Get More HR Clients

Helping to grow businesses in the Human Resources industry

Tag: HR Tech (Page 3 of 3)

How to grow an HR Tech Company - Q and A with AttendanceBot

How To Grow An HR Tech Company – Q&A With AttendanceBot

January 7, 2019 /

The HR industry expert, Josh Bersin, recently described how the multi-billion dollar HR software market is moving in a new direction (‘The HR Software Market Reinvents Itself‘). This will be of interest to anyone pondering how to grow an HR tech company.

Bersin is well-known for mapping and monitoring the development of the HR tech industry.

It would appear that we’re moving towards an era of ‘HR in the flow of work‘ and HR tools will play a starring role.

Josh Bersin flow of work

I was interested to note Bersin’s comments about the proliferation of HR tools:

“As organizations become more agile and team oriented, these tools are moving in a whole new direction. Now we need software that facilitates teamwork and agile goal management, helps people give each other feedback, and helps facilitate continuous performance management and self-improvement.

These tools are consumer-like, easy to use, and mobile by design.”

Josh Bersin

I recently spoke with a co-founder of one of these new HR tools – the tool is clearly ‘consumer-like, easy to use, and mobile by design.’

Meet AttendanceBot

AttendanceBot is an HR Tech tool with a specific focus on using any enterprise instant messaging platform like Slack, Microsoft Teams, Google Chat, etc, for attendance management.

Why base an HR tool an an instant messaging tool such as Slack?

slack-growth-2018-stacked

You may not use Slack but millions of other people do and AttendanceBot is riding that rocketship as well as growing with the other instant messanger services.

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How to make more HR Tech sales

How To Make More HR Tech Sales – Interview With Pat Lavergne

November 12, 2018 /

I am often asked on my HR marketing blog about how to make more HR tech sales and thought it might be useful to hear from someone I respect in the world of B2B HR SaaS sales: Pat Lavergne.

As the former Head of Sales in an HR-Tech SaaS company, Pat now coaches HR startups on how to find and close deals on repeat through a predictable sales process.

He helps his clients identify who they should sell too, figure out where and how they will approach them, and then finally, how to close the deal.

Not a fan of the latest sales trends and manipulation tactics, Pat is your quintessential people person who understands that when you get curious about others and genuinely want to help out, it’s easy to enter into business relationships.

Let’s talk HR tech sales . . . Continue reading

how to start an HR consulting business

How To Get More HR Tech Clients – Q&A With Thymometrics

July 12, 2018 /

Continuing in my series which examines how different businesses in the Human Resources sector acquire new clients, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from David Godden about how he and the team at Thymometrics have been busy growing their innovative employee engagement company.

How To Get More HR Clients – Q&A With David Godden

During a very interesting business growth discussion, I asked David the following questions: David Godden of Thymometrics

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • What are some effective ways you have acquired new clients?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Any tips on interesting people, websites, tools, podcasts, or books to check out?

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How To Get More Recruitment Tech Customers Q and A

How To Get More Recruitment Tech Customers – Q&A With Clinch

March 6, 2018 /

Today’s post continues the series on how to get more recruitment tech customers.

Get Recruitment Tech Customers - Patrick Doyle

I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.

Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.

Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.

Forbes Magazine

The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.

How To Get More TA Tech Customers – Q&A With Patrick Doyle

Here’s what I asked Patrick about his Talent Acquisition Tech company:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips to help grow a business faster?

Next: Join my private mailing list now and I’ll send you my four-step strategy to get more clients in the Human Resources industry.

Discover How To Grow Faster & Easier – Get Your HR Industry Business Growth Newsletter & Resources

Make sure you’re receiving my free resources and business growth briefings on growth strategies & tactics, revenue & profitability ideas, templates, guides, and much more.

If you work as a Human Resources consultant in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


Let’s get into it . . .  Continue reading

how to start an HR consulting business

How To Get More HR Customers In 2018 – Q&A With Workplace Stars

February 18, 2018 /

Continuing in my series looking at how different businesses in the Human Resources sector acquire new clients and grow, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from Robert Ebers about how he and his team have been busy growing their innovative employee engagement company, Workplace Stars.

How To Get More HR Customers – Q&A With Robert Ebers

During a very interesting discussion on how to create a value proposition, I asked Robert the following questions: Robert Ebers Profile Photo Continue reading

How To Use Cold B2B Email To Generate More Sales

How To Use Cold B2B Email To Generate More Sales For Your HR Tech Company [Expert Interview]

January 24, 2018 /

Here’s something you may have been wondering as you consider all your marketing options: Should we learn how to use cold B2B email to generate more sales for our HR tech company?

Aaron Ross is the man credited with achieving massive growth at Salesforce, largely due to his innovative cold email campaigns.

Using cold email for B2B sales

Let’s see how cold B2B email is described on Aaron’s website, Predictable Revenue:

“Cold emailing might be the most effective and untapped form of networking. In fact, it’s a way to build a network without having to rely on anybody and isn’t nearly as nerve wracking as a cold call. But beyond this (and maybe more importantly), cold emailing can be extremely effective for sales, especially if your company is focusing on outbound sales specifically. With a little persistence, patience and creativity, cold emailing can be your foot-in-the-door with new clients.“

To see how it all works in practice and how a B2B email outreach campaign can be implemented at an HR tech company, let’s hear from industry expert Vlad Goloshchuk, CEO of the B2B SaaS sales research and cold email company, Brightest Minds.

Woodpecker (30 days for free) is the tool most commonly used for cold email outreach.

Cold B2B Email Expert (Vlad Goloshchuk) On How To Use Cold B2B Email To Generate More Sales For Your HR Tech Company

I’ve used cold B2B email to great effect at various times in my career (to reach employment law firms, training companies, and more) so I really enjoyed this talk with Vlad. 

Cold B2B Email Lead Generation - Vlad

Here’s what we discussed:

  1. Is cold B2B email marketing worth doing? How does it compare to other marketing channels?
  2. What if your HR business or product doesn’t serve one narrow, neatly-defined target audience? How can cold B2B email outreach be applied?
  3. What should an HR tech company say in their email messages?
  4. How to optimise the performance of a cold email outreach campaign?
  5. Where to start when setting up a cold B2B email marketing campaign?
  6. What does your B2B lead generation business offer?
  7. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Continue reading

How To Get More Recruitment Tech Customers Q and A

How To Get More HR Tech Customers – Q&A With Crème de la Crème

January 17, 2018 /

Today we’re looking at how to get more HR Tech customers and I have kindly been joined by GetMoreHRclients reader, David Odier, who leads international growth for the exciting French & English-language talent portal based in Paris, Crème de la Crème.

David Odier, Head of International Growth, Crème de la Crème

Paris, France

How To Get More Recruitment Tech Customers - David

Crème de la Crème connects professionals with freelancers from the best universities.

(Ben’s Note: Like me, David has a strong belief in understanding your target audience – see my quick article on how to make your HR-related business stand out).

How To Get More HR Tech Customers – Q&A With David Odier

Here’s what I asked David:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

First though . . .

Next: Join my private mailing list now and I’ll send you my four-step strategy to get more clients in the Human Resources industry.

Discover How To Grow Faster & Easier – Get Your HR Industry Business Growth Newsletter & Resources

Make sure you’re receiving my free resources and business growth briefings on growth strategies & tactics, revenue & profitability ideas, templates, guides, and much more.

If you work as a Human Resources consultant in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


Let’s get into it . . .  Continue reading

Get More Employee Engagement Software Sales From Capterra

15 Examples Of How To Get More Employee Engagement Software Sales Leads From Capterra

January 12, 2018 /

Capterra bills itself as ‘the smart way to find business software’ for B2B people researching new business software. Let’s look at how to get more employee engagement software sales leads from Capterra.

We’ll also examine 15 examples from employee engagement tech companies.

This marketing channel is part of Step 3 (Bring Your Target Market To You) of my four-step strategy to get more HR customers and clients for your business.

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How to convert website visitors into clients

8 B2B Experts Share Advice On How To Convert Website Visitors Into HR Clients

October 24, 2017 /

So you’ve done the hard work and taken the time to find good Human Resources sales leads and brought them to your website but what now? How to convert website visitors into HR clients and customers?

HR Business: How To Convert Website Visitors Into HR Clients

We turned to experts in the B2B industry for their advice.

Not limiting ourselves only to the HR industry, we specifically sought out people actively working in B2B businesses like yours right now for quick tips that would help you bring in more HR clients and HR customers from your website visitors.

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Get more consulting clients by giving speeches

Welcome To The Get More HR Clients Blog

October 1, 2017 /

Hello and welcome to the Get More HR Clients blog!

Let’s get a few things out of the way right from the start . . .

  1. This blog’s single purpose is to explore ways for you to bring in more clients and customers in the Human Resources industry. I don’t plan to cover the latest trends in recruitment theory or examine controversial new employee engagement models. There are many clever people out there for that.
  2. I don’t proclaim to know everything but will continue to seek out the best advice for you. I’m a self-confessed HR marketing nerd who has made marketing mistakes as well as achieved successes and I’ve learned from it all.
  3. I believe in the power of standing on the shoulders of giants and will always endeavour to find and share new ideas from leading experts for you to test.
  4. I’m not Shakespeare. If anything, I’m only slightly better than Trump when it comes to wordsmithing. So, please don’t expect any gorgeous prose here – it’s all about bringing in those new clients.
  5. If you’ve some good ideas to share or if you have suggested topics in mind, I’d love to hear from you.

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