Welcome! Please scroll down to listen to the first episode of Mint66’s new podcast, Engaging Ideas, featuring your imaginary team member, ‘Sue Jones’.
On this page, you’ll also find information on:
- Why you should consider launching a Mint66 podcast.
- Why your sales team will love your podcast (and what is the Sell Without Selling method).
- A few suggested episode topics and guest ideas.
- The script used for the sample welcome episode recorded by Sue.
- How it would work, investment details, and a calendar booking form to discuss this further.
Why You Should Consider Launching A Mint66 Podcast
In short: You will get more clients and they’ll be better clients.
You are already doing excellent marketing at Mint66.
Your blog articles are clear, valuable, and well presented. You are reaching the right audience with useful insights.
A podcast would take this to the next level.
It gives you a direct, authentic voice in the HR and business community, builds deeper connections with your audience, and creates a steady flow of content that can be repurposed across all your marketing channels.
It would make Mint66 a thought leader in the space.
Why Your Sales Team Will Love Your Podcast (The Sell-Without-Selling Method)
One of the biggest benefits of having your own podcast beyond having lots of great content and thought leadership to share is in the Sell Without Selling method.
Any workplace/HR-related business is facing a difficult problem . .
The HR Tech market has become saturated.
The global pandemic a few years ago made online networking much more crowded – it’s much more difficult to get referrals.
Unless you’re Josh Bersin, employers aren’t paying as much attention to your content marketing as they used to.
Information for business & HR leaders is everywhere and has become generic.
Your prospects ignore advertising or turn on ad blockers.
They hate getting cold email and cold LinkedIn messages.
However . .
We’ve found a way to combine the various marketing methods into a powerful, well-planned, and well-executed lead generation system that acquires more HR clients.
A podcast gives you a way to cut through all the noise and get in front of more sales prospects.
All the excellent content and thought leadership aside, having a podcast gives you a unique, welcomed way to reach out to your ideal clients.
Instead of sending another sales email, you invite them to be a guest on your show, positioning them as an expert and giving them a platform to share their insights.
This warm approach makes them feel valued, smart, and special.
Even if they decline the invitation, they appreciate being asked, and you’ve opened the door to a friendly conversation that can naturally lead into talking about how Mint66 will help their business.
Even better, your guest’s industry contacts and colleagues will see them featured on the podcast, listen to the interview, and take a closer look at Mint66.
Here’s What A Podcast Will Do For Mint66
A podcast is a great way to create your own simple, scalable, repeatable marketing system that consistently attracts high-value prospective new clients for your HR business.
(HR = Recruitment, training & development, employee engagement, HR consulting, employment law, outplacement, etc).
Your new podcast will:
- Attract the type of positive clients you want.
- Demonstrate your expertise.
- Give you fresh new marketing content to share on LinkedIn, email, blogs, and elsewhere.
- Bring you more inbound enquiries for your services.
- Makes it much easier to sell your product – you no longer have to try to convince the other person as they already know you.
- Reduce the length of your sales cycle. You start getting paid sooner.
- You get asked to give speeches, write guest articles, go onto podcasts, present on webinars, and participate in other valuable promotional opportunities.
- Ultimately, you get more clients for your product.
However, there’s a problem . .
The Problem: It’s Hard To Keep Producing
Here’s the reality: most people find it hard to keep producing valuable thought leadership content week in and week out.
After all:
- You’re busy trying to win new clients.
- You’re busy doing your day-to-day work.
- You’re busy doing all the usual admin tasks that we all love to hate.
- You’re busy trying to enjoy a life outside of work too.
The Solution: Let Us Manage It All For You With Our HR Podcast Service
We’ve found a way to make this easy for you: you sit back, relax, and let us do the heavy lifting.
Let my team launch and manage a new podcast show for your HR business with our done-for-you HR Podcast service.
You barely need to lift a finger when it comes to our HR Podcast service.
All you have to do is have an enjoyable conversation with someone interesting for 30 minutes and then sit back and relax as we take care of everything else.
We will take care of everything, including:
- Develop your podcast launch plan.
- Help you choose your podcast name.
- Help you map out your plan for topics and guests.
- Create your podcast brand identity.
- Hire and manage voiceover talent.
- Select theme music.
- Write your Intro and Outro scripts.
- Design your podcast artwork.
- Set up your podcast hosting site.
- Help you find and attract great guests for your show.
- Give you question sets and prompts to use when interviewing guests.
- Professionally edit and release your episodes every week.
- Write high-quality, keyword-rich short articles for each episode.
- Register and syndicate your new show to iTunes.
- Register and syndicate your new show to Spotify.
- Register and syndicate your new show to Google Podcasts.
- Register and syndicate your new show to Stitcher.
- Give you promotional material to share on LinkedIn and elsewhere.
- Give you promotional mini audio clips to share on LinkedIn and social media.
- Give you promotional copy to share new episodes with your email list.
- Provide strategic advice on how to further use your podcast for branding and business development opportunities.
You just have an enjoyable conversation with someone interesting and then sit back and relax as we take care of everything.
Example Podcast Topics For Mint66
Here are some ideas for episodes for the new show:
- Episode 1: Welcome to our new podcast, Engaging Ideas!
- Episode 2: What is Always-On Engagement? – with Hugh Tonks
- Episode 3: The Misconstruction of the Employee Engagement Survey – with Jerry Pett
- Episode 4: The Importance of Information: Your Company’s Nervous System – with Brad Placks
Listen Now To The Sample Episode of the Mint66 Podcast
Here’s a 2-minute sample welcome episode for Engaging Ideas.
It was recorded by an imaginary member of your team, Sue, but would normally be recorded by your own host.
You can choose a host from your own team, such as a marketing leader, subject matter expert, or even your CEO. If you prefer, we can provide a professional host to run the interviews on your behalf while still representing your brand.
Hi, I’m Sue Jones, and I’m delighted to welcome you to Engaging Ideas - the show all about managing employee leave. In this series, we’ll dive into the practical realities of leave management. From family and medical leave to disability and parental leave, and explore how HR leaders and business owners can stay compliant, keep employees supported, and avoid the costly mistakes that happen when policies and processes aren’t clear. You can expect straightforward conversations with experts in HR, legal compliance, benefits administration, and workplace culture. We’ll cover topics like: - How to simplify multi-state leave compliance without drowning in paperwork - Best practices for communicating leave policies so employees understand and trust the process - Ways to coordinate between HR, managers, payroll, and insurance providers for a smoother employee experience - We’ll also highlight real-world stories from organizations that have transformed leave from a source of stress into a well-managed part of their employee experience. If you’re new to Engaging Ideas, here’s a quick introduction to the company behind the podcast... Mint66 helps businesses take the complexity out of understanding what their people need. From actionable insights to ongoing employee support, Mint66’s approach makes decision-making more accurate, consistent, and stress-free. That means less time guessing and more time focusing on your people. If you want to learn more, explore resources, or get in touch, just visit www.mint66.com/podcast. You’ll find show notes, bonus materials, and ways to connect with us there. Ok, thanks for listening today. I’m Sue Jones, and I look forward to sharing the insights and strategies that will help you master this in your workplace. See you next time!
Interested? Book a Quick Call
Let’s talk.
All the best,
Ben
Ben Geoghegan – Founder, Get More HR Clients and host of the A Better HR Business podcast