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Category: Get More Human Resources Clients (Page 1 of 19)

Growing An AI-Led Soft Skills Assessment Platform – with Reece Akhtar from Deeper Signals

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Reece Akhtar, CEO and Co-founder of Deeper Signals, on how their psychometric assessment platform is bridging gaps between people, roles, and organizational strategy.

As an organizational psychologist and data scientist, Reece specializes in leveraging behavioral science and technology to help organizations make smarter, data-driven talent decisions. With expertise in applied personality assessment and computational psychometrics, he has held academic positions at New York University (NYU) and University College London (UCL) and led product innovation at Hogan Assessment Systems and RHR International.

A recognized thought leader, Reece contributes to scientific journals, HBR, and Forbes, sharing insights on talent, technology, and the future of work. He also published The Future of Recruitment: Using the New Science of Talent Analytics to Get Your Hiring Right.

Deeper Signals doesn’t just focus on technical acumen. Instead, it’s pioneering the measurement and development of soft skills – qualities like communication, collaboration, and adaptability – that are becoming increasingly essential as AI takes on more routine tasks. As Reece puts it, “Our uniquely human aspects, like our ability to coordinate, invent, and communicate, are going to become more important.”

Reece Akhtar

Reece explained that Deeper Signals was founded to address a persistent market gap: the existing assessments were either too scientific and cumbersome, used only at the top of organizations, or too light and lacking in scientific rigor. “How can we democratize self-awareness?” became their guiding question.

Their answer: scalable, scientifically validated assessments that are as intuitive and user-friendly as the everyday tech tools we use outside of work. The platform is intentionally designed for multiple stakeholders: HR leaders, hiring managers, team leaders, and employees themselves. “It’s not just about the HR user or the candidate,” Reece notes. “We want to make everyone’s lives better in the world of work.

In a wide-ranging discussion, Reece and Ben talked about:

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Growing An AI-Led Workforce Training Platform – with Luis Garcia from PETE

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Luis Garcia, President and Co-Founder of PETE, an Orlando-based HR tech startup, about how personalized, scalable training solutions – covering everything from onboarding to compliance and technical upskilling – are not just helpful, but essential for long-term success.

Luis is an experienced international executive with 25+ years in technology, digital media, and education. He is also the co-founder of Collectiva, offering fractional executive services to game tech startups, helping them scale and prepare for fundraising. Previously, at Full Sail University, he led the growth of technology and gaming programs, increasing student enrollment by 130% and boosting revenues from $40MM to $60MM. He also played a key role in launching Full Sail’s online university, growing its student base from 13 to 12,000, generating $180MM in revenue.

Luis Garcia

PETE (Personalized Education, Training and Enrichment) is an innovative AI-powered learning platform that is transforming workforce training.

The platform enables companies to streamline knowledge management by creating customized virtual academies. With PETE, businesses can develop, host, and manage tailored courses without the need for a dedicated training department.

From personalized onboarding to sales and compliance training, PETE’s adaptive technology ensures each employee receives the most relevant content based on their role and experience, maximizing the impact of their learning.

In a wide-ranging discussion, Luis and Ben talked about:

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Running An HR Side Business – with Cecilia Clark – Founder of Aphrodite HR (HR Fertility Practices)

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Cecilia Clark, founder of Aphrodite HR, about helping independent fertility practices overcome industry challenges and build sustainable teams.

Cecilia‘s entrepreneurial journey began during the COVID-19 pandemic when her former employer declared bankruptcy, leaving her and five dependent practices without HR support. Recognizing the opportunity, she founded Aphrodite HR to fill the gap, offering comprehensive HR services, from payroll management to employee relations.

Cecilia Clark

After a brief hiatus, Cecilia returned to her passion, and today, Aphrodite HR thrives by supporting independent fertility practices. Balancing a full-time job and her consulting business, Cecilia uses her HR expertise to address the unique needs of the fertility sector.

Aphrodite HR’s success is driven by its specialized approach to the unpredictable schedules and work-life balance challenges faced by fertility practices. This focus on the niche has helped Cecilia build a strong reputation within the industry.

With a network of over 13,000 LinkedIn connections in the fertility field, Cecilia connects the right talent to the right practices, showcasing the power of niche specialization in HR consulting.

In a wide-ranging discussion, Ceciclia and Ben talked about:

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HR Partnerships (HR Tech Alliances & HR Tech Advisor)

Ward Christman is a good person to know if you’re an HR Tech founder.

I spoke with Ward from HR Tech Advisor about marketing for HR Tech startups and how to grow an HR Tech company.

Ward and I talked about these things:

  • What HR Tech Advisor does and who it helps.
  • Advice for HR companies on growing indirect sales and partnerships.
  • Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors.
  • Change and challenges now and in the future for the HR industry.

And much more.

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How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Christian Hicks, owner and founder of Targeted HR Consulting, about the HR challenges faced by construction and manufacturing companies.

Christian Hicks brings extensive expertise to Targeted HR Consulting, with PHR, SHRM-CP, and MBA credentials. He began his career in education and nonprofit leadership, where he developed his skills in designing HR systems that align with business objectives and drive growth.

Christian Hicks

Over the years, Christian has led the development and implementation of company-wide ATS and HRIS systems. He also played a key role in expanding an HR department during a significant growth phase, increasing the workforce from 180 to 300 employees while boosting revenue from $49M to $75M. His strategic improvements in recruitment, training, and retention efforts resulted in a 28.8% increase in employee diversity and an 8% reduction in turnover.

Christian’s proactive approach to HR helps companies adapt and thrive, whether they are experiencing growth, navigating downturns, or adjusting to shifting regulations.

Targeted HR Consulting is transforming HR management for industries like construction and manufacturing by tackling critical issues such as workforce retention and hiring shortages. The firm offers fractional HR services to smaller companies that cannot sustain a full HR department. With an in-depth understanding of the current market dynamics, Christian and his team focus on solving complex challenges such as supply chain disruptions and workforce shortages.

In particular, Christian has made it a priority to integrate Diversity, Equity, and Inclusion (DEI) practices in industries like steel, helping companies attract and retain qualified, diverse talent. Through strategic HR consulting, Targeted HR not only helps businesses navigate economic uncertainties but also fosters inclusive work environments and develops innovative solutions to improve talent acquisition and retention.

In a wide-ranging discussion, Christian and Ben talked about:

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10 Mistakes To Avoid When Launching Your HR Business In 2025

Starting your own HR consulting business can be both exciting and nerve-wracking. As with any entrepreneurial venture, there are bound to be a few bumps in the road along the way. However, being aware of common mistakes can help you avoid them altogether or at least mitigate their impact on your new business.

In this article, we will detail 10 common mistakes that many HR consultants make when launching their businesses and provide tips for avoiding them. Whether you’re just starting out or have been in the game for a while, reading through these potential pitfalls could go a long way toward ensuring the success of your HR consulting business.

We’ll look at:

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Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

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How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

In a recent episode of the HR business marketing podcast, A Better HR Business,  Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Victoria Iancu

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

  • Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
  • Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
  • Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

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Try The ‘Bend & Snap’ Method To Win More New Clients

Finding it difficult to sell your HR consulting services and win new clients for your HR-related business?

Try the Bend & Snap Method – a ridiculous name but a good strategy.

In case you’re wondering, the name comes from a corny but funny film called ‘Legally Blond’ starring Reese Witherspoon. The movie is entirely unrelated to winning new HR clients but I’d seen it the weekend before trying to explain this marketing concept to a client and the name just clicked.   

In this video and audio episode of the HR business marketing podcast, A Better HR Business, I explain how to use the ‘Bend & Snap Method’ to win new clients for your HR-related business.

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Growing An HR Consulting Business – with Alice Ferretti from HumansR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Alice Ferretti, an accomplished HR business owner based in Washington, DC, and the founder of HumansR.

Alice Ferretti

Alice shares her journey of growing an HR consulting firm that specializes in helping small businesses manage their HR needs, from recruitment to employee retention. She discusses the importance of setting up HR processes to ensure employee satisfaction, and how consulting expertise can assist businesses in dealing with complex people-related challenges.

Alice Ferretti is an experienced HR leader with extensive experience guiding organizations through every stage of the employee life cycle.

From recruitment and onboarding to payroll setup and benefits management, Alice excels in optimizing HR functions to support business growth and enhance employee satisfaction.

As the Global Head of People and Culture, she played a pivotal role in scaling a company from 50 to 480 employees across 30+ countries, establishing a world-class People function and fostering a positive, productive work environment.

With a strong background in both non-profit and for-profit sectors, Alice is known for her data-driven approach, strategic problem-solving, and commitment to driving high employee retention and organizational success.

In a wide-ranging discussion, Alice and Ben talked about:

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How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

Wondering how to start an HR consulting business in 2025?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

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Achieving Predictable Sales Growth – with Doug C. Brown, CEO of CEO Sales Strategies

Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.

Doug C. Brown

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.

With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.

From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.

In a wide-ranging discussion, Doug and Ben talked about:

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B2B Marketing: How To Use ‘Pre-Conversion’ Events and Content To Win More Clients In 2025

How do you turn early-stage email leads and prospects into new HR business clients?

In this recorded small group session, Ben explains the role of pre-conversion events and pre-conversion content in the marketing funnel between early-stage outreach and sales meetings, and how to use them to win more clients.

These pre-conversion tactics are designed to immerse potential clients in the company’s expertise and build a deeper connection.

B2B Marketing How To Use Pre-Conversion Events and Pre-Conversion Content To Win More Clients

Examples provided include webinars, roundtables, virtual conferences, LinkedIn Live sessions, and competitions. Ben highlights the effectiveness of co-hosting webinars to double the audience size and leveraging challenges and competitions to engage prospects.

Multi-author reports and industry surveys are also mentioned as valuable pre-conversion content, aiding in building authority and expanding reach through shared contributions.

The conversation also delves into practical advice for executing these strategies, such as the importance of choosing co-speakers who can help fill the audience and sending calendar invites to improve attendance.

Challenges faced by new business owners, like building email lists and engaging cold audiences, are addressed with suggestions for leveraging partnerships and existing content.



Ben shares some pre-conversion event experiences, including running a successful competition and virtual conference, as examples of low-cost, high-impact pre-conversion efforts.

The session ends with a short, small group Q&A discussion where other HR founders ask questions and share their experiences.

[00:00:01]: Introduction to Pre-Conversion Events and Content

[00:01:10]: Immersive Pre-Conversion Events: Webinars and Round Tables

[00:02:25]: Round Tables and Client Training Events

[00:03:32]: Challenges and Virtual Conferences

[00:05:40]: Competitions and Master Classes

[00:08:07]: Examples of Successful Pre-Conversion Events

[00:09:19]: LinkedIn Live and Multi-Author Content

[00:13:34]: Q&A: Competitions and Engagement Strategies

[00:19:30]: Reusing Webinar Content and Increasing Attendance

[00:33:52]: Building Email Lists and Audience Engagement

Enjoy!

Watch The B2B Marketing Session For HR Business Owners Now

Press play on the video recording below…



Post updated in January 2025

How To Get More New Client Referrals In 2025

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

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