I’m a big fan of HR businesses doing B2B joint ventures or running partnership marketing campaigns so today we’re examining a recruitment and coaching joint venture.
On a recent episode of the A Better HR Business podcast, I was joined by two high-performers, Anna Hemmings and Daryl Stickland.
Anna and Daryl run two different, but complementary HR-related businesses and they’ve joined forces to offer something special to business executives in the UK with their new recruitment and coaching joint venture.
Daryl Stickland of CNA International Executive Search is an experienced headhunter based in London who has recruited for all key business functions across most industries from Tech to Pharma and even through to professional sport.
Anna Hemmings is a two time Olympian, six times world champion and an MBE; she is Britain’s most successful ever female kayaker. Since retiring from sport Anna founded high-performance training consultancy Beyond the Barriers, an organisation that is dedicated to helping individuals and teams perform at their best.
Here’s what we discussed:
- What it was like for Anna to win 6 world championships and be part of the Olympic Games?
- Who are their ideal clients?
- What drew Anna to executive coaching and what are the parallels between Executive coaching and Sports Coaching?
- How Anna and Daryl have joined forces to create a new recruitment and coaching joint venture aimed at newly hired executives.
- Their joint venture event coming up soon for HR Leaders at the British Olympic Association (details here).
- Advice on how to survive and win in the War for Talent.
- Changes and challenges coming to the modern workplace and to be prepared.
- And plenty more.
In this article, I look at growing a talent acquisition consulting firm.
Meet Ken Hicks, the founder of Broadwing.
Broadwing is a talent acquisition consulting firm that works with companies that positively impact consumers and their communities. The talent world can be a challenging one, but it doesn’t have to be that way. Broadwing helps transform companies by finding great talent and looks to change how candidates feel about the recruiting process.
Looking for more clients?
I have released a few more places for my next marketing for HR online training workshop.
The workshop is invite-only – it is not advertised anywhere.
The HR Consultant Marketing Workshop will help you if: Continue reading
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
How To Get More HR Clients From Your Company Blog
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
- Use Market Segmentation To Become Super Attractive To Your Target Market
- Create An HR Content Marketing Funnel To Attract Business Clients
- The Right Marketing Mix For Your HR Business
- Create An Easy Marketing Process To Improve Your Marketing Over Time
How To Grow A RecruitmentTech Business – Q & A With Juliet Eccleston of AnyGood?
The HRTech and, specifically, the RecruitmentTech industry continues to grow rapidly.
In this conversation, I asked Juliet Eccleston of AnyGood? for her thoughts on how to grow a RecruitmentTech business.
Let’s get into it. Continue reading
I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.
As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.
He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.
Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.
Let’s talk HR tech sales . . . Continue reading