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How To Grow An HR Tech Company In 2019 – Q&A With AttendanceBot

The HR industry expert, Josh Bersin, recently described how the multi-billion dollar HR software market is moving in a new direction (‘The HR Software Market Reinvents Itself‘). This will be of interest to anyone pondering how to grow an HR tech company.

Bersin is well-known for mapping and monitoring the development of the HR tech industry.

It would appear that we’re moving towards an era of ‘HR in the flow of work‘ and HR tools will play a starring role.

Josh Bersin flow of work

I was interested to note Bersin’s comments about the proliferation of HR tools:

“As organizations become more agile and team oriented, these tools are moving in a whole new direction. Now we need software that facilitates teamwork and agile goal management, helps people give each other feedback, and helps facilitate continuous performance management and self-improvement.

These tools are consumer-like, easy to use, and mobile by design.”

Josh Bersin

I recently spoke with a co-founder of one of these new HR tools – the tool is clearly ‘consumer-like, easy to use, and mobile by design.’

Meet AttendanceBot

AttendanceBot is an HR Tech tool with a specific focus on using any enterprise instant messaging platform like Slack, Microsoft Teams, Google Chat, etc, for attendance management.

Why base an HR tool an an instant messaging tool such as Slack?

slack-growth-2018-stacked

You may not use Slack but millions of other people do and AttendanceBot is riding that rocketship as well as growing with the other instant messanger services.

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Best HR Marketing Plan For Human Resources Companies In 2019

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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Growing An HR Business? Here’s Your Christmas Reading List

In between leftover turkey sandwiches and re-runs of Home Alone, you may be blessed with a little quiet time during the Christmas break.

It might be beneficial to use some of that quiet time to think about how you’ll make 2019 an amazing year for your Human Resources business.

Here is a collection of Christmas reading to help you grow your HR business.

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Growing A Recruitment Tech Platform – Q & A With AnyGood?

How To Grow A RecruitmentTech Business – Q & A With Juliet Eccleston of AnyGood?

Juliet Eccleston

The HRTech and, specifically, the RecruitmentTech industry continues to grow rapidly.

In this conversation, I asked Juliet Eccleston of AnyGood? for her thoughts on how to grow a RecruitmentTech business. 

Let’s get into it.  Continue reading

How To Make More HR Tech Sales – Interview With Pat Lavergne

I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.

As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.

He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.

Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.

Let’s talk HR tech sales . . . Continue reading

How To Launch A New HR Startup – The Inside Story Of Wagestream’s Launch & Rapid Growth

They were some of the most awkward conversations I ever had as a young Human Resources professional . . .

Employees who, in embarrassing moments for everyone involved, had come in to HR to see if the company could give them an advance on their pay.

The reasons varied.

The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.

Solving Employee Cash Flow Problems – Wagestream

For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.

The financial strain was even addressed in the excellent US best-selling autobiography, Hillbilly Elegy, by J.D. Vance.

That’s why I was very interested to talk to Adam Hankin at Wagestream, a new alternative to payday loans.

“A few months ago, Wagestream didn’t even exist, yet they now offer their financial support to over 30,000 employees.”

A few months ago, this HR tech company didn’t even exist, yet they have grown so rapidly that they now make their financial support available to over 30,000 employees in well-known companies across the UK and, soon, beyond.

Not only that, they’ve also gained funding from some of the biggest names around, including Village Global, a venture capital fund backed by Bill Gates and Jeff Bezos.

Adam and I talked about how to launch a new HR startup and about the inside story of Wagestream’s rapid growth. Continue reading

6 Simple Ways To Get Consulting Clients From Your Next Conference Speech

In theory, it’s the perfect plan . . .

Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.

The reality can be quite different.

It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.

Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.

I’ll also share an example from my own experience.

Let’s get to it.  Continue reading

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