Helping to grow businesses in the Human Resources industry

Tag: HR SaaS (Page 2 of 4)

How The EdLogics Gamified Platform Helps Employers Engage Employees For Better Healthcare Decisions & Behaviors

Supporting employee health & wellbeing can be more difficult than it sounds…

  • Utilization rates can be very low. The HR budget allocates a large proportion to health & wellness components such as an EAP or vitual health consultation services. However, staff often don’t the benefits enough to justify the large expense. On the other hand, if you get rid of the wellness programs, you’ll have staff running off to any one of the competitors’ vacancies down the virtual road.
  • It’s hard to get the message through. You’ve run general wellness promotions and communications campaigns. Such promotions are usually one-way communication feauturing online Town Hall meetings, promotional posters on the walls, talking points for team meetings, and similar. Unfortunately, it’s all one-way and the message rarely really sinks in, especially since covid ushered in a much more dispersed, hybrid workforce.
  • Employers try launching such as ‘walking challenges” and other activities but they tend to only skim the surface and don’t have much lasting effect.
  • Some people don’t stick to their treatment plans which affect workforce attendance, staffing plans, and claims rates. It’s hard to get through to some of these people to take more preventive action.

I recently discovered a very cool solution to these problems . . .

It was a pleasure to be joined on the A Better HR Business show by Tom Chamberlain, Founder & CEO of EdLogics, a gamified employee health literacy platform.

Tom Chamberlain

About Tom Chamberlain

Tom is the Founder and CEO of EdLogics, a digital health communications company dedicated to transforming the way people learn about health.

Tom has more than thirty years of experience designing innovative educational programs and population health initiatives for the healthcare industry.

Leveraging his experience building innovative healthcare organizations from startup to maturity, Tom brings a wealth of knowledge and insight to the development of highly effective consumer engagement solutions designed to change consumer behavior and improve healthcare outcomes. 

About EdLogics

EdLogics improves the lives of people by engaging and motivating them to learn about important health issues and become better healthcare decision-makers. Through interactive health games, multimedia educational programs, innovative gamification strategies, and rewards for educational achievement, The EdLogics Platform™ makes learning fun and engaging, improves health literacy, measures learning comprehension, and transforms the way consumers learn about health.

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Mark Gray On Innovating With A Flexible Workforce And Automation Expertise (Invisible Technologies)

I was delighted to be joined on the A Better HR Business show by Mark Gray, Head of Hiring at Invisible Technologies, an outsourcing and automation alternative that provides custom operations support to scaling SMBs.

Mark Gray

Mark Gray is the Head of Hiring at Invisible Technologies. He brings 13 years of experience within the talent acquisition field and has led the scaling of multiple start-ups across the globe. He is currently conducting research on the deployability of observed personality traits and their utility in predicting future job performance through the use of AI. His work has been mentioned in various articles and podcasts including (but not limited to) MIT Review, Scientific American, IDA’s Workflow Podcast.

Invisible Technologies is a business process automation platform that automates repetitive digital work by managing and outsourcing recurring tasks to human agents.

Invisible is introducing a new way to get work done. The company brings a digital assistant together with a real human workforce, enabling people to automate and outsource nearly any task. All of your work is coordinated on a digital assembly line where they design and automate the processes, check the work, and return the task completed.

In a wide-ranging discussion, Mark and I talked about:

  • The partnership and values on which Invisible Technologies was built
  • How to identify the hidden streams of talent, beyond the CV
  • How to increase the team’s productivity and autonomy at the same time
  • Using robotic process automation on codified processes or parts of processes to lower the client’s costs
  • How Invisible is going to affect the future of work
  • Invisible’s strategy for sales and growth
  • And much more!
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Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

Ben, how do we get more clients/customers for our HR business?

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

  • How well is our business positioned?
  • What are our offers and how good are they?
  • What are we doing to convert website visitors into sales leads?
  • What are we doing to nurture our sales leads?
  • What unpaid marketing channels are we using and how are they performing?
  • What paid marketing channels are we using and how are they performing?
  • What are we doing to improve our conversion rates?
  • How do we scale up?
  • And more…

Have a listen now!

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Streamlining Your HR Business Operations Using The Software Platform – Anywhere

I was delighted to be joined on the A Better HR Business show by Supreet Tare, Co-founder of Anywhere, a project management app for busy teams.

Supreet Tare considers himself a developer at heart and a managing director by profession.

Supreet Tare

Supreet has worked with companies like Infosys Technologies Ltd in the past and has been trying to manage an IT business of his own since 2009. He completed his bachelor of Engineering in Electronics & Communications stream from Ghasidas University, Bilaspur CG in 2006.

Anywhere is a work operating system specially developed for small and medium emerging teams and startups who need to keep on top of multiple projects, be it Engineering, Product, Sales, Marketing or HR.

In a wide-ranging discussion, Supreet and I talked about:

  • What is Anywhere.
  • What led to the formation of Anywhere.
  • How customers in the HR consulting world and the HR tech world could use Anywhere to better manage their projects and recurring business work.
  • How Anywhere brings all team members together on one platform with real-time communication.
  • The planning tools, the automation and the templates Anywhere provides to its users.
  • And much more.
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Hans Donckers – CEO of JiGSO Listen

I was delighted to be joined on the A Better HR Business show by Hans Donckers, CEO of JiGSO Listen, a team learning platform that helps companies improve team performance by giving them real insights and instantly-tailored action plans.

Hans Donckers

Hans is co-founder of JiGSO, an AI-powered people analytics solution, and also co-founder of Beanmachine, a consultancy firm in the domains of Organizational Development and HR. Before becoming a consultant and entrepreneur he was a doctoral researcher in philosophy and ethics. He is based in Belgium but serves customers all over the globe.

JiGSO helps HR and business leaders make better decisions, based on data-driven insights and on the expertise of its multidisciplinary team of HR experts, mathematicians, business analysts, and data scientists.

In a wide-ranging discussion, Hans and I talked about:

  • The big HR issues that companies are trying to fix now.
  • Why organisations don’t focus on the team level as much as they focus on the individual employee level.
  • Team learning vs. individual learning.
  • How JiGSO Listen is using data science and empirical evidence to increase team performance.
  • Why companies should prioritise the improvement of team performance.
  • Jigso Listen’s cool free resources on topics such as Failure Reviews, Diversity & Inclusion, and more.
  • And much more.
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Chen Geffen Shalev – CommReady (Conversation Preparation Chatbot)

I was delighted to be joined on the A Better HR Business show by Chen Geffen Shalev, Founder of the CommReady app.

Chen Geffen Shalev

CommReady is an interactive and confidential conversation prep tool.

CommReady combines theories of negotiation and mediation with elements of the “Atlas of Emotions” methodology. CommReady app is an on-hand companion which helps remove the noise from a distressing situation.

Chen’s professional background is in biotechnology engineering, but a Negotiation and Dispute Resolution course from Harvard Law School gave her the idea to create CommReady and turned her into an entrepreneur.

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UK HR Tech Software Company (myhrtoolkit) On Partnering with HR Consultants

I was delighted to be joined on the A Better HR Business show by Hannah Wheater, Social Media and Digital Marketing Executive at myhrtoolkit HR software.

Hannah Wheater

myhrtoolkit is an HR software designed for small-medium businesses in the UK and Europe.

myhrtoolkit makes it easier for SMEs to manage staff admin and legal compliance with highly secure HR software.

Certified with the international data security standard ISO 27001 and rated as excellent on Trustpilot, myhrtoolkit is chosen by more than 1,250 SMEs and used by over 60,000 employees within the UK and Ireland.

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How To Scale Your HR Tech Without Wasting Cash – with Anthony Nitsos of SaaS Gurus

I was delighted to be joined on the A Better HR Business show by Anthony Nitsos, Founder and Lead Guru at SaaS Gurus.

Anthony Nitsos

SaaS Gurus helps SaaS CEOs and Founders by giving them advanced Finance and Stakeholder Ecosystems to get “the numbers” easily, enable rapid growth, and while saving cash.

Anthony brings a unique mix of medical school training, Six Sigma Black Belt process expertise, and the financial skills of a CFO with two unicorn exits and numerous other start-ups to his credit to provide the world’s most sought-after resource for B2B SaaS company financial strategy and operations.

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Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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15Five (Continuous Performance Management Software) Wants To Partner With HR Consultants

I recently spoke with long-time HR software industry and referrals expert, Dan Taylor.

Dan is the Partner Manager at the very cool continuous performance management system, 15Five.

Dan Taylor

15Five is looking to partner with consultants in the Human Resources industry.

I was thrilled to be joined on the A Better HR Business show by Dan so I could ask him:

  • What is 15Five?
  • What’s your role there?
  • Partnership opportunities for consultants
  • Next step for consultants interested in partnering with 15Five.

If you’d like to contact Dan, you can reach out to him via the 15Five partnerships area of the website: www.15five.com/partners.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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[Partnership Opportunity For Consultants] Employee Performance Software Company – Ostendi

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Michał Krzewiński from Ostendi.

Ostendi is an employee performance software company that’s expanding beyond its base in Poland. It is looking for consultants as partners in other countries. 

I spoke with Michał about what Ostendi does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Tech (Online Team Building) Platform – Tribalee

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.

Adrien Aubry – Tribalee

Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.

I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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