Get More HR Clients

HR marketing agency, training, and resources for HR consultancies & HR tech companies

Category: Get More Human Resources Clients (page 1 of 7)

Introducing The New HR Consulting Work Platform – One Circle

One Circle is a platform of freelance HR consultants providing Human Resource consulting services, digitally, sharing thought leadership and solutions.

Completely virtual, One Circle allows companies to engage with and hire freelance HR consultants online, on-demand, from around the world and across the employee lifecycle, all in one place.

Emma El-Karout - One Circle HR Platform

The Co-Founder of One Circle, Emma El-Karout, joined me on the podcast to talk about this new HR consulting work platform.

During our chat, we talked about:

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Growing An Employee Happiness Business – Nic Marks of Friday Pulse

If magic exists, it’s alignment. I had a fascinating conversation with Nic Marks, CEO & Founder of employee happiness platform, Friday Pulse.

Nic Marks of Friday Pulse on A Better HR Business Podcast

By measuring positive and negative emotions and systematically collecting feedback, Friday Pulse provides real-time insights on individuals, teams and organizations as they adapt to new realities.

Nic and I had a great conversation about measuring employee happiness and about starting and growing this successful HR Tech business.

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How To Cope With Difficult Times And Get A Business Growth Mindset As An HR Consultant

Ever had low moments in consulting, lost a big sales pitch, or struggled to price your services at a level that you deserve?

Ask any elite business person or sports star, having the right mindset is crucial to success. I asked business coach and money mindset expert Nina Cooke for her advice to consultants in the Human Resources industry on how to get a business growth mindset.

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How To Add Value To Your HR Clients During Difficult Times [Free Download]

During times of crisis, you need to ‘think different‘ (thanks to Steve Jobs for the phrase). You need to reflect on how to add value to your clients during difficult times.

At the moment, I am seeing many Coronavirus-related posts on LinkedIn advising employers on practical HR issues such as managing sick leave and implementing remote work.

These posts come from a place of generosity.

When it comes to managing your HR business, however, there are two problems with the approach:

  1. Everyone is doing it. If you share more of the same, you are seen as another generic HR consultant sharing generic advice.
  2. Employers need more. By now, employers know what to pay and how to set up remote work via Zoom.

Employers of all sizes are suffering.

  • Airlines are under intense pressure.
  • Conference hosts are their entire revenue stream.
  • Small-medium brick ‘n mortar businesses may shut down.

Think Outside The Box

All businesses need fresh ideas to help them get through this.

What higher-level advice and support can you give employers that will help them in these difficult times?

  • Can you offer free or low-fee, low-touch services that address their immediate pressing needs?
  • Can you find a way to help them keep or find new clients such as referring business to them?
  • Can you help your various clients team-up to create marketing partnership promotions?

Take some time to think outside the box.

Give Them Higher-Level Advice

Years ago, employers in Australia (and around the world) were facing dark times following the global financial meltdown.

HR consultants everywhere were giving the same employment law advice regarding layoffs.

An Example [Free Download]

It’s not fancy and it’s not super advanced but click here to look at a special tips sheet I wrote back in 2009 for employers on how to manage staff in uncertain times.

The tips sheet was nothing amazing and I shudder at the design, but rather than just talking about redundancy legislation, the focus throughout was on trying different things, new ideas to get through the tough times.

What can you do?

To give you some ideas, check the two articles below. They both share positive solutions that are fresh and a little less common.

This Harvard Business Review article is very useful.

This MIT Sloan Management Review article also has some helpful ideas.

I’d love to hear what you can come up with – email me.

Ben

And above, stay safe.

All the best,

Ben

Steve Gordon of Unstoppable CEO

Steve Gordon is the Founder of The Unstoppable CEO and host of the excellent The Unstoppable CEO podcast.

A Better HR Business Podcast - Steve Gordon image

Steve and I had a great conversation about his business success and B2B marketing.

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Growing An Employment Law Firm – Simon Robinson of Robinson Ralph

How often does a law firm make you laugh and teach you something at the same time – on LinkedIn?

The innovative employment law firm, Robinson Ralph, is not your typical law firm.

Follow them on LinkedIn to see what I mean.

Simon Robinson discusses growing an employment law firm.

I spoke with the firm’s co-founder, Simon Robinson, about why he co-founded the law firm, how they compete with the global firms, about the firm’s very engaging social media presence, and much more.

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Growing A Skills Assessment HR Tech Company With Amit Mishra of Interview Mocha

Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

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Growing A Diversity & Inclusion Consultancy – MASF Consulting

Mark Fenton might not be who you would automatically consider as a campaigner for diverse & inclusive workplaces.

Mark Fenton

He is white, straight, middle-aged, middle class and married with two kids and a dog.

But, as he says, that’s the point.

Mark has over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy.

So yes, he’s a “finance guy”.

However, more recently, he ran global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

Mark is now the CEO & Founder of MASF Consulting Limited.

We had a fascinating discussion about:

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Growing An HR Tech Company (Learning Platform) – With Luis Novo of Skore

How to grow an HR Tech company - Luis Novo of Skore

Skore is an amazing new-generation learning platform that helps scaling companies to distribute knowledge in a very flexible way – by building customized experiences that can work on any combination of platforms: web, mobile, chatbot.

The platform is especially good for distributed teams.

I spoke with CEO and Co-Founder, Luis Novo about Skore, the future of learning, growing an HR Tech company, and more.

Listen out for a very clever strategy Skore uses to win over potential new customers.

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Best HR Marketing Plan For Human Resources Companies In 2020

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

Check out HR Consultant Bootcamp

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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How To Create Your Own Online Course In The HR Industry

Do you get paid for your knowledge and expertise? If so, it might be worthwhile creating your own online course.

A Better HR Business Podcast - Johhny Beirne - Create An Online Course

In this discussion, online course creation coach, Johnny Beirne, explains exactly how to turn your expertise into an online product which can be sold 24 hours a day, seven days a week.

Want more? Johnny will be speaking at the HR Consultants’ Online Conference.

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