How To Grow A RecruitmentTech Business – Q & A With Juliet Eccleston of AnyGood?
The HRTech and, specifically, the RecruitmentTech industry continues to grow rapidly.
In this conversation, I asked Juliet Eccleston of AnyGood? for her thoughts on how to grow a RecruitmentTech business.
Let’s get into it. Continue reading
I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.
As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.
He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.
Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.
Let’s talk HR tech sales . . . Continue reading
In theory, it’s the perfect plan . . .
Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.
The reality can be quite different.
It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.
Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.
I’ll also share an example from my own experience.
Let’s get to it. Continue reading
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
How To Get More HR Clients From Your Company Blog
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
- Use Market Segmentation To Become Super Attractive To Your Target Market
- Create An HR Content Marketing Funnel To Attract Business Clients
- The Right Marketing Mix For Your HR Business
- Create An Easy Marketing Process To Improve Your Marketing Over Time
A Four Step HR Marketing Plan To Get More Clients
Here’s the index for what we’ll be covering in this hefty post (feel free to jump ahead).
STEP 1: Market Segmentation To Become Super Attractive To Your Target Market