Get More HR Clients

Marketing advice for HR consultants and HR tech companies

Tag: HR SaaS (page 1 of 2)

LinkedIn Advertising For HR Companies With AJ Wilcox of B2Linked

LinkedIn is the place to be if you want to find new B2B clients but advertising there can be quite challenging. Today I discuss LinkedIn advertising for HR companies with AJ Wilcox, founder and CEO of B2Linked, a LinkedIn advertising agency based in the United States.

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Growing An Organisational Network Analysis Company – Cognitive Talent Solutions

Organisational Network Analysis is a fascinating new area of HR Tech.

Francisco Marin Mayer interview

In this article, I’m kindly joined by Francisco Marin Mayer, Co-Founder & CEO of the rapidly-growing company, Cognitive Talent Solutions.

Read on for our discussion on:

  • What is Organisational Network Analysis and what does Cognitive Talent Solutions (CTS) do?
  • How CTS got its first few customers and their main marketing channels for getting new clients now.
  • Changes and challenges facing the Human Resources industry as a whole.
  • Interesting people or resources to check out that can help HR businesses to grow faster.
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Talking B2B Sales & DisruptHR With Derek Howard

A Better HR Business - Derek Howard

I talked B2B sales and the impressive DisruptHR conference with Dublin-based, business-growth expert, Derek Howard.

If you are looking to expand your business, you should listen in.

The Customer logo

Derek is CEO of The Customer a company that helps companies to grow their business and develop their people.

Derek walked me through an overview of the typical sales cycle and gave practical tips for each stage – definitely have your pen and paper ready.

Furthermore, Derek is one of the co-founders and organisers of the Ireland division of the global DisruptHR seminar series.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK (Podcast & Article)

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Scroll down to listen to the podcast interview.

Employee Assessment Software HR Tech GP8PI ad
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Growing A Diversity & Inclusion Business – Vessy.com

I had an excellent conversation recently on A Better HR Business with the Founder of Vessy.com (the first global online community for Diversity & Inclusion champions), Vessy Tasheva. We talked about all aspects of growing a diversity & inclusion business.

  • Vessy’s background and what got her to this point.
  • Vessy.com – who it’s for and what it does.
  • The impact of diversity fatigue.
  • Vessy’s amazing international diversity report.
  • Vessy holds a lot of workshops and gets invited to give speeches and go onto discussion panels. How she finds these opportunities and her advice to other consultants and companies that are interested in doing the same.
  • The long-term plans for Vessy.com.
  • HR changes and challenges now and in the future?
  • And plenty more.
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How BambooHR Has Grown Quickly With Partnerships

The HRIS software company BambooHR has grown rapidly in the States and around the world. Today on A Better HR Business, I talk with Dan Taylor from the company about how BambooHR has grown so quickly.

How BambooHR Has Grown - with Dan Taylor

We discuss:

  • A quick overview of BambooHR – what it does and its ideal clients.
  • How BambooHR has positioned itself in the market.
  • BambooHR has produced a lot of educational & marketing content. What are BambooHR’s most popular pieces of content?
  • Explanation of the partnership types that help answer how BambooHR has grown quickly.
  • How could an HR consultant or an HR Tech firm partner with BambooHR? What gets paid, how is it tracked, etc?
  • Challenges or changes that Dan sees coming in the HR industry.
  • And plenty more.
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