The HRTech and, specifically, the RecruitmentTech industry continues to grow rapidly.
In this conversation, I asked Juliet Eccleston of AnyGood? for her thoughts on how to grow a RecruitmentTech business.
Let’s get into it. Continue reading
I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.
As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.
He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.
Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.
Let’s talk HR tech sales . . . Continue reading
They were some of the most awkward conversations I ever had as a young Human Resources professional . . .
Employees who, in embarrassing moments for everyone involved, had come in to HR to see if the company could give them an advance on their pay.
The reasons varied.
The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.
For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.
The financial strain was even addressed in the excellent US best-selling autobiography, Hillbilly Elegy, by J.D. Vance.
That’s why I was very interested to talk to Adam Hankin at Wagestream, a new alternative to payday loans.
“A few months ago, Wagestream didn’t even exist, yet they now offer their financial support to over 30,000 employees.”
A few months ago, this HR tech company didn’t even exist, yet they have grown so rapidly that they now make their financial support available to over 30,000 employees in well-known companies across the UK and, soon, beyond.
Not only that, they’ve also gained funding from some of the biggest names around, including Village Global, a venture capital fund backed by Bill Gates and Jeff Bezos.
Adam and I talked about how to launch a new HR startup and about the inside story of Wagestream’s rapid growth. Continue reading
In theory, it’s the perfect plan . . .
Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.
The reality can be quite different.
It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.
Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.
I’ll also share an example from my own experience.
Let’s get to it. Continue reading
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
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