Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

• HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
• HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
• Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

• Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
• We discussed how to engage customers in product development and as advocates.
• And more.