In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.
People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.
Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.
Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.
People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.
In a wide-ranging discussion, Niel and Ben talked about:
- Identifying a market gap and launching an HR consultancy business.
- Balancing family responsibilities while transitioning to entrepreneurship.
- The impact of networking on People Matters HR’s early growth.
- Pricing strategies for client acquisition and business sustainability.
- Transitioning out of daily operations for long-term success.
- The role of branding and SEO in driving business growth.
- Expanding into leadership development beyond compliance work.
- And much more.
Thanks, Niel!
Website: www.peoplemattershr.co.uk
LinkedIn profile: www.linkedin.com/in/nielcope
Niel Cope, CEO of People Matters HR
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
