Helping to grow businesses in the Human Resources industry

Tag: get more consulting clients (Page 1 of 4)

Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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Advanced Growth Strategies For Your HR Business [Video]

David

A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.

David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.

Get More Clients For Your HR business

He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).

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Should You Still Publish A Company Blog?

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

Ben - Get More HR Clients.com

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.

Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

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Business Growth Advice From Jessica Miller-Merrell of Workology

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

Jessica Miller-Merrell of Workology

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

  • How and why did Jessica start Workology?
  • What does Workology do and who does it help?
  • How Jessica attract new community members and customers? Any tips for others?
  • Jessica’s advice when it comes to growing a successful HR business.
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem Azzouz of Recruitment Mentors

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

  • Why Hishem created Recruitment Mentors.
  • What is Recruitment Mentors?
  • How did he decide content what to create and the topics to include?
  • Why create an ongoing membership group rather than a course?
  • In terms of marketing, what works best for him in terms of bringing in new members?
  • How does Hishem write such good LinkedIn posts?
  • The excellent Recruitment Mentors Podcast.
  • Why should someone in a recruitment business join Recruitment Mentors?
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Emma del Torto’s 10-Year Entrepreneurial Journey With Effective HRM

I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.

Emma del Torto on the A Better HR Business Podcast

Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.

With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.

Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.

In a wide-ranging discussion, Emma and I talked about:

  • [00:01:38] – Emma’s background.
  • [00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
  • [00:05:14] – The book that changed the game for Emma.
  • [00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
  • [00:11:57] – Celebrating 10 years in business & the types of clients.
  • [00:13:41] – Emma’s mission to make herself redundant at every stage.
  • [00:16:35] – What is Emma’s role as Managing Director?
  • [00:17:52] – Effect HRM buys another consultancy.
  • [00:19:37] – Effective HRM’s different products & service offerings.
  • [00:21:47] – The classic staff handbook service.
  • [00:23:18] – Additional service offerings after an employee handbook.
  • [00:24:05] – Going remote for HR consulting services.
  • [00:25:21] – The importance of retainer clients.
  • [00:26:29] – With this, you don’t have a business to sell.
  • [00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
  • [00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
  • [00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
  • [00:32:12] – What does the future hold for HR and the world of work?
  • [00:33:17] – HR should aim for a seat on the Board
  • [00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
  • And much more.

Books mentioned:

  • John Warrilow – Built To Sell
  • Michael Gerber – The E-Myth
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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Career Coaching Business For HR Professionals – With Jane Ferré

I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.

Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.

Jane Ferre on growing a career coaching business

Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.

All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.

I asked Jane:

  • Tell us a little about your background and how you got into consulting?
  • What consulting do you do? How do you help your clients?
  • How do you structure your coaching services and programs?
  • How was the transition from the corporate world to starting your own company?
  • How did you get your first few clients? What are your main marketing channels for getting new clients now?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Bonus Resource: Check out my money mindset video interview with Stephen Bates.

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Is Your HR Business Positioning Losing You New Clients? Here’s How To Fix It

I’ve been getting so many emails and LinkedIn messages over the past few months from consultancies and agencies in the HR industry and the vast majority of them have been about how they’re struggling to find new clients in these difficult times.

Ben

There are many different reasons why a business in the HR industry may struggle to find new clients but today I want to take a quick look at what may be the biggest reason that you’re struggling to win more work:

Is your HR business positioning losing you new clients?

(As always, when I say the HR industry, I mean all the areas such as recruitment, learning & development, employee engagement, HR compliance, and so on).

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Growing Veza Global (A Diversity & Inclusion Consultancy & Tech Company)

I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.

Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.

We discussed:

  • What does your business do and for whom?
  • What makes a good vs great HR business?
  • What’s your advice when it comes to growing a successful D&I/HR business?
  • What does the future hold for the D&I/HR industry?

Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.

Side note: Check out my money mindset video interview with Stephen Bates.

Resources mentioned include:

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Consultancy In The Insurance Broking and Financial Services Industry

Alison Clegg on A Better HR Business podcast

I was delighted to be joined on the A Better HR Business show by Alison Clegg, Founding Director of Highridge HR.

Highridge HR specialises in the small-medium insurance broking and financial services industry.

Highridge HR

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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How To Have An Amazing 2021 For Your HR Industry Business [Free Workbook]

I was delighted to be joined on the A Better HR Business show by the irrepressible Mandy Withers, Founder of Talk HR Solutions and the Talk HR Club (and my partner-in-crime for the upcoming HR Consultant Bootcamp) to talk about how to have an amazing 2021.

Mandy has kindly put together a workbook to help you to make it happen…

Learn more about the HR Consultant Bootcamp.

Mandy and Ben

To download the workbook for an amazing 2021, click here.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Interview With Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology

I was thrilled to be joined on the A Better HR Business show by Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology so we could discuss his life and many business successes.

You can enjoy this interview in video and audio formats.

Peter Saville is arguably the best known, most successful, and highly acclaimed Psychologist within the Business Psychology Profession.

“As a skilled psychometrician and visionary leader, Peter Saville has made a significant impact on professional psychology in the UK and beyond. The widespread use of his tests by major companies and public bodies is testament to his remarkable ideas.”

The British Psychological Society

With a usage of some 50 million of his measures of ability, personality, motivation and talent annually, Peter has been described as “One of the most influential Psychologists of our time”.

Peter founded SHL in 1977 where he developed the Occupational Personality Questionnaire (OPQ) and the first commercial Big 5 Personality measure.

Peter_Saville_and_Ben

Peter floated SHL on the main London stock exchange in 1997 for £240 million.

In 1999 Peter was cited as the only Occupational Psychologist in the list of Britain’s Top Ten Psychologists.

In 2001 Peter’s portrait hung in the National Portrait Gallery, London, after being presented with the British Psychology Society Centenary Award for Distinguished Contributions to Professional Psychology.

Peter went on to found Saville Consulting (now Saville Assessment), where he developed the Saville Wave questionnaire. The company was acquired by Willis Towers Watson in 2015 for £43 million.

Already a Fellow, in 2012 Peter received the highest BPS award, Honorary Fellowship, in recognition of his work in “Flying the flag for Britain for objective assessment” and “Creating the global gold standard for psychometric tests”.

In 2014, Peter was awarded Academic Fellowship of the CIPD, their highest honour.

Peter has written over 200 publications and spoken in over 60 countries worldwide.

Peter was Professor of Psychology at Queen’s University, Belfast and is currently Professor of Leadership Studies at Kingston University, London.

His memoirs ‘Testing Times: Psychologist at Work’ will be published in 2020.

Before we get started . . .

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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[Partnership Opportunity For Consultants] Employee Performance Software Company – Ostendi

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Michał Krzewiński from Ostendi.

Ostendi is an employee performance software company that’s expanding beyond its base in Poland. It is looking for consultants as partners in other countries. 

I spoke with Michał about what Ostendi does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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