In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Cecilia Clark, founder of Aphrodite HR, about helping independent fertility practices overcome industry challenges and build sustainable teams.
Cecilia‘s entrepreneurial journey began during the COVID-19 pandemic when her former employer declared bankruptcy, leaving her and five dependent practices without HR support. Recognizing the opportunity, she founded Aphrodite HR to fill the gap, offering comprehensive HR services, from payroll management to employee relations.
After a brief hiatus, Cecilia returned to her passion, and today, Aphrodite HR thrives by supporting independent fertility practices. Balancing a full-time job and her consulting business, Cecilia uses her HR expertise to address the unique needs of the fertility sector.
Aphrodite HR’s success is driven by its specialized approach to the unpredictable schedules and work-life balance challenges faced by fertility practices. This focus on the niche has helped Cecilia build a strong reputation within the industry.
With a network of over 13,000 LinkedIn connections in the fertility field, Cecilia connects the right talent to the right practices, showcasing the power of niche specialization in HR consulting.
In a wide-ranging discussion, Ceciclia and Ben talked about:
- How and why she started an HR side business in such a specialized market.
- Strategies to prevent burnout and stay productive while managing a demanding career and business.
- Forming meaningful connections within the industry to unlock new opportunities and foster long-term partnerships.
- Using technology and automation tools to streamline daily tasks, improve efficiency, and scale operations effectively.
- Adapting services to meet client needs by understanding key challenges and delivering tailored solutions.
- How she markets and grows her business.
- And much more.
Thanks, Cecilia!
Website: www.aphroditehr.com
LinkedIn profile: www.linkedin.com/in/clarkcecilia
Cecilia Clark – Aphrodite HR
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
