Ever wondered how HR Directors want (and don’t want) to be marketed to?
Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast.
Based on a recent study with 100 HR Directors from well-known brands, we’ve uncovered crucial information that will reshape the way you approach and connect with HR decision-makers.
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Siân Harrington, Co-founder & Editorial Director of The People Space and Founder of Sian Harrington Media Consulting & PR, about strategies for effectively engaging HR directors and avoid common marketing mistakes. This data comes from a recent study involving 100 HR directors from well-known brands.
Siân Harrington is a renowned business and HR journalist with over three decades of experience, including 18 years focused on HR and work. As co-founder and editorial director of The People Space and host of the ‘Work’s Not Working… Let’s Fix It!’ podcast, she has established herself as a trusted voice and thought leader in the HR community.
Siân’s extensive network and insider insights enable her to craft compelling content strategies that resonate with HR professionals. Siân’s career highlights include serving as editor and publishing director of HR magazine and founding the HR Most Influential annual ranking. She has also authored and edited numerous business books and reports, such as The CIPD’s Responsible Investment in Technology Guide (May 2022) and How to Become a World Class Manager by Wayne Clarke (March 2023).
In a wide-ranging discussion, Siân and Ben talked about:
- Effective Marketing: using a consultative, evidence-based approach over aggressive sales tactics.
- Building credibility through personalized, relevant communication and physical marketing materials.
- Best practices for engagement and long-term relationship building.
- Learning from 100 HR directors about PR pitches, data sharing, and decision-making.
- Recognizing and correcting common mistakes in outreach to HR directors.
- And much more!
Quotes – Marketing To HR Directors
Here are some of the verbatim quotes from HR Directors involved in the study:
“I really enjoy listening to a big thinker. It doesn’t have to necessarily link to my industry. Someone who challenges the perceived status quo or can help explain why things are the way they are with people/economy/work/life is always fascinating” (HR Director in the hospitality sector)
“It’s key for me to divide event sessions re learning and debating topical subjects and vendor engagements. I don’t ever join sessions where vendors are a key part/where vendor meetings are part of the deal. When I want a product, I like to go to a conference and self-explore a little – then I can go forward with those I think are relevant” (HR Director in the digital sector)
“I used to attend but have stopped now as they have become very functional and pedestrian. This space really needs shaking up a bit as it’s something that now has a reputation as been a bit outdated and a lazy way to get messages across” (HR Director in the technology sector)
Thanks, Siân!
Websites: www.thepeoplespace.com and www.sianharrington.com
LinkedIn profile: www.linkedin.com/in/sian-harrington-thepeoplespace
Podcast: www.worksnotworking.com
Video & Podcast On How To Market To HR Directors
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
