Helping to grow businesses in the Human Resources industry

Tag: HR content marketing (Page 2 of 3)

Growing A Diversity & Inclusion Consultancy – MASF Consulting

Mark Fenton might not be who you would automatically consider as a campaigner for diverse & inclusive workplaces.

Mark Fenton

He is white, straight, middle-aged, middle class and married with two kids and a dog.

But, as he says, that’s the point.

Mark has over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy.

So yes, he’s a “finance guy”.

However, more recently, he ran global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

Mark is now the CEO & Founder of MASF Consulting Limited.

We had a fascinating discussion about:

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growth Software For Growing HR Companies – A Conversation With Benjamin Dell

Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

Benjamin Dell Profile

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

  • HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
  • HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
  • Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

  • Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
  • We discussed how to engage customers in product development and as advocates.
  • And more.
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Growing A Business Process Outsourcing Company – With Ken Coyne of OpsTalent

Based in Wroclaw & Krakow in Poland, OpsTalent is a very successful outsourcing or ‘nearshoring’ company that delivers software development & multi-lingual customer support services for some of the world’s most innovative companies.

Key Coyne - OpsTalent

I spoke with Ken Coyne, Head of Technology at OpsTalent about how the business began (love was involved), how it has grown, and how the company partners with other HR companies and HR consultants.

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How To Expand Your HR Business Overseas – With Cynthia Dearin

Thinking of expanding your HR business internationally?

Cynthia Dearin

Cynthia Dearin is an international business strategist, author and keynote speaker.

She’s also the Founder of Dearin & Associates and the International Business Accelerator.

In 2015, Cynthia published her first book, Camels, Sheikhs and Billionaires: Your Guide to Business Culture in the Middle East & North Africa, which became an Amazon best-seller.

Her second book, Business Beyond Borders: How to Take Your Company Global is due for release in 2019.

We discussed:

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Introducing A New Platform For HR Consultants – One Circle

One Circle is an online platform for HR consultants that connects companies with freelance HR experts, on-demand and across the world.

New HR consulting platform

In this article, I’m kindly joined by One Circle’s founder, Emma El-Karout.

Read on for our discussion on:

  • Emma’s background and her motivation to start the One Circle platform for HR consultants.
  • What does One Circle do? Which problem does it address and how it is differentiated from other competitors in the space?
  • Who is the typical OneCircle HR consultant? Where they are from and how do they help clients?
  • Tips on interesting people that HR businesses should check out to grow faster.
  • The biggest challenges facing the HR profession.
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Growing An Organisational Network Analysis Company – Cognitive Talent Solutions

Organisational Network Analysis is a fascinating new area of HR Tech.

Francisco Marin Mayer interview

In this article, I’m kindly joined by Francisco Marin Mayer, Co-Founder & CEO of the rapidly-growing company, Cognitive Talent Solutions.

Read on for our discussion on:

  • What is Organisational Network Analysis and what does Cognitive Talent Solutions (CTS) do?
  • How CTS got its first few customers and their main marketing channels for getting new clients now.
  • Changes and challenges facing the Human Resources industry as a whole.
  • Interesting people or resources to check out that can help HR businesses to grow faster.
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Talking B2B Sales & DisruptHR With Derek Howard

A Better HR Business - Derek Howard

I talked B2B sales and the impressive DisruptHR conference with Dublin-based, business-growth expert, Derek Howard.

If you are looking to expand your business, you should listen in.

The Customer logo

Derek is CEO of The Customer a company that helps companies to grow their business and develop their people.

Derek walked me through an overview of the typical sales cycle and gave practical tips for each stage – definitely have your pen and paper ready.

Furthermore, Derek is one of the co-founders and organisers of the Ireland division of the global DisruptHR seminar series.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Diversity & Inclusion Business – Vessy.com

I had an excellent conversation recently on A Better HR Business with the Founder of Vessy.com (the first global online community for Diversity & Inclusion champions), Vessy Tasheva. We talked about all aspects of growing a diversity & inclusion business.

  • Vessy’s background and what got her to this point.
  • Vessy.com – who it’s for and what it does.
  • The impact of diversity fatigue.
  • Vessy’s amazing international diversity report.
  • Vessy holds a lot of workshops and gets invited to give speeches and go onto discussion panels. How she finds these opportunities and her advice to other consultants and companies that are interested in doing the same.
  • The long-term plans for Vessy.com.
  • HR changes and challenges now and in the future?
  • And plenty more.
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How BambooHR Has Grown Quickly With Partnerships

The HRIS software company BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor from the company about how BambooHR has grown so quickly.

How BambooHR Has Grown - with Dan Taylor

We discuss:

  • A quick overview of BambooHR – what it does and its ideal clients.
  • How BambooHR has positioned itself in the market.
  • BambooHR has produced a lot of educational & marketing content. What are BambooHR’s most popular pieces of content?
  • Explanation of the partnership types that help answer how BambooHR has grown quickly.
  • How could an HR consultant or an HR Tech firm partner with BambooHR? What gets paid, how is it tracked, etc?
  • Challenges or changes that Dan sees coming in the HR industry.
  • And plenty more.
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How To Launch A New HR Startup – The Inside Story Of Wagestream’s Rapid Growth [Article & Podcast]

They were some of the most awkward conversations I ever had as a young Human Resources professional . . .

Employees who, in embarrassing moments for everyone involved, had come into HR to see if the company could give them an advance on their pay.

The reasons varied.

The car had broken down leaving them stranded with no way to get to work; a sudden illness in the family; some other sad, unfair cause of stress for a valued member of the team.

Solving Employee Cash Flow Problems – Wagestream

For all the public controversy that continues to swirl around payday loan companies and their vicious interest rates that can hit more than 5,000% in some cases, there’s still an underlying issue that gets forgotten about: the strain on the individual employee who desperately needs the money.

Scroll down to read the full story or to listen to the podcast episode.
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Growing An HR Consultancy In Ethiopia

In this article, I’m kindly joined by Nebat Abbas, an HR consultant based in Ethiopia. Nebat runs a business called Phoenix Business Consulting and we’re going to be delving into the work she does and the way Nebat is successfully growing an HR consultancy in Ethiopia.

Growing An HR Consultancy In Ethiopia - Nebat Abbas

Meet Nebat Abbas, the founder of Phoenix Business Consulting.

Based in Adis Ababa, Phoenix Business Consulting provides HR consulting, training and recruitment services.

Read on for our discussion on:

  1. What HR consulting Nebat does and who she helps.
  2. The current status of the HR consulting industry in Ethiopia.
  3. What was good and not so good about becoming an independent consultant.
  4. How Nebat got her first few clients and how she finds them now.
  5. How Nebat has managed to be interviewed on the radio several times.
  6. Whether or not to smooth-out cashflow by systematising your services and/or to partner with other HR companies.
  7. Nebat’s views on change and challenges in the Human Resources industry as a whole.
  8. Any interesting people and resources to check out that can help HR businesses to grow faster.
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