ATTENTION: HR Consultancies & HR Tech Companies
There are plenty of clients out there but they’re going to your competitors.
You know it, you’ve seen it . . .
There are plenty of clients out there but they’re going to your competitors.
Do you feel frustrated that, even though you provide excellent products and services, you’re still not getting the number of clients you want?
What’s Your Situation?
Do you need one of these?
- An updated marketing strategy or plan.
- Leadership and advice for your current marketing team.
- An interim Marketing Director while you search for your permanent new hire.
- A Marketing Director with 18 years’ experience in HR.
- A Marketing Director but not with the full-time cost?
If so, you need me as your fractional Marketing Director.
What Is A Fractional Marketing Director?
You may not yet need to hire a full-time marketing director but you need their expertise and guidance right now.
A fractional marketing director gives you that experience, expertise, and guidance but for a fraction of the cost.
It’s all about working with you and your team to design and execute the perfect marketing plan for your HR-related business.
I’ve helped dozens of HR businesses around the world to build and expand their very own HR marketing systems to bring in high-value clients.
“Thank you, Ben. You have helped us considerably. I can’t thank you enough.” Oliver Anderson, Chief Executive Officer – 10x Psychology
I Know HR
During my 18 years of experience in the Human Resources field as an HR Manager for international companies as well as being an HR consultant, I have:
- Hired thousands of employees around the world.
- Onboarded thousands of employees.
- Reviewed and purchased many HR software/SaaS products.
- Conducted training sessions on workplace productivity, operations management, employee engagement, and more.
- Terminated employment of hundreds of employees around the world for performance, behavior, or redundancy.
- Sourced staff development programs.
- Managed international staff and their global mobility packages.
- Given speeches to employers and employees on various staff management topics.
- And much more.
I’m A Rare Breed
I’m a rare breed: An HR professional for 18 years as an HR Manager and running my own HR consultancy.
I love HR and all that it brings to the workplace.
However . . .
Over time, I realized that I love marketing and building businesses even more.
That’s why I love being a fractional Marketing Director/CMO for HR companies.
I’m a marketing & business growth expert who only works with HR companies like yours.
Week in, week out, I study what successful HR businesses around the world are doing to grow faster.
That’s why you need me by your side.
Now, when I interview successful HR companies for my podcast, A Better HR Business, I know all the tactics and strategies they reveal to me.
- Google Ads
- Podcasting
- Advertising in HR media
- Online conference
- Thought Leadership
- Facebook Ads
- Webinars
- Deep Dive Articles
- SEO
- Referrals & Networking
- Video
- Offline
- PR
- YouTube Ads
- Engineering as Marketing
- Trade Shows
- Offline Events
- LinkedIn Ads
- Speaking Engagements
Not Every Marketing Method Is Right For Your Business
There are so many different ways to promote your HR business.
You have an awful lot of options to choose from . . .
You can’t, and you shouldn’t, do it all.
I will guide you through the maze of confusing options.
I’ll help you choose the right marketing methods for you and your business.
I’ve helped hundreds of HR businesses around the world to build a better business.
Whether it’s acquiring new leads and customers through LinkedIn, email campaigns, pay-per-click campaigns, virtual summits, inbound marketing, social media, strategic partnerships, or something else, I’ve done it successfully before.
“Ben is super knowledgeable in the HR & marketing space and he knows how to get results.” Adam Hankin, Head of Sales – Earned Wage Access at Revolut
Have a particular business growth challenge? I live & breathe HR marketing.
When we work together, you’ll be part of my extensive network.
For example, around 1000 HR businesses and 40 business growth speakers attended my HR business growth online conference.
I studied HR, I worked in HR, I ran my own HR company, and now only work with ambitious HR-related businesses.
You’re dealing with an HR marketing specialist.
Now it’s time for me to help you.
I want to work with you using a process I call the HR Company Accelerator.
This Is Not A Training Course
Please be very clear:
This is not a training course.
This is me working directly with you and your team.
Remember, I studied HR, worked in HR, ran my own HR company, and now only work with ambitious HR-related businesses.
This is one-to-one work that will transform your business.
Together, we will:
- Shine a light on your team’s preferences and marketing roadblocks. There’s no point trying to push water uphill – let’s play to your strengths.
- Get crystal clear on your service offerings so they are more appealing to your new clients.
- Track your business goals & metrics. Start with the end in mind, right? What numbers do you want to achieve and how will we measure your progress?
- Find your business sweet spots. Through a fast, structured review, we’ll nail down your one-page sales messaging matrix which you can use for all your sales and marketing.
- Choose the best marketing methods for your business. This is different for every person and every business. We’ll choose the rights for your team’s preferences, your budget, and your goals.
- Create your own 90-Day Marketing Plan. The plan will be published in a clear one-page Gantt chart spreadsheet with agreed activities and goals.
- If necessary, we will also create your own marketing budget. This will be a one-page spreadsheet tracking expected vs actual marketing spend.
- Work the plan. We will set realistic targets and work towards them together.
I’ll Be Right By Your Side
I will act as your de facto Marketing Director to guide you as you design, launch, & run your Marketing Plan.
You will know what you need to do and when you need to do it.
I will also give you clear instructions and advice on how to do it.
I’ll also answer any questions you have along the way.
- Want to produce thought leadership that attracts new clients? I’ll tell you how to do it.
- Want to advertise your business on Google, LinkedIn, or somewhere else? I’ll tell you how to do it.
- Want to contact prospective clients by email or LinkedIn? I’ll tell you how to do it.
- Want to start a podcast or make educational videos? I’ll tell you how to do it.
- Want to team up with another non-competing HR company in a partnership? I’ll tell you how to do it.
Whatever your marketing plan entails, I’ll guide you and tell you exactly what you need to do.
I’ll also answer any questions you have along the way.
How We’ll Work Together
This is one-to-one work that will transform your business.
I will be your (* fractional) Marketing Director to make sure you start bringing in more clients.
* What Is A Fractional Marketing Director?
You may not yet need to hire a full-time marketing director but you need their expertise and guidance right now.
A fractional marketing director gives you that experience, expertise, and guidance but for a fraction of the cost.
It’s all about working with you and your team to design and execute the perfect Marketing Plan for your HR-related business.
You will make the transformation to an effective marketing machine; no ifs or buts.
I Work With Your Existing Team
If you have a team in place already, that’s excellent!
I have a long history in both HR and marketing so I know what works.
I will work closely with your team to leverage their strengths and to find new paths which will bring out their best.
I Work With Your Agency
If you are currently using an agency – that’s great!
I can guide and instruct your agency to get you more bang for your buck when it comes to your marketing spend.
I have a long history in both HR and marketing so I know what works.
“Ben has taken our marketing and lead generation up to a whole new level. He’s delivered a powerful combination of strategy, execution, and iteration to help us reach new top-level clients.” Paul Smyth, Managing Director – Top Tier Recruitment
Who The HR Company Accelerator Is For
The HR Company Accelerator works best for:
- HR consultancies and HR Tech firms & startups in the HR space (HR = OD, generalist HR, recruitment, L&D, employee engagement, D&I, etc).
- HR-related companies that are looking for fresh ideas or an outside perspective on how to grow their business.
- Have an existing person or team that can execute new marketing strategies and campaigns.
- HR-related companies in North America and Europe (due to time zones and my main areas of focus, I am only working in these geographies for now).
- Are ambitious to grow further.
- Are open to being guided in the best methods and strategies to achieve their goals.
North America and Europe Only
Please note: This HR Company Accelerator service is currently only available to companies in North America and Europe. Due to time zones and my main areas of focus, I am only working in these geographies for now.
Who The HR Company Accelerator Is NOT For
The HR Business Accelerator is not right for:
- This program is not for the big international consulting firms with big fancy named buildings and huge marketing teams – they’ll be fine on their own.
- Solo consultants (if you’re a solo consultant, check out this page).
- Companies not based in North America or Europe.
There Are Plenty Of Clients Out There But They’re Going To Your Competitors
You know it, you’ve seen it . . .
There are plenty of clients out there but they’re going to your competitors.
My job as your fractional Marketing Director is to make sure more of those new clients come to you.
Let’s get started.
Thank you very much, Ben. My team and I have made many positive changes to our HR consulting business and we are already winning new large corporate clients as a result of your advice and expertise. Ana Josefina Gonzalez, CEO – Core
What’s The Next Step?
Remember, this is not a training course.
This is one-to-one work that will transform your business.
It’s all about designing and executing the perfect marketing plan for your HR-related business.
It’s about bringing in more clients for your HR-related company.
Request A Call Now
When you’re ready to have a chat about getting started, let me know via the calendar booking form below.
The form asks a few questions that help me determine if this is a good fit.
We’ll have a quick conversation to clarify your situation, goals, and ambitions.
If it’s a good fit, I can enroll you the same day and get you set up there and then – and our first call will be in a few days.