Luca Lotterio was a psychology student who gained diverse experience working in the restaurant industry while studying. He began his career in Edinburgh before relocating to Tenerife and later Romania. Luca has worked in various roles in the restaurant industry, including in the kitchen, on the floor, and in management. He has also spent time working in different seasons in the mountains and on the seaside, gaining a wide range of experience in the food and beverage industry.
The discrepancies observed in the hospitality industry and the inefficiency of traditional hiring methods that fail to bring in the right candidates were the triggers for Luca to co-found a business.
Restworld aims to enhance the matching of job demand and supply in the hospitality sector by addressing high worker turnover rates and improving working conditions for industry professionals.
In a wide-ranging discussion, Luca and Ben talked about:
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
Use Market Segmentation To Become Super Attractive To Your Target Market
Create An HR Content Marketing Funnel To Attract Business Clients
The Right Marketing Mix For Your HR Business
Create An Easy Marketing Process To Improve Your Marketing Over Time
Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.
SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.
We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.
How Does SEO Work for HR Consulting & HR Software Businesses?
The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.
Key Areas of SEO for HR Consulting Firms & HR Software Companies
On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.
Brent Pollington
Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.
Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:
Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.
Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.
Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.
Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.
In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.
Business growth tips from the episode:
Offering free initial coaching sessions to potential clients can lead to long-term business relationships, as demonstrated by Brent’s success in generating just under $20,000 in advisory services this year.
Emphasizing company culture and mission in job postings is crucial to attracting top talent, as highlighted through Brent’s innovative use of AI technology in creating effective job descriptions and marketing strategies.
Providing value to potential clients without expecting immediate returns can lead to building trust and establishing a strong foundation for future collaboration, as emphasized by Brent’s approach to lead generation and nurturing.
Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.
Today I want to share the very quick story of how I saved $5000 for two HR-related companies on two different continents just with two quick Zoom calls.
It could easily have been your own HR-related business making the same types of decisions so I’d suggest having a quick listen now . . .
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
How and why did he start Robin? (And the struggles before it became the global business it is today).
What does Robin do and who does it help?
How Robin attracts new employee and employer clients? Any tips for others?
Johan’s excellent approach to the art of management and delegation.
Johan’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.
The questions often revolve around this central question:
‘What should we do next?’
Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business‘
In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.
It makes sense.
There are so many options out there for people trying to grow their HR business.
These lead to questions such as:
Should we be running paid ads somewhere?
Do we need a blog?
What should we be posting on LinkedIn?
Which types of companies should we approach? Why are they ignoring us?
Should I write a book?
What about Google AdWords?
What should we say on our website?
Should we be making videos?
How should we send emails? Hubspot, Mailchimp, Active Campaign, something else?
How do we decide what to offer?
What’s the right angle to take in sales meetings?
How do we get more clients?
Again, ‘What should we do next?‘
People often feel a little overwhelmed.
A Simple 5-Step Process To Follow
Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.
With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Hubspot
Here are some interesting facts and figures from Hubspot about business blogging:
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