In theory, it’s the perfect plan . . .
Stand in front of a roomful of sales prospects, deliver valuable information, receive a standing ovation, and then get consulting clients from your next conference speech, lots of them.
The reality can be quite different.
It can be very disheartening to spend hours on writing and rehearsing your speech, then battling nerves to get your presentation right, only to find that, even weeks later, no-one from the audience has contacted you about your services or even visited your website.
Today, we’ll look at the reasons why this happens and then discuss easy ways to fix the problem in order to get consulting clients from your next conference speech.
I’ll also share an example from my own experience.
Let’s get to it. Continue reading
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
How To Get More HR Clients From Your Company Blog
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
- Use Market Segmentation To Become Super Attractive To Your Target Market
- Create An HR Content Marketing Funnel To Attract Business Clients
- The Right Marketing Mix For Your HR Business
- Create An Easy Marketing Process To Improve Your Marketing Over Time
A Four Step HR Marketing Plan To Get More Clients
Here’s the index for what we’ll be covering in this hefty post (feel free to jump ahead).
STEP 1: Market Segmentation To Become Super Attractive To Your Target Market
Today’s post continues the series on how to get more recruitment tech customers.
I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.
Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.
Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.
The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.
How To Get More TA Tech Customers – Q&A With Patrick Doyle
Here’s what I asked Patrick about his Talent Acquisition Tech company:
- What does your business do?
- Do you focus on a niche within the market or do you serve all businesses?
- What are some effective ways you have acquired new clients/customers?
- Any ineffective ways to find new clients? Why didn’t they work so well?
- Can you share some tips to help grow a business faster?
Let’s get into it . . . Continue reading
Note: If you want to skip this step on how to write a blog post and jump straight to a new blog writing service for your HR company, click here: Blog Writing Service For HR Companies.
When considering how to write a blog that attracts new B2B clients for your Human Resources business, here’s a helpful framework to consider: Continue reading