Get More HR Clients

Marketing advice for HR consultants and HR tech companies

Tag: HR Tech (page 1 of 3)

An Exciting HR Software Company To Watch: Adepto

I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.

The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.

Two comments, in particular, stood out:

  1. Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
  2. The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.

Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.

One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.

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Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Employee Assessment Software HR Tech GP8PI ad
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How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

How To Segment Your Market When Your HR Business Is National Or International

Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?

Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.

This can make things a little tricky.

It’s hard to win new clients (especially in an HR sales pitch) when your business sounds generic – all things to all people.

Most tech companies handle this issue in two ways:

  1. Put lots of impressive client logos on the home page.
  2. List out all the industries they’ve helped.

The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.

Why?

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What Would You Say In This HR Sales Pitch?

I often tell HR consultants and HR Tech companies to make it easier for people to refer them new clients by becoming clear on who their business helps.

I’ve had quite a lot of people tell me that this is really hard to do – especially in an HR sales pitch.

The standard response looks a bit like this:

Isn’t it enough to say that we help mid-large employers in the [XYZ] industry?

Well, that’s a start but it’s still quite bland and generic.


Before we start, be sure to join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


It reminds me of a time I went to Amsterdam (such a beautiful city) for an RFQ (request for quotation) process.

HR sales pitch in Amsterdam

Back to the issue of generic HR sales pitches . . .

I sat in a meeting room all day with the European CFO and CHRO as we listened to 4 or 5 companies pitch for a major HR service contract.

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How To Grow An HR Tech Company In 2019 – Q&A With AttendanceBot

The HR industry expert, Josh Bersin, recently described how the multi-billion dollar HR software market is moving in a new direction (‘The HR Software Market Reinvents Itself‘). This will be of interest to anyone pondering how to grow an HR tech company.

Bersin is well-known for mapping and monitoring the development of the HR tech industry.

It would appear that we’re moving towards an era of ‘HR in the flow of work‘ and HR tools will play a starring role.

Josh Bersin flow of work

I was interested to note Bersin’s comments about the proliferation of HR tools:

“As organizations become more agile and team oriented, these tools are moving in a whole new direction. Now we need software that facilitates teamwork and agile goal management, helps people give each other feedback, and helps facilitate continuous performance management and self-improvement.

These tools are consumer-like, easy to use, and mobile by design.”

Josh Bersin

I recently spoke with a co-founder of one of these new HR tools – the tool is clearly ‘consumer-like, easy to use, and mobile by design.’

Meet AttendanceBot

AttendanceBot is an HR Tech tool with a specific focus on using any enterprise instant messaging platform like Slack, Microsoft Teams, Google Chat, etc, for attendance management.

Why base an HR tool an an instant messaging tool such as Slack?

slack-growth-2018-stacked

You may not use Slack but millions of other people do and AttendanceBot is riding that rocketship as well as growing with the other instant messanger services.

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Growing An HR Business? Here’s Your Christmas Reading List

In between leftover turkey sandwiches and re-runs of Home Alone, you may be blessed with a little quiet time during the Christmas break.

It might be beneficial to use some of that quiet time to think about how you’ll make 2019 an amazing year for your Human Resources business.

Here is a collection of Christmas reading to help you grow your HR business.

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