With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Here are some interesting facts and figures from Hubspot about business blogging:
The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.
In a wide-ranging discussion, Jessica and I talked about:
How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.
I asked Henry:
What does your business do and for whom?
What makes a good vs great recruitment business?
What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
What does the future hold for the recruitment/HR space?
I’ve been getting so many emails and LinkedIn messages over the past few months from consultancies and agencies in the HR industry and the vast majority of them have been about how they’re struggling to find new clients in these difficult times.
There are many different reasons why a business in the HR industry may struggle to find new clients but today I want to take a quick look at what may be the biggest reason that you’re struggling to win more work:
Is your HR business positioning losing you new clients?
(As always, when I say the HR industry, I mean all the areas such as recruitment, learning & development, employee engagement, HR compliance, and so on).
I was delighted to be joined on the A Better HR Business show by the irrepressible Mandy Withers, Founder of Talk HR Solutions and the Talk HR Club (and my partner-in-crime for the upcoming HR Consultant Bootcamp) to talk about how to have an amazing 2021.
Mandy has kindly put together a workbook to help you to make it happen…