In the most recent episode of A Better HR Business show, Ben spoke with Charlie Hardgrove from SEOJet, link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top-ranked websites.
During our conversation with Charlie, we explored the ins and outs of off-page SEO and the role of backlinks in boosting your website’s authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy.
In the most recent episode of A Better HR Business show, Ben spoke with Bob Pulver, Principal and Founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage responsible and compliant AI in their HR software.
Bob Pulver is a seasoned transformation leader and strategist renowned for challenging conventions and solving complex enterprise problems. With a rich background in assisting organizations such as IBM and NBCUniversal, he excels in merging emerging technologies and collective intelligence to propel the evolution of work.
Transitioning to the startup realm, Bob has become a talent technology leader, strategic advisor, and HR technology industry analyst, leveraging his diverse expertise across people, processes, data, and technology. His reputation as an empathetic communicator and trusted advisor underscores his ability to convey the value and impact of systemic change, making him a catalyst for innovation and operational optimization.
With 25 years of experience in high-tech and media industries, Bob offers independent expertise to businesses of all sizes through Cognitive Path.
Specializing in optimizing human potential through technologies like automation and AI, they provide comprehensive client services, including gap analysis, project planning, and clear communication of expectations. For talent technology vendors, Cognitive Path offers insights into target markets, user experience, content marketing, and tailored services.
Bob is here to shed light on the importance of compliant AI in HR software and how Cognitive Path is helping employers navigate this rapidly evolving landscape. With new legislation emerging globally, it is crucial for businesses to understand how to use data and technology responsibly and ethically. Bob provides valuable insights on anti-bias legislation and how it impacts HR practices. He also discusses Cognitive Path’s role as an advisory firm and auditor, helping organizations select the right HR technology and ensuring compliance with legislation.
In the most recent episode of A Better HR Business show, Ben spoke with Vessy Tasheva, CEO of Vessy.com, a global DEIB and Mental Health consultancy, about the concept of person-market fit and its impact on the evolution of an HR business.
Vessy Tasheva is a prominent figure in the field of Diversity, Equity, Inclusion & Belonging (DEI&B). As the founder of Vessy.com, her consultancy engages with clients worldwide, particularly focusing on fast-growing tech companies in FinTech, gaming, cybersecurity, and eCommerce, primarily those 2-4 years pre-IPO.
Vessy has garnered recognition for her impactful work, receiving accolades such as being featured in the Top 30 Diversity & Inclusion Leaders You Must Follow in 2022 by LeadersHum. In 2021, her company was listed in the Top 10 of Emerging Diversity & Inclusion Companies in Europe by Manage HR Magazine and she was personally recognized as one of the Top 50 D&I Influencers globally by Onalytica. Her influence extends to 2020, when she was named one of the UK’s most influential D&I leaders by Hive Learning, and 2019, recognized as one of the most influential D&I Leaders globally.
Beyond her professional endeavors, Vessy is an angel investor in digital health and mental health. She actively contributes to societal change as an Advisory Board Member of Deystvie, an organization dedicated to impacting the lives of LGBTI people in Bulgaria, and serves as a Diversity & Inclusion Board Member of Positive Luxury, working towards a sustainable future for the luxury industry.
In November 2022, Vessy launched a video course on Inclusive Leadership on the SocialTalent learning platform, achieving the remarkable feat of ranking #2 in the Most Watched courses with an impressive NPS of 87. Prior to her entrepreneurial venture, Vessy accumulated 11 years of experience, notably serving as the Chief Strategy Officer of a talent tech startup and holding various roles across product, marketing, and culture in companies ranging from 4 to 800 employees.
In this episode, Vessy shared her insights on the importance of aligning personal purpose with your business’s market fit. She discussed how her journey from launching the business to its evolution over the years centered on understanding the human element within the diversity, inclusion, and belonging space. Her exploration led her to focus on developing trust-driven inclusive leadership, self-trust, and interpersonal trust, eventually incorporating psychoanalytic principles to foster a healthier workplace environment.
Moreover, Vessy’s unconventional approaches to marketing and the expansion of her business were equally enlightening. From prioritizing community building, thought leadership, and producing detailed reports to venturing into complementary side projects and promising angel investment, Vessy exemplifies the significance of aligning personal strengths and passions with business strategies.
Vessy also shared valuable advice, emphasizing the importance of active listening and authentic conversations in tailoring your HR business to your market and personal strengths. They shed light on how to obtain genuine feedback without falling into the “mom test” trap and recognizing the crucial timing for innovation and adaptation within the constantly evolving landscape.
Tom is a highly regarded figure in the Capital Region’s recruitment industry since 2005, with extensive experience spanning businesses of all sizes and various specialty sectors. In his role, Tom oversees Alaant’s Talent Acquisition Partnerships (TAPs), offering flexible staffing solutions that optimize recruiting efforts and drive cost savings.
Additionally, he leads Alaant’s recruitment consulting services, where he assembles a team of experts to aid employers with both strategic and tactical support, enhancing their hiring processes. Tom’s 15+ years in the recruitment industry, along with his emphasis on relationship building and leadership, have empowered businesses across diverse sectors to make effective workforce placements. Furthermore, he actively contributes to various professional organizations and holds a CultureTalk Certified Partner certification.
In a wide-ranging discussion, Tom and Ben talked about:
In the most recent episode of A Better HR Business show, Ben spoke with George Akle, Founder and HR Governance Expert at GOVERNHR, a company specialising in HR Governance, delivering strategic solutions that drive compliance, risk mitigation, and operational efficiency.
With their expertise in HR Riskonomics, GOVERNHR helps organisations address challenges like compliance, succession planning, crisis management, and tech implementation. They also assist in Run HR As A Business, aligning HR practices with strategic goals, and driving innovation and accountability.
In this engaging conversation, George explains the two fundamental aspects of GOVERNHR™: HR Riskonomics and Run HR As A Business.
HR Riskonomics involves strategically recognising and addressing risks within the HR function, such as compensation, employee turnover, vendor management, and technology implementation.
On the other hand, Run HR As A Business focuses on aligning HR practices with an organisation’s strategic goals and financial objectives.
As an industry-leading HR professional with 25 years of diverse experience, George has built a successful career by holding regional and global roles. His journey includes serving as the HR Chief Operating Officer (COO) for an Investment Bank in the Asia Pacific, where he was responsible for HR Governance across 17 countries. He also held positions as Head of HR for South East Asia, Head of HR Services, and Regional Business Partner.
Andrew specializes in empowering neurodiverse entrepreneurs to unlock their full potential in business.
Andrew’s expertise lies in cutting through the noise of neurotypical-focused advice, providing tailored guidance for neurodiverse individuals on their journey to build and scale successful businesses. He understands that there are diverse paths to business success and is committed to guiding you along your unique entrepreneurial journey.
As a neurodivergent copywriter, Andrew assists fellow neurodivergent professionals in launching and expanding their businesses through strategic marketing campaigns. One distinctive aspect of his work is his deep consideration of the personalities and needs of his clients, taking into account his own neurodiversity, which includes conditions like OCD, trauma, and Rejection Sensitivity Disorder. This understanding informs his approach, avoiding methods like cold emailing that can be more challenging due to the high prevalence of negative responses.
In a wide-ranging discussion, Andrew and Ben talked about:
Today, we’re having a look at the main marketing methods for HR consultancies and HR tech companies to get in front of new audiences and win new clients.
We explore the diverse landscape of marketing channels available to HR consultancies and HR software companies. This comprehensive overview will help professionals in the HR industry make informed decisions about their marketing strategies, whether they are just starting out or seeking to refine their existing plans.
Context Matters When It Comes To The Main Marketing Methods For HR Businesses
Before diving into specific marketing channels, it is crucial for HR consultants and tech firms to consider various factors. These include their target market, service offerings, available resources, and budget constraints. The choice of marketing approach will also depend on whether they operate as solo consultants, small, or larger HR consultancies or HR tech firms.
Categories of Marketing Channels
The marketing channels in this discussion can be categorized into six main groups: