Get More HR Clients

Ever wondered how HR Directors want (and don’t want) to be marketed to?

Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast.

Based on a recent study with 100 HR Directors from well-known brands, we’ve uncovered crucial information that will reshape the way you approach and connect with HR decision-makers.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Siân Harrington, Co-founder & Editorial Director of The People Space and Founder of Sian Harrington Media Consulting & PR, about strategies for effectively engaging HR directors and avoid common marketing mistakes. This data comes from a recent study involving 100 HR directors from well-known brands.

Siân Harrington is a renowned business and HR journalist with over three decades of experience, including 18 years focused on HR and work. As co-founder and editorial director of The People Space and host of the ‘Work’s Not Working… Let’s Fix It!’ podcast, she has established herself as a trusted voice and thought leader in the HR community.

Siân’s extensive network and insider insights enable her to craft compelling content strategies that resonate with HR professionals. Siân’s career highlights include serving as editor and publishing director of HR magazine and founding the HR Most Influential annual ranking. She has also authored and edited numerous business books and reports, such as The CIPD’s Responsible Investment in Technology Guide (May 2022) and How to Become a World Class Manager by Wayne Clarke (March 2023).

In a wide-ranging discussion, Siân and Ben talked about:

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Michelle Minnikin, CEO of Work Pirates and author of “Good Girl Deprogramming”, about workplace dynamics, diversity, and the need for a shift in traditional HR practices

Michelle Minnikin, a Chartered Psychologist and Coach, co-founded multiple businesses alongside her partner James Eves. With over two decades of experience in leadership and organizational development, employee selection and assessment, coaching, and personal development, Michelle brings a wealth of expertise and a passion for driving transformative change.

Michelle’s deep understanding of positive psychology and personal development fuels her dedication to helping individuals craft their ideal lives. She guides clients toward greater clarity, purpose, and fulfillment with a coaching approach that is warm, playful, and sensitive, creating safe spaces that foster trust and authenticity.

Michelle’s journey toward her Good Girl Deprogramming began with an ADHD diagnosis in December 2020, a revelation that brought new clarity to her life. Embracing this self-awareness, she explored her conditioning and examined how societal norms had shaped her identity.

Good Girl Deprogramming Podcast, scheduled to start in September, will feature insightful conversations, storytelling, and practical tips for navigating workplace dynamics and fostering a more inclusive atmosphere. Additionally, for those curious about how good girl conditioning might be impacting their work life, the Good Girl Deprogramming Quiz offers valuable insights and practical advice based on Michelle Minnikin’s book, “Good Girl Deprogramming.”

The audio version of “Good Girl Deprogramming” will be available next month, providing an opportunity to explore this thought-provoking content in a format that fits a busy schedule.

For individuals interested in becoming certified Good Girl Deprogrammers, the Work Pirates Workshops offer training to deliver valuable workshops and promote a more inclusive workplace culture.

In a wide-ranging discussion, Michelle and Ben talked about:

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Allan Tsang, International Negotiation Coach for Executives, about strategies to drive profits and foster collaborative work.

With over a decade of experience, Allan has guided clients through more than 10,000 negotiations, ranging from $10K to $250MM.

Allan Tsang founded 88 Owls to help people overcome their fear of negotiations, build stronger agreements, and achieve their goals without compromising, especially when the stakes are high.

Allan is currently developing and co-delivering a negotiation program at Virginia Tech, further establishing himself as a thought leader for future negotiators. As co-author of “Negotiation Mythbusters: Rethinking Everything You Know About Negotiation,” he challenges outdated wisdom with his expertise.

Mentored by renowned coach Jim Camp and trained alongside former FBI Crisis Negotiation Chief Gary Noesner, Allan integrates their proven approaches to excel in building positive business relationships. His unique skill set has helped clients succeed in high-stakes negotiations with industry giants like Google, Boeing, PepsiCo, and Microsoft.

Having guided nearly 1000 companies and thousands of professionals, Allan’s expertise in strategic negotiation, conflict resolution, and talent development leads organizations to successful outcomes. He helps clients navigate negotiation complexities, create effective plans, and close mutually beneficial deals.

In a wide-ranging discussion, Allan and Ben talked about: