I was delighted to be joined on the A Better HR Business show by Sarah Olivieri, Founder of PivotGround, a consultancy company that helps human-service nonprofits increase capacity, deliver better programming and attract more funding.
Sarah is a nonprofit business strategist, #1 International Best Selling author, and former Executive Director. She has spoken at over a dozen conferences and online trainings and has been a featured expert on more than 50 podcasts. Sarah is the creator of the Impact Method™ – a framework that helps nonprofits simplify their operations, build aligned teams, and make a bigger impact without getting overwhelmed or burning out.
PivotGround helps nonprofits make a bigger impact using simple frameworks paired with targeted coaching to help organizations thrive.
In a wide-ranging discussion, Sarah and I talked about:
How the PivotGround story began and what inspired Sarah in choosing its name.
The challenges of nonprofits and how PivotGround addresses them.
Impact Method™ – a framework that helps nonprofits simplify their operations and make a bigger impact.
Sarah’s advice on growing and marketing your own business.
Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:
“Ben, how do we get more clients/customers for our HR business?“
However, there’s a problem . . .
If you want better outcomes, you need to dive deeper and ask better questions.
In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.
Such questions include:
How well is our business positioned?
What are our offers and how good are they?
What are we doing to convert website visitors into sales leads?
What are we doing to nurture our sales leads?
What unpaid marketing channels are we using and how are they performing?
What paid marketing channels are we using and how are they performing?
What are we doing to improve our conversion rates?
I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.
Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.
Scott joined Thread to develop and manage their HR consulting services.
He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
How and why did he start Robin? (And the struggles before it became the global business it is today).
What does Robin do and who does it help?
How Robin attracts new employee and employer clients? Any tips for others?
Johan’s excellent approach to the art of management and delegation.
Johan’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.
David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.
He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).
With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Here are some interesting facts and figures from Hubspot about business blogging:
The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.
In a wide-ranging discussion, Jessica and I talked about:
How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.
Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.
With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.
Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.
In a wide-ranging discussion, Emma and I talked about:
[00:01:38] – Emma’s background.
[00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
[00:05:14] – The book that changed the game for Emma.
[00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
[00:11:57] – Celebrating 10 years in business & the types of clients.
[00:13:41] – Emma’s mission to make herself redundant at every stage.
[00:16:35] – What is Emma’s role as Managing Director?
[00:17:52] – Effect HRM buys another consultancy.
[00:19:37] – Effective HRM’s different products & service offerings.
[00:21:47] – The classic staff handbook service.
[00:23:18] – Additional service offerings after an employee handbook.
[00:24:05] – Going remote for HR consulting services.
[00:25:21] – The importance of retainer clients.
[00:26:29] – With this, you don’t have a business to sell.
[00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
[00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
[00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
[00:32:12] – What does the future hold for HR and the world of work?
[00:33:17] – HR should aim for a seat on the Board
[00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.
Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.
Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.
All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.
I asked Jane:
Tell us a little about your background and how you got into consulting?
What consulting do you do? How do you help your clients?
How do you structure your coaching services and programs?
How was the transition from the corporate world to starting your own company?
How did you get your first few clients? What are your main marketing channels for getting new clients now?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?