they saw me walking over to them carrying my document folder – they thought they were about to pestered to buy something by an annoying street hawker.

Once I’d explained who I was and that I was starting a Human Resources business, they relaxed and the man who’d met introduced me to his friend who apparently had some HR problems – she soon became my first client.

It had taken a huge amount of time, effort and blind luck just to secure that one client.

Long story short, this woman remained a good client who was helping to pay the bills, but I realised that it had taken a huge amount of time, effort, and blind luck just to secure that one client.

It was not a simple, repeatable process. I couldn’t rely on a strategy of hoping to bump into people on the footpath, could I?

I decided I needed a system.

I leapt headfirst into research, reading every sales and marketing book I could find and attending marketing conferences on both sides of the country (Australia’s a pretty big place, remember).

I joined online marketing groups and attended every training webinar I could find.

I’m probably still a little obsessed with sales and marketing today.

I’m probably still a little obsessed with sales and marketing today.

Long story short, through natural evolution, I came up with a simple four step process that could bring in new business leads all the time – much of it on autopilot.

Thankfully, the four step process is very flexible. You can do it all yourself, give it to your staff to do, assign parts of it to an intern, outsource it, or use it in various other ways.

It’s easy to implement and easy to rinse and repeat. You can get your time back and grow your Human Resources business at the same time.

In the marketing notes I’m preparing for you, I’ll draw on my experience over the last decade and particularly the last couple of years or so and, indeed, the last couple of years have been a bit crazy for me:

  • I moved my family from Australia to Ireland to set up the HR function and then set up the content marketing function to help grow my friend’s financial technology startup, CurrencyFair. We experienced phenomenal growth and now many tens of thousands of customers around the world. A few years ago, CurrencyFair was an idea in my friend’s head back in sunny Perth. Now, here in drizzly Dublin, we’ve processed well over 5 billion dollars.
  • I was on stage talking at a national conference talking about how to grow businesses – the Irish Prime Minister (the Taoiseach) was there which made it extra special.
  • A glutton for punishment, I set up and ran a number of seminars for businesses to hear from tech companies on how to use online marketing to grow faster.
  • I’ve been into several business marketing meetings and info sessions at the Facebook and LinkedIn offices – those places really are amazing.
  • I spoke about marketing and lead generation to around 300 businesses at Google’s European Headquarters on the topic of how to find & acquire new clients and customers (I have a ‘selfie’ taken in Google’s rather bizarre reception area). A few weeks later they asked me back to give another speech to a group of Europe’s top 50 high potential technology startups which was great fun.
  • I attended the Pan European Data Driven marketing conference. I also attended the Web Summit which is Europe’s largest tech conference with 40,000 attendees including, for some reason, Bono from U2. The whole thing was a real eye opener and I made a lot of great connections.

You can rest assured that I have personally used all of the methods that we’ll be looking at in the marketing information.

These methods enabled my own HR sales lead-generation website to reach businesses all over Australia. They’ve also helped grow my friend’s tech startup (CurrencyFair) around the world to the point where we went from nothing to having exchanged more than $5 billion in currency transfers.

And, by the way, if you’re worried that these growth tactics only work for large businesses and won’t be applicable to you, well – don’t forget that the little CurrencyFair startup is up against all the biggest banks in the world as well as mega companies like Western Union and PayPal. We grew that rapidly so, yes, it is definitely possible to be a small company going up against giant corporations.

It’s nice to know that you can go from having no customer enquiries or sales leads to having them flow into your business every day on autopilot.

A Four-Step Process To Get More HR Clients

We’re going to be covering a four-step process that will address issues such as:

  • How to make your business stand out.
  • The best ways to market and advertise your business.
  • How to communicate the value of what you offer.
  • How to market your business when you’re crazily busy just getting the work done.
  • How to do this in a low cost way.
  • How to get this done if you don’t have great tech skills.
  • And a whole lot more.

I look forward to sharing my ideas and findings on how to bring in more sales and business leads on a regular basis for your HR-related businesses.

Talk to you soon,