I was delighted to be joined on the A Better HR Business show by Reuben Swartz, Founder of Mimiran which is an ‘anti-CRM’ for solo consultants who hate ‘selling’ but love serving clients.
Ruben is also the host and “Chief Nerd” of the Sales for Nerds podcast.
Reuben Swartz
Reuben considers himself “a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.”
Reuben has blended his expertise in computer science with his past experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when trying to let go of misleading beliefs about sales and marketing.
Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.
In a wide-ranging discussion, Reuben and I talked about:
What is Mimiran and how it can help you develop your business?
How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools.
Mimiran helps businesses have more conversations with new leads and existing contacts.
How to automate proposals and track referrals using Mimiran.
I want to explore a thought-provoking question that has been on my mind. This question can help you reflect on your HR-related business and identify areas for improvement.
The question is . . .
If you sold your business, what would a new owner change about the business to make it more successful?
I was inspired to ask this question after observing a transformation in a corner store near my home. The store used to be a dusty, run-of-the-mill establishment that sold basic necessities like newspapers, milk, and bread.
However, after being purchased by new owners, the store underwent a complete makeover.
The new owners introduced a fresh design, new decor, and updated branding, including new logos. They also expanded the product line to include hot sandwiches, premium items, Italian wines, cheeses, and a high-quality coffee machine. The store became a bustling hub of activity, creating jobs and community involvement.
Every time I drive by the store, I wonder what the previous owner would think of it now.
Sophia is proud of working as an international award-winning speaker, corporate trainer, bestselling author and executive coach. She was named one of the top transformational coaches in the country by USA Today. Sophia is the founder of Sophia Casey Enterprises – a leadership development, executive coaching, and consulting firm.
As an educator for more than 25 years in some of the toughest areas in the U.S., her passion for helping students use their socio-economic circumstances as strengths rather than as perceived weaknesses, was consistently rewarded by school district officials. Sophia currently works with universities, law enforcement organizations, and IT companies as a speaker, facilitator, trainer and executive coach. Sophia received her education at UCLA and Johns Hopkins.
Her book Fierce Vulnerability: a Colored Girl’s Truths, Trials, and Triumphs is an Amazon Best Selling New Release. She is also the author of the very popular journal, the Ease & Flow Journal and a member of Delta Sigma Theta Sorority.
In a wide-ranging discussion, Sophia and I talked about:
In a wide-ranging discussion, Sophia and I talked about:
What is the ICLI (International Coaching & Leadership Institute) and who is it for
The coaching program for HR people designed by the ICLI
Sophia’s advice on growing an HR business
Finding your place in a crowded HR market
Sophia’s plans to achieve her goal: “Coaching for everyone, everywhere”
I was delighted to be joined on the A Better HR Business show by Dean Garamella, Co-Founder and Managing Partner of SourceOwls, a virtual recruiting Marketplace that brings experienced recruiters and hiring companies together to quickly and efficiently fill pressing human capital hiring needs.
Dean Garamella
Over the past two decades, Dean has mastered what it means to be the “right fit” and has successfully managed several thousand searches for companies of all sizes, from startups to Fortune 500.
Dean Garamella continues his passion for providing a valuable service to all the HireResources members, clients, by now overseeing the recruitment operations and overall Member satisfaction for all the HireResources business units.
Outside of his work, Dean Garamella enjoys spending time with his wife and sons: mountain biking, golfing and coaching baseball.
SourceOwls is a recruitment platform built for the busy recruiter:
Source and recruit qualified candidates
Conduct one qualifications assessment via phone or video call
Provided the candidate is qualified and interested supply them with the client and jobs details
Submit an up-to-date resume from the candidate in the SourceOwls platform
You will receive notifications each time the candidate status is changed
In a wide-ranging discussion, Dean and I talked about:
What is SourceOwls and who is it for
The advantages of using SourceOwls from an employer’s perspective
The benefits of using the SourceOwls platform versus using a traditional staffing firm
How SourceOwls manages to attract both employers and recruiters to grow the platform
Dean’s advice on how to find and attract new customers
I was delighted to be joined on the A Better HR Business show by Louise Bijesse, President and Principal Consultant of UpTalent Consulting, a boutique HR consulting firm that provides people solutions for small to mid-sized companies globally.
Louise Bijesse
UpTalent Consulting delivers the tools and advice that help today’s start-up companies protect and grow their organizations.
Louise is responsible for planning and implementing HR policies and procedures through her client partnerships with CEOs, Founders, and Presidents. Much focus is on corporate talent development and succession, background checks, employee relations, benefits, and compensation. She currently works with start-up clients in the United States and Globally (currently UK and Nigeria).
Before establishing UpTalent Consulting in 2022, Louise worked in the roles of Vice President of Talent Acquisition and Corporate Human Resources for BrightSpring Health Services. Prior to joining BrightSpring in 2018, Louise was the Sr. Director of Talent Acquisition for Compass Group North America, joining the company back in 2005.
Louise earned a Master of Science from the University of North Carolina at Greensboro, Bryan School of Business, where she was recognized for her leadership in the community. She previously earned a Bachelor of Science in Business, Management, and Economics from the Empire State College, State University of New York.
In a wide-ranging discussion, Louise and I talked about:
How UpTalent Consulting provides HR solutions for both startups and rapidly growing companies.
HR problems or challenges employers deal with at the moment
UpTalent Consulting multipronged approach: creating an HR strategy for startup companies, HR review for rapidly growing companies, talent acquisition and retention support
I was delighted to be joined on the A Better HR Business show by Pam Costa, Founder& Director of People Relations, an HR consultancy firm for SMEs and Tech Startups based in Sydney, Australia.
Pam Costa
Pam is a strategic and innovative HR Leader who translates business vision into HR initiatives that improve performance, profitability, growth, and employee engagement. She is passionate about implementing HR initiatives to help businesses reduce labor costs.
Using research and data-based solutions, People Relations helps SMEs and Tech Startups identify the risks and provides HR solutions that are focused on improving their bottom line.
In a wide-ranging discussion, Pams and I talked about:
Pam’s background and experience in various business sectors.
The typical problems that SMEs and startups face when expanding.
How People Relations helps companies improve performance, profitability, growth, and employee engagement.
Pam’s advice for startups and small businesses when competing against the big players for talent.
The free resources provided by Pam on her website.
In the modern workplace, mental and physical conditions such as back pain and stress are increasingly an issue.
DanceBreak is an innovative service that helps with easily accessible dance movement sessions to stimulate physical and mental activity throughout the workday.
I was delighted to be joined on the A Better HR Business show by Jason Jacobs, Founder of DanceBreak, an innovative service that helps with easily accessible dance movement sessions to stimulate physical and mental activity throughout the workday.
Jason Jacobs
Jason has more than 20 years of experience in the performing arts, contemporary dance, arts education, and innovative project management.
Jason has an international career in dance performance and a Masters’s Degree in Contemporary Dance Education and was Co-director of MuddyBoots with Ekaterine Giorgadze.
Jason also holds an Executive MBA from the Frankfurt School of Finance and Management.
DanceBreak is an innovative service that provides easily accessible dance movement sessions, in order to stimulate physical and mental activity throughout the workday.
The company offers movement interventions both as on-demand, pre-recorded video sessions as well as live via Zoom with a real instructor, with a focus on increasing energy, motivation, and releasing stress and tension.
In a wide-ranging discussion, Jason and I talked about:
The formation of DanceBreak via an MBA program.
DanceBreak’s positioning in the market.
How to build the DanceBreak offer that gets the clients to take action.
From getting a foot in the door to being on a buyer’s list.
Partnering with other groups; teaming up through networks.
Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:
“Ben, how do we get more clients/customers for our HR business?“
However, there’s a problem . . .
If you want better outcomes, you need to dive deeper and ask better questions.
In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.
Such questions include:
How well is our business positioned?
What are our offers and how good are they?
What are we doing to convert website visitors into sales leads?
What are we doing to nurture our sales leads?
What unpaid marketing channels are we using and how are they performing?
What paid marketing channels are we using and how are they performing?
What are we doing to improve our conversion rates?
I was delighted to be joined on the A Better HR Business show by Lisa Brown Alexander, President & CEO of Nonprofit HR, the leading human resources firm in the USA that works exclusively with the nonprofit sector.
Lisa Brown Alexander
Driven to serve the often-overlooked people management needs for the social-impact sector, Lisa set out to build a market where one didn’t exist.
Today, fueled by the passion of 130+ employees and consultants nationwide, her thriving company is helping many of the nation’s most prominent nonprofit organizations get ahead through smart people management strategies. In the process, they’re changing the way an entire sector thinks about talent and culture.
Lisa has inspired Nonprofit HR to become a force that thousands of nonprofit and talent management leaders look to for consulting services, thought partnership, sector-specific hiring, and executive search needs, professional development and information.
Nonprofit HR is the USA’s leading and oldest firm focused exclusively on the talent management needs of the social sector, including nonprofits, associations, social enterprises and other mission-driven organizations.
Nonprofit HR also offers customized learning and development in addition to research and events, all with the objective of strengthening the people management capacity of the workforce.
In a wide-ranging discussion, Lisa and I talked about:
How the Nonprofit HR story began
What catapulted Nonprofit HR’s growth
Lisa’s advice to those who are considering a business opportunity
The services provided by Nonprofit HR
Lisa’s advice to organizations on finding the right way to develop talent and create a management system
How Nonprofit HR manages talent within the organization
I was delighted to be joined on the A Better HR Business show by Andrew Bartlow, author, advisor & former CHRO, and now Co-Founder and Managing Partner of People Leader Accelerator, a development program for senior HR leaders of high-growth organizations.
Andrew Bartlow
Through 25 years in HR, Andrew worked within some of the top-performing HR teams in the world at companies like Wells Fargo, Washington Mutual Bank, General Electric, and Pepsi.
He has directly participated in 20+ M&A transactions, 6 scale-ups, and multiple capital sponsor exits. Andrew’s work has been featured in Bloomberg, The Silicon Review, MarketWatch, Nasdaq, International Business Times, Yahoo Finance, and other publications.
His book “Scaling for Success” was published by Columbia University Press and has been nominated for numerous “management book of the year” awards.
The People Leader Accelerator is a 16-week program that allows busy professionals to continue to serve in their intensive day jobs, while simultaneously participating in a rigorous learning experience.
The People Leader Accelerator was designed by an award-winning management professor and HR leaders who, between them, have held more than a dozen top HR roles at high-growth organizations.
In a wide-ranging discussion, Andrew and I talked about:
What is People Leader Accelerator (PLA) and how does it help HR professionals?
Sprints – live, interactive working sessions on topics of critical interest for HR professionals
PLA Guides – downloadable 40-80 page workbooks full of content, context, and practical templates.
I was delighted to be joined on the A Better HR Business show by Supreet Tare, Co-founder of Anywhere, a project management app for busy teams.
Supreet Tare considers himself a developer at heart and a managing director by profession.
Supreet Tare
Supreet has worked with companies like Infosys Technologies Ltd in the past and has been trying to manage an IT business of his own since 2009. He completed his bachelor of Engineering in Electronics & Communications stream from Ghasidas University, Bilaspur CG in 2006.
Anywhere is a work operating system specially developed for small and medium emerging teams and startups who need to keep on top of multiple projects, be it Engineering, Product, Sales, Marketing or HR.
In a wide-ranging discussion, Supreet and I talked about:
What is Anywhere.
What led to the formation of Anywhere.
How customers in the HR consulting world and the HR tech world could use Anywhere to better manage their projects and recurring business work.
How Anywhere brings all team members together on one platform with real-time communication.
The planning tools, the automation and the templates Anywhere provides to its users.
I was delighted to be joined on the A Better HR Business show by Hans Donckers, CEO of JiGSO Listen, a team learning platform that helps companies improve team performance by giving them real insights and instantly-tailored action plans.
Hans Donckers
Hans is co-founder of JiGSO, an AI-powered people analytics solution, and also co-founder of Beanmachine, a consultancy firm in the domains of Organizational Development and HR. Before becoming a consultant and entrepreneur he was a doctoral researcher in philosophy and ethics. He is based in Belgium but serves customers all over the globe.
JiGSO helps HR and business leaders make better decisions, based on data-driven insights and on the expertise of its multidisciplinary team of HR experts, mathematicians, business analysts, and data scientists.
In a wide-ranging discussion, Hans and I talked about:
The big HR issues that companies are trying to fix now.
Why organisations don’t focus on the team level as much as they focus on the individual employee level.
Team learning vs. individual learning.
How JiGSO Listen is using data science and empirical evidence to increase team performance.
Why companies should prioritise the improvement of team performance.
Jigso Listen’s cool free resources on topics such as Failure Reviews, Diversity & Inclusion, and more.
I was delighted to be joined on the A Better HR Business show by Matt Burns, Founder & CEO of BentoHR, a digital transformation consultancy working at the intersection of strategy, technology, and people operations to accelerate value creation.
Matt Burns
Matt is an entrepreneur, consultant, ex-exec, speaker & podcaster. As the Founder & CEO of BentoHR, Matt leads a digital transformation consultancy that combines expertise in business strategy, technology, operations & human capital.
BentoHR works with organizations, private equity & venture capital firms to identify & action their highest leverage initiatives. BentoHR’s expertise is in strategic planning & alignment, technology architecture & procurement, systems implementation & integration, organizational design, process reengineering, change management, data aggregation & analysis.
Before Bento, Matt led a talented team recognized for the “Most Innovative Use of HR Technology” (2017). A year later, it was named the Canadian HR Team of the Year.
As one of the Founding Organizers of the Global HR Summit – the world’s first enterprise conference presented in virtual reality – Matt had the privilege of showcasing the latest immersive workplace technologies.
CommReady is an interactive and confidential conversation prep tool.
CommReady combines theories of negotiation and mediation with elements of the “Atlas of Emotions” methodology. CommReady app is an on-hand companion which helps remove the noise from a distressing situation.
Chen’s professional background is in biotechnology engineering, but a Negotiation and Dispute Resolution course from Harvard Law School gave her the idea to create CommReady and turned her into an entrepreneur.
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