Tag: Q&A (page 2 of 3)

How To Get More HR Clients In 2019 – Q&A With Capstone HR Partners

Something a little different today. We’re still looking at how Human Resources businesses find new clients but, this time, we’re looking at a relatively new business, as opposed to some of the companies I’ve spoken to that have been in operation for over a decade.

We’ll hear from Mary Holmes about her exciting new Human Resources consultancy, Capstone HR Partners.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

How To Get More HR Clients – Q&A With Mary Holmes

I’m always interested to learn from and help new HR businesses, particularly after my embarrassing start years ago, so here’s what I asked Mary in our brief chat:  Get more HR clients - Mary Holmes

  1. Do you focus on a niche within the market or do you serve all businesses?
  2. What are some effective ways you have acquired new clients?
  3. Any ineffective ways to find new clients?Any tips/thoughts on how to speed-up the buying process (ie. how to get new clients to sign-up faster)?
  4. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

How To Get More HR Customers In 2018 – Q&A With Workplace Stars

Continuing in my series looking at how different businesses in the Human Resources sector acquire new clients and grow, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from Robert Ebers about how he and his team have been busy growing their innovative employee engagement company, Workplace Stars.

How To Get More HR Customers – Q&A With Robert Ebers

During a very interesting discussion on how to create a value proposition, I asked Robert the following questions: Robert Ebers Profile Photo Continue reading

How To Get More HR Tech Customers In 2018 – Q&A With Crème de la Crème

Today we’re looking at how to get more HR Tech customers and I have kindly been joined by GetMoreHRclients reader, David Odier, who leads international growth for the exciting French & English-language talent portal based in Paris, Crème de la Crème.

David Odier, Head of International Growth, Crème de la Crème

Paris, France

How To Get More Recruitment Tech Customers - David

Crème de la Crème connects professionals with freelancers from the best universities.

(Ben’s Note: Like me, David has a strong belief in understanding your target audience – see my quick article on how to make your HR-related business stand out).

How To Get More HR Tech Customers – Q&A With David Odier

Here’s what I asked David:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More Recruitment Clients In 2019 – Q&A With Xyrius

Today we’re looking at how to get more recruitment clients and I have kindly been joined by GetMoreHRclients reader, Jordan Stanley, who leads marketing for a rapidly-growing recruitment firm in the UK, the Xyrius Group.

Jordan Stanley, Digital Marketing Officer, Xyrius

Birmingham, UK

How to get more recruitment clients - Xyrius

The Xyrius Group focus on offering a stress-free approach to complex HR and management problems.

(Ben’s Note: A stress-free approach can be an attractive proposition to potential clients – see my quick story on choosing a recruitment firm here).

How To Get More Recruitment Clients – Q&A With Jordan Stanley

Here’s what I asked Jordan:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  3. What are some effective ways you have acquired new clients/customers? What makes them effective?
  4. How have you used your CRM to gain and retain clients?
  5. What advice would you offer to others who want to leverage their CRM for greater business growth?
  6. Any ineffective ways to find new clients? Why didn’t they work so well?
  7. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it . . .  Continue reading

6 Questions To Help You Get More Clients From B2B Webinars In 2019 – Q&A With Kris Sharma

Today we’re looking at how to get more clients from B2B webinars and I have kindly been joined by B2B webinar expert and GetMoreHRclients reader, Kris Sharma.

We’ve probably all been on a B2B webinar at some point, either as a host, guest, or attendee.

How To Get More Clients From B2B Webinars – Questions To Consider

As you probably know, running webinars for B2B lead generation and to make sales is a lot harder than it looks.

There are so many elements to consider:

  • What topic will you choose that will prove attractive enough to your ideal sales prospects?
  • Who will host the event?
  • Who will present during the event?
  • What technology will you use?
  • How will you bring in attendees to the event?
  • What will you do to keep them entertained and informed?
  • How will you produce leads and sales from the webinar?
  • Will you host the event live or pre-record it?
  • Will you re-use any of the content?
  • And more.

(Webinars fall into stage four of my four-stage process to bring in more clients for your HR-related business).  Continue reading

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