The HR Business Accelerator is a unique process for established and new HR consultancies and HR tech companies eager to build a successful business in their respective HR domains, including Generalist HR, DEI&B, Recruitment, L&D, Employment Law, and more.

Whether you’re a seasoned HR business owner, or you dream of breaking free from the 9 to 5 grind, the HR Business Accelerator will help you build a profitable, enjoyable business.

Facing Some Challenges With Your HR Business?

  • Struggling with marketing your HR business? Learn to identify and implement the most effective marketing strategies tailored to your unique business – and say goodbye to one-size-fits-all approaches that drain your resources without results…
  • Feeling uncertain about your HR service offerings? Discover the method to pinpoint high-demand, profitable HR services that resonate with your market – by the way, this process boosts your marketing confidence and sales success…
  • Questioning which HR niche to focus on for maximum impact? Learn to identify the most lucrative and underserved areas in HR consulting – and position yourself as a leading expert in a field with high demand and low competition…
  • Want to transform your HR expertise into a lucrative business? Learn how to package and market your knowledge for maximum impact – and discover the secret to attracting clients who value and pay well for your expertise…
  • Battling self-doubt and procrastination in your HR venture? Overcome these mental barriers with proven techniques, enabling you to work confidently and efficiently – by the way, watch your productivity and client engagement soar…
  • Yearning for more work-life balance as an HR business owner? Master strategies to achieve flexibility and control over your work schedule, while maintaining or increasing your income – by the way, this leads to a more fulfilling and stress-free lifestyle…
  • Unsure how to attract high-value clients in HR consulting? Unlock the formula to consistently bring in clients who appreciate your expertise, avoiding the pitfalls of feast or famine cycles – by the way, this method ensures a steady stream of profitable work…
  • Frustrated with endless marketing tasks that lead nowhere? Simplify your marketing efforts with our on-demand training and AI tools, focusing only on what brings tangible results – and watch as your consulting work takes center stage…
  • Overwhelmed by the challenges of starting or running an HR business? Tap into a wealth of resources, from personalized marketing plans to business growth tools – and find comfort knowing you’re not alone in your entrepreneurial journey…

The HR Business Accelerator Will Help You Build The Type Of Business You Want

Over the years, we’ve found there are a few main reasons why HR business owners join the HR Business Accelerator instead of finding help elsewhere (or doing nothing).

  • You’ll find it easier to win more clients (and the good types of clients that you enjoy working with over the year).
  • You’ll get greater clarity on which HR-related services & products you should offer to the market – This is a big one. All sales & marketing flow from having complete clarity on what your products and services do for your target market and how they work. Unlocking this is the key to strong marketing and having more confidence when going out to sell your services. People join us to gain that clarity and confidence.
  • You’ll know which marketing strategies & tactics work best for your specific situation – There are a hundred different ways you can market an HR business – not all of them are right for your business. HR business owners are experts in the field of HR, not in marketing. They want some help selecting the right marketing methods for their business and then some help implementing the methods properly. We’ll choose the right types of marketing for your specific situation, budget (including a budget of zero), time, and resources.
  • You’ll get help to beat mental blocks, self-sabotage, and/or imposter syndrome that might otherwise hold you back – It’s hard switching from an important job in a busy office to sitting by yourself working on the laptop at the kitchen table. Doubt starts to creep in and, before too long, you’re procrastinating, dithering, or doing small ‘administrative tasks’ that do nothing to build your business. Then fear sets in and the procrastination gets worse. Sales calls go nowhere and your calendar sits empty. Some people join us because they want to step out of this fear and procrastination and start feeling confident in their expertise again.
  • You’ll be able to grow and scale faster and in an easier, more sustainable way – As you start to win more business, you’ll want some help and advice on how to better allocate your time, money, and resources to grow in a structured, sustainable way. This may involve hiring staff, outsourcing, strategic partnerships, reducing your role in the business, creating products, and so on. You’ll get help, ideas, expertise, and clear advice on how to make it happen.
  • You’ll stay motivated and focused with ongoing support and advice – Recharge and gain fresh new ideas every month with group chats and live Q&A and training sessions. You’ll take action, learn from other HR business founders, help others, and have some fun  🙂
HR companies we have helped with HR marketing
Some of the HR-related companies we have helped with HR marketing.

You’ll feel more confident knowing you’ve got Ben and other successful HR business owners on your side.

Ana Josefina González de la Cruz - profile
Ana Josefina Gonzalez

“Thank you very much, Ben. My team and I have made many positive changes to our HR consulting business and we are already winning new large corporate clients as a result of your advice and expertise.

Ana Josefina Gonzalez
Founder and CEO
Core HR

Together, Let’s Build A Business That’s Right For You

The HR Business Accelerator is for motivated professionals like you in any part of the HR field who want to:

  • Create an exciting HR-related business of your own with an incredible mentorship and guidance process.
  • Package and sell your pre-existing expertise as a consultant.
  • Get more flexibility and work-life balance while still producing an excellent income.
  • Work on cool and interesting projects.
  • Build up a portfolio of excellent clients who you enjoy working with.
  • Become a trusted member of the business community who is sought out for your insights and advice.
  • Possibly build a team around you.
  • Create a sellable asset for the future.
Tiaan Dwyer
Tiaan Dwyer

“Working with Ben was the best decision I could have made for me and for my HR business. Thank you, Ben, for sharing all your knowledge and experience.” 

Tiaan Dwyer
Managing Director
FIC Consulting HR, Payroll, & Labour

What You Get In The HR Business Accelerator

Here’s just some of what you’ll get in the HR Business Accelerator.

  • Marketing Coaching with Ben – we’ll create your own tailored business marketing plan specifically for your new HR-related business. We’ll do a deep dive into your current situation, challenges, and goals. We’ll identify your sales & marketing assets, processes, results, and goals so we can come up with a rock-solid plan to get you from where you are now, to where you want to be.
  • A core framework to follow (Who, What, Where, How, When). You’ll identify your ideal target market, your service offerings, and your pricing. You’ll then build a simple marketing plan where you will choose two or three main marketing channels/methods to focus on. Each week, you’ll review your progress for the month so far using the progress review worksheets.
  • On-demand bite-sized training and playbooks on key concepts, strategies & tactics for growing a successful HR-related business. Available 24 hours a day, 7 days a week. Our clients say that these modules and playbooks on their own are worth the investment.
  • Chat GPT Prompts for you to copy & paste straight into the AI tool to get excellent marketing material you can use straight away. Even if you’ve never even of ChatGPT, we’ve made it super simple. If you can copy & paste, you’ll be able to do this.
  • Automated online To-Do List task tracking to easily keep track of tasks flowing from your marketing plan.
  • Recommended reading, templates, resource lists, and case study videos on all aspects of running an HR-related business, including services, software, books, podcasts, and more.
  • GROUP Q&A – Ask your questions, share your ups and downs, find new business partners, have a few laughs, and more.
Jeanette Verhovany

“The HR Business Accelerator is an outstanding resource for helping HR consultants with any aspect in the Human Resource field which is why I highly recommend Ben without reservation. Ben’s information is not only fresh, but useful and 100% proven effective.”

Jeanette Verhovany
Founder and CEO
Virtual HR Canada

We’ll Help You Expand and/or Simplify Your HR Business

  • Discover how to grow your HR business in an easier and more predictable way. Access expert guidance on sustainable growth strategies, including staffing, partnerships, and product development – and smoothly transition from hands-on consultant to strategic leader…
  • Feel more motivated and enjoy special support in your HR business journey. Engage in monthly group chats and live Q&A sessions, where you’ll connect with like-minded HR entrepreneurs – by the way, these sessions are a wellspring of fresh ideas and fun…
  • Enjoy better work-life balance as an HR business owner. Master strategies to achieve flexibility and control over your work schedule, while maintaining or increasing your income – by the way, this leads to a more fulfilling and stress-free lifestyle…
  • Build a sellable HR business asset. Learn how to structure your business for long-term value creation and attractiveness to potential buyers – and secure your financial future with a strategic exit plan…
  • Leverage our step-by-step system to market and grow your HR business. Access a comprehensive framework that guides you through every stage of business growth – and witness your business transform from a vision to a thriving reality…
  • Become a trusted member of the business community. Gain insights and advice on building a strong reputation and portfolio in the HR industry – by the way, this leads to long-term partnerships and repeat business…
  • Use our proven systems to keep your HR business organized and on track. Utilize our automated to-do lists and habit trackers to maintain focus and efficiency – and see a significant boost in your daily productivity and business growth…
  • Discover how easy it is to use the power of AI in your HR business marketing. Explore easy-to-use ChatGPT prompts to create compelling marketing content quickly and effortlessly – and stay ahead in the rapidly evolving digital landscape…
  • Learn from other successful HR business owners. Join our Q&A sessions for invaluable peer-to-peer learning and support – by the way, these connections often lead to collaborative opportunities and business partnerships…
  • Get advice on managing finances in your HR consulting business. Dive into our targeted training modules for financial management, ensuring your business remains profitable and stable – and take control of your financial destiny…
  • Build a team around your HR consultancy (if you want to). Discover strategies for hiring and managing staff effectively, turning your solo venture into a dynamic team-driven business – by the way, this expansion can dramatically increase your market reach…
  • Get advice from others who understand your HR business challenges. Find strength and support in our group sessions, where HR business owners share experiences, solutions, and encouragement – by the way, these connections often lead to lifelong professional friendships…

A Quick Overview…

About Us (Get More HR Clients)

Hi, I’m Ben, host of the A Better HR Business Podcast and founder of the HR Business Accelerator.

We live & breathe marketing and growth for HR-related businesses.

Host of the A Better HR Business podcast - Ben Geoghegan
Host of the ‘A Better HR Business’ podcast – Ben Geoghegan

As a former HR professional in the corporate world and HR consultant now-turned-marketing expert for companies in the HR sector, I have helped hundreds of businesses around the world in the HR sector to launch and/or grow faster and easier.

Around 1000 HR businesses and 40 business growth speakers attended our HR business growth online conference.

We only help people from the broad HR field to launch and grow successful HR-related businesses.

You’re dealing with HR marketing specialists. Now it’s time for us to help you in the HR Business Accelerator.

I’m looking forward to speaking with you about co-creating your business launch & growth plan to give you the best chance possible of building a highly successful HR-related business.


Ready to get the expertise and support you need to create the type of business and life you want?

Don’t wait for some ‘perfect time‘ in the future – enroll now.

We have options for self-paced, done-with-you guided coaching, and done-for-you services.

Request A ‘Work With Us’ Call (North America & Europe)

If you are in North America or Europe, you can request a short onboarding Zoom call now.

Please note: We are currently only working with people in North America and Europe (due to time zones, etc).

Apply for an onboarding call now.

All the best,

how to market your hr firm

Ben Geoghegan
Founder of Get More HR Clients
Host of the HR marketing podcast: A Better HR Business.
Connect with Ben on LinkedIn here.

Frequently Asked Questions

“What do you mean by ‘HR consultants’ or ‘HR businesses’?”

By ‘HR’, we mean any area of the broad Human Resources function, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.

“Will this work for my location?”

Yes, we’ve successfully helped hundreds of HR consultants around the world to start and grow their businesses on pretty much every continent – not Antarctica yet 🙂
We are currently helping HR-related consultancies and HR Tech companies right across the US, in Canada, Australia, the UK, and beyond. More importantly, we’ve helped hundreds of different types of HR businesses, including Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc.

“How will I get access?”

We’ve created a special online portal that contains everything. After purchase, you’ll be emailed details. You’ll then have access 24 hours a day, 7 days a week. In the portal, you’ll find all the playbooks, training resources, habit trackers, your specific online To-Do list, and more.

“How long do I have access to the program information”

You’ll have access for as long as you’re subscribed. You’ll be able to dive into the program as soon as you register and you’ll have access 24 hours a day, 7 days a week.

“Is the HR Business Accelerator going to cover what I need?”

Yes, this program is comprehensive and flexible enough to answer your questions and give you what you need.
Examples of things you may be wondering about include: Not knowing where to start on developing a marketing plan. How to find new clients? All the technical and admin details such as websites, finance management, How much to charge? How to convince businesses to work with you? How to make a success of your HR consultancy?
This program will answer all these questions and more. You’ll get your own plan tailored to you, your strengths, your preferences, and your goals.

“Am I locked into membership?”

No, membership is on a monthly basis. There’s no long-term commitment.

“How will I know this will work for me?”

If you are tired of where you are now, need the confidence to create an amazing HR-related business, AND are ready to put in the work to make a change, you will see a difference. Unsure about my methods? Read the client success feedback on this page and listen to my podcast (many are clients or successful former clients).

“Is the HR Business Accelerator very time-consuming?”

Nope. We’re constantly looking for ways to make things easier for you.
An example: In years gone by, training programs were all about how many training videos there were. Now, we’ve stripped our videos back to be fewer, shorter, and more of a supplement than the main meal. This means you’re not sitting around watching long boring videos when you should be out there winning new business.
Another example: We might decide that you should write some content on your website or post something on LinkedIn. Ok, but let’s make it faster and easier for you. So, we’ve included a number of very helpful ChatGPT prompts which are tailored to the HR market and to your new business.
Our goal is to make the program super helpful and easy to use.

“How much time should I plan to invest?”

Remember that “implementers get results.” Plan to put as much into the group as you hope to get out of it. The more time you spend in the training modules and playbooks and engaging with Ben and others in the group, the more value you will receive from your membership. The content is set up like an on-demand platform, watch what you need/want when you need/want it. Ask questions! There is so much goodness to uncover by being a member of the HR Business Accelerator group.

“I’m worried about staying motivated and accountable.”

Yep, that’s a big one and that’s what makes the HR Business Accelerator so good. Good on you! You’ve already recognized this as being an area to keep an eye on. You’re not alone in these concerns. Ben was similar and we’ve helped many others in the same boat. That’s why we’ve built special accountability and motivation elements into the program. This includes online habit trackers, an automated To-Do list, a special module on self-sabotage, and more.
We’re humans, not robots (yet!). So, we’re giving you information and resources but we’re also giving you the support you need to make your new venture a great success.

“Why should I join now rather than come back later?”

There are a few key reasons:
1. The HR Business Accelerator covers marketing tactics but, more importantly, it also covers strategy which is always better done early. Some consultants have gone done the wrong path before joining the program which we’ve then had to help them sort out before they could start achieving real business success. Even small stuff like what to write on your LinkedIn profile is affected by the strategic decisions we make – so let’s make those strategic decisions now.
2. The longer you leave it, the more crowded the market gets and the harder it is to cut through the noise to find your ideal types of clients. Start now and you’ll achieve momentum and success sooner.
3. The program’s price has increased several times before and may be increasing again soon so you’ll save money by joining now.
4. If you don’t do it now, will you really come back later or will life get in the way? Compare this small investment in your success to a potential upside of $£€50K, $£€100K, or more in additional revenue that may result from having a better marketing plan in place.
5. We may cap the number of members. We reserve the right to close the program to future participants. Get in while it’s still available.

“Why should I join the HR Business Accelerator?”

The HR Business Accelerator will give you everything you need to build a successful HR consulting business.
You’ll have everything you need: Knowledge, support, feedback, resources, and a solid action plan.
Most important of all, you’ll now have the confidence to grow a successful HR consulting business that you deserve.
We’re obsessed with helping HR professionals like you to confidently and successfully grow your own healthy, profitable HR business.