Helping to grow businesses in the Human Resources industry

Tag: HR Tech (Page 1 of 4)

Mark Gray On Innovating With A Flexible Workforce And Automation Expertise (Invisible Technologies)

I was delighted to be joined on the A Better HR Business show by Mark Gray, Head of Hiring at Invisible Technologies, an outsourcing and automation alternative that provides custom operations support to scaling SMBs.

Mark Gray

Mark Gray is the Head of Hiring at Invisible Technologies. He brings 13 years of experience within the talent acquisition field and has led the scaling of multiple start-ups across the globe. He is currently conducting research on the deployability of observed personality traits and their utility in predicting future job performance through the use of AI. His work has been mentioned in various articles and podcasts including (but not limited to) MIT Review, Scientific American, IDA’s Workflow Podcast.

Invisible Technologies is a business process automation platform that automates repetitive digital work by managing and outsourcing recurring tasks to human agents.

Invisible is introducing a new way to get work done. The company brings a digital assistant together with a real human workforce, enabling people to automate and outsource nearly any task. All of your work is coordinated on a digital assembly line where they design and automate the processes, check the work, and return the task completed.

In a wide-ranging discussion, Mark and I talked about:

  • The partnership and values on which Invisible Technologies was built
  • How to identify the hidden streams of talent, beyond the CV
  • How to increase the team’s productivity and autonomy at the same time
  • Using robotic process automation on codified processes or parts of processes to lower the client’s costs
  • How Invisible is going to affect the future of work
  • Invisible’s strategy for sales and growth
  • And much more!
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Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

Ben, how do we get more clients/customers for our HR business?

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

  • How well is our business positioned?
  • What are our offers and how good are they?
  • What are we doing to convert website visitors into sales leads?
  • What are we doing to nurture our sales leads?
  • What unpaid marketing channels are we using and how are they performing?
  • What paid marketing channels are we using and how are they performing?
  • What are we doing to improve our conversion rates?
  • How do we scale up?
  • And more…

Have a listen now!

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Streamlining Your HR Business Operations Using The Software Platform – Anywhere

I was delighted to be joined on the A Better HR Business show by Supreet Tare, Co-founder of Anywhere, a project management app for busy teams.

Supreet Tare considers himself a developer at heart and a managing director by profession.

Supreet Tare

Supreet has worked with companies like Infosys Technologies Ltd in the past and has been trying to manage an IT business of his own since 2009. He completed his bachelor of Engineering in Electronics & Communications stream from Ghasidas University, Bilaspur CG in 2006.

Anywhere is a work operating system specially developed for small and medium emerging teams and startups who need to keep on top of multiple projects, be it Engineering, Product, Sales, Marketing or HR.

In a wide-ranging discussion, Supreet and I talked about:

  • What is Anywhere.
  • What led to the formation of Anywhere.
  • How customers in the HR consulting world and the HR tech world could use Anywhere to better manage their projects and recurring business work.
  • How Anywhere brings all team members together on one platform with real-time communication.
  • The planning tools, the automation and the templates Anywhere provides to its users.
  • And much more.
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Matt Burns – Founder & CEO of BentoHR

I was delighted to be joined on the A Better HR Business show by Matt Burns, Founder & CEO of BentoHR, a digital transformation consultancy working at the intersection of strategy, technology, and people operations to accelerate value creation.

Matt Burns

Matt is an entrepreneur, consultant, ex-exec, speaker & podcaster. As the Founder & CEO of BentoHR, Matt leads a digital transformation consultancy that combines expertise in business strategy, technology, operations & human capital.

BentoHR works with organizations, private equity & venture capital firms to identify & action their highest leverage initiatives. BentoHR’s expertise is in strategic planning & alignment, technology architecture & procurement, systems implementation & integration, organizational design, process reengineering, change management, data aggregation & analysis.

Before Bento, Matt led a talented team recognized for the “Most Innovative Use of HR Technology” (2017). A year later, it was named the Canadian HR Team of the Year.

As one of the Founding Organizers of the Global HR Summit – the world’s first enterprise conference presented in virtual reality – Matt had the privilege of showcasing the latest immersive workplace technologies.

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Chen Geffen Shalev – CommReady (Conversation Preparation Chatbot)

I was delighted to be joined on the A Better HR Business show by Chen Geffen Shalev, Founder of the CommReady app.

Chen Geffen Shalev

CommReady is an interactive and confidential conversation prep tool.

CommReady combines theories of negotiation and mediation with elements of the “Atlas of Emotions” methodology. CommReady app is an on-hand companion which helps remove the noise from a distressing situation.

Chen’s professional background is in biotechnology engineering, but a Negotiation and Dispute Resolution course from Harvard Law School gave her the idea to create CommReady and turned her into an entrepreneur.

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UK HR Tech Software Company (myhrtoolkit) On Partnering with HR Consultants

I was delighted to be joined on the A Better HR Business show by Hannah Wheater, Social Media and Digital Marketing Executive at myhrtoolkit HR software.

Hannah Wheater

myhrtoolkit is an HR software designed for small-medium businesses in the UK and Europe.

myhrtoolkit makes it easier for SMEs to manage staff admin and legal compliance with highly secure HR software.

Certified with the international data security standard ISO 27001 and rated as excellent on Trustpilot, myhrtoolkit is chosen by more than 1,250 SMEs and used by over 60,000 employees within the UK and Ireland.

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Tim Reitsma From People Managing People On Building A Better World Of Work

I was delighted to be joined on the A Better HR Business show by Tim Reitsma, General Manager of People Managing People.

Tim Reitsma
Tim Reitsma

People Managing People is an online publication focused on building a better world of work.

Tim has vast experience in people & culture, leadership, business strategy, and operations with a focus on building great teams who are excited about their craft and their organization.

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How To Scale Your HR Tech Without Wasting Cash – with Anthony Nitsos of SaaS Gurus

I was delighted to be joined on the A Better HR Business show by Anthony Nitsos, Founder and Lead Guru at SaaS Gurus.

Anthony Nitsos

SaaS Gurus helps SaaS CEOs and Founders by giving them advanced Finance and Stakeholder Ecosystems to get “the numbers” easily, enable rapid growth, and while saving cash.

Anthony brings a unique mix of medical school training, Six Sigma Black Belt process expertise, and the financial skills of a CFO with two unicorn exits and numerous other start-ups to his credit to provide the world’s most sought-after resource for B2B SaaS company financial strategy and operations.

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Scott Mastley (CHRO) On Growing Thread HCM

I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.

Scott Mastley

Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.

Scott joined Thread to develop and manage their HR consulting services.

He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.

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Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Video Interviewing Platform – VideoCV

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

  • What’s your background?
  • What does VideoCV do and who do you help?
  • How you attract new customers?
  • What’s your advice when it comes to growing a successful HR business?
  • What does the future hold for HR and the world of work and what should listeners do about it?
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