In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.
John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talk about:
Getting the right HR consulting business help can be the key to not only surviving but thriving. Whether you’re a startup HR consultancy or looking to scale your existing firm, understanding how to leverage professional advice and services is crucial.
This article aims to equip HR consulting businesses with the knowledge and strategies needed for acceleration and growth…
And for a happier, easier, more profitable HR business.
In a recent episode of the A Better HR Business show, Ben spoke with Rahul Arora, CEO of Intervue.io about the challenges companies face in sifting through hundreds of applicants and how Intervue.io’s on-demand interviews platform is helping to accelerate the hiring process, saving both time and resources.
But that’s not all – find out about Rahul’s experience on Shark Tank India, where he secured the highest investment offer in the show’s history, and his plans for expanding Intervue.io into the US market.
Rahul Arora, Co-Founder & CEO of Intervue.io since January 2021, brings a wealth of experience to the tech industry.
Intervue.io is a revolutionary platform transforming the recruitment landscape and enabling organizations to optimize engineering bandwidth through outsourced candidate evaluations.
Companies confidently delegate their tech interviews to Intervue.io, where skilled engineers from distinguished companies conduct assessments and provide insightful recommendations.
With asynchronous interviews, the platform shortens the recruiting cycle from 30 days to approximately 5 days, achieving an impressive recommendation-to-hire ratio of up to 90%.
Intervue.io supports interviews in over 45 major languages. The platform offers comprehensive features such as audio/video calling, a robust question bank, auto-recording/playback, and collaborative take-home assignments, ensuring a seamless and efficient interview experience.
In a wide-ranging discussion, Rahul and Ben talk about:
In a recent episode of the A Better HR Business show, Ben spoke with Aimee Bateman, founder of the renowned career development platform, Careercake, and former CEO of a venture-backed EdTech startup.
Aimee Bateman is an entrepreneur who has faced the challenges of starting a business head-on. Despite being warned about the difficulties, she forged ahead with determination and a clear vision. She believes that sometimes being a bit “messed in the head” is necessary for entrepreneurs to take on the obstacles they will inevitably face.
Aimee’s story is one of perseverance, staying focused on the ultimate goal, and taking it week by week, month by month. Her journey exemplifies the tenacity and resilience required to succeed as an entrepreneur.
In 2010, Aimee Bateman embarked on a journey in talent development, launching a YouTube channel with a £10 second-hand camera. Over the next decade, she transformed it into the award-winning e-learning company, Careercake, supporting 10 million professionals worldwide.
In 2019, Careercake was voted the UK’s No.1 ‘Careers Advice Website,’ and in 2022, it was acquired by SocialTalent. Aimee, a globally recognized entrepreneur, speaker, and careers advocate, has also mentored over 3 million on LinkedIn Learning, sharing authentic insights for the challenges faced by founders and entrepreneurs.
In a wide-ranging discussion, Aimee and Ben talk about:
Harvard Business Publishing plays a pivotal role in advancing global leadership by providing leaders with groundbreaking ideas that tackle challenges, improve performance, and unlock leadership qualities in individuals.
The organization reaches professionals, corporations, educators, and students globally, delivering top-tier management thinking and practice through various channels, including articles, books, case studies, simulations, videos, learning programs, and digital tools, thereby engaging thousands of organizations and millions of subscribers and social media followers.
Harvard Business Publishing stands as a beacon for leadership excellence, exemplifying a steadfast dedication to empowering individuals with the tools they need to succeed in a rapidly changing global landscape.
With 30 years of diverse Human Resources experience across consumer product goods, professional services, high-tech, and nonprofits, Angela has navigated businesses through various stages and led teams globally. Currently, as the Senior Vice President, Talent & Chief Human Resources Officer at Harvard Business Publishing, Angela oversees strategic HR functions.
In a wide-ranging discussion, Angela and Ben talk about:
In the rapidly evolving world of Human Resources (HR), consulting businesses play a crucial role in helping organizations manage their most valuable assets – their people. But as the market becomes increasingly competitive, the question on every HR consultant’s mind is, “How do I grow my HR consulting business?” Drawing insights from proven strategies, this comprehensive guide offers actionable steps to expand your HR consulting firm, ensuring you stay ahead in the game.
Kitson Human Capital Solutions is an Indianapolis-based HR consulting firm with national and international experience. Its expertise includes talent management, cultural alignment, talent acquisition, people operations, executive, and fractional executive HR support.
Kitson Human Capital Solutions specializes in providing pivotal human capital solutions to private equity, venture capital, and other investor-backed companies seeking exponential growth through people management excellence.
In the discussion, Joe sheds light on the challenges faced during company mergers and acquisitions and discusses the crucial role of integrating cultures and managing talent for long-term success.
Joe also explains how fractional CHRO services can benefit companies, and delves into his approach for helping companies put strategic HR management into action.
In a wide-ranging discussion, Joe and Ben talk about:
Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.
Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at EvilHRLady.org or delve into her Tedx Talk titled “Forget Talent and Get to Work.”
Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.
Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.
Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.
In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.
In a recent episode of A Better HR Business show, Ben spoke with Shola Kaye, an award-winning communication, empathy, compassionate & inclusive leadership international TEDx & keynote speaker and trainer.
Shola, a multi-award-winning speaker, brings a wealth of expertise in empathetic communication, leadership, and Diversity, Equity, and Inclusion (DEI). With a background in high-pressure industries like investment banking and IT management consulting, Shola understands the challenges of making an impact without confidence and effective communication skills.
Having overcome her struggles as a non-naturally gifted communicator, Shola has become an internationally recognized speaker, delivering powerful presentations for clients like American Express and The United Nations. Featured in prestigious publications, she is committed to creating happier, more engaged, and equitable workplaces.
Shola’s personal experiences of feeling marginalized at work drive her mission to help individuals unleash their brilliance. Through keynotes, masterclasses, and collaborations with leadership teams, she fosters environments where everyone can contribute fully. Shola’s TEDx talk further explores the importance of inclusivity in the workplace.
Beyond her impactful keynotes, Shola extends her influence through training and coaching, working with a team of expert associates. Her approach aims to eliminate barriers, encouraging individuals to share their brilliance and contribute to workplace cultures that thrive on diversity and innovation.
In this episode, Shola shared her insights into the challenges and issues faced by organizations in different countries. Shola discussed the importance of inclusive leadership, outlined her approach to delivering services, and shed light on the types of organizations that seek her expertise.
Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.
SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.
We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.
How Does SEO Work for HR Consulting & HR Software Businesses?
The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.
Key Areas of SEO for HR Consulting Firms & HR Software Companies
On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.
Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.
Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:
Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.
Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.
Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.
Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.
In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.
Business growth tips from the episode:
Offering free initial coaching sessions to potential clients can lead to long-term business relationships, as demonstrated by Brent’s success in generating just under $20,000 in advisory services this year.
Emphasizing company culture and mission in job postings is crucial to attracting top talent, as highlighted through Brent’s innovative use of AI technology in creating effective job descriptions and marketing strategies.
Providing value to potential clients without expecting immediate returns can lead to building trust and establishing a strong foundation for future collaboration, as emphasized by Brent’s approach to lead generation and nurturing.
In the most recent episode of A Better HR Business show, Ben spoke with Emma Djemil, founder of Be Unstoppable and the HR Club – the career development network for women in HR. Emma’s life mission is to empower women in HR, enabling them to recognize their inherent magic and leverage their strengths to transform work into a positive and fulfilling aspect of their lives.
Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma’s take on the benefits and challenges of hosting in-person events.
Emma didn’t stop at organizing events.
Be Unstoppable is Emma’s offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it’s 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves.
In this episode, Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it’s crucial to be authentic with your offerings, creating a community of like-minded individuals and her plans for the next HR Big Meet.
In the most recent episode of A Better HR Business show, Ben spoke with Michelle O’Keeffe, Co-Founder of Platform55, an innovative HR tech company supporting working parents and managers in navigating family-related issues in the workplace.
Michelle’s journey in the corporate world is marked by her dedication to addressing the challenges faced by working parents. As the Co-Founder of Platform55 since June 2021, Michelle has spearheaded the development of a cost-effective solution that streamlines HR processes, supports employees, and aligns with critical agendas such as gender pay gap reporting, sustainability, and corporate social responsibility.
Prior to Platform55, Michelle co-founded the Parenting Institute, now integrated into Platform55, with the mission of supporting working parents and advocating for senior management positions for working Moms and Dads. This passion for work-life balance and inclusivity is evident in Michelle’s commitment to her vision.
Michelle is not just a co-founder; she is a multifaceted professional with over 15 years of experience as a Lecturer, Guest Speaker, Start-Up Mentor, and Business Advisor. Her journey includes a significant role as the Managing Director at Electric Media | Irish Times Group, where she received the IAPI ‘Judges Special Recognition Award’ for her outstanding achievements in the media sector.
Michelle’s entrepreneurial spirit is highlighted by her role as the Founder and Managing Director of Travel Affiliate, where she introduced groundbreaking digital technology for the travel industry. She also played a pivotal role in launching Media Brokers, Ireland’s first programmatic network, during her tenure at Electric Media.
Platform55 was founded by Michelle O’Keeffe and Tracy Gunn, both of whom were balancing senior leadership positions while raising young families. Drawing from their first-hand experience of the demands of balancing family life with their careers, they recognized the need to support parents in the workplace. Their mission is clear: to ensure that individuals can have a fulfilling family life and career.
Recognizing the significant costs incurred by companies in recruitment, attrition, litigation, and support services related to family policies, Michelle and her team have crafted a self-serve platform. This platform grants employees 24/7 access to resources and offers expert support through live workshops and coaching on various topics relevant to working parents, managers, and HR professionals. With Platform55, companies can provide timely support without exhausting HR resources.
Platform55 collaborates with a diverse range of clients who share a common goal – to transform their companies into better places for parents and families. Recognizing that every organization is unique, Platform55 understands that they are at different starting points in creating family-friendly workplaces. That’s why the company offers a variety of solutions tailored to meet specific needs and budgets.