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How To Create and Use Press Releases – with Mickie Kennedy from eReleases

August 11, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Mickie Kennedy, Founder of eReleases, about one of the most underutilized tools in business PR: the press release.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Mickie launched eReleases after recognizing that small businesses desperately needed an affordable way to reach the media, especially after hearing firsthand about high minimum fees at traditional PR firms. Since then, eReleases has helped more than 10,000 companies gain valuable media exposure.

Unlike many competitors, eReleases distributes press releases through a dedicated newswire feed that reaches newsrooms nationwide. Simply posting releases on websites or using RSS feeds doesn’t qualify as true PR – eReleases ensures your news gets in front of the right journalists and outlets with a personal touch and exceptional value.

In a wide-ranging discussion, Mickie and Ben talked about:

How To Get Paid On Time And In Full As A Consultant

July 29, 2025 / GetClients

Getting paid on time and in full is one of the biggest challenges many consultants face. Whether you’re an HR consultant, a workplace strategist, or a specialist in another professional services field, inconsistent cash flow can quickly derail your business.

After helping hundreds of HR and workplace consultants around the world, we’ve seen this issue come up again and again.

In this short presentation, we’ll walk through practical strategies to help you set clear payment terms, avoid late invoices, and confidently collect what you’re owed, without damaging client relationships.

Still staring at that blank consulting proposal doc?

July 25, 2025 / GetClients

You’ve got expertise. You’ve got ambition. But when it comes to turning your HR knowledge into a business? That’s where things get messy.

Picture this: you’ve finally decided to start your consultancy. But instead of excitement, your nights are filled with Googling ‘how to write a sales proposal’ and cobbling together service agreements from old employment contracts. It’s stressful. Not exactly the dream you had in mind.

You ask peers for help. You try a few online templates. Maybe even take a stab at a Canva graphic or two. But nothing looks right. It’s taking way too long – and every day you’re stuck, you’re pushing your launch further down the road.

You try free templates from generic websites – but they aren’t made for HR services, and they sound off.
You spend hours crafting LinkedIn posts but get no responses or engagement.
You second-guess your services, pricing, and how to actually position what you offer.

Every attempt feels like a shot in the dark. You’re building from scratch while simultaneously trying to present yourself as a pro. That’s a ridiculous juggling act – even for experienced consultants.

The truth? You’re not failing. The system is. Everyone praises ‘just start your own thing’ – but no one gives HR consultants like you the actual tools. The guides out there are too broad. The templates are too general. The strategies are made for marketers, not service-based pros like you.

We’ve been there.

In our own HR consulting business, we launched after struggling with the same headaches.

Dozens of meetings. Zero traction. Until we cracked the formula that HR consultants need – and turned it into a plug-and-play toolkit.

There’s a simple shift that can change everything – and you’ll see what it is soon below.

How To Respond To Sales Objections As An HR Consultant

July 24, 2025 / GetClients

Sales objections are part of life when you run an HR consultancy or workplace-related business.

(HR includes anything workplace-related such as DEI, Talent Acquisition, OD, ER, L&D, and so on).

If you’ve ever heard:

“That’s more than we expected.”
“Can you just do a quick version for less?”
“We already have HR in-house.”
“Can we think about it and get back to you?”

You’re not alone.

How To Respond To Sales Objections as an HR Consultant

The problem is, when you’re caught off guard, one of three things tends to happen:

You lose a good client you could have helped
You lower your price and regret it later
You underquote just to win the work

Most objections in HR consulting aren’t really about price.

They’re about uncertainty, risk-aversion, or a lack of perceived value.

That’s why knowing how to handle them calmly and confidently is key to running a profitable consultancy.

Why Understanding Generational Differences Is Key to Effective Workplaces – with Meghan Grace

July 4, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Meghan Grace, consultant, researcher, and author specializing in generational dynamics in the workplace.

Meghan is the co-author of Generations in the World of Work, a guide for employees, managers, and organizational leaders on how to maximize productivity, relationships, well-being, and engagement across generational differences – ultimately creating thriving workplaces that value and leverage each person’s strengths.

She is a generational researcher, consultant, speaker, and podcast host dedicated to helping individuals and organizations learn, grow, and thrive. With academic roots at Chapman University, the University of Arizona, and Vanderbilt University, Meghan’s career has focused on advancing learning and development through research, strategy, and education.

Meghan is also Co-Founder of the Institute for Generational Research and Education (IGRE), where she transforms data and lived experience into actionable resources for intergenerational collaboration. Through her work, Meghan supports clients in improving individual practices and developing organizational strategies by leveraging her expertise in organizational development, research, data strategy, strategic planning, curriculum design, and program management.

Meghan brings fresh insight to the evolving workplace, helping teams navigate generational differences and unlock the strengths of Baby Boomers, Gen X, Millennials, and Gen Z.

In a wide-ranging discussion, Meghan and Ben talked about:

Growing An Automated Employment & Income Verifications Platform – with Donny Phillips from Vault Verify

June 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Donny Phillips, Director of Partnerships at Vault Verify, a company that’s reshaping how HR departments manage employment and income verifications.

Traditional verification providers collect and store massive amounts of employee data—whether it’s needed or not—updating every pay cycle and increasing the risk of breaches. HR teams often face a flood of verification requests and follow-up calls, even when outsourcing to third parties with outdated data.

Vault Verify takes a smarter approach: no bulk data collection, no long-term storage. They access real-time, up-to-the-second data only when a verified request comes in—one employee at a time. This minimizes risk, reduces HR workload, and ensures verifications are always accurate.

Vault Verify’s real-time data access means every verification is current up to that very moment. This eliminates those follow-up headaches.

Implementation, too, is refreshingly light: Vault Verify handles nearly all of the setup, usually requiring clients to invest just 3-5 hours of mainly validation work.

Beyond technology, Vault Verify’s marketing approach reflects the same integrity as its product. The company is committed to educating HR leaders, “leaning in on knowledge share, educational type of content,” Donny says. From podcasts and webinars, with a focus on events that offer continuing education credits, to strategic partnerships with HR technology providers and consulting groups, the focus is firmly on empowerment, not hard sell.

In a wide-ranging discussion, Donny and Ben talked about:

Using AI to Get Stunning Headshots – Inside BetterPic’s Rapid Growth – with Ricardo Ghekiere

June 23, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Ricardo Ghekiere, Co-Founder of BetterPic, about how you can instantly turn everyday selfies into premium, studio-quality headshots – no awkward photo shoots required.

Ricardo shares his journey from acquiring a small SaaS business for $1 to scaling it into a thriving company with $270K monthly revenue only 18 months later, along with actionable marketing strategies and key lessons for HR and tech entrepreneurs.

BetterPic allows individuals and teams to upload a handful of casual selfies and, in under an hour, receive dozens of polished headshots tailored for use on LinkedIn, corporate websites, and more. This solution is not just about convenience; it’s about democratizing access to professional images that used to require expensive photoshoots and significant time investments.

Ricardo didn’t found BetterPic – he acquired it in December 2023 for just $1 when it was generating about $1,500 per month. Driven by his ambition to prove himself in the SaaS space, he saw an opportunity in a market still in its infancy.

The turning point came quickly. Within a year, BetterPic had skyrocketed from that modest $1,500 monthly revenue to over $280,000.

Practical Strategies for Building a Thriving HR Consulting Business for Small Employers – with Diane Faulkner

June 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Diane Faulkner, Founder of Human Resources Made Easy, about her journey, her passion for compliance, and practical strategies for building a thriving HR consulting business for small employers.

Diane Faulkner’s story begins in the corporate sector, where she spent 17 years in leadership roles, including as VP of Human Resources in a Jacksonville credit union. Over her 40-year career, she not only led HR departments but also became an industry voice through writing and speaking engagements. Diane’s knack for simplifying complex compliance topics was first noticed when she contributed a candid article to a trade magazine, propelling her into the world of HR writing and consultancy.

When a life event required her to leave corporate HR, Diane didn’t hesitate – she recognized the gap in HR support for small businesses and decided to fill it. Through Human Resources Made Easy, Diane has helped countless small business owners navigate compliance, manage people within the law, and communicate effectively with their teams.

Diane Faulkner’s story offers a powerful reminder: small businesses deserve HR support that’s both expert and empathetic. By blending compliance expertise, clear communication, and careful business tracking, HR consultants can not only safeguard their clients but help them thrive.

For more on Diane’s approach, her upcoming book “Don’t Get Sued, Get Smart: A Small Business’s Pocket Guide to Avoiding Legal Landmines” promises actionable insights for employers, especially those with 49 staff or fewer.

In a wide-ranging discussion, Diane and Ben talked about:

Identifying Skills Gaps and Designing Personalised Learning Plans Using AI – with Robin Adda from SkillsAssess

May 26, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Robin Adda, Founder of SkillAssess, about how AI is revolutionizing the way we identify, address, and close skills gaps.

NOTE: Register for Robin’s upcoming panel discussion on AI for HR & L&D.

In a world where technology continues to accelerate at a staggering pace, organizations are wrestling with an ever-expanding skills gap. Traditional one-size-fits-all training simply can’t keep up, and neither can businesses that fail to innovate.

Robin is best known as the founder of GTS Learning, a global training content company eventually acquired by CompTIA. He’s a seasoned entrepreneur with a career full of innovation, resilience, and more than a few fascinating war stories, including a legendary legal showdown with Apple in the 1980s that he actually won.

He recently captured his entrepreneurial journey in his new book, “The Bumpy Road to Success”, which is packed with business lessons, war stories, and moments of real insight.

Now, Robin is on a mission to reinvent workforce development with his latest venture, SkillsAssess, an AI-powered platform designed to pinpoint skills gaps and deliver truly personalized learning plans for businesses and training professionals.

Current statistics reveal that as much as 30% of the UK’s workforce lacks the skills necessary for their jobs. The implications stretch far beyond HR and they impact overall productivity, business agility, and organizational innovation.

In a wide-ranging discussion, Robin and Ben talked about:

The 10 Marketing Mistakes That Stall Growth For HR-Related Consultants

May 26, 2025 / GetClients

You’ve already started your HR-related consultancy. You’ve got the skills, the experience, the drive. But still, something nags at you in the quiet moments, “Am I building this business the right way? Why does it feel harder than it should?”

Not because you’re not smart enough. Not because you’re not experienced enough. But because growing a consultancy – pricing your services, attracting clients, figuring out your marketing – feels like a completely different job than delivering great HR work.

And you’ve been trying to figure it out alone.

After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs.

Let’s take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back.

How To Track Marketing Attribution Since The Decline of Third-Party Cookies – with Jeff Greenfield from Provalytics

May 19, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Jeff Greenfield, CEO and Co-Founder of Provalytics, about the changing landscape of marketing attribution in the wake of third-party cookie decline.

As privacy regulations like GDPR rise and tracking technology evolves, marketers are struggling to accurately measure which campaigns are driving their results—especially as “walled gardens” like Meta, Amazon, and LinkedIn restrict access to valuable data.

Jeff Greenfield previously co-founded C3 Metrics, where he pioneered the cookie-less identifier and drove ROI gains of 25%+ for clients like JP Morgan and Nestlé.

With over 30 years of experience in strategy and innovation, Jeff’s career is grounded in a data-driven mindset shaped by his early studies in biochemistry. His background spans marketing, tech, aviation, magic, and healthcare—fueling a creative, analytical approach to leadership. Today, as the Co-Founder and CEO of Provalytics, he’s focused on helping marketers make smarter, faster decisions in a rapidly changing digital landscape.

The team behind Provalytics previously built a leading attribution company that delivered marketing insights to some of the world’s largest advertisers, including JP Morgan, US Bank, Hertz, Nestlé, Peapod, Carhartt, Edward Jones, and Fender.

They are now applying that expertise to guide marketers into a new era with a modern, cutting-edge, and future-proof solution.

In a wide-ranging discussion, Jeff and Ben talked about:

How SeaBright Culture Solutions Helps Employers Create The Right Workplace Culture – with Nia Pommerenke from SeaBright Culture Solution

May 14, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Nia Pommerenke, Founder and Culture Transformation Consultant of SeaBright Culture Solutions, about the real challenges organizations face when trying to build strong, engaging cultures, and why leadership commitment is key to meaningful change.

Workplace culture is often misunderstood and reduced to perks and morale boosters. But culture isn’t an HR task; it’s a leadership responsibility. Without CEO commitment, even the best HR efforts won’t stick.

With over 25 years of HR experience and a specialized focus on culture transformation, Nia offers pragmatic and actionable wisdom for business leaders navigating today’s complex work environment.

Nia Pommerenke’s journey spans more than two decades in the HR world, culminating in the founding of Seabright Culture Solutions nine years ago. Early in her career, she gravitated to the “softer” side of HR – culture, engagement, and leadership – recognizing these as foundational elements that shape the employee experience.

Today, Nia’s consultancy is dedicated exclusively to helping small and mid-sized organizations transform their workplace cultures. Her approach is “focused, pragmatic, no fluff,” targeting real employee engagement, strong performance, and sustainable growth for businesses that are poised to make an impact, from technology startups to mission-driven organizations.

In a wide-ranging discussion, Nia and Ben talked about:

How Kara Connect Helps Employers Improve Workplace Mental Health & Wellbeing – with Tobba Vigfusdottir

May 6, 2025 / GetClients

In a recent episode of the HR business growth podcast, A Better HR Business, Ben spoke with Tobba Vigfusdottir, CEO and Founder of rapidly-growing Kara Connect, a customised mental health and wellbeing platform for employees.

Tobba has an M.Ed. in Educational Psychology from the University of Washington in Seattle and a B.Ed. from the University of Iceland; both focused on cognitive psychology.

Tobba has, throughout her career, focused on the problem of access to help and support. Her experience as a local politician brought forward the systemic problems people face in getting the proper support to get better.

Tobba established an online speech therapy company before establishing Kara Connect. She sits on the National Theatre board and the Science and Technology board appointed by the Minister of Innovation. Before entrepreneurship, Tobba was an elected city councillor in Reykjavík for 12 years, a political Advisor to the Minister of Education, and a project manager for a women’s entrepreneurial program.

In a wide-ranging interview, Tobba and Ben discussed these topics:

Transforming HR for SMBs with AI and Flexible Consulting Solutions with Adam Daines from ADDA

April 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Adam Daines, CEO and Founder of ADDA, about the challenges facing modern HR departments – from the unpredictable needs of SMEs to the surge in employment-related lawsuits – and how his company is helping clients navigate these waters with both traditional consulting and cutting-edge innovation.

ADDA is a consulting firm providing HR, Payroll, Benefits Administration, and Talent solutions. Its Consulting Services support HR teams with complex projects like pay transparency initiatives and HCM system implementations. Its Managed Services deliver the full administrative and strategic support of an HR, Payroll, Talent, or Benefits department.

Founder and CEO Adam Daines built ADDA to solve a problem he saw throughout his career: only large companies could afford strategic, high-impact HR. ADDA is changing that, making world-class HR support accessible to businesses of all sizes.

One of the most exciting milestones in ADDA’s journey is the launch of MyHRAlly, a secure, AI-driven platform built to reduce administrative overload for HR teams.

Leveraging a proprietary database of employment laws, company policies, and handbooks, MyHRAlly delivers fast, accurate answers to both simple and complex HR queries. Routine questions are automated, while sensitive issues – like harassment or bereavement – are instantly routed to a human expert, preserving empathy where it matters most.

Closed and fully encrypted, the platform eliminates security risks common to open AI tools. It also empowers HR teams with case management tools and early-warning insights, helping them spot patterns and address problems before they escalate.

In a wide-ranging discussion, Adam and Ben talked about:

Growing An AI-Led Soft Skills Assessment Platform – with Reece Akhtar from Deeper Signals

April 22, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Reece Akhtar, CEO and Co-founder of Deeper Signals, on how their psychometric assessment platform is bridging gaps between people, roles, and organizational strategy.

As an organizational psychologist and data scientist, Reece specializes in leveraging behavioral science and technology to help organizations make smarter, data-driven talent decisions. With expertise in applied personality assessment and computational psychometrics, he has held academic positions at New York University (NYU) and University College London (UCL) and led product innovation at Hogan Assessment Systems and RHR International.

A recognized thought leader, Reece contributes to scientific journals, HBR, and Forbes, sharing insights on talent, technology, and the future of work. He also published The Future of Recruitment: Using the New Science of Talent Analytics to Get Your Hiring Right.

Deeper Signals doesn’t just focus on technical acumen. Instead, it’s pioneering the measurement and development of soft skills – qualities like communication, collaboration, and adaptability – that are becoming increasingly essential as AI takes on more routine tasks. As Reece puts it, “Our uniquely human aspects, like our ability to coordinate, invent, and communicate, are going to become more important.”

Reece explained that Deeper Signals was founded to address a persistent market gap: the existing assessments were either too scientific and cumbersome, used only at the top of organizations, or too light and lacking in scientific rigor. “How can we democratize self-awareness?” became their guiding question.

Their answer: scalable, scientifically validated assessments that are as intuitive and user-friendly as the everyday tech tools we use outside of work. The platform is intentionally designed for multiple stakeholders: HR leaders, hiring managers, team leaders, and employees themselves. “It’s not just about the HR user or the candidate,” Reece notes. “We want to make everyone’s lives better in the world of work.”

In a wide-ranging discussion, Reece and Ben talked about:

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