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Category: Get More Human Resources Clients (Page 1 of 18)

Growing A Recruitment Platform For Restaurants – Restworld

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Luca Lotterio, CEO & Co-Founder at Restworld, a recruitment platform for the restaurant industry.

Luca Lotterio

Luca Lotterio was a psychology student who gained diverse experience working in the restaurant industry while studying. He began his career in Edinburgh before relocating to Tenerife and later Romania. Luca has worked in various roles in the restaurant industry, including in the kitchen, on the floor, and in management. He has also spent time working in different seasons in the mountains and on the seaside, gaining a wide range of experience in the food and beverage industry.

The discrepancies observed in the hospitality industry and the inefficiency of traditional hiring methods that fail to bring in the right candidates were the triggers for Luca to co-found a business.

Restworld aims to enhance the matching of job demand and supply in the hospitality sector by addressing high worker turnover rates and improving working conditions for industry professionals.

In a wide-ranging discussion, Luca and Ben talked about:

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45 Ways To Make Your HR Consulting Business More Profitable In 2024

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

HR Business Accelerator - Make your business more profitable

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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Starting & Growing A Recruitment Business Based On European & LATAM Talent – Zabota

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, the founder of Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. Before founding Zabota, Benjamin was one of the initial employees at a fast-growing tech startup in the United States, where he swiftly advanced through the ranks.

Benjamin Morone

Zabota specializes in placing pre-vetted, European, English-speaking talent in businesses. They offer a comprehensive service that includes intensive headhunting, leveraging AI for vetting, and understanding local work ethics and values. saves costs for clients while increasing generational wealth for talented individuals globally. They handle the entire hiring process, from strategy and attraction to vetting, interviewing, and onboarding, ensuring a perfect fit for the client’s needs. Additionally, they offer a guarantee, replacing hires for free if necessary.

In a wide-ranging discussion, Benjamin and Ben talk about:

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Lessons For Your HR Business From Gordon Ramsey’s Kitchen Nightmares

In this podcast episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of ‘Ramsay’s Kitchen Nightmares’, a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed.

Ben explains Ramsey’s business turnaround formula and the lessons we can learn when running an HR-related business.

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

While you’re here, check out the HR Business Accelerator . . .

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

Check out:


Want to launch your own consulting business in the broad Human Resources sector? Check out: for resources.


The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Supporting Women With AI – Carolyn Shepherd – Founder and Mentor at Emmeline.AI

In a recent episode of the A Better HR Business show, Ben spoke with Carolyn Shepherd, Founder and Mentor at Emmeline.AI, a personalised helpline dedicated to helping women understand and utilise Generative AI.

Carolyn Shepherd

Carolyn is a versatile HR professional with over 20 years of strategic and operational experience, specializing in GenAI applications, learning and development, and change management.

She collaborates with women in senior leadership roles, guiding them to harness Generative AI to enhance productivity, foster innovation, and dispel concerns about being left behind in the evolving landscape of the Fourth Industrial Revolution.

Her portfolio includes:

  • Implementing female executive GenAI mentoring programmes
  • Conducting GenAI transformation kickstarter sessions for female managers
  • Facilitating group GenAI upskilling workshops for female teams
  • Providing outplacement support for women impacted by AI Job displacement.

In a wide-ranging discussion, Carolyn and Ben talk about:

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How To Present With Confidence and Connect With Audiences – with Michael Barris

In a recent episode of the A Better HR Business show, Ben spoke with Michael Barris, speaker, bestselling author & speaking/storytelling coach, about how to connect with audiences, enhance public speaking skills, and pave the way for more meaningful conversations.

Michael Barris

Michael Barris is a transformative coach renowned for his expertise in guiding speakers of all proficiencies to conquer anxiety and elevate their communication abilities. Leveraging a multifaceted background as a speaking champion, accomplished musician, acclaimed journalist, and seasoned university instructor, Barris has empowered countless individuals—ranging from corporate executives and media personalities to educators and students—to realize their speaking and life aspirations. His approach, rooted in the dynamic interplay between speakers and audiences, facilitates profound personal and professional growth.

Holding a Bachelor of Arts in English, a Bachelor of Education, and a Master of Arts in Communication, Barris is the co-author of “The Social Media President: Barack Obama and the Politics of Digital Engagement” (Palgrave Macmillan), a seminal work penned alongside communication scholar James E. Katz. Furthermore, his extensive portfolio includes numerous contributions to the Wall Street Journal, and he has lent his voice to amplify the perspectives of academics and business leaders as a ghostwriter and public advocate.

In his most recent book, “How to Become a Super Speaker”, Michael Barris presents seven principles for conquering speech anxiety and delivering impactful presentations. Whether you’re a novice or a seasoned speaker, his practical advice offers invaluable guidance for mastering the art of public speaking and connecting with audiences.

In a wide-ranging discussion, Michael and Ben talk about:

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A Quick Marketing Tip For Your HR Business – Segment Your Target Audience

Today we’re sharing a quick tip to make it a little easier to market your HR business: segment your target audience.

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

This episode will help you to target the right types of businesses and people within those companies.

Scroll down for the video, podcast audio, and article.

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Growing The Skills and Employee Recognition Platform – Good4work – with Geraldine Woloch Addamine

In a recent episode of the A Better HR Business show, Ben spoke with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.

Geraldine Woloch-Addamine

Good4work is a total talent recognition software with a mission to harness the power of Web 3 to increase team and employee engagement by recognizing and rewarding talent for individuals and teams.

It complements traditional talent management tools with an inspiring approach for teams.

In a wide-ranging discussion, Geraldine and Ben talk about:

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Best HR Marketing Plan For Human Resources Companies In 2024

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time
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Growing The People Analytics Platform – ZeroedIn – with Keith Goode

In a recent episode of the A Better HR Business show, Ben spoke with Keith Goode, Vice President of Products and Services at ZeroedIn Technologies, an innovative technology company specialized in people analytics, about elevating the voice of HR and monetize change through next-generation people analytics.

Keith Goode

ZeroedIn specializes in extracting, compiling, and managing data to help organizations tackle their people management challenges.

As a leader in the people analytics space, ZeroedIn is dedicated to breaking down silos and providing a platform that aggregates and analyzes data seamlessly, delivering valuable insights for strategic decision-making.

ZeroedIn also offers a range of resources, including white papers, expert articles, and e-books to help you gain a deeper understanding of the power of HR analytics and how it can transform your organization’s performance.

Keith boasts over a decade of experience as the Vice President of Client Services, steering the implementation and support strategies for the ZeroedIn platform.

Keith’s extensive background includes management consulting and corporate positions at esteemed organizations like General Dynamics, AON Hewitt, and Saba. Armed with over 20 years of expertise in human capital management and business intelligence solutions, Keith is passionate about leveraging technology-led approaches such as Data Mining, Collective Listening, Machine Learning, and Predictive Modeling. He thrives on deploying these innovative techniques within a platform that directly addresses real-world HR and business challenges.

In a wide-ranging discussion, Keith and Ben talk about:

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Advice From A Successful HR Consultancy Leader with Mary Cullen, Managing Director of Insight HR

In a recent episode of the A Better HR Business show, Ben spoke with Mary Cullen, Managing Director of Insight HR, an HR Consultancy and Outsourcing firm operating nationwide out of beautiful Kilkenny, Ireland, to talk about her journey from solo consultant to Managing Director of a thriving company offering a wide range of HR services to employers all over Ireland.

Mary Cullen

Mary is the visionary behind Insight HR, boasting over two decades of diverse industry experience. A proud alumna of UCD and the National College of Ireland, Mary is also a member of the CIPD.

As the driving force behind Insight HR, Mary not only oversees business operations but also provides invaluable strategic HR counsel to clients. Mary wears multiple hats, co-hosting the insightful HR Room podcast (with seasoned HR marketing pro, Eoin Lyons) and spearheading the monthly HR Room webinar series.

Empower your workforce by fostering a culture of open communication, where every voice is valued and heard.

Mary CULLEN, Insight HR

Established in 2000, Insight HR boasts a team of consultants hailing from diverse backgrounds.

With a growing team of 16 members, Insight HR combines academic prowess with extensive industry experience, providing a unique perspective not often found within internal HR departments.

Navigate the competitive landscape with a strategic edge: study your rivals, innovate relentlessly, excel in service, master marketing, and uphold a stellar reputation.

Mary CULLEN, Insight HR

In a wide-ranging discussion, Mary and Ben talk about:

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Starting & Growing Compt (Employee Lifestyle Benefits Platform) – with Amy Spurling

In a recent episode of the A Better HR Business show, Ben spoke with Amy Spurling from the employee lifestyle benefits platform, Compt.

Compt helps HR build, manage, and streamline lifestyle benefit programs so employees can get the benefits they want and need most.

During her career, Amy has closed twelve rounds of debt and equity financing from venture firms and institutional sources totaling more than $200M. She also managed two acquisitions to close with values ranging from 10-30x revenue.

In a wide-ranging discussion, Ben and Amy talked about:

  • What is Compt and how does it help employees and employers?
  • The surprising range of lifestyle benefits possible using Compt.
  • The challenges of marketing to HR buyers.
  • Compt’s main marketing methods (content marketing with impressive SEO results & partnering).
  • Compt’s Lifestyle Benefit Benchmarking Report.
  • And much more.
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How To Get Clients For Your Diversity and Inclusion (D&I) Consulting Business DEI&B

This is part of our new article series on how to get clients for consulting businesses in the Human Resources industry. Today, we’re focusing on how to get clients for a Diversity and Inclusion business (D&I / DEI&B).

We’ll look at:

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John Bernatovicz – Founder of Willory (HR & Payroll Staffing) and Author of “HR Like A Boss”

In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.

John Bernatovicz

John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.

“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.

In a wide-ranging discussion, John and Ben talk about:

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HR Consulting Business Help

Getting the right HR consulting business help can be the key to not only surviving but thriving. Whether you’re a startup HR consultancy or looking to scale your existing firm, understanding how to leverage professional advice and services is crucial.

This article aims to equip HR consulting businesses with the knowledge and strategies needed for acceleration and growth…

And for a happier, easier, more profitable HR business.

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