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How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

Wondering how to start an HR consulting business in 2025?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

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How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Christian Hicks, owner and founder of Targeted HR Consulting, about the HR challenges faced by construction and manufacturing companies.

Christian Hicks brings extensive expertise to Targeted HR Consulting, with PHR, SHRM-CP, and MBA credentials. He began his career in education and nonprofit leadership, where he developed his skills in designing HR systems that align with business objectives and drive growth.

Christian Hicks

Over the years, Christian has led the development and implementation of company-wide ATS and HRIS systems. He also played a key role in expanding an HR department during a significant growth phase, increasing the workforce from 180 to 300 employees while boosting revenue from $49M to $75M. His strategic improvements in recruitment, training, and retention efforts resulted in a 28.8% increase in employee diversity and an 8% reduction in turnover.

Christian’s proactive approach to HR helps companies adapt and thrive, whether they are experiencing growth, navigating downturns, or adjusting to shifting regulations.

Targeted HR Consulting is transforming HR management for industries like construction and manufacturing by tackling critical issues such as workforce retention and hiring shortages. The firm offers fractional HR services to smaller companies that cannot sustain a full HR department. With an in-depth understanding of the current market dynamics, Christian and his team focus on solving complex challenges such as supply chain disruptions and workforce shortages.

In particular, Christian has made it a priority to integrate Diversity, Equity, and Inclusion (DEI) practices in industries like steel, helping companies attract and retain qualified, diverse talent. Through strategic HR consulting, Targeted HR not only helps businesses navigate economic uncertainties but also fosters inclusive work environments and develops innovative solutions to improve talent acquisition and retention.

In a wide-ranging discussion, Christian and Ben talked about:

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10 Mistakes To Avoid When Launching Your HR Business In 2025

Starting your own HR consulting business can be both exciting and nerve-wracking. As with any entrepreneurial venture, there are bound to be a few bumps in the road along the way. However, being aware of common mistakes can help you avoid them altogether or at least mitigate their impact on your new business.

In this article, we will detail 10 common mistakes that many HR consultants make when launching their businesses and provide tips for avoiding them. Whether you’re just starting out or have been in the game for a while, reading through these potential pitfalls could go a long way toward ensuring the success of your HR consulting business.

We’ll look at:

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Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

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How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

In a recent episode of the HR business marketing podcast, A Better HR Business,  Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Victoria Iancu

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

  • Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
  • Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
  • Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

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Try The ‘Bend & Snap’ Method To Win More New Clients

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?

Try the Bend & Snap Method – a ridiculous name but a good strategy.

In case you’re wondering, the name comes from a corny but funny film called ‘Legally Blond’ starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I’d seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.   

In this video and audio episode of the HR business marketing podcast, A Better HR Business, I explain how to use the ‘Bend & Snap Method’ to win new clients for your HR-related business.

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Growing An HR Consulting Business – with Alice Ferretti from HumansR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Alice Ferretti, an accomplished HR business owner based in Washington, DC, and the founder of HumansR.

Alice Ferretti

Alice shares her journey of growing an HR consulting firm that specializes in helping small businesses manage their HR needs, from recruitment to employee retention. She discusses the importance of setting up HR processes to ensure employee satisfaction, and how consulting expertise can assist businesses in dealing with complex people-related challenges.

Alice Ferretti is an experienced HR leader with extensive experience guiding organizations through every stage of the employee life cycle.

From recruitment and onboarding to payroll setup and benefits management, Alice excels in optimizing HR functions to support business growth and enhance employee satisfaction.

As the Global Head of People and Culture, she played a pivotal role in scaling a company from 50 to 480 employees across 30+ countries, establishing a world-class People function and fostering a positive, productive work environment.

With a strong background in both non-profit and for-profit sectors, Alice is known for her data-driven approach, strategic problem-solving, and commitment to driving high employee retention and organizational success.

In a wide-ranging discussion, Alice and Ben talked about:

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Achieving Predictable Sales Growth – with Doug C. Brown, CEO of CEO Sales Strategies

Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.

Doug C. Brown

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.

With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.

From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.

In a wide-ranging discussion, Doug and Ben talked about:

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B2B Marketing: How To Use ‘Pre-Conversion’ Events and Content To Win More Clients In 2025

How do you turn early-stage email leads and prospects into new HR business clients?

In this recorded small group session, Ben explains the role of pre-conversion events and pre-conversion content in the marketing funnel between early-stage outreach and sales meetings, and how to use them to win more clients.

These pre-conversion tactics are designed to immerse potential clients in the company’s expertise and build a deeper connection.

B2B Marketing How To Use Pre-Conversion Events and Pre-Conversion Content To Win More Clients

Examples provided include webinars, roundtables, virtual conferences, LinkedIn Live sessions, and competitions. Ben highlights the effectiveness of co-hosting webinars to double the audience size and leveraging challenges and competitions to engage prospects.

Multi-author reports and industry surveys are also mentioned as valuable pre-conversion content, aiding in building authority and expanding reach through shared contributions.

The conversation also delves into practical advice for executing these strategies, such as the importance of choosing co-speakers who can help fill the audience and sending calendar invites to improve attendance.

Challenges faced by new business owners, like building email lists and engaging cold audiences, are addressed with suggestions for leveraging partnerships and existing content.



Ben shares some pre-conversion event experiences, including running a successful competition and virtual conference, as examples of low-cost, high-impact pre-conversion efforts.

The session ends with a short, small group Q&A discussion where other HR founders ask questions and share their experiences.

[00:00:01]: Introduction to Pre-Conversion Events and Content

[00:01:10]: Immersive Pre-Conversion Events: Webinars and Round Tables

[00:02:25]: Round Tables and Client Training Events

[00:03:32]: Challenges and Virtual Conferences

[00:05:40]: Competitions and Master Classes

[00:08:07]: Examples of Successful Pre-Conversion Events

[00:09:19]: LinkedIn Live and Multi-Author Content

[00:13:34]: Q&A: Competitions and Engagement Strategies

[00:19:30]: Reusing Webinar Content and Increasing Attendance

[00:33:52]: Building Email Lists and Audience Engagement

Enjoy!

Watch The B2B Marketing Session For HR Business Owners Now

Press play on the video recording below…



Post updated in January 2025

How To Get More New Client Referrals In 2025

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

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45 Ways To Make Your HR Consulting Business More Profitable In 2025

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

HR Business Accelerator - Make your business more profitable

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

Growing A Global Employer of Record (EOR) Platform – with Dee Coakley from Boundless

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies are increasingly seeking solutions that simplify these complexities and support seamless global operations.

Dee Coakley

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Dee Coakley, CEO and Co-Founder of Boundless, a platform providing Employer of Record (EOR) services, about helping businesses expand globally without the need for local infrastructure, enabling them to seamlessly hire talent in over 30 countries.

Dee has an impressive background, having served as COO for three scaling, venture capital-funded startups: Masabi in London, Bizimply in Dublin, and Axonista, which has locations in both Dublin and New York. She is also the founder of two consultancy firms, Solas Consult and Lucid, where she advises early-stage and scale-up tech companies. Additionally, Dee acts as an advisor to various tech-focused organizations and mentors programs that support tech startups.

Boundless is a world-class Employer of Record (EOR) that supports global teams with exceptional expertise and customer service. By simplifying international employment, Boundless ensures robust compliance and seamless HR operations for businesses of all sizes. The company combines an intuitive employment platform with deep local market knowledge to effectively manage compliance and HR processes. Fully owning the corporate and employment infrastructure in the countries where it operates, Boundless guarantees consistent and compliant employee contracts along with 100% accurate payroll processing each month.

While technology firms make up about 30% of its client base, Boundless serves a diverse range of industries, including financial services, manufacturing, and digital marketing. These companies often face challenges such as sourcing the right talent domestically and supporting relocating employees. By handling employee payroll, taxes, benefits, contracts, and onboarding, Boundless empowers businesses to expand their remote teams effortlessly, allowing clients to focus on their core operations while remaining compliant with local employment regulations. With its commitment to providing a reliable solution for global employment, Boundless enables companies to confidently manage their international workforce and thrive in the global market.

In a wide-ranging discussion, Dee and Ben talked about:

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