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A Better HR Business - Podcast - Recruitment Business Panel Discussion 3

Growing A Successful Recruitment Agency [Panel Discussion Featuring Two Successful Recruitment Business Owners]

December 2, 2020 /

Something special for you today: a panel discussion with two highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading
A Better HR Business - Adrien Aubry of Tribalee

Growing An HR Tech (Online Team Building) Platform – Tribalee

November 30, 2020 /

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.

Adrien Aubry – Tribalee

Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.

I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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A Better HR Business Podcast - Penny Morgan of Care Free HR Solutions

Growing An HR Consultancy In New York – With Penny Morgan of Care Free HR Solutions

November 27, 2020 /

Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.

I was thrilled to be joined on the A Better HR Business show by Penny so I could ask her:

  1. Tell us a little about your background and how you got into consulting?
  2. What consulting do you do? How do you help your clients?
  3. How was the transition from the corporate world to starting your own company? Was it scary?
  4. How did you get your first few clients? What are your main marketing channels for getting new clients now?
  5. You attended the HR Consultant Bootcamp. Did you find it helpful? Would you recommend it to others?
  6. What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

If you’d like to contact Penny, you can reach out to her on LinkedIn here or visit her website: www.carefreehrsolutions.com.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading
A Better HR Business - Podcast - Recruitment Business Panel Discussion 2

Growing A Successful Recruitment Agency [Panel Discussion Featuring Successful Recruitment Business Owners Part 2]

November 25, 2020 /

Something special for you today: a panel discussion with three highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading
Marketing Strategy Plan For Human Resources Companies

Best HR Marketing Plan For Human Resources Companies

November 16, 2020 /

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time
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How to improve your Google Adwords PPC campaign

How To Improve Your Google Ads PPC Campaign To Acquire More Human Resources Clients

November 14, 2020 /

Wondering how to improve your Google Adwords (now Google Ads) PPC campaign or even whether to run one at all in order to find more HR consulting clients?

With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.

If you’d like a free discussion about your Google Ads campaign and some advice on how to reduce your costs while bringing in more new clients, visit the PPC Marketing For HR Companies page.

However, things can go wrong. Very wrong.

  • Cost Per Click can go through the roof.
  • Visits may not convert.
  • Bad keyword planning may cause havoc with your Google Adwords return on investment.

Don’t believe me? I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One Direction. Now that’s Broad Match gone awry . . .

How To Improve Your Google Adwords PPC Campaign

In order to help you get a better return on investment from your Adwords spend, let’s work through a set of key questions that will help you improve your Google Adwords PPC campaign performance.

Here are the questions: 

  1. Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
  2. How to choose the right keywords?
  3. What is the ideal campaign structure? Anything to watch out for?
  4. Should ad extensions be used?
  5. How to fix an expensive, under-performing PPC campaign?
  6. Any special suggestions for HR consultants and HR tech companies? 

Let’s get into it . . .  Continue reading

A Better HR Business - Recruitment Business Leader Round Table Discussion 1

Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

November 10, 2020 /

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading
A Better HR Business - Matthew Confer - Virtual Experiential Learning Company

Growing A Virtual Experiential Learning Company

October 23, 2020 /

Abilitie is a virtual experiential learning company that develops award-winning corporate leadership development and mini-MBA programs for rising leaders and executives around the world.

Matthew Confer on A Better HR Business podcast

With 40+ Fortune 500 clients including Marriott, Coca-Cola, GE, and Southwest Airlines, and programs delivered in over 30 countries, Abilitie is a rapidly growing leader in the leadership development and executive education market.

Abilitie’s VP of Strategy, Matthew Confer, joined me on the A Better HR Business show to talk about the business, their clients, and their growth plans, and much more.

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A Better HR Business - Rachel Barker

Growing A Project Management & Administration Business With An HR Focus In The Performing Arts Industry

October 18, 2020 /
Rachel Barker

Rachel Barker recently stepped-up her HR consulting business to the next level and I really love the way she’s gone about it.

Rachel helps leaders in the performing arts to successfully manage their people and create better organisations.

During the course of our discussion, I asked Rachel:

  • Tell us a little about your background and led you to launch your own consulting business? How did it feel?
  • What consulting kind of consulting services do you provide and to whom?
  • Most people who are employed in some sort of HR-related role, when they decide to start their own consultancy they go very broad and very generic. I love the fact that you’ve decided to focus on a particular niche. Why did you choose a narrow area and was it a big or scary decision?
  • What’s your advice to other consultants who are trying to find their niche or focus point?
  • What are your plans for getting new clients?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?
Continue reading
A Better HR Business - Jamie Getgood – The People Shift

Growing A Redundancy Process Coaching Business – with Jamie Getgood

October 12, 2020 /

As you know, we’re going through some very challenging times. People are being laid off around the world without warning and, in many cases, without any support.

Jamie Getgood

Downsizing, retrenchment, call it what you will – the whole area of redundacy is fraught with danger and painful emotion.

However, it doesn’t all have to be doom and gloom. My recent podcast guest, Jamie Getgood, has helped build strategies that have revolutionised and streamlined the redundancy process.

These strategies help protect the company from legal fallout, protect the brand from negative press, engage and support leaders and, best of all, the strategies help the people involved. These are people with families, children, mortgages and bills who need to transition through this difficult process.

Jamie helped General Motors Holden, one of Australia’s largest car manufacturers, through closure of its operations in Australia and he was a leading voice in the closure of the whole industry.

Jamie has also won several awards for his service and we discussed:

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HOW TO MAKE YOUR HR CONSULTING FIRM MORE PROFITABLE

45 Ways To Make Your HR Consulting Business More Profitable

October 5, 2020 /

The coronavirus has put huge pressure on businesses in the Human Resources industry such as recruitment firms, employee engagement firms, and others.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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