Tag: HR Tech (page 1 of 2)

How To Get More HR Clients From Your Company Blog [Quick Tips From Other HR Companies]

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too! Continue reading

How To Get More HR Tech Clients In 2018 – Q&A With Thymometrics

Continuing in my series which examines how different businesses in the Human Resources sector acquire new clients, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from David Godden about how he and the team at Thymometrics have been busy growing their innovative employee engagement company.

This is part of a four-step strategy to get more clients in the Human Resources industry.

How To Get More HR Clients – Q&A With David Godden

During a very interesting business growth discussion, I asked David the following questions: David Godden of Thymometrics

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • What are some effective ways you have acquired new clients?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Any tips on interesting people, websites, tools, podcasts, or books to check out?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

How To Get More Recruitment Tech Customers In 2018 – Q&A With Clinch

Today’s post continues the series on how to get more recruitment tech customers.

Get Recruitment Tech Customers - Patrick Doyle

I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.

Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.

Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.

Forbes Magazine

The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.

How To Get More TA Tech Customers – Q&A With Patrick Doyle

Here’s what I asked Patrick about his Talent Acquisition Tech company:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More HR Customers In 2018 – Q&A With Workplace Stars

Continuing in my series looking at how different businesses in the Human Resources sector acquire new clients and grow, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from Robert Ebers about how he and his team have been busy growing their innovative employee engagement company, Workplace Stars.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

How To Get More HR Customers – Q&A With Robert Ebers

During a very interesting discussion on how to create a value proposition, I asked Robert the following questions: Robert Ebers Profile Photo

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • How do you differentiate yourselves from cheap employee survey services or even just Google Forms?
  • What are some effective ways you have acquired new customers?
  • What makes them effective? Any special tips?
  • How do you find new individual and company partners?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

How To Use Cold B2B Email To Generate More Sales For Your HR Tech Company [Expert Interview]

Here’s something you may have been wondering as you consider all your marketing options: Should we learn how to use cold B2B email to generate more sales for our HR tech company?

Aaron Ross is the man credited with achieving massive growth at Salesforce, largely due to his innovative cold email campaigns.

Using cold email for B2B sales

Let’s see how cold B2B email is described on Aaron’s website, Predictable Revenue:

Cold emailing might be the most effective and untapped form of networking. In fact, it’s a way to build a network without having to rely on anybody and isn’t nearly as nerve wracking as a cold call. But beyond this (and maybe more importantly), cold emailing can be extremely effective for sales, especially if your company is focusing on outbound sales specifically. With a little persistence, patience and creativity, cold emailing can be your foot-in-the-door with new clients.

To see how it all works in practice and how a B2B email outreach campaign can be implemented at an HR tech company, let’s hear from industry expert Vlad Goloshchuk, CEO of the B2B SaaS sales research and cold email company, Brightest Minds.

Woodpecker (30 days for free) is the tool most commonly used for cold email outreach.

Cold B2B Email Expert (Vlad Goloshchuk) On How To Use Cold B2B Email To Generate More Sales For Your HR Tech Company

I’ve used cold B2B email to great effect at various times in my career (to reach employment law firms, training companies, and more) so I really enjoyed this talk with Vlad. 

Cold B2B Email Lead Generation - Vlad

Here’s what we discussed:

  1. Is cold B2B email marketing worth doing? How does it compare to other marketing channels?
  2. What if your HR business or product doesn’t serve one narrow, neatly-defined target audience? How can cold B2B email outreach be applied?
  3. What should an HR tech company say in their email messages?
  4. How to optimise the performance of a cold email outreach campaign?
  5. Where to start when setting up a cold B2B email marketing campaign?
  6. What does your B2B lead generation business offer?
  7. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Continue reading

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