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Marketing advice for HR consultants and HR tech companies

Tag: HR Tech (page 1 of 3)

A Better HR Business - HR marketing podcast

Sales Advice For HR Businesses – With Rana Kordahi

August 15, 2019 / / Comments Off on Sales Advice For HR Businesses – With Rana Kordahi

It’s hard to suddenly start selling your consulting services or software when you’ve come from a corporate HR background. That’s why I’ve turned to sales expert, Rana Kordahi, for some sales advice for HR businesses.

Rana shared her sales advice for HR businesses, including:

  • If Rana were starting out as a new HR consultant or a new HR tech startup, what would be her plan of attack to get new employer clients?
  • Rana’s advice on how to actually approach a potential client that you’ve found online on LinkedIn?
  • Thoughts on the best way for a consultant or startup founder to approach their former employers to get them as a client.
  • If a consultant or startup founder gets a meeting with a potential new client, how to run the meeting.
  • If the initial meeting with a potential new client goes well – they often then ask for a proposal. Rana’s advice.
  • After a consultant has a very positive initial discussion with clients and receiving positive feedback, they don’t come back with an actual work assignment. Rana’s advice.
  • Rana’s tips on interesting people, websites, tools, podcasts, or books that HR businesses should check out to grow faster.
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Podcast interview Ward Christman of HR Tech Advisor

Growth Tips For HR Tech Founders From Ward Christman (HR Tech Advisor)

July 26, 2019 / / Comments Off on Growth Tips For HR Tech Founders From Ward Christman (HR Tech Advisor)

Ward Christman is a good person to know if you’re an HR Tech founder.

I recently spoke with Ward from HR Tech Advisor about marketing for HR Tech startups and how to grow an HR Tech company.

Ward and I talked about these things:

  • What HR Tech Advisor does and who it helps.
  • Advice for HR companies on growing indirect sales and partnerships.
  • Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors.
  • Change and challenges now and in the future for the HR industry.

And much more.

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An Exciting HR Software Company To Watch: Adepto

An Exciting HR Software Company To Watch: Adepto

May 10, 2019 / / Comments Off on An Exciting HR Software Company To Watch: Adepto

I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.

The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.

Two comments, in particular, stood out:

  1. Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
  2. The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.

Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.

One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.

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Employee Assessment & HR Development Software Company - GPI

Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK

April 16, 2019 / / Comments Off on Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Employee Assessment Software HR Tech GP8PI ad
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How To Get More HR Clients From Your Company Blog

How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

March 25, 2019 / / Comments Off on How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

How To Segment Your Market When Your HR Business Is National Or International

How To Segment Your Market When Your HR Business Is National Or International

February 28, 2019 / / Comments Off on How To Segment Your Market When Your HR Business Is National Or International

Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?

Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.

This can make things a little tricky.

It’s hard to win new clients (especially in an HR sales pitch) when your business sounds generic – all things to all people.

Most tech companies handle this issue in two ways:

  1. Put lots of impressive client logos on the home page.
  2. List out all the industries they’ve helped.

The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.

Why?

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HR sales pitch in Amsterdam

What Would You Say In This HR Sales Pitch?

February 12, 2019 / / Comments Off on What Would You Say In This HR Sales Pitch?

I often tell HR consultants and HR Tech companies to make it easier for people to refer them new clients by becoming clear on who their business helps.

I’ve had quite a lot of people tell me that this is really hard to do – especially in an HR sales pitch.

The standard response looks a bit like this:

“Isn’t it enough to say that we help mid-large employers in the [XYZ] industry?“

Well, that’s a start but it’s still quite bland and generic.

Before we start, be sure to join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.

It reminds me of a time I went to Amsterdam (such a beautiful city) for an RFQ (request for quotation) process.

HR sales pitch in Amsterdam

Back to the issue of generic HR sales pitches . . .

I sat in a meeting room all day with the European CFO and CHRO as we listened to 4 or 5 companies pitch for a major HR service contract.

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