Get More HR Clients

Helping to grow businesses in the Human Resources industry

Scott Mastley (CHRO) On Growing Thread HCM

I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.

Scott Mastley

Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.

Scott joined Thread to develop and manage their HR consulting services.

He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.

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How To Deal With Grief and Burnout As A Consultant – with Barbara Rubel

I was delighted to be joined on the A Better HR Business show by Barbara Rubel from Griefwork Center Inc.

Barbara Rubel

Barbara Rubel is a dynamic speaker, author, and leading authority on occupational burnout, vicarious trauma, compassion fatigue, resilience, and managing complicated loss.

Her keynotes, training sessions, and webinars are designed to give audiences practical strategies that can be implemented immediately in the workplace.

Barbara’s list of clients includes more than 1,000 organizations.

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Growing An International Training Business – with Denise Meyerson of Play 4 Business

I was delighted to be joined on the A Better HR Business show by Denise Meyerson, CEO of Play 4 Business.

Denise Meyerson

Denise is a Board Member, CEO, and Management Consultant with over 30 years of board-level experience, particularly in the education, training & workforce development industry.

Previous to her current venture, Denise led an education company that was sold to a listed company on the South African Stock Exchange.

Denise was awarded ‘Learning and Development Professional of the Year’ by the AITD and she’s one of the first four master trainers globally of the LEGO Serious Play methodology.

The online LEGO Serious Play methodology is a powerful way of engaging groups to ensure meaningful and fully interactive facilitated workshops. As a facilitator of this incredible process, you learn how to design, plan and facilitate sessions for your clients or for your organization. 

In a wide-ranging discussion, Denise and I talked about:

  • Denise’s background and her success in the corporate training industry.
  • Play 4 Business and the LEGO® Serious Play® methodology.
  • Denise’s advice when it comes to marketing and growing a successful HR business.
  • What does the future hold for HR and the world of work?
  • And much more.
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Business Growth Advice From Johan Van Zutphen – CEO of Robin

I was delighted to be joined on the A Better HR Business show by Johan Van Zutphen, CEO of Robin (www.robin.jobs).

Johan Van Zutphen

Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.

During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.

14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.

In a wide-ranging discussion, Johan and I talked about:

  • How and why did he start Robin? (And the struggles before it became the global business it is today).
  • What does Robin do and who does it help?
  • How Robin attracts new employee and employer clients? Any tips for others?
  • Johan’s excellent approach to the art of management and delegation.
  • Johan’s advice when it comes to growing a successful HR business.
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing Recruiter-com – With Evan Sohn

I was delighted to be joined on the A Better HR Business show by Evan Sohn from Recruiter.com.

Evan is the Chairman and Chief Executive Officer of Recruiter.com, an on-demand recruiting platform that combines AI and video job-matching technology with the world’s largest network of small and independent recruiters.

Clients of Recruiter.com use their AI job-matching technology to build a candidate pipeline across 150 million profiles. Clients tap into a network of 30,000 on-demand recruiters to help them recruit. This can lower client hiring costs by more than a third.

Evan is a frequent contributor to CNBC and Yahoo! Finance, and demonstrates expertise in a diverse set of industries, including Wi-Fi, Instant Messaging, data security, customer relationship management (CRM), and much more. Beginning with his own mobile computing company in the 1990s (later acquired by Dun & Bradstreet), Evan has aided a number of venture-backed companies in growing their business. These companies have been acquired by the likes of Symantec and Verifone, among others.

Evan continues his mission-driven work as CEO of Recruiter.com. As workplaces reopen and many recruiters struggle to find candidates, Recruiter.com’s mission to disrupt the traditional recruiting model and build better workplaces is more important than ever.

Evan’s history of rapid business growth, dedication to innovation, and ability to create rich client relationships provides him with the expertise and insight the recruiting industry needs at this crucial point in our history.

Before We Start . . . Want Some Help?

If you want some help getting more clients, check out my business growth services for companies in the HR sector.

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Ok, over to Evan (thanks Evan!) . . .

Evan Sohn On Growing Recruiter.com


A Better HR Business - Podcast on iTunes
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About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to our mailing list to get notified of new episodes.

Enjoy the show!

how to market your hr firm

Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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Recommended HR Consultancy Businesses (across the HR sector)

When it comes to helping you find recommended HR consultancy businesses, we have two resources for you on this page:

Profiles of HR consultancy businesses around the world (from the podcast: A Better HR Business).

A spreadsheet listing HR consulting businesses and HR Tech businesses around the world.

HR consultancy businesses reviewed

List of HR Consultancy Businesses

(Featuring all types of consultancies in the broad Human Resources field)

  1. HR Consultancies in North America
  2. HR Consultancies in Europe
  3. HR Consultancies in Australia
  4. International HR Consultancies
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Advanced Growth Strategies For Your HR Business [Video]

David

A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.

David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.

Get More Clients For Your HR business

He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).

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Should You Still Publish A Company Blog?

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

Ben - Get More HR Clients.com

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.

Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

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Business Growth Advice From Jessica Miller-Merrell of Workology

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

Jessica Miller-Merrell of Workology

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

  • How and why did Jessica start Workology?
  • What does Workology do and who does it help?
  • How Jessica attract new community members and customers? Any tips for others?
  • Jessica’s advice when it comes to growing a successful HR business.
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem Azzouz of Recruitment Mentors

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

  • Why Hishem created Recruitment Mentors.
  • What is Recruitment Mentors?
  • How did he decide content what to create and the topics to include?
  • Why create an ongoing membership group rather than a course?
  • In terms of marketing, what works best for him in terms of bringing in new members?
  • How does Hishem write such good LinkedIn posts?
  • The excellent Recruitment Mentors Podcast.
  • Why should someone in a recruitment business join Recruitment Mentors?
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Emma del Torto’s 10-Year Entrepreneurial Journey With Effective HRM

I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.

Emma del Torto on the A Better HR Business Podcast

Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.

With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.

Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.

In a wide-ranging discussion, Emma and I talked about:

  • [00:01:38] – Emma’s background.
  • [00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
  • [00:05:14] – The book that changed the game for Emma.
  • [00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
  • [00:11:57] – Celebrating 10 years in business & the types of clients.
  • [00:13:41] – Emma’s mission to make herself redundant at every stage.
  • [00:16:35] – What is Emma’s role as Managing Director?
  • [00:17:52] – Effect HRM buys another consultancy.
  • [00:19:37] – Effective HRM’s different products & service offerings.
  • [00:21:47] – The classic staff handbook service.
  • [00:23:18] – Additional service offerings after an employee handbook.
  • [00:24:05] – Going remote for HR consulting services.
  • [00:25:21] – The importance of retainer clients.
  • [00:26:29] – With this, you don’t have a business to sell.
  • [00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
  • [00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
  • [00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
  • [00:32:12] – What does the future hold for HR and the world of work?
  • [00:33:17] – HR should aim for a seat on the Board
  • [00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
  • And much more.

Books mentioned:

  • John Warrilow – Built To Sell
  • Michael Gerber – The E-Myth
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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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