In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Mickie Kennedy, Founder of eReleases, about one of the most underutilized tools in business PR: the press release.
eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Mickie launched eReleases after recognizing that small businesses desperately needed an affordable way to reach the media, especially after hearing firsthand about high minimum fees at traditional PR firms. Since then, eReleases has helped more than 10,000 companies gain valuable media exposure.
Unlike many competitors, eReleases distributes press releases through a dedicated newswire feed that reaches newsrooms nationwide. Simply posting releases on websites or using RSS feeds doesn’t qualify as true PR – eReleases ensures your news gets in front of the right journalists and outlets with a personal touch and exceptional value.
In a wide-ranging discussion, Mickie and Ben talked about:
- Key differences between press releases for large corporations and smaller businesses, especially in HR.
- Why stories resonate more with journalists and audiences, and how storytelling enhances a press release’s impact.
- Creative ways HR and consulting firms can turn an otherwise “dry” topic into something newsworthy and appealing.
- How small businesses can use their size as a strength when crafting stories for press releases.
- Why announcing a new hire or website might not be the best use of a formal press release, and alternative approaches Mickie recommended.
- The value of including customer case studies and specific results in press releases, and how this increases media pickup.
- Practical tips for the format and submission of press releases, including use of images and AI tools.
- How PR and press releases influence a company’s public relations visibility and SEO, and why both matter.
- Typical success rate for press releases and why businesses should keep expectations realistic.
- How to plan an annual press release strategy and what topics or milestones are worth including.
- And much more!
Thanks, Mickie!
Website: www.ereleases.com
LinkedIn profile: www.linkedin.com/in/publicity
Free Master Class: How to Build a PR Campaign
Mickie Kennedy – eReleases
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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