Helping to grow businesses in the Human Resources industry
There are always elections on the horizon somewhere around the world.
In this video, we look at what we can learn from political election campaigns when it comes to marketing your own HR-related business.
(You can also find the audio podcast on all the main podcast players).
I was delighted to be joined on the A Better HR Business show by Tim Reitsma, General Manager of People Managing People.
People Managing People is an online publication focused on building a better world of work.
Tim has vast experience in people & culture, leadership, business strategy, and operations with a focus on building great teams who are excited about their craft and their organization.
Continue readingToday I want to share the very quick story of how I saved $5000 for two HR-related companies on two different continents just with two quick Zoom calls.
It could easily have been your own HR-related business making the same types of decisions so I’d suggest having a quick listen now . . .
Continue readingIn this article and podcast episode, I want to share with you one simple thing you can do to improve all aspects of your marketing.
In Episode 124 of the A Better HR Business show, I share one simple thing you can do to improve all aspects of your marketing.
Continue readingI was delighted to be joined on the A Better HR Business show by Johan Van Zutphen, CEO of Robin (www.robin.jobs).
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.
The questions often revolve around this central question:
In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.
It makes sense.
There are so many options out there for people trying to grow their HR business.
These lead to questions such as:
Again, ‘What should we do next?‘
People often feel a little overwhelmed.
Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.
Continue readingWith the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Hubspot
Here are some interesting facts and figures from Hubspot about business blogging:
Continue readingI was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.
The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.
In a wide-ranging discussion, Jessica and I talked about:
I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.
Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.
That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.
In a wide-ranging discussion, Hishem and I talked about:
Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.
In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.
I’ll show you ten HR side jobs and HR side gig ideas further down in this article.
Continue readingI was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.
I asked Kristian:
I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.
I asked Henry:
I’ve been getting so many emails and LinkedIn messages over the past few months from consultancies and agencies in the HR industry and the vast majority of them have been about how they’re struggling to find new clients in these difficult times.
There are many different reasons why a business in the HR industry may struggle to find new clients but today I want to take a quick look at what may be the biggest reason that you’re struggling to win more work:
Is your HR business positioning losing you new clients?
(As always, when I say the HR industry, I mean all the areas such as recruitment, learning & development, employee engagement, HR compliance, and so on).
Continue readingI was delighted to be joined on the A Better HR Business show by the irrepressible Mandy Withers, Founder of Talk HR Solutions and the Talk HR Club (and my partner-in-crime for the upcoming HR Consultant Bootcamp) to talk about how to have an amazing 2021.
Mandy has kindly put together a workbook to help you to make it happen…
Learn more about the HR Consultant Bootcamp.
To download the workbook for an amazing 2021, click here.
Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue readingSomething special for you today: a panel discussion with four highly successful recruitment business leaders.
I was thrilled to be joined on the A Better HR Business show by:
We discussed:
Here are the two links mentioned by Paul during the conversation: his article HR in the time of covid and Professor Damian Hughes’ website.
If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.
If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue reading
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