Marketing Services For Your HR Company

There are so many different ways to promote your HR business.

You can’t, and you shouldn’t do it all.

As HR marketing specialists, we’ll help you and your team to select and execute the right marketing plan for your business.

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“Ben and his team are very creative marketers. Ben thinks outside the box, moves quickly on new ideas and, best of all, is a very organized and strategic thinker. I have gained a lot of trust in him and he by far has demonstrated how to understand the HR buyers and help us align with their needs.” Andy Najjar, COO at FutureSolve

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We’ve helped dozens of HR businesses around the world to build and expand their very own HR marketing systems to bring in high-value clients.

If you are an HR software company or a small-medium consultancy in the HR space in North America or Europe (HR = OD, generalist HR, recruitment, L&D, employee engagement, D&I, etc), we should have a chat.

“Thank you, Ben. Your team has helped us considerably. I can’t thank you enough.” Oliver Anderson, Vice President UK and Ireland at Hult EF Corporate Education

Marketing Service For Your HR Business

You’ll enjoy ongoing access to marketing & business growth experts who only work with HR companies like yours.

Here are examples of how we’ve helped other HR-related businesses under our HR Business Accelerator umbrella process:

• Outsourced project support for your Marketing leader – Marketing Directors and other senior leaders in HR companies are often super busy but have key projects they must complete as part of their overall marketing strategy. Instead of trying their luck with random freelancers or expensive, bloated agencies, they outsource their specific projects or sub-functions to us so everything is done right and runs smoothly. Projects include podcast launch and management, webinar and panel discussion setup, Facebook and Meta ad campaigns, lead magnet creation, and more. Book a call using the calendar below.
• Fractional or part-time marketing leadership – Some clients use us as fractional or part-time marketing leadership to help them develop the right marketing plan and put it into action, without needing to hire a full-time employee. Many have brilliant writers, designers, or social media managers on the team, but limited experience in key HR marketing activities such as webinars, ad campaigns, and lead generation. We coach and support their team to upskill over time and fill in the gaps.
• Webinar Management Service – We set up and run webinars on hot-button HR topics, bringing in guest speakers and a pre-qualified audience from your target market. We handle the tech, promotion, content support, and live management so you can focus on building relationships and winning clients. Ideal for HR consultancies or tech companies looking to create high-quality, low-friction sales conversations.
• Facebook and Meta Ad Campaigns – These are not your typical Facebook ads. We use a refined process built around our proprietary HR-specific Meta pixel audience to consistently deliver high-quality leads. We run the ads, write the copy, design the creative, and manage everything on your behalf, driving a steady flow of relevant leads into your CRM, inbox, or email list.
• Lead Magnet Creation (Reports, Guides, Ebooks) – Whether you need an informative PDF guide, a third-party style industry report, or a more traditional ebook, we create lead magnets that are tailored to your audience and offer. These assets are designed to attract and convert your ideal prospects, whether you use them for ad campaigns, partnership outreach, or inbound content marketing. We handle strategy, writing, design, and deployment.
• HR Podcast Launch Service – We help HR firm leaders create and launch professional podcasts that build brand authority, attract top-tier clients, and position their firms as thought leaders, all without the hassle of managing tech, content, or promotion. We’ve helped HR companies such as RPC HR, Insight HR, and EdLogics generate more sales meetings and inbound queries about their services via their podcasts.

You get our HR marketing expertise, but not at the cost of a full-time employee.

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“Ben and his team have taken our marketing and lead generation up to a whole new level. They’ve delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients.” Paul Smyth, Managing Director – Top Tier Recruitment

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Request A ‘Work With Us’ Call (North America & Europe)

If you are in North America or Europe, you can request a short Work With Us Zoom call now.

Please note: We are currently only working with people in North America and Europe (due to time zones, etc).