Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.
With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.
From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.
In a wide-ranging discussion, Doug and Ben talked about:
- Understanding your audience’s habits to craft effective prospecting strategies.
- Using metrics like churn and refund rates to set realistic sales goals.
- The impact of consistent, tailored outreach efforts.
- Building genuine connections through simple actions like phone calls.
- Adapting to market shifts, including remote work trends.
- And much more.
Thanks, Doug!
Website: www.ceosalesstrategies.com
LinkedIn profile: www.linkedin.com/in/dougbrown123
Resources: Business Audit
Doug C. Brown, CEO of CEO Sales Strategies
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
