Helping to grow businesses in the Human Resources industry

Tag: HR SaaS (Page 1 of 2)

Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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15Five (Continuous Performance Management Software) Wants To Partner With HR Consultants

I recently spoke with long-time HR software industry and referrals expert, Dan Taylor.

Dan is the Partner Manager at the very cool continuous performance management system, 15Five.

Dan Taylor

15Five is looking to partner with consultants in the Human Resources industry.

I was thrilled to be joined on the A Better HR Business show by Dan so I could ask him:

  • What is 15Five?
  • What’s your role there?
  • Partnership opportunities for consultants
  • Next step for consultants interested in partnering with 15Five.

If you’d like to contact Dan, you can reach out to him via the 15Five partnerships area of the website: www.15five.com/partners.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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[Partnership Opportunity For Consultants] Employee Performance Software Company – Ostendi

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Michał Krzewiński from Ostendi.

Ostendi is an employee performance software company that’s expanding beyond its base in Poland. It is looking for consultants as partners in other countries. 

I spoke with Michał about what Ostendi does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Tech (Online Team Building) Platform – Tribalee

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.

Adrien Aubry – Tribalee

Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.

I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Virtual Experiential Learning Company

Abilitie is a virtual experiential learning company that develops award-winning corporate leadership development and mini-MBA programs for rising leaders and executives around the world.

Matthew Confer on A Better HR Business podcast

With 40+ Fortune 500 clients including Marriott, Coca-Cola, GE, and Southwest Airlines, and programs delivered in over 30 countries, Abilitie is a rapidly growing leader in the leadership development and executive education market.

Abilitie’s VP of Strategy, Matthew Confer, joined me on the A Better HR Business show to talk about the business, their clients, and their growth plans, and much more.

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Growing The Predictive Index

In 1942, twenty-six-year-old Arnold Daniels volunteered for the U.S. Army Air Corps. Shipped off to England, he was placed as a flight navigator and his team soon logged more than 30 missions—all without a single combat casualty.

When commanders noted the team’s record, they sent a psychologist in to work with Daniels—to study just what made their teamwork so successful.

This was Daniels’ first introduction to psychometric testing, and what would become a lifetime passion: solving business problems through the lens of understanding individuals.

After the war, he returned to Boston, where he briefly attended Harvard to study workplace psychology. In 1952 he released the first Predictive Index Assessment.

predictive-index

In 1955, Daniels founded PI Worldwide (now called The Predictive Index).

The Predictive Index Behavioral Assessment™ was created through a normative sample of thousands of people and has since been the subject of nearly 500 validation studies. It has received continual updates and today represents a well-established, business-relevant, and scientifically-proven measure of behavioral tendencies in the workplace.

Over six decades since, thousands of organizations have used The Predictive Index in nearly every job and industry around the world.

The Predictive Index helps businesses and organizations all over the globe overcome workplace challenges through a unique blend of scientific behavioral assessments, groundbreaking software, exceptional management training, and professional consulting from the world’s top workplace behavior specialists.

In short, The Predictive Index helps companies understand how their people think and work to help employees maximize their productivity.

The Predictive Index helps more than 8,000 clients across 142 countries; I’ve used it many times in different countries myself, so I was delighted to be joined on the podcast by the CEO of Predictive Index, Mike Zani.

Mike-Zani profile
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Growing Silver Cloud HR

Silver Cloud HR works with organisations of all sizes to transform their HR and payroll processes.

As a whole-of-market HR technology consultancy, they deal with a wide range of HR, payroll, and associated systems, including CoreHR, Sage People, SelectHR, iTrent, SAP SuccessFactors, ADP, Peoplesoft, Workday and more.

The CEO and Founder of Silver Cloud HR, Helen Armstrong, joined me on the A Better HR Business podcast to talk about:

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Growing An Employee Happiness Business – Nic Marks of Friday Pulse

If magic exists, it’s alignment. I had a fascinating conversation with Nic Marks, CEO & Founder of employee happiness platform, Friday Pulse.

Nic Marks of Friday Pulse on A Better HR Business Podcast

By measuring positive and negative emotions and systematically collecting feedback, Friday Pulse provides real-time insights on individuals, teams and organizations as they adapt to new realities.

Nic and I had a great conversation about measuring employee happiness and about starting and growing this successful HR Tech business.

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Growing A Skills Assessment HR Tech Company With Amit Mishra of Interview Mocha

Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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