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I have released a few more places for my next marketing for HR online training workshop.
The workshop is invite-only – it is not advertised anywhere.
The HR Consultant Marketing Workshop will help you if: Continue reading
Get More HR Clients
Marketing advice for HR consultants and HR tech companies
I recently had an in-depth conversation with a leading expert in the financial services industry about how large, well-established companies should react to the rise of the tech firms.
The expert shared several fascinating insights that every large corporation should consider, regardless of their industry.
Two comments, in particular, stood out:
- Innovate quickly: The highly ambitious tech companies are well-funded, extremely nimble, and are chipping away at market share. Well-established firms can no longer rely on old product lines for future performance so they must innovate quickly which is not part of their DNA.
- The workforce is evolving: Top university graduates used to aim for a career in the biggest companies or in consulting. The reputational damage suffered by many companies after various crises has turned young talent away from established companies and, instead, towards the fast-moving world of tech and entrepreneurship.
Large companies must use the collective power of their employees in a much more clever way if they want to survive the upcoming tech upheaval.
One HR software business is helping these large companies do just that with its single view of everything in one place: skills, experience, accreditations, preferences, goals, feedback and more – meet Adepto and its Total Talent solution.
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There are many assessment tools on the market that help evaluate executives and managers.
However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.
Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.
“You are about to become obsolete. You think you are special, and that whatever it is that you are doing is impossible to replace. You are wrong. As we speak, millions of algorithms created by computer scientists are frantically running on servers all over the world, with one sole purpose: do whatever humans can do, but better.”
‘Robots Will Steal Your Job, But That’s OK’ by Federico Pistono
AI (Artificial Intelligence) is here.
We’ve all heard the stories of driverless trains, customer service chatbots, and more.
Estonia is soon to start trialling ‘Robo Judges‘ in law courts.
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It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
How To Get More HR Clients From Your Company Blog
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.
Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.
To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.
It’s really hard – but this should help – here’s how to get more new client referrals.
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Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?
Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.
This can make things a little tricky.
It’s hard to win new clients (especially in
Most tech companies handle this issue in two ways:
- Put lots of impressive client logos on the home page.
- List out all the industries they’ve helped.
The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.
Why?
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