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Business growth services and advice for HR companies

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How To Add Value To Your HR Clients During Difficult Times [Free Download]

During times of crisis, you need to ‘think different‘ (thanks to Steve Jobs for the phrase). You need to reflect on how to add value to your clients during difficult times.

At the moment, I am seeing many Coronavirus-related posts on LinkedIn advising employers on practical HR issues such as managing sick leave and implementing remote work.

These posts come from a place of generosity.

When it comes to managing your HR business, however, there are two problems with the approach:

  1. Everyone is doing it. If you share more of the same, you are seen as another generic HR consultant sharing generic advice.
  2. Employers need more. By now, employers know what to pay and how to set up remote work via Zoom.

Employers of all sizes are suffering.

  • Airlines are under intense pressure.
  • Conference hosts are their entire revenue stream.
  • Small-medium brick ‘n mortar businesses may shut down.

Think Outside The Box

All businesses need fresh ideas to help them get through this.

What higher-level advice and support can you give employers that will help them in these difficult times?

  • Can you offer free or low-fee, low-touch services that address their immediate pressing needs?
  • Can you find a way to help them keep or find new clients such as referring business to them?
  • Can you help your various clients team-up to create marketing partnership promotions?

Take some time to think outside the box.

Give Them Higher-Level Advice

Years ago, employers in Australia (and around the world) were facing dark times following the global financial meltdown.

HR consultants everywhere were giving the same employment law advice regarding layoffs.

An Example [Free Download]

It’s not fancy and it’s not super advanced but click here to look at a special tips sheet I wrote back in 2009 for employers on how to manage staff in uncertain times.

The tips sheet was nothing amazing and I shudder at the design, but rather than just talking about redundancy legislation, the focus throughout was on trying different things, new ideas to get through the tough times.

What can you do?

To give you some ideas, check the two articles below. They both share positive solutions that are fresh and a little less common.

This Harvard Business Review article is very useful.

This MIT Sloan Management Review article also has some helpful ideas.

I’d love to hear what you can come up with – email me.

Ben

And above, stay safe.

All the best,

Ben

Growing An Employment Law Firm – Simon Robinson of Robinson Ralph

How often does a law firm make you laugh and teach you something at the same time – on LinkedIn?

The innovative employment law firm, Robinson Ralph, is not your typical law firm.

Follow them on LinkedIn to see what I mean.

Simon Robinson discusses growing an employment law firm.

I spoke with the firm’s co-founder, Simon Robinson, about why he co-founded the law firm, how they compete with the global firms, about the firm’s very engaging social media presence, and much more.

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Growing A Skills Assessment HR Tech Company With Amit Mishra of Interview Mocha

Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

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Growing A Diversity & Inclusion Consultancy – MASF Consulting

Mark Fenton might not be who you would automatically consider as a campaigner for diverse & inclusive workplaces.

Mark Fenton

He is white, straight, middle-aged, middle class and married with two kids and a dog.

But, as he says, that’s the point.

Mark has over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy.

So yes, he’s a “finance guy”.

However, more recently, he ran global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

Mark is now the CEO & Founder of MASF Consulting Limited.

We had a fascinating discussion about:

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Growing An HR Tech Company (Learning Platform) – With Luis Novo of Skore

How to grow an HR Tech company - Luis Novo of Skore

Skore is an amazing new-generation learning platform that helps scaling companies to distribute knowledge in a very flexible way – by building customized experiences that can work on any combination of platforms: web, mobile, chatbot.

The platform is especially good for distributed teams.

I spoke with CEO and Co-Founder, Luis Novo about Skore, the future of learning, growing an HR Tech company, and more.

Listen out for a very clever strategy Skore uses to win over potential new customers.

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Best HR Marketing Plan For Human Resources Companies In 2020

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

Check out HR Consultant Bootcamp

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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Growing Humaxa (HR Tech Chatbot)

Say “Hello” to Max; he is an AI chatbot assistant. He addresses employee retention and performance by communicating with workers, predicting which actions will make people stay and perform their best, and offering to initiate those actions – things like group knowledge sharing, 360-degree feedback, mentoring, recognition, and more.

I had a great chat with Carolyn Peer, CEO & Cofounder of Humaxa and co-creator of Max* the AI-based HR Tech chatbot.

* Max changed his name (from Alfred) since this episode was recorded. Apparently he felt it was time for a new look and that’s ok by us 🙂

Carolyn Peer of Humaxa

Carolyn has 17+ years of experience working in the Human Capital Management industry and 14 years leading and managing in a Fortune 250 company.

Carolyn has an academic background in Cognitive Neuroscience and Instructional technology, which she uses to guide Humaxa’s product vision.

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growing A Successful HR Consultancy – Trapeze HR

In this article, I’m kindly joined by Harriet Lavender, Co-Founder of Trapeze HR, to talk about growing a successful consultancy in the Human Resources industry.

Harriet-Lavender - Get More HR Clients

Read on for our discussion on:

  • What Trapeze HR does and how it helps clients.
  • How Trapeze HR got its first few clients and the business’ main marketing channels for getting new clients now.
  • HR changes and challenges Harriet sees coming down the line and her advice to HR professionals and employers on how to face these challenges.
  • Harriet’s advice on how to grow an HR business.
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Growth Software For Growing HR Companies – A Conversation With Benjamin Dell

Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

Benjamin Dell Profile

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

  • HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
  • HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
  • Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

  • Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
  • We discussed how to engage customers in product development and as advocates.
  • And more.
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45 Ways To Make Your HR Consulting Business More Profitable

It’s one thing to start your own HR consultancy but it’s another thing altogether to run a profitable consulting business in the Human Resources industry.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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