In a recent episode of the A Better HR Business show, Ben spoke with Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, an innovative technology company specialized in people analytics, about elevating the voice of HR and monetize change through next-generation people analytics.

Keith Goode

ZeroedIn specializes in extracting, compiling, and managing data to help organizations tackle their people management challenges.

As a leader in the people analytics space, ZeroedIn is dedicated to breaking down silos and providing a platform that aggregates and analyzes data seamlessly, delivering valuable insights for strategic decision-making.

ZeroedIn also offers a range of resources, including white papers, expert articles, and e-books to help you gain a deeper understanding of the power of HR analytics and how it can transform your organization’s performance.

Keith boasts over a decade of experience as the Vice President of Client Services, steering the implementation and support strategies for the ZeroedIn platform.

Keith’s extensive background includes management consulting and corporate positions at esteemed organizations like General Dynamics, AON Hewitt, and Saba. Armed with over 20 years of expertise in human capital management and business intelligence solutions, Keith is passionate about leveraging technology-led approaches such as Data Mining, Collective Listening, Machine Learning, and Predictive Modeling. He thrives on deploying these innovative techniques within a platform that directly addresses real-world HR and business challenges.

In a wide-ranging discussion, Keith and Ben talk about:

  • The challenges in managing vast amounts of data in HR.
  • The benefits of using a platform like ZeroedIn in aggregating and analyzing HR data across different siloed systems.
  • How organizations can benefit from ZeroedIn’s platform.
  • Leveraging generative AI and large language models for data understanding.
  • Using webinars to educate and engage potential customers.
  • Keith’s advice on growing an HR business.
  • And much more!

Thanks, Keith!

Keith Goode:


Keith Goode – VP of Products and Services at ZeroedIn Technologies

You can find the podcast on all the main podcast players.

A Better HR Business - Podcast on iTunes
Follow The 'A Better HR Business' Podcast on Spotify

About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to our mailing list to get notified of new episodes.

Enjoy the show!

how to market your hr firm