Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

1. Use Market Segmentation To Become Super Attractive To Your Target Market
2. Create An HR Content Marketing Funnel To Attract Business Clients
3. The Right Marketing Mix For Your HR Business
4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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In theory, it’s the perfect plan . . .

Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.

The reality can be quite different.

It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.

Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.

I’ll also share an example from my own experience.

Let’s get to it.  Continue reading