It's time to grow your HR business
Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.
Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.
To keep things organised, the profitable HR consultancy tips are divided into four broad categories:
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Luca Lotterio, CEO & Co-Founder at Restworld, a recruitment platform for the restaurant industry.
Luca Lotterio was a psychology student who gained diverse experience working in the restaurant industry while studying. He began his career in Edinburgh before relocating to Tenerife and later Romania. Luca has worked in various roles in the restaurant industry, including in the kitchen, on the floor, and in management. He has also spent time working in different seasons in the mountains and on the seaside, gaining a wide range of experience in the food and beverage industry.
The discrepancies observed in the hospitality industry and the inefficiency of traditional hiring methods that fail to bring in the right candidates were the triggers for Luca to co-found a business.
Restworld aims to enhance the matching of job demand and supply in the hospitality sector by addressing high worker turnover rates and improving working conditions for industry professionals.
In a wide-ranging discussion, Luca and Ben talked about:
Continue readingLooking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.
SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.
We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.
Remember, if you want to grow your HR-related business, check out the HR Business Accelerator.
The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.
In the most recent episode of A Better HR Business show, Ben spoke with Brent Pollington, Owner of Express Employment Professionals Vancouver, BC, a leading staffing provider helping job seekers find work with a wide variety of local businesses.
Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.
Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.
Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:
Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.
Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.
Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.
Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.
In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.
Business growth tips from the episode:
In the most recent episode of A Better HR Business show, Ben spoke with Nigel Gracie, Business Development Director for Europe and Africa at Harrison Assessments International, a global leader in psychometric assessments.
Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.
There are two things you absolutely must do if you want to start and grow your own successful HR business . . .
(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).
Obviously, to really understand what those two things are, we need to venture into the Australian outback . . .
Continue readingThis is part of our new article series on how to get clients for consulting businesses in the Human Resources industry.
Continue readingThere are always elections on the horizon somewhere around the world.
In this video, we look at what we can learn from political election campaigns when it comes to marketing your own HR-related business.
(You can also find the audio podcast on all the main podcast players).
I was delighted to be joined on the A Better HR Business show by Tim Reitsma, from People Managing People.
People Managing People is an online publication focused on building a better world of work.
Continue readingToday I want to share the very quick story of how I saved $5000 for two HR-related companies on two different continents just with two quick Zoom calls.
It could easily have been your own HR-related business making the same types of decisions so I’d suggest having a quick listen now . . .
Continue readingIn this article and podcast episode, I want to share with you one simple thing you can do to improve all aspects of your marketing.
In Episode 124 of the A Better HR Business show, I share one simple thing you can do to improve all aspects of your marketing.
Continue readingI was delighted to be joined on the A Better HR Business show by Johan Van Zutphen, CEO of Robin (www.robin.jobs).
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.
The questions often revolve around this central question:
In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.
It makes sense.
There are so many options out there for people trying to grow their HR business.
These lead to questions such as:
Again, ‘What should we do next?‘
People often feel a little overwhelmed.
Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.
Continue reading
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