In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Adam Daines, CEO and Founder of ADDA, about the challenges facing modern HR departments – from the unpredictable needs of SMEs to the surge in employment-related lawsuits – and how his company is helping clients navigate these waters with both traditional consulting and cutting-edge innovation.
ADDA is a consulting firm providing HR, Payroll, Benefits Administration, and Talent solutions. Its Consulting Services support HR teams with complex projects like pay transparency initiatives and HCM system implementations. Its Managed Services deliver the full administrative and strategic support of an HR, Payroll, Talent, or Benefits department.
Founder and CEO Adam Daines built ADDA to solve a problem he saw throughout his career: only large companies could afford strategic, high-impact HR. ADDA is changing that, making world-class HR support accessible to businesses of all sizes.
One of the most exciting milestones in ADDA’s journey is the launch of MyHRAlly, a secure, AI-driven platform built to reduce administrative overload for HR teams.
Leveraging a proprietary database of employment laws, company policies, and handbooks, MyHRAlly delivers fast, accurate answers to both simple and complex HR queries. Routine questions are automated, while sensitive issues – like harassment or bereavement – are instantly routed to a human expert, preserving empathy where it matters most.
Closed and fully encrypted, the platform eliminates security risks common to open AI tools. It also empowers HR teams with case management tools and early-warning insights, helping them spot patterns and address problems before they escalate.
In a wide-ranging discussion, Adam and Ben talked about:
- The challenge of pricing HR consulting, especially with unpredictable employee relations.
- How employees today are more aware of their rights, thanks to online resources and legal advertising.
- The complexity of delivering HR services across multiple states with different employment laws.
- MyHRAlly, the AI-driven HR platform that Adam and his team developed.
- Why AI in HR should support – not replace – the human element.
- The role of strategic partnerships in scaling MyHRAlly.
- And much more!
Thanks, Adam!
Website: www.addainfusion.com
LinkedIn profile: www.linkedin.com/in/adam-daines-0b83291b
Adam Daines – ADDA
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know, or visit the HR marketing services page.
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Enjoy the show!
