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Use This Simple 5-Step Process To Grow Your HR Business

September 14, 2021 / GetClients

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

‘What should we do next?’

Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business‘

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.

It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

Should we be running paid ads somewhere?
Do we need a blog?
What should we be posting on LinkedIn?
Which types of companies should we approach? Why are they ignoring us?
Should I write a book?
What about Google AdWords?
What should we say on our website?
Should we be making videos?
How should we send emails? Hubspot, Mailchimp, Active Campaign, something else?
How do we decide what to offer?
What’s the right angle to take in sales meetings?
How do we get more clients?

Again, ‘What should we do next?‘

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

Recommended HR Consultancy Businesses (across the HR sector)

September 3, 2021 / GetClients

When it comes to helping you find recommended HR consultancy businesses, we have two resources for you on this page:

Profiles of HR consultancy businesses around the world (from the podcast: A Better HR Business).

A spreadsheet listing HR consulting businesses and HR Tech businesses around the world.

List of HR Consultancy Businesses

(Featuring all types of consultancies in the broad Human Resources field)

HR Consultancies in North America
HR Consultancies in Europe
HR Consultancies in Australia
International HR Consultancies

Advanced Growth Strategies For Your HR Business [Video]

September 1, 2021 / GetClients

A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.

David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.

He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).

Should You Still Publish A Company Blog?

August 2, 2021 / GetClients

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

Jessica Miller-Merrell – Founder and CEO of Workology

Business Growth Advice From Jessica Miller-Merrell of Workology

July 6, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?

A Better HR Business - Hishem Azzouz of Recruitment Mentors

Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

June 28, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

Why Hishem created Recruitment Mentors.
What is Recruitment Mentors?
How did he decide content what to create and the topics to include?
Why create an ongoing membership group rather than a course?
In terms of marketing, what works best for him in terms of bringing in new members?
How does Hishem write such good LinkedIn posts?
The excellent Recruitment Mentors Podcast.
Why should someone in a recruitment business join Recruitment Mentors?

A Better HR Business - Emma del Torto of Effective HRM

Emma del Torto’s 10-Year Entrepreneurial Journey With Effective HRM

June 14, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.

Emma del Torto on the A Better HR Business Podcast

Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.

With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.

Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.

In a wide-ranging discussion, Emma and I talked about:

[00:01:38] – Emma’s background.
[00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
[00:05:14] – The book that changed the game for Emma.
[00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
[00:11:57] – Celebrating 10 years in business & the types of clients.
[00:13:41] – Emma’s mission to make herself redundant at every stage.
[00:16:35] – What is Emma’s role as Managing Director?
[00:17:52] – Effect HRM buys another consultancy.
[00:19:37] – Effective HRM’s different products & service offerings.
[00:21:47] – The classic staff handbook service.
[00:23:18] – Additional service offerings after an employee handbook.
[00:24:05] – Going remote for HR consulting services.
[00:25:21] – The importance of retainer clients.
[00:26:29] – With this, you don’t have a business to sell.
[00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
[00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
[00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
[00:32:12] – What does the future hold for HR and the world of work?
[00:33:17] – HR should aim for a seat on the Board
[00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
And much more.

Books mentioned:

John Warrilow – Built To Sell
Michael Gerber – The E-Myth

How To Get A Side Job As An HR Professional - HR Side Gig Ideas

How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

May 6, 2021 / GetClients

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

How To Start An HR Consulting Business – 6 Steps To Successfully Launch Your New Independent HR Consultancy

May 5, 2021 / GetClients

Wondering how to start an HR consulting business?

Yes, there’s a lot to consider after the global pandemic but there’s a lot to be optimistic about too.

Even with the rise of HR Tech, artificial intelligence, and machine learning, there is still a huge market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including generalist HR consulting, recruitment & selection, employee engagement, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

Growing A Recruitment Process Outsourcing Company – Advanced RPO

April 14, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Jenna Hinrichsen, Manager of Sourcing & Talent Strategy at the Recruitment Process Outsourcing Company, Advanced RPO.

Jenna Hinrichsen - Advanced RPO on the A Better HR Business podcast — Jenna Hinrichsen – Advanced RPO

Advanced RPO ranks among the Inc. 5000 List of fastest-growing private companies in the US. The company has hired 100 new people since June 2020 and is enjoying continual record-breaking months for revenue growth.

I asked Jenna:

What’s your background?
What does Advanced RPO do and who do you help?
How you attract new customers? Any tips for others?
What’s your advice when it comes to growing a successful HR business?
What does the future hold for HR and the world of work and what should listeners do about it?
And more

Bill Banham Of InnovateWork & The HR Gazette

April 9, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Bill Banham of The HR Gazette, InnovateWork, and Iceni Media.

Through his roles as Editor & Publisher of The HR Gazette and as Co-Founder and Organiser of InnovateWork, Bill Banham is right in the thick of it when it comes to what’s happening and who’s make it happen in the broad HR industry.

Make sure to check out Bill’s brilliant show, The HRchat Podcast.

I asked Bill:

What is the HR Gazette and what does it cover?
What are some of your favorite interviews from The HRchat Podcast?
The InovateWork series of events.
How do you attract new clients/customers? Any tips for others?
What’s your advice when it comes to growing a successful community of HR pros?
What does the future hold for HR and the world of work and what should listeners do about it?

The State Of The HR Industry [Insights From 90+ HR Business Leaders]

March 17, 2021 / GetClients

Every week I speak with clients and contacts who are busy running HR-related businesses around the world.

(‘HR-related’ means Talent Acquisition, Learning & Development, D&I, Employee Engagement, General HR, Compensation & Benefits, and so on).

There has been one recurring question ever since we were first hit by Covid:

When do you expect to see the HR industry properly bounce back?

On our pre-Christmas HR podcast panel discussion, the general consensus was that the market wouldn’t be back fully until after Easter but that now looks like an optimistic call in some, but not all sectors.

Industry Sectors

Here are the main categories of HR-related businesses . . .

Growing A Video Interviewing Platform – VideoCV

March 12, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

What’s your background?
What does VideoCV do and who do you help?
How you attract new customers?
What’s your advice when it comes to growing a successful HR business?
What does the future hold for HR and the world of work and what should listeners do about it?

Growing An Employee Engagement & Performance Management Platform – Frankli

March 7, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Noel Dykes, Founder & CEO of Frankli.

Noel Dykes on A Better HR Business Podcast

Based in beautiful Sligo, Ireland but serving an international market, Frankli is an HR Tech company that is on a mission to help businesses have the most empowered, engaged & productive people possible.

I asked Noel:

Tell us a little about your background?
What does Frankli do? Who do you help?
How are you growing the business?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Growing A Recruitment Firm In Canada – Goldbeck Recruiting

March 1, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.

Henry Goldbeck on the A Better HR Business Podcast — Henry Goldbeck

I asked Henry:

What does your business do and for whom?
What makes a good vs great recruitment business?
What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
What does the future hold for the recruitment/HR space?

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