Marketing Services For Your HR Business

There are so many different ways to promote your HR business. You can’t, and you shouldn’t do it all.

As HR marketing specialists, we’ll help you and your team to select and execute the right marketing plan for your business.

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“Ben and his team are very creative marketers. Ben thinks outside the box, moves quickly on new ideas and, best of all, is a very organized and strategic thinker. I have gained a lot of trust in him and he by far has demonstrated how to understand the HR buyers and help us align with their needs.” Andy Najjar, COO at FutureSolve

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We’ve helped dozens of HR businesses around the world to build and expand their very own HR marketing systems to bring in high-value clients.

If you are an HR software company or a small-medium consultancy in the HR space in North America or Europe (HR = OD, generalist HR, recruitment, L&D, employee engagement, D&I, etc), we should have a chat.

“Thank you, Ben. Your team has helped us considerably. I can’t thank you enough.” Oliver Anderson, Vice President UK and Ireland at Hult EF Corporate Education

Marketing Service For Your HR Business

You’ll enjoy ongoing access to marketing & business growth experts who only work with HR companies like yours.

Here are examples of how we’ve helped other HR-related businesses under our HR Business Accelerator umbrella process:

• Outsourced project support for your Marketing leader. Marketing Directors/leaders in HR companies are often super busy but have key projects they must complete as part of their overall marketing strategy. Instead of trying their luck with random freelancers on Upwork or expensive bloated agencies, they outsource their specific projects or sub-functions to us so everything is done right and runs smoothly. Book a call using the calendar below.
• HR Marketing Advisor Service. A simple, practical subscription designed specifically for small HR software companies. You’ll have continuous, expert marketing support available whenever you need it—conveniently delivered via email, with the added benefit of one focused strategy call each month.
• HR marketing coaching for your existing marketing employee/team. Some of our clients have brilliant writers or designers or social media managers who are amazing in their area of expertise but don’t have much experience in the other areas of HR marketing such as running webinars, cold email campaigns, ad campaigns, and so on. We coach and support the team to upskill them over time.
• Expert HR marketing leadership. Some of our clients use us as fractional or part-time marketing leadership to help them develop the right marketing plan for their business and then help them put it into action without needing to hire a full-time employee.
• HR Podcast Launch Service – We help HR firm leaders create and launch professional podcasts that build brand authority, attract top-tier clients, and position their firms as thought leaders—all without the hassle of managing tech, content, or promotion. We’ve helped HR companies such as RPC HR, Insight HR, and EdLogics to generate more sales meetings and inbound queries about their services via their podcasts.
• HR Marketing Flywheel – We design and implement complete marketing flywheels for HR consultants, delivering a system that consistently attracts ideal clients, nurtures leads on autopilot, and positions their business for sustainable growth.
• HR Authority Strategy – We craft tailored content strategies that establish HR businesses as niche authorities, leveraging blogs, case studies, and thought leadership campaigns to consistently attract premium clients.
• Signature Service Design – We help HR-related firms and HR Tech companies package their services and products into irresistible, high-value offers that showcase their expertise, streamline the sales process, and boost profitability.
• Specific HR Marketing Projects – Some of our clients have called on us for specific marketing projects such as conducting customer interviews, running advertising campaigns, managing website redesign, setting up marketing automation software, and more.

You get our HR marketing expertise but not at the cost of a full-time employee.

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“Ben and his team have taken our marketing and lead generation up to a whole new level. They’ve delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients.” Paul Smyth, Managing Director – Top Tier Recruitment

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Request A ‘Work With Us’ Call (North America & Europe)

If you are in North America or Europe, you can request a short Work With Us Zoom call now.

Please note: We are currently only working with people in North America and Europe (due to time zones, etc).