Being a thought leader is extremely powerful.

Ben recently interviewed one of the most successful HR leadership development companies in the world (the Franklin Covey company) – they have a very clear business growth strategy built on thought leadership. In fact, they’ve even nominated 12 people in their business as designated thought leaders who will drive ongoing business success.

Nearly every high-growth HR company that has appeared on the A Better HR Business podcast credited thought leadership and content marketing for a large part of their success.

Don’t Get Left Behind

Here’s something you can do right now:

Open up Google and look up the websites of leading competitors in your industry.

Chances are, they have invested in producing and sharing valuable thought leadership content for their target market.

In doing so, their marketing flywheel is already moving and picking up speed.

Thought leadership is crucial for any HR-related business.

(HR = Recruitment, training & development, employee engagement, HR consulting, employment law, outplacement, etc).

If you’re not actively and regularly sharing valuable insights with your target market, you will get left behind.

Robert Ebers Photo

If you’re looking to expand your HR business, I recommend Ben and his expert advice.” Robert Ebers, CEO – Workplace Stars

Here’s What Thought Leadership Will Do For Your HR Business

Several things begin to happen when you demonstrate thought leadership by regularly sharing valuable insights with your target audience:

  • You get more inbound leads from business owners and in-house HR leaders for your HR products and services.
  • It becomes much easier to sell your HR products and services – you no longer have to try to convince the other person.
  • Your sales cycle is reduced. You start getting paid sooner.
  • You get asked to give speeches, write guest articles, go onto podcasts, present on webinars, and participate in other valuable promotional opportunities.
  • Ultimately, you get more clients for your HR products and services.

However, there’s a problem . . .

The Problem: It’s Hard To Keep Producing

Here’s the reality: most people find it hard to keep producing valuable thought leadership content week in and week out.

After all:

  • You’re busy trying to win new customers and clients.
  • You’re busy doing your day-to-day work.
  • You’re busy doing all the usual admin tasks that we all love to hate.
  • You’re busy trying to enjoy a life outside of work too.

The Solution: Let Us Turn You Into A Thought Leader With Your New HR Podcast

A podcast is a great way to create your own simple, scalable, repeatable marketing system that consistently attracts high-value prospective new clients for your HR business.

(HR = Recruitment, training & development, employee engagement, HR consulting, employment law, outplacement, etc).

Your new podcast will:

  • Attract the type of positive clients you want.
  • Demonstrate your expertise.
  • Give you fresh new marketing content to share on LinkedIn, email, blogs, and elsewhere.
  • Bring you more inbound enquiries for your services.
  • Makes it much easier to sell your HR services – you no longer have to try to convince the other person as they already know you.
  • Reduce the length of your sales cycle. You start getting paid sooner.
  • You get asked to give speeches, write guest articles, go onto podcasts, present on webinars, and participate in other valuable promotional opportunities.
  • Ultimately, you get more clients for your HR services.
Podcast production agency for HR companies
Some of the HR industry podcasts we have launched.

How The HR Podcast Service Works

We’ve found a way to make this easy for you: you sit back, relax, and let us do the heavy lifting.

Let my team launch and manage a new podcast show for your HR business with our done-for-you HR Podcast service.

You barely need to lift a finger when it comes to our HR Podcast service.

All you have to do is have an enjoyable conversation with someone interesting for 20 minutes and then sit back and relax as we take care of everything else.

We will take care of everything, including:

  • Develop your podcast launch plan.
  • Help you choose your podcast name.
  • Help you map out your plan for topics and guests.
  • Create your podcast brand identity.
  • Hire and manage voiceover talent.
  • Select theme music.
  • Write your Intro and Outro scripts.
  • Design your podcast artwork.
  • Set up your podcast hosting site.
  • Help you find and attract great guests for your show.
  • Give you question sets and prompts to use when interviewing guests.
  • Professionally edit and release your episodes every week.
  • Write high-quality, keyword-rich short articles for each episode.
  • Register and syndicate your new show to iTunes.
  • Register and syndicate your new show to Spotify.
  • Register and syndicate your new show to Google Podcasts.
  • Register and syndicate your new show to Stitcher.
  • Give you promotional material to share on LinkedIn and elsewhere.
  • Give you promotional mini audio clips to share on LinkedIn and social media.
  • Give you promotional copy to share new episodes with your email list.
  • Provide strategic advice on how to further use your podcast for branding and business development opportunities.

You just have an enjoyable conversation with someone interesting and then sit back and relax as we take care of everything.

Summary

In short, here’s how it works:

  1. We do everything to plan and launch your new podcast.
  2. You have short enjoyable conversations with interesting people and then sit back and relax as we take care of everything else.
  3. We do everything to edit and release your new podcast episodes.
  4. You receive your own thought leadership content ready to share and promote in the form/s of your choice (articles, videos, podcasts, LinkedIn posts, email newsletters, webinars, etc).
  5. We give you strategic and tactical advice on how to get the best results from your show.

You’ll be on your way to becoming a thought leader.

By educating your ideal clients, you’ll be quietly promoting your HR business in a very non-salesy way and letting your personality shine.

Remember the thing that so many HR companies forget, people prefer to buy from people – not from lengthy whitepapers or programmatic ad buys.

Your ideal customers and clients want to hear your authentic voice.

Let’s make it happen.

PS profile

“Ben and his team have taken our HR marketing and lead generation up to a whole new level. They’ve delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients. They continue to produce high-quality marketing campaigns.” Paul Smyth, Managing Director – Top Tier Recruitment

Why Work With Us?

  • We are selective. We’re from the HR industry so we only work with ambitious HR-related consultancies and HR Tech businesses.
  • Week in, week out, we study what successful HR businesses around the world are doing to grow faster (see our HR business growth podcast).
  • We are well-connected. For example, around 1000 HR businesses and 40 business growth speakers attended our online HR business growth conference.
  • You’ll be able to draw upon our deep HR marketing experience and success to craft your own thought leadership plan.
  • You’ll work directly with me on your campaign plan. Behind the scenes, our operations team makes sure everything is mapped out carefully and all the trains run on time.

Talk To Us

Heard me on the podcast? I won’t bite.

Hop on a quick call to see what’s possible.

You will not get any hard sell – just plenty of good ideas and ambition for you and your HR-related business.

Book A ‘Become A Thought Leader‘ Conversation

Ben - Get More HR Clients.com
Ben – HR Podcast Service

Want some fresh ideas and a clear action plan to grow your HR business with thought leadership?

Hop on a quick call with Ben to see what’s possible.

If you’re an HR business with 5+ headcount, request a call with Ben now using the form below.

Places are limited due to calls with current clients and podcast interviews so request your call now.

All the best,

how to market your hr firm