In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Ricardo Ghekiere, Co-Founder of BetterPic, about how you can instantly turn everyday selfies into premium, studio-quality headshots – no awkward photo shoots required.
Ricardo shares his journey from acquiring a small SaaS business for $1 to scaling it into a thriving company with $270K monthly revenue only 18 months later, along with actionable marketing strategies and key lessons for HR and tech entrepreneurs.
BetterPic allows individuals and teams to upload a handful of casual selfies and, in under an hour, receive dozens of polished headshots tailored for use on LinkedIn, corporate websites, and more. This solution is not just about convenience; it’s about democratizing access to professional images that used to require expensive photoshoots and significant time investments.
Ricardo didn’t found BetterPic – he acquired it in December 2023 for just $1 when it was generating about $1,500 per month. Driven by his ambition to prove himself in the SaaS space, he saw an opportunity in a market still in its infancy.
The turning point came quickly. Within a year, BetterPic had skyrocketed from that modest $1,500 monthly revenue to over $280,000.
This explosive growth, Ricardo explains, was due to a combination of market timing (the “AI headshots” search term multiplied from 300 to 52,000 monthly searches), relentless product improvement, and most importantly, treating the venture as a “real” company.
While most competitors were solo founders or small teams tinkering on the side, Better Pick invested in robust operations – customer support, product teams, and marketing – setting themselves apart from the pack.
In a wide-ranging discussion, Ricardo and Ben talked about:
- Buying BetterPic instead of founding it and what to consider when acquiring a business.
- The rapid growth of AI-generated headshots and what’s driving demand.
- Why building a full team (not just solo hacking) gave BetterPic an edge.
- Embracing full transparency with your team: metrics, mistakes, and all.
- Industries beyond headshots that are ripe for AI transformation.
- Using customer behavior and data to guide product expansion.
- Ricardo’s marketing advice for HR-related business leaders.
- And much more.
Thanks, Ricardo!
Website: www.betterpic.io
Ricardo Ghekiere – BetterPic
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
