Most HR software companies rely on word-of-mouth, random ad spend, and wishful thinking to generate customers. That’s why growth is inconsistent, unpredictable, and expensive—you’re either drowning in acquisition costs or struggling to generate new leads.
It’s not because your software isn’t good enough.
It’s because you don’t have a clear, repeatable system for acquiring and converting high-value customers.
That changes now.
The Client Acquisition Deep Dive is a 90-minute private strategy session designed to pinpoint exactly what’s slowing your growth and give you a simple, data-driven roadmap to scale efficiently—without wasting time or money on ineffective tactics.
One call. A clear plan. More customers. Less churn.
A Simple, Proven Framework for Scaling HR Software Companies
If your marketing feels scattershot, expensive, and ineffective, this session cuts through the noise. Using the HR Business Growth Model, we’ll optimize every stage of your acquisition process—so you stop burning cash on tactics that don’t work and start getting predictable customer growth.
WHO – Get More of the Right Customers, Not Just More Clicks
🚀 Zero in on your highest-value customers—the ones who buy faster, stay longer, and don’t churn after 90 days.
🚀 Clarify your positioning so prospects “get it” instantly—no more confusing, bloated messaging.
🚀 Refine your Unique Selling Proposition (USP) so you stop competing on price.
📌 Result: Less time chasing the wrong prospects. More of the right customers signing up faster.
WHAT – Optimize Your Pricing & Packaging for Maximum Profitability
💰 Structure your pricing and offers for expansion revenue. Make it easy for customers to upgrade and stay longer.
📌 Result: Higher revenue per customer, lower churn, and a pricing model that supports long-term growth.
WHERE – Double Down on Marketing That Actually Works
🔍 Identify your best customer acquisition channels and cut the ones that drain cash with no ROI.
🔍 Optimize your funnel for conversions—stop getting clicks that don’t convert.
🔍 Fix your landing pages, demos, and CTAs so prospects take action instead of bouncing.
📌 Result: Lower CAC, higher conversions, and a pipeline full of real buyers—not just traffic.
WHEN – Shorten the Sales Cycle and Close More Deals
🎯 Make it effortless for customers to say yes. Eliminate friction in the decision-making process.
🎯 Nail your sales conversations (if you have a sales team)—or your self-serve model (if you don’t).
🎯 Perfect your follow-up strategy. Most HR SaaS companies lose customers by not following up correctly.
📌 Result: More closed deals, less ghosting, and a sales process that feels natural, not forced.
HOW – Build a Sustainable, Scalable Growth Machine
⚡ Automate acquisition. If everything depends on manual effort, scaling will always be a bottleneck.
⚡ Improve retention & upsells. It’s cheaper to keep and expand existing customers than to acquire new ones.
⚡ Align marketing, sales, and product. Too many SaaS companies waste money on misaligned teams.
📌 Result: A scalable system for predictable, profitable growth—without you constantly putting out fires.
Why the Customer Acquisition Deep Dive Works
1. Expert Guidance That Understands Your Business
Ben is a seasoned HR professional and experienced marketing expert who deeply understands your challenges. He knows exactly what to look for, what works, and what doesn’t—so you get real strategies, not theory.
2. Structured Using the Proven HR Growth Model
The session follows our proven HR Business Growth Model (WHO, WHAT, WHERE, WHEN, HOW), designed specifically to clarify and optimize every critical step of your customer acquisition process.
3. Fully Customized—You Help Shape Your Own Plan
This isn’t a generic marketing session. Ben ensures your roadmap aligns with your business’s specific strengths, resources, budget, and ideal customers. Your input directly shapes the recommendations, making your plan realistic and achievable.
4. Practical Strategies Proven to Work for HR Software
You’ll receive strategies and tactics proven to succeed in HR software companies. No guesswork—just real solutions tested by successful businesses similar to yours.
5. Clear, Actionable Roadmap in Just 90 Minutes
No months of trial-and-error. In just 90 minutes, Ben will help you create a focused, actionable roadmap you can execute immediately to attract more customers and accelerate growth.
90 Minutes = A Clear Plan You Can Execute Immediately
Most HR SaaS companies spend months (or years) tweaking marketing and sales without a real strategy. This session fixes that in 90 minutes.
What you get:
✔ A fully customized customer acquisition roadmap tailored to your software and business model.
✔ A clear, step-by-step execution plan—so you stop guessing and start scaling.
✔ Immediate fixes for pricing, messaging, funnels, and lead generation.
Investment: $750
📌 One-time payment. No ongoing contracts, no fluff—just a high-impact strategy session with real results.
Most HR software companies waste 10x this amount on bad ad spend without fixing the real problem.
This session will save you money and make you more of it.
Book Your Deep Dive Today—Or Keep Struggling
🚨 Limited slots available. We only take on a few SaaS businesses each month.
📩 Book your session now.
📞 Questions? Email us for a quick pre-call chat.
