Tag: HR Tech (Page 1 of 7)

Growing A Support Platform For Independent Contractors – with Mike Minett, Founder of PORTABL

June 19, 2026 / Get HR Clients 1

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Mike Minett, Founder of PORTABL, an innovative platform reimagining financial, health, and wellbeing services for today’s independent workforce, to discuss how freelancers and gig workers can finally access the support once reserved for full-time employees.

Mike Minett is the Founder and Chief Growth Officer at PORTABL, a platform helping businesses manage and support the global independent workforce. He is focused on enabling organisations that rely on freelancers, contractors, and contingent workers to better retain, engage, and protect their flexible talent through modern benefits and workforce infrastructure.

Alongside PORTABL, Mike is a growth advisor to a range of businesses and passion projects. He also works on building access to global AI, software, and tech talent, including developing pathways for distributed freelance talent in emerging markets such as Ghana, aligned to global time zones for remote delivery.

PORTABL is a SaaS platform and orchestration layer for the flexible workforce, designed to close the gap between traditional employees and independent workers. While permanent employees typically receive structured benefits such as health cover, pensions, and wellbeing support, freelancers and contractors often do not. PORTABL addresses this by providing access to health, insurance, financial wellbeing, and savings products, alongside tools that help businesses improve retention, engagement, and compliance across their contingent workforce.

Recognised by organisations including Zurich Innovation, the MetLife Techstars Digital Accelerator, and Plug and Play, PORTABL is building a new category in the future of work. It is founded by a team with deep experience across freelancing, insurance, employee benefits, fintech, and B2B platforms, and is built by independent workers for independent workers to help them connect, stay protected, and thrive.

You’ll hear practical strategies for starting an HR consulting business, finding consulting clients, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

Growing An Employee Financial Wellness Business – with Joelle Vail from BrightPlan

June 4, 2026 / Get HR Clients 1

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers and employees alike. As HR and business leaders look for ways to support their teams in today’s challenging environment, companies like BrightPlan are setting a new standard for financial wellbeing in the workplace.

Joelle Vail is Chief Revenue Officer at BrightPlan, where she oversees direct sales, partnerships, and client success. She has extensive experience scaling organizations from startup through enterprise growth, helping early-stage companies surpass $100 million in revenue and larger enterprises grow from $100 million to more than $2 billion. Prior to BrightPlan, Joelle served as Chief Operating Officer at Capital Factory and held senior leadership roles at Paychex and Ascentis.

BrightPlan is a financial wellness platform designed to help employers improve employee financial outcomes while increasing the effectiveness of their benefits programs. The platform combines AI-driven financial planning tools with access to experienced financial advisors, delivering personalized guidance across budgeting, debt management, investing, retirement, and wealth planning. By integrating directly with employer benefits, BrightPlan helps employees make more informed financial decisions and encourages greater benefits utilization.

For employers, BrightPlan provides a centralized dashboard with actionable insights into workforce financial health, enabling more strategic benefits planning, stronger employee engagement, and improved retention. The company is also certified for fiduciary excellence, ensuring guidance is objective and aligned with employees’ best interests.

You’ll hear practical strategies for finding consulting clients, running a workplace consulting business, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

Growing An Automated Employment & Income Verifications Platform – with Donny Phillips from Vault Verify

June 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Donny Phillips, Director of Partnerships at Vault Verify, a company that’s reshaping how HR departments manage employment and income verifications.

Traditional verification providers collect and store massive amounts of employee data—whether it’s needed or not—updating every pay cycle and increasing the risk of breaches. HR teams often face a flood of verification requests and follow-up calls, even when outsourcing to third parties with outdated data.

Vault Verify takes a smarter approach: no bulk data collection, no long-term storage. They access real-time, up-to-the-second data only when a verified request comes in—one employee at a time. This minimizes risk, reduces HR workload, and ensures verifications are always accurate.

Vault Verify’s real-time data access means every verification is current up to that very moment. This eliminates those follow-up headaches.

Implementation, too, is refreshingly light: Vault Verify handles nearly all of the setup, usually requiring clients to invest just 3-5 hours of mainly validation work.

Beyond technology, Vault Verify’s marketing approach reflects the same integrity as its product. The company is committed to educating HR leaders, “leaning in on knowledge share, educational type of content,” Donny says. From podcasts and webinars, with a focus on events that offer continuing education credits, to strategic partnerships with HR technology providers and consulting groups, the focus is firmly on empowerment, not hard sell.

In a wide-ranging discussion, Donny and Ben talked about:

Using AI to Get Stunning Headshots – Inside BetterPic’s Rapid Growth – with Ricardo Ghekiere

June 23, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Ricardo Ghekiere, Co-Founder of BetterPic, about how you can instantly turn everyday selfies into premium, studio-quality headshots – no awkward photo shoots required.

Ricardo shares his journey from acquiring a small SaaS business for $1 to scaling it into a thriving company with $270K monthly revenue only 18 months later, along with actionable marketing strategies and key lessons for HR and tech entrepreneurs.

BetterPic allows individuals and teams to upload a handful of casual selfies and, in under an hour, receive dozens of polished headshots tailored for use on LinkedIn, corporate websites, and more. This solution is not just about convenience; it’s about democratizing access to professional images that used to require expensive photoshoots and significant time investments.

Ricardo didn’t found BetterPic – he acquired it in December 2023 for just $1 when it was generating about $1,500 per month. Driven by his ambition to prove himself in the SaaS space, he saw an opportunity in a market still in its infancy.

The turning point came quickly. Within a year, BetterPic had skyrocketed from that modest $1,500 monthly revenue to over $280,000.

Transforming HR for SMBs with AI and Flexible Consulting Solutions with Adam Daines from ADDA

April 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Adam Daines, CEO and Founder of ADDA, about the challenges facing modern HR departments – from the unpredictable needs of SMEs to the surge in employment-related lawsuits – and how his company is helping clients navigate these waters with both traditional consulting and cutting-edge innovation.

ADDA is a consulting firm providing HR, Payroll, Benefits Administration, and Talent solutions. Its Consulting Services support HR teams with complex projects like pay transparency initiatives and HCM system implementations. Its Managed Services deliver the full administrative and strategic support of an HR, Payroll, Talent, or Benefits department.

Founder and CEO Adam Daines built ADDA to solve a problem he saw throughout his career: only large companies could afford strategic, high-impact HR. ADDA is changing that, making world-class HR support accessible to businesses of all sizes.

One of the most exciting milestones in ADDA’s journey is the launch of MyHRAlly, a secure, AI-driven platform built to reduce administrative overload for HR teams.

Leveraging a proprietary database of employment laws, company policies, and handbooks, MyHRAlly delivers fast, accurate answers to both simple and complex HR queries. Routine questions are automated, while sensitive issues – like harassment or bereavement – are instantly routed to a human expert, preserving empathy where it matters most.

Closed and fully encrypted, the platform eliminates security risks common to open AI tools. It also empowers HR teams with case management tools and early-warning insights, helping them spot patterns and address problems before they escalate.

In a wide-ranging discussion, Adam and Ben talked about:

Growing An AI-Led Workforce Training Platform – with Luis Garcia from PETE

April 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Luis Garcia, President and Co-Founder of PETE, an Orlando-based HR tech startup, about how personalized, scalable training solutions – covering everything from onboarding to compliance and technical upskilling – are not just helpful, but essential for long-term success.

Luis is an experienced international executive with 25+ years in technology, digital media, and education. He is also the co-founder of Collectiva, offering fractional executive services to game tech startups, helping them scale and prepare for fundraising. Previously, at Full Sail University, he led the growth of technology and gaming programs, increasing student enrollment by 130% and boosting revenues from $40MM to $60MM. He also played a key role in launching Full Sail’s online university, growing its student base from 13 to 12,000, generating $180MM in revenue.

PETE (Personalized Education, Training and Enrichment) is an innovative AI-powered learning platform that is transforming workforce training.

The platform enables companies to streamline knowledge management by creating customized virtual academies. With PETE, businesses can develop, host, and manage tailored courses without the need for a dedicated training department.

From personalized onboarding to sales and compliance training, PETE’s adaptive technology ensures each employee receives the most relevant content based on their role and experience, maximizing the impact of their learning.

In a wide-ranging discussion, Luis and Ben talked about:

Podcast interview Ward Christman of HR Tech Advisor

HR Partnerships (HR Tech Alliances & HR Tech Advisor)

March 23, 2025 / GetClients

Ward Christman is a good person to know if you’re an HR Tech founder.

I spoke with Ward from HR Tech Advisor about marketing for HR Tech startups and how to grow an HR Tech company.

Ward and I talked about these things:

What HR Tech Advisor does and who it helps.
Advice for HR companies on growing indirect sales and partnerships.
Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors.
Change and challenges now and in the future for the HR industry.

And much more.

How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

December 14, 2024 / GetClients

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

Episode 263 - Dee Coakley _ Boundless _ Podcast

Growing A Global Employer of Record (EOR) Platform – with Dee Coakley from Boundless

October 24, 2024 / Get HR Clients 1

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies are increasingly seeking solutions that simplify these complexities and support seamless global operations.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Dee Coakley, CEO and Co-Founder of Boundless, a platform providing Employer of Record (EOR) services, about helping businesses expand globally without the need for local infrastructure, enabling them to seamlessly hire talent in over 30 countries.

Dee has an impressive background, having served as COO for three scaling, venture capital-funded startups: Masabi in London, Bizimply in Dublin, and Axonista, which has locations in both Dublin and New York. She is also the founder of two consultancy firms, Solas Consult and Lucid, where she advises early-stage and scale-up tech companies. Additionally, Dee acts as an advisor to various tech-focused organizations and mentors programs that support tech startups.

Boundless is a world-class Employer of Record (EOR) that supports global teams with exceptional expertise and customer service. By simplifying international employment, Boundless ensures robust compliance and seamless HR operations for businesses of all sizes. The company combines an intuitive employment platform with deep local market knowledge to effectively manage compliance and HR processes. Fully owning the corporate and employment infrastructure in the countries where it operates, Boundless guarantees consistent and compliant employee contracts along with 100% accurate payroll processing each month.

While technology firms make up about 30% of its client base, Boundless serves a diverse range of industries, including financial services, manufacturing, and digital marketing. These companies often face challenges such as sourcing the right talent domestically and supporting relocating employees. By handling employee payroll, taxes, benefits, contracts, and onboarding, Boundless empowers businesses to expand their remote teams effortlessly, allowing clients to focus on their core operations while remaining compliant with local employment regulations. With its commitment to providing a reliable solution for global employment, Boundless enables companies to confidently manage their international workforce and thrive in the global market.

In a wide-ranging discussion, Dee and Ben talked about:

David Jones - Talent Enterprise - Podcast

Growing A Talent Assessment Technology Company – with David Jones from Mercer Talent Enterprise

September 25, 2024 / Get HR Clients 1

Talent assessment and leadership development are key to building a strong, capable workforce. They help organizations identify top talent, align people with the right roles, and develop future leaders, driving growth and ensuring long-term success in a competitive market.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with David Jones, CEO of Mercer Talent Enterprise, a global leader in talent assessment, technology, and leadership development, part of Mercer, about the fascinating journey of founding the Talent Enterprise 12-13 years ago and its recent acquisition by global powerhouse Mercer. David speaks about the challenges and opportunities of scaling a tech-based business in a competitive global market, the impact of AI on talent assessments, and the importance of maintaining rigorous data standards.

Mercer Talent Enterprise is a global leader in talent assessment, technology, and leadership development, part of Mercer. As the pioneers of Behaviourmetrics®, they provide innovative solutions that blend behavioral science, artificial intelligence, and data insights to help organizations make critical talent decisions. With a growing network across the Asia Pacific, Middle East, Africa, Europe, and North America, they support over 350 clients. Their flagship platform, Lighthouse, offers a comprehensive suite of psychometric tests, virtual assessments, and surveys to address key recruitment, leadership development, and succession planning needs.

David Jones is the Chief Executive Officer and Partner at Mercer Talent Enterprise, where he leads global growth and key client relationships. With over 34 years of experience, including 26 years in the Middle East, he has advised clients in over 40 countries on talent and leadership. Jones holds degrees from the University of York, University of West England, University of Bradford, and a PhD from the University of Leicester. He is a senior advisor to policymakers, a global lecturer, and a published author, with works including “The Future of Assessments” and contributions to various academic volumes.

In a wide-ranging discussion, David and Ben talked about:

Growing An Employee Healthcare Benefits Platform – with Brandy (Burch) Thompson – Benefitbay

September 16, 2024 / Get HR Clients 1

In the benefits technology space, effective solutions start by tackling deployment challenges head-on. By blending health benefits expertise with strong engineering, top platforms offer tools that simplify every part of ICHRA, from planning and compliance to enrollment. The goal is to reshape the benefits landscape, making personalized and sustainable solutions accessible to all.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Brandy Thompson, CEO and founder of Benefitbay, a groundbreaking company that’s revolutionizing employee health benefits.

Through a modern healthcare approach known as ICHRA (Individual Coverage Health Reimbursement Arrangements), Benefitbay allows employees to purchase individual health plans while still reaping the tax advantages typically associated with group insurance policies.

Brandy Thompson’s pathway into the HR tech space came from an unconventional angle. With a robust background in accounting, she scaled the professional ladder quickly from staff accountant to controller. However, her practical involvement in the HR components of various businesses sparked an interest that couldn’t be ignored.

Upon pursuing her master’s degree, Brandy supplemented her financial expertise with formal HR training, earning SHRM certifications that cemented her skill set in both domains. This powerful combination of accounting accuracy and HR empathy provided her with unique insights into the shortcomings of traditional health benefits systems, spurring the creation of Benefitbay.

ICHRA, a healthcare model implemented since 2020, forms the backbone of Benefitbay’s offerings. This model allows employers to allocate a defined contribution towards employee health plans, ensuring fairness, compliance, and financial efficiency. The problem was that navigating the maze of individual health plans and maintaining compliance with ERISA and other regulatory mandates was a daunting challenge for many organizations. Benefitbay steps in to resolve these complexities, providing seamless integration and administration while empowering employees with choice.

One of the core advantages of ICHRA, as implemented through Benefitbay, is its ability to save both employers and employees significant sums of money. By pricing health insurance on an individual basis considering variables like age and location, rather than a general population standard, Benefitbay can offer more competitive rates. Additionally, it tackles the inherent inefficiency in traditional group plans, where one-size-fits-all solutions often result in overprice premiums without meeting individual needs.

Benefitbay operates exclusively through the broker channel, seeing brokers as essential partners rather than competition. This strategy ensures that brokers are equipped with the tools they need to efficiently quote ICRA plans, while also minimizing administrative burdens. Unlike competitors that often sideline brokers or create administrative headaches, Benefitbay offers brokers a seamless, integrated platform to better serve their clients.

In a wide-ranging discussion, Brandy and Ben talked about:

Growing A Recruitment Platform For Restaurants – Restworld

June 13, 2024 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Luca Lotterio, CEO & Co-Founder at Restworld, a recruitment platform for the restaurant industry.

Luca Lotterio was a psychology student who gained diverse experience working in the restaurant industry while studying. He began his career in Edinburgh before relocating to Tenerife and later Romania. Luca has worked in various roles in the restaurant industry, including in the kitchen, on the floor, and in management. He has also spent time working in different seasons in the mountains and on the seaside, gaining a wide range of experience in the food and beverage industry.

The discrepancies observed in the hospitality industry and the inefficiency of traditional hiring methods that fail to bring in the right candidates were the triggers for Luca to co-found a business.

Restworld aims to enhance the matching of job demand and supply in the hospitality sector by addressing high worker turnover rates and improving working conditions for industry professionals.

In a wide-ranging discussion, Luca and Ben talked about:

Starting & Growing A Recruitment Business Based On European & LATAM Talent – Zabota

May 20, 2024 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, the founder of Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. Before founding Zabota, Benjamin was one of the initial employees at a fast-growing tech startup in the United States, where he swiftly advanced through the ranks.

Zabota specializes in placing pre-vetted, European, English-speaking talent in businesses. They offer a comprehensive service that includes intensive headhunting, leveraging AI for vetting, and understanding local work ethics and values.

Zabota.io saves costs for clients while increasing generational wealth for talented individuals globally. They handle the entire hiring process, from strategy and attraction to vetting, interviewing, and onboarding, ensuring a perfect fit for the client’s needs. Additionally, they offer a guarantee, replacing hires for free if necessary.

In a wide-ranging discussion, Benjamin and Ben talk about:

Carolyn Shepherd - Emmeline AI - Podcast

Supporting Women With AI – Carolyn Shepherd – Founder and Mentor at Emmeline.AI

May 1, 2024 / Get HR Clients 1

In a recent episode of the A Better HR Business show, Ben spoke with Carolyn Shepherd, Founder and Mentor at Emmeline.AI, a personalised helpline dedicated to helping women understand and utilise Generative AI.

Carolyn is a versatile HR professional with over 20 years of strategic and operational experience, specializing in GenAI applications, learning and development, and change management.

She collaborates with women in senior leadership roles, guiding them to harness Generative AI to enhance productivity, foster innovation, and dispel concerns about being left behind in the evolving landscape of the Fourth Industrial Revolution.

Her portfolio includes:

Implementing female executive GenAI mentoring programmes
Conducting GenAI transformation kickstarter sessions for female managers
Facilitating group GenAI upskilling workshops for female teams
Providing outplacement support for women impacted by AI Job displacement.

In a wide-ranging discussion, Carolyn and Ben talk about:

Episode 247 - Geraldine Woloch-Addamine Good4Work Podcast

Growing The Skills and Employee Recognition Platform – Good4work – with Geraldine Woloch Addamine

April 10, 2024 / Get HR Clients 1

In a recent episode of the A Better HR Business show, Ben spoke with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.

Good4work is a total talent recognition software with a mission to harness the power of Web 3 to increase team and employee engagement by recognizing and rewarding talent for individuals and teams.

It complements traditional talent management tools with an inspiring approach for teams.

In a wide-ranging discussion, Geraldine and Ben talk about: