Get More HR Clients

Marketing advice for HR consultants and HR tech companies

Growing An HR Tech Company (Learning Platform) – With Luis Novo of Skore

How to grow an HR Tech company - Luis Novo of Skore

Skore is an amazing new-generation learning platform that helps scaling companies to distribute knowledge in a very flexible way – by building customized experiences that can work on any combination of platforms: web, mobile, chatbot.

The platform is especially good for distributed teams.

I spoke with CEO and Co-Founder, Luis Novo about Skore, the future of learning, growing an HR Tech company, and more.

Listen out for a very clever strategy Skore uses to win over potential new customers.

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How To Create Your Own Online Course In The HR Industry

Do you get paid for your knowledge and expertise? If so, it might be worthwhile creating your own online course.

A Better HR Business Podcast - Johhny Beirne - Create An Online Course

In this discussion, online course creation coach, Johnny Beirne, explains exactly how to turn your expertise into an online product which can be sold 24 hours a day, seven days a week.

Want more? Johnny will be speaking at the HR Consultants’ Online Conference.

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Growing Humaxa (HR Tech Chatbot)

Say “Hello” to Max; he is an AI chatbot assistant. He addresses employee retention and performance by communicating with workers, predicting which actions will make people stay and perform their best, and offering to initiate those actions – things like group knowledge sharing, 360-degree feedback, mentoring, recognition, and more.

I had a great chat with Carolyn Peer, CEO & Cofounder of Humaxa and co-creator of Max* the AI-based HR Tech chatbot.

* Max changed his name (from Alfred) since this episode was recorded. Apparently he felt it was time for a new look and that’s ok by us 🙂

Carolyn Peer of Humaxa

Carolyn has 17+ years of experience working in the Human Capital Management industry and 14 years leading and managing in a Fortune 250 company.

Carolyn has an academic background in Cognitive Neuroscience and Instructional technology, which she uses to guide Humaxa’s product vision.

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Run A Profitable HR Business – Advice From Adam Lean of the CFO Project

It’s one thing to run an HR-related business. It’s quite another to run it profitably. Today, Adam Lean from The CFO Project joins me to discuss the topic of how to run a profitable HR business.

A Better HR Business Podcast - Run a profitable HR business

Adam helps small business owners have a growing and more profitable business.

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Growing Operate Remote – Shauna Moran

I had a great chat with Shauna Moran about how she started and continues to grow her HR-related company, Operate Remote.

Shauna Moran Profile

Operate Remote supports businesses with remote teams in gaining true strategic clarity on their remote working operations; to achieve excellent & measurable results, and to do it quickly.

Shauna company solves problems such as:

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growing A Successful HR Consultancy – Trapeze HR

In this article, I’m kindly joined by Harriet Lavender, Co-Founder of Trapeze HR, to talk about growing a successful consultancy in the Human Resources industry.

Harriet-Lavender - Get More HR Clients

Read on for our discussion on:

  • What Trapeze HR does and how it helps clients.
  • How Trapeze HR got its first few clients and the business’ main marketing channels for getting new clients now.
  • HR changes and challenges Harriet sees coming down the line and her advice to HR professionals and employers on how to face these challenges.
  • Harriet’s advice on how to grow an HR business.
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