Welcome to Week 1! Business Self-Assessment / Positioning & Services
Welcome to HR Consultant Bootcamp!
You’re joining a small group of consultants where you’ll get focussed support and advice to make 2020 a great year for your HR business.
Self-Assessment Questionnaire
This is an honest self-assessment of yourself and your business (you can keep the results to yourself but, either way, it will be very powerful).
Please find a quiet space and answer the following self-assessment questionnaire: Self-Assessment Questionnaire.
NOTE: Mandy and Ben will automatically get a copy of your answers.
Week 1 – Training
Let’s get started!
Here’s what you need to do now:
- Complete your Business Self-Assessment form.
- Watch these videos below.
- Work on the activities described in the videos before the Thursday Q&A session.
- Bring questions to the Q&A Zoom call (preferably send them in ahead of time so we can think about it). Can’t attend the Q&A call live? No problem – email in your questions and then watch the replay.
Business Self-Assessment
Please find a quiet space and answer the following self-assessment questionnaire: Self-Assessment Questionnaire.
Why Position Your HR Consulting Business?
When starting your HR business, pick a target audience first!
Most come up with an idea, a solution first, then hunt for an audience to sell it to afterward. And they make it tough on themselves.
I believe an HR business should always start with the audience (e.g. small businesses, HR leaders, non-profit associations, etc.) for your HR business or consulting in mind first…and then come up with a solution to a problem they’re looking to solve.
It’s 1000% easier to sell a solution to a specific audience than to come up with a solution then try to search the right audience.
ALAN COLLINS. FOUNDER, SUCCESS IN HR
Understand Your HR Client Avatar
Segmenting Your HR Business & Target Market
Define Your HR Consulting Services
Week 1 – Workbook
Please work through the activities and thinking exercises in the workbook before the Thursday Q&A session on Zoom.
Week 1 Workbook (Editable slides version)
Week 1 Workbook (PDF version).
Week 1 – Optional Extras
Here is some optional reading and extra material to help you this week.
- Example of segmented HR consultancy – Example 1.
- Example of segmented HR consultancy – Example 2.
- Example of HR business selling paid training webinars.
- Read: What Would You Say In This HR Sales Pitch?
- Read: How To Segment Your Market When Your HR Business Is National Or International
- How To Add Value To Your HR Clients During Difficult Times [Free Download]
Video Interview: Simon Nash on how he packages HR consulting service.
Podcast Interview: Catherine Mattice-Zundel started her HR consultancy at home and now has 9 staff with amazing clients. She highly recommends narrowing your business focus. Catherine also developed a low-price information product in order to bring people to her product/service ladder. Full show notes coming soon here.
Any Questions?
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Great to see you here!
Mandy & Ben