Helping to grow businesses in the Human Resources industry

Author: GetClients (Page 1 of 11)

10 Mistakes To Avoid When Launching Your HR Business

Starting your own HR consulting business can be both exciting and nerve-wracking. As with any entrepreneurial venture, there are bound to be a few bumps in the road along the way. However, being aware of common mistakes can help you avoid them altogether or at least mitigate their impact on your new business.

In this article, we will detail 10 common mistakes that many HR consultants make when launching their businesses and provide tips for avoiding them. Whether you’re just starting out or have been in the game for a while, reading through these potential pitfalls could go a long way toward ensuring the success of your HR consulting business.

We’ll look at:

Continue reading

Best B2B Marketing Consultancies For HR Companies

As the competition in the human resources sector continues to grow, it becomes increasingly important for HR companies to develop and implement effective marketing strategies. With a multitude of options available, choosing the right marketing consultancy can be a daunting task. In this article, we’ll explore to how to choose from the best B2B marketing consultancies for HR companies and help you make an informed decision about which one is right for you.

The Importance of Marketing for HR Companies

Marketing is a crucial aspect of any business, and HR companies are no exception. An effective marketing strategy can help HR companies generate leads, build brand awareness, and ultimately increase revenue. With the right marketing approach, HR companies can position themselves as industry leaders, attract new clients, and retain existing ones.

What To Look For In A B2B Marketing Consultancy For Your HR Company

Choosing the right marketing consultancy is essential to the success of your marketing efforts.

When selecting a marketing consultancy, there are a few key factors to consider:

  • Experience: Look for a marketing consultancy with experience in the HR industry. They should have a proven track record of success and a deep understanding of the unique challenges facing HR companies.
  • Strategic approach: A good marketing consultancy will take a strategic approach to your HR business marketing efforts. They should develop a customized marketing plan tailored to your specific needs and goals.
  • Communication: Communication is key when working with a marketing consultancy. Look for a consultancy that is responsive, transparent, and easy to work with.
  • Results: Ultimately, the success of a marketing consultancy should be measured by the results they deliver. Look for a consultancy that has a proven track record of delivering measurable results for its clients.

Podcast: Marketing Options For HR Companies


Best B2B Marketing Consultancies For HR Companies – Get More HR Clients

If you are looking for the best B2B marketing consultancies for HR companies like yours, do check us out.

Get More HR Clients is a B2B marketing consultancy focused exclusively on the HR industry.

Led by Ben Geoghegan (host of the HR podcast, A Better HR Business) we offer a range of HR marketing services, including lead generation, content marketing, and branding to help you attract new clients and position your company as a leader in the industry.

Our HR Business Accelerator marketing consultancy service is designed specifically to help HR consultancies and HR Tech companies in North America and Europe achieve positive outcomes without having to deal with the usual challenges that come with marketing challenges.

The service is aimed at leaders of HR companies who want to grow their businesses, improve their revenue, and make sales calls easier. By utilizing our expertise in HR markets, our deep dive approach, and our industry knowledge sharing, we help our clients solve their marketing challenges and achieve the growth they desire.

Here are some of the benefits that our service can bring to your business:

  • More reliably hitting business performance targets: By utilizing our deep dive approach, we help identify the root cause of your marketing challenges and create a customized plan to address them. This allows you to hit your business performance targets and achieve your desired results.
  • More work for staff: As your business grows, you’ll need more staff to handle the increased workload. Our service can help you bring in more clients and customers, which in turn creates more work for your staff.
  • Better cash flow: A steady stream of new clients and customers can help improve your cash flow and give you more financial stability. Our service can help you achieve this by providing a reliable source of new business.
  • Higher quality of client projects: By attracting the right clients and customers, you can improve the quality of your projects and increase your reputation in the industry. Our service can help you attract the type of clients and customers that will allow you to take on higher-quality projects.
  • Better clients: By utilizing our HR market expertise, we can help you attract the type of clients and customers that are the best fit for your business. This means you’ll be working with clients that you enjoy and that are the right fit for your business.

Our service includes several components designed to help you achieve the positive outcomes you desire. These include:

  • Deep Dive: Our deep-dive approach allows us to identify the root cause of your marketing challenges and create a customized plan to address them.
  • Playbooks: We provide you with a customized playbook that outlines the steps you need to take to achieve your desired outcomes.
  • HR market expertise: Our team has a deep understanding of HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  • Sharing of industry knowledge: We stay up-to-date on the latest trends and best practices in the HR industry, and we share this knowledge with our clients to help them stay ahead of the curve.

By utilizing these components, we can provide a comprehensive solution to your marketing challenges. And because we specialize in HR consultancies and HR Tech companies, we can provide a more effective solution than other types of marketing consultancies and freelancers.

Here are five reasons why our HR marketing service for HR companies is more effective for our ideal client types in North America and Europe to resolve their marketing/business growth-related problems than other types of marketing consultancies and freelancers:

  1. We specialize in HR consultancies and HR Tech companies: Because we focus exclusively on these types of businesses, we have a deep understanding of the challenges and opportunities that come with marketing in this industry.
  2. We have a deep understanding of HR markets: Our team has a wealth of experience in HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  3. We provide a comprehensive solution: Our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge provide a comprehensive solution to your marketing challenges.
  4. We are cost-effective: Because we specialize in HR consultancies and HR Tech companies, we can provide a more cost-effective solution than other types of marketing consultancies and freelancers.
  5. We are faster: Because we have a deep understanding of HR markets and the challenges faced by HR consultancies and HR Tech companies, we can provide a faster and more efficient solution to your marketing challenges. We don’t waste time on strategies that don’t work, and we focus on the ones that will deliver the most value to your business.

Summary – Best Marketing Consultancy For HR Companies

In summary, if you’re a leader of an HR consultancy or HR Tech company in North America or Europe, and you’re looking to grow your business, improve your revenue, and make sales calls easier, then HR Business Accelerator is the solution you’ve been searching for.

By utilizing our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge, we can help you achieve the positive outcomes you desire without having to deal with the negative aspects that come with marketing challenges.

To learn more about how we can help you resolve your marketing/business growth-related problems, request more information or book a quick call with us today.

We look forward to helping you achieve your business goals.

How Do You Price Your HR Consulting Services?

I had a conversation recently with a client of mine and told her about how, many years ago, when I started out in business, I charged $150 per hour for HR consulting services.

Some of my very first consulting gigs were for 3 or so hours of work.

3 x $150 = $450.

Problem was, I had to factor in travel time to get to and from the client’s office.

Plus, before a client site visit, you’re not really working on anything else. You’re preparing mentally and getting documents ready.

So, really, my 3-hour consulting gigs were close to a full day but for only 3 billable hours.

🙁

Last week, I had a Zoom meeting with a larger client of mine.

They have just closed a 6-figure HR consulting deal (not hourly billing).

They also have the potential to turn that into a 7-figure deal (yes, that’s more than 1 million dollars) if they do a good job which I know they will because I’m lucky enough to only work with good HR companies that always deliver.

The money’s good but the cool thing is that the consulting work is exciting too.

🙂

So, as you can tell, I’m not a big fan of hourly billing.

You’re probably not a fan of it either, I know, and you’re probably using retainers and/or project rates.

However, what is a good rate for your services and how high can you go?

“How much should we charge for HR consulting services?”

Continue reading

What is HR Consulting & Why Become An HR Consultant?

What is HR consulting and why become an HR consultant?

In today’s ever-changing business landscape, organizations require HR consulting services to meet their human resource needs. HR consulting has become a popular profession due to the increasing demand for HR experts who can offer solutions and strategies to solve HR-related issues.

This article provides an in-depth look at what is HR consulting and why become an HR consultant, including the benefits of becoming an HR consultant, and how to actually become an HR consultant.

Continue reading

15 Marketing Tips For HR-Related Businesses

In this solo episode of the A Better HR Business show, I share 15 marketing tips to help grow your HR-related business.

A Better HR Business - HR Marketing Podcast

These tips & observations come from client work and well over 150 podcast interviews with successful business leaders in the Human Resources industry.

Here’s what we’ll be covering in this episode of the A Better HR Business podcast:

  • ​A good offer is so important​
  • Understand the
  • ‘Jobs To Be Done ‘ Method
  • ​Hustle still matters
  • Improve services by removing pain points from your process
  • Don’t stress about ​shiny new objects
  • ​Everyone can market themselves in their own way
  • On LinkedIn: personal branding beats company branding
  • ​Commoditization & Tech advances continue
  • ​Don’t view single marketing tactics in isolation
  • Watch your metrics​
  • Don’t be afraid to get out there
  • There’s no silver bullet​ ​
  • Your marketing flywheel​ is so important
  • ​The ‘Results In Advance’ approach is so powerful
  • Don’t be afraid of repetitive messaging
  • ​Have a p​l​an & work the plan

Enjoy!

Continue reading

Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

Ben, how do we get more clients/customers for our HR business?

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

  • How well is our business positioned?
  • What are our offers and how good are they?
  • What are we doing to convert website visitors into sales leads?
  • What are we doing to nurture our sales leads?
  • What unpaid marketing channels are we using and how are they performing?
  • What paid marketing channels are we using and how are they performing?
  • What are we doing to improve our conversion rates?
  • How do we scale up?
  • And more…

Have a listen now!

Continue reading

How To Start An HR Consulting Business – 6 Steps To Successfully Launch Your New Independent HR Consultancy

Wondering how to start an HR consulting business?

Yes, there’s a lot to consider after the global pandemic but there’s a lot to be optimistic about too.

Even with the rise of HR Tech, artificial intelligence, and machine learning, there is still a huge market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including generalist HR consulting, recruitment & selection, employee engagement, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

Continue reading

How I Got Thousands Of Awesome Email Subscribers (10 Methods) And How You Can Apply This To Your Business

I love my email mailing list. It has thousands of subscribers real people from HR-related businesses around the world who are:

  1. Interested in the topic of growing a business in the HR sector.
  2. Keen to learn.
  3. Intelligent, friendly, awesome people.

It may sound trite but every single day I love hearing back from these wonderful people as they:

  • Share stories
  • Ask for advice
  • Thank me for sharing resources
  • Refer potential new clients to me
  • Invite me to speak on podcasts and panel discussions
  • Join my online training courses
  • Work with my via my HR business marketing services
  • And much more.

In this episode of the A Better HR Business podcast, I share how (and why) I’ve managed to build up an email mailing list of thousands of people in the HR-related business sector. 

I’ll share ten different methods that have helped me build up this list – you’ll be able to adopt many of them for your own business.

I’ll also explain why it’s such an important business asset to build up over time.

It could help you grow your HR-related business easier and faster so I’d suggest having a quick listen now . . .

Continue reading

Scott Mastley (CHRO) On Growing Thread HCM

I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.

Scott Mastley

Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.

Scott joined Thread to develop and manage their HR consulting services.

He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.

Continue reading

How To Deal With Grief and Burnout As A Consultant – with Barbara Rubel

I was delighted to be joined on the A Better HR Business show by Barbara Rubel from Griefwork Center Inc.

Barbara Rubel

Barbara Rubel is a dynamic speaker, author, and leading authority on occupational burnout, vicarious trauma, compassion fatigue, resilience, and managing complicated loss.

Her keynotes, training sessions, and webinars are designed to give audiences practical strategies that can be implemented immediately in the workplace.

Barbara’s list of clients includes more than 1,000 organizations.

Continue reading

Growing An International Training Business – with Denise Meyerson of Play 4 Business

I was delighted to be joined on the A Better HR Business show by Denise Meyerson, CEO of Play 4 Business.

Denise Meyerson

Denise is a Board Member, CEO, and Management Consultant with over 30 years of board-level experience, particularly in the education, training & workforce development industry.

Previous to her current venture, Denise led an education company that was sold to a listed company on the South African Stock Exchange.

Denise was awarded ‘Learning and Development Professional of the Year’ by the AITD and she’s one of the first four master trainers globally of the LEGO Serious Play methodology.

The online LEGO Serious Play methodology is a powerful way of engaging groups to ensure meaningful and fully interactive facilitated workshops. As a facilitator of this incredible process, you learn how to design, plan and facilitate sessions for your clients or for your organization. 

In a wide-ranging discussion, Denise and I talked about:

  • Denise’s background and her success in the corporate training industry.
  • Play 4 Business and the LEGO® Serious Play® methodology.
  • Denise’s advice when it comes to marketing and growing a successful HR business.
  • What does the future hold for HR and the world of work?
  • And much more.
Continue reading
« Older posts

© 2023 Get More HR Clients

Theme by Anders NorenUp ↑