Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:
“Ben, how do we get more clients/customers for our HR business?“
However, there’s a problem . . .
If you want better outcomes, you need to dive deeper and ask better questions.
In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.
Such questions include:
How well is our business positioned?
What are our offers and how good are they?
What are we doing to convert website visitors into sales leads?
What are we doing to nurture our sales leads?
What unpaid marketing channels are we using and how are they performing?
What paid marketing channels are we using and how are they performing?
What are we doing to improve our conversion rates?
Even with the rise of HR Tech, artificial intelligence, and machine learning, there is still a huge market for new start-up HR consultancies to help employers get the best out of their workforce.
There is plenty of potential business out there in all aspects of HR consulting, including generalist HR consulting, recruitment & selection, employee engagement, training, learning & development, employment law, and so on.
Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.
Chandré Grobler talking to Ben about how she launched her HR consulting business, HumanSource...
I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.
Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.
Scott joined Thread to develop and manage their HR consulting services.
He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.
Denise is a Board Member, CEO, and Management Consultant with over 30 years of board-level experience, particularly in the education, training & workforce development industry.
Previous to her current venture, Denise led an education company that was sold to a listed company on the South African Stock Exchange.
Denise was awarded ‘Learning and Development Professional of the Year’ by the AITD and she’s one of the first four master trainers globally of the LEGO Serious Play methodology.
The online LEGO Serious Play methodology is a powerful way of engaging groups to ensure meaningful and fully interactive facilitated workshops. As a facilitator of this incredible process, you learn how to design, plan and facilitate sessions for your clients or for your organization.
In a wide-ranging discussion, Denise and I talked about:
Denise’s background and her success in the corporate training industry.
Play 4 Business and the LEGO® Serious Play® methodology.
Denise’s advice when it comes to marketing and growing a successful HR business.
What does the future hold for HR and the world of work?
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
How and why did he start Robin? (And the struggles before it became the global business it is today).
What does Robin do and who does it help?
How Robin attracts new employee and employer clients? Any tips for others?
Johan’s excellent approach to the art of management and delegation.
Johan’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
Evan is the Chairman and Chief Executive Officer of Recruiter.com, an on-demand recruiting platform that combines AI and video job-matching technology with the world’s largest network of small and independent recruiters.
Clients of Recruiter.com use their AI job-matching technology to build a candidate pipeline across 150 million profiles. Clients tap into a network of 30,000 on-demand recruiters to help them recruit. This can lower client hiring costs by more than a third.
Evan is a frequent contributor to CNBC and Yahoo! Finance, and demonstrates expertise in a diverse set of industries, including Wi-Fi, Instant Messaging, data security, customer relationship management (CRM), and much more. Beginning with his own mobile computing company in the 1990s (later acquired by Dun & Bradstreet), Evan has aided a number of venture-backed companies in growing their business. These companies have been acquired by the likes of Symantec and Verifone, among others.
Evan continues his mission-driven work as CEO of Recruiter.com. As workplaces reopen and many recruiters struggle to find candidates, Recruiter.com’s mission to disrupt the traditional recruiting model and build better workplaces is more important than ever.
Evan’s history of rapid business growth, dedication to innovation, and ability to create rich client relationships provides him with the expertise and insight the recruiting industry needs at this crucial point in our history.
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Ok, over to Evan (thanks Evan!) . . .
Evan Sohn On Growing Recruiter.com
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
Remember to subscribe to our mailing list to get notified of new episodes.
A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.
David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.
He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).