I was delighted to be joined on the A Better HR Business show by Andrew Lawson, Founder of Just Ninety, an L&D business focused on helping professional trainers shorten the design curve for online course creation, by providing ready-to-go training courseware.
We discussed how & why he pivoted from delivering only in-person corporate training to adding a whole new line of ready-to-go corporate training materials online.
Andrew has 25 years of experience as a facilitator and trainer, 15 years of experience as a coach and mentor, and is the founding director of Best Practice Consulting. Since starting Best Practice Consulting, Andrew has worked with hundreds of organisations. During this time, he has worked with many senior leadership teams to build purpose and unity, and embed organisational culture.
Andrew is an excellent facilitator, trainer, and consultant, dedicated to bringing results through tailored approaches. He possesses high-level group facilitation skills and is known for being people-focused, clear in his communication, and innovative in his workshop approaches. He is highly sought after for his facilitation and advisory skills. with senior leadership teams, intact work teams, and individuals.
The courseware designed by Just Ninety helps trainers to reclaim their time on designing training courses, which allows them to deliver more courses and generate more revenue.
Andrew: “Our vision is to see trainers enjoying more work-life balance. These premium 90-minute courses for trainers are perfect for leveraging time and money.”
In a wide-ranging discussion, Andrew and I talked about:
- The tumultuous journey of reinventing a training business during the pandemic.
- How Just Ninety started and who it helps.
- Using the AGES model to create more engaging training.
- The advantages of using ready-to-go courses.
- Just Ninety’s marketing growth strategy.
- How L&D consultants, HR consultants, and other such businesses can partner with Just Ninety to add a new revenue stream and/or add value to their client engagements.
- Andrew’s marketing advice for people in HR businesses.
- And much more.
Episode 194 – Andrew Lawson from Just Ninety on pivoting from corporate training to selling ready-to-go corporate training materials online
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!