Hi there,

Thank you for taking a look at this  🙂

I’m currently putting together the next People Business Growth Summit, a virtual event focused on marketing and business growth decisions for HR tech companies, alongside HR-related consultants and advisory businesses.

Many of the people attending are founders, operators, and marketing leaders inside HR tech companies who have already shipped a product and tried a range of growth approaches. What they’re often wrestling with now is deciding where to focus next, which channels or strategies to double down on, and which ideas to park rather than push harder.

The speakers I’m inviting are people with real, lived experience of building and growing HR tech products. You’d be joining a group of thoughtful founders and operators from across the HR tech ecosystem, alongside experienced consultants who often influence or buy technology. It’s a peer-level event, and I’m being deliberate about who’s involved.

The sessions

Each session is a relaxed, guided conversation rather than a formal presentation.

Sessions are usually around 20 minutes, although there’s flexibility if you’d prefer a little longer. Everything is pre-recorded, so there’s no pressure around live delivery, tech, or timing.

The summit takes place on 28 April as a one-day virtual event. Sessions are released in a set running order on the day, aligned primarily to US time zones, starting in the early afternoon in Europe, which works well for an international audience.

Each session has its own discussion area where attendees can leave questions or comments. You’re very welcome to join that discussion if you’d like, but there’s no obligation.

I’ll be involved in the preparation and recording process and can help you shape the session if that’s useful. 

The aim is to make this easy and enjoyable rather than something that competes with product, customer, or team priorities.

Speakers already confirmed include:

  • Emily Fenech – Chief Revenue Officer at AllVoices, an AI-native employee relations platform, and host of the HR Voices podcast. A B2B marketing executive with over 20 years of experience, she has led marketing and revenue functions across high-growth technology companies. Emily focuses on product differentiation, go-to-market strategy, and building high-performing teams that accelerate growth. She brings a sharp, customer-first perspective on how AI is reshaping employee relations and modern HR technology.
  • Barb Collins – Director of Marketing and Brand at Thread HCM, where she built the marketing function from the ground up during a period of rapid growth. Barb will share how they decided when brand-building became the right growth strategy in a crowded HR market, where trust, credibility, and education matter as much as short-term lead volume, including how they thought through the trade-offs, what they prioritised, and what they learned along the way.
  • Stephane Rivard – CEO and Co-Founder of HiringBranch. Stephane will share what it really takes to turn an idea into a working HR tech business, focusing on the early stage between concept and traction. He’ll walk through how they found and won their first five customers, what those early buyers taught them, what changed as a result, and the practical decisions that helped move the business from “interesting idea” to something organisations were genuinely willing to pay for.
  • Patricia Hyde – VP of Marketing at Hubert, also with senior marketing roles at Sage across Sage People, Sage HR, Sage Payroll, and small accounting businesses. Patricia brings deep experience in positioning, go-to-market decisions, and scaling marketing in HR tech.
  • Dominic Le Fort – Co-founder and CEO of Shrlock, a CRM built specifically for HR consultants. Dominic works closely with consulting firms on proposals, pricing structures, and commercial decision-making, backed by real-world data from hundreds of firms.
  • Deva Naidu – With over 30 years’ experience across HR and private equity, Deva advises HR business owners on buying, selling, and preparing for exit, including the early decisions that quietly shape valuation long before a sale. devanaidu.com.
  • Lisa Brown Alexander – Lisa started and grew her HR consultancy to more than 130 people, and later sold the business to OneDigital. She’ll be sharing hard-earned lessons for consultancy leaders navigating growth, scale, and life beyond founder-led sales.
  • Andy Najjar – Chief Operating Officer and co-founder of FutureSolve, a Dallas-based advisory and technology firm serving HR and C-suite leaders in large organisations. Andy will be sharing what it really takes to sell and deliver consulting services to enterprise clients.
  • Alice Ferretti – Founder of HumansR, a fast-growing people consultancy launched within the last year. Alice will be sharing her experience of securing clients before formally launching her business, including the early decisions that reduced risk and created momentum from day one.
  • Sarah Chang is CEO of Clearwater HR Consulting and a SHRM-SCP certified HR leader with more than 15 years of experience building and leading HR functions. Through her national, remote team, Clearwater provides fractional and outsourced HR leadership to small and mid-sized businesses across all 50 states. The firm has built over 500 HR functions and maintains a 4.9 Google rating for its tailored, compliance-focused support. At the summit, Sarah will share how she is systemizing her national HR consulting firm for a future sale, from standardizing services and documentation to building repeatable processes, distributed delivery teams, and predictable revenue streams that make the business attractive to buyers.

The Proven Playbooks approach

One small thing that’s important to me, and to how this event works.

The summit is built around something I call Proven Playbooks.

In practice, it just means helping people make clearer growth decisions, rather than leaving them with a long list of ideas to sort through on their own.

Most people attending aren’t short of options. They’re trying to work out what makes sense for their type of business, their clients, their budget, their team, and the time they have available right now.

What’s really helpful for them is hearing how someone else thought through a similar decision.

So rather than focusing only on what happened, I’ll gently help you unpack a bit of the thinking behind it. Things like the situation you were in, what options you were considering, what you tried first, and what ended up making the difference.

There’s no formal framework to follow and nothing you need to prepare in a special way. I’ll guide the conversation and help shape the session with you so it feels natural, comfortable, and grounded in your experience.

The aim is simply to help people cut through the noise and choose a sensible next step, without feeling like they have to try everything.

Recording setup

Most speakers simply record their session by recording a Zoom call where it’s just them on the call. If you’d like to use slides, you can share your screen as part of that recording.

I’ll provide a set of optional slide templates if you want them, but slides are not required. No special equipment is needed, and sessions can be re-recorded if necessary. Light editing is handled afterwards so everything feels polished and consistent.

Share A Resource

I’d love it if you could contribute a genuinely useful bonus resource for the upgrade pass.

This could be a planning worksheet, decision checklist, experiment log, prioritisation framework, or other practical tool you actually use inside your HR tech business. Something that helps other teams think more clearly about growth decisions rather than a generic lead magnet.

These resources add a lot of value for attendees and help make the upgrade worthwhile.

Audience and reach

We’re aiming for 2,000+ attendees.

The previous edition attracted around 1,000 people, and we’re building on that reach this time.

The audience is international, with a strong mix from the US, UK, Europe, and Australia. 

Attendees include HR tech founders and marketers, alongside consultants and advisory businesses who influence buying decisions or partner with technology companies.

The focus is on growth strategy, marketing decisions, and commercial judgement, not product demos or HR delivery.

A few practical thank-yous

As a small way of saying thank you for your time and contribution:

  • You’ll have your own speaker profile page on the event site, where you can introduce your product, share links, and make it easy for people to connect with you, including potential partners or customers
  • I’m happy to help you prepare or shape the session if that would be useful
  • If you’d like to share that you’re speaking at the event, I’ll provide simple promo materials you can use
  • You’ll receive a private tracking link, and if anyone purchases an upgrade pass via that link, 50 percent of the profit from that ticket is yours to keep, donate, or use however you like.

Dates and timings

  • Summit date: April 28, 2026
  • Session recording needed: by four weeks before the event

This gives us time to prepare the schedule, session pages, and bonus resources properly.

Ready to take part?

If this sounds like something you’d enjoy being part of, please add your name to the short form here, and I’ll be in touch with the next steps.

There’s no obligation at this stage. I really appreciate you taking the time to read this and consider it.

ACTION: Add your name here.