Category: Get More Human Resources Clients (Page 1 of 21)

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Conor Lynch, digital innovator, educator, and author of “Learn Earn Own”, talk about how individuals and HR professionals can future-proof their careers and businesses as technology accelerates the pace of change and automation looms.

Conor Lynch is a digital innovator and educator who grew his personal brand, Connector, from a side hustle into a seven-figure business. With over 25 years of experience across marketing, technology, and communications, he has worked with global brands including Guinness and Coca-Cola.

He began his career in traditional marketing after graduating from Smurfit College, Ireland’s leading business school, before moving into online and social media as the internet reshaped the industry. Today, he focuses on helping individuals and organisations build long-term digital assets, embracing AI and automation as the next major shift in work and business.

Learn Earn Own challenges the century-old idea of the career ladder—study hard, get a job, and climb the ranks—and argues it no longer reflects the reality of modern work. In today’s economy, relying on a single income stream is increasingly risky, and careers are shifting from linear paths to dynamic portfolios of assets.

Rather than encouraging people to quit their jobs, the book focuses on building alongside employment: learning new skills, creating additional income streams, and owning digital and intellectual assets that compound over time.

It introduces a practical framework for anyone—regardless of background—to become an “experimenter” by building career assets such as personal brands, digital products, content, networks, and expertise.

Packed with tools, templates, AI prompts, and real-world strategies, Learn Earn Own is a hands-on guide to designing a more independent, resilient, and opportunity-rich career in the age of AI.

You’ll hear practical strategies for using AI in consulting, business growth strategies for consultants, and how to stand out as a consultant amid rapid industry change. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Yevhen Onatsko, Country Manager USA at Jooble, talked about the rapidly evolving world of recruitment technology.

Jooble is an international job aggregator and job search engine founded in 2006. It operates in 66 countries, aggregates vacancies from 140,000+ sources daily, and employs 330+ people. The company drives targeted traffic to client job postings while keeping its platform free for job seekers. Jooble has launched mobile apps on iOS and Android, acquired the job aggregator Hotwork in 2020, and partnered with LinkedIn and Google. It also invests in startups, such as Indonesia’s JayJay, and has launched initiatives like Give a Job for UA to support Ukrainian refugees.

You’ll hear practical strategies for how to find consulting clients, marketing for HR consultants, and using AI in consulting. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Val Esway, founder of Work with Val, talk about the challenges of hiring, compliance, and employee management for small and growing businesses across the US and Canada.

Val Esway partners with founders and leadership teams to build the recruiting and HR foundations necessary for sustainable growth. With a background spanning early-stage startups, e-commerce brands, and agencies, she has served as a People & Talent Manager, Director of Operations, and Chief of Staff. This unique trajectory allows her to bridge the gap between human-centric HR and the gritty operational realities founders face daily.

Val has completed over 150 projects focused on hiring strategy, HR infrastructure, and people operations. She specializes in helping scaling businesses move away from “firefighting” toward practical, hands-on systems that support first hires and beyond. Val brings a grounded, collaborative approach to every engagement, ensuring leaders can make confident people decisions as their teams evolve.

Val loves sharing her expertise via talks and training sessions. Popular topics include compliance basics, choosing the right HR tools, and navigating the complexities of pay structures (e.g., W-2 vs. 1099). She’s happy to tailor discussions to what founders and business owners need most.

You’ll hear practical strategies for client acquisition, running a workplace consulting business, and packaging consulting offers. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Stéphane Rivard, talk about the long-standing HR challenges – eliminating bias, replacing traditional interviews, and leveraging realistic, skill-based assessments for high-volume hiring.

Stéphane is the CEO & Co-founder of HiringBranch, an innovative Montreal-based company using AI-powered job simulations to revolutionize the recruitment process.

HiringBranch was founded in 2022, building on more than a decade of innovation that began in 2014 under its original name, LearningBranch. Initially focused on language and soft skills training, the company accumulated years of proprietary data tied directly to real-world performance. This foundation led to the development of one of the first proprietary Soft Skills AI technologies, capable of measuring human skills with up to 99% accuracy. In 2020, the company was awarded funding from the National Research Council of Canada’s Industrial Research Assistance Program (NRC IRAP) to develop and commercialize its AI-driven soft skills evaluation platform. Today, HiringBranch assesses candidates worldwide, tailoring its algorithms by role, industry, and, in some cases, by benchmarking top performers.

Over time, HiringBranch’s Soft Skills AI has consistently demonstrated that evaluating soft skills delivers far more predictive results than language assessments alone or traditional multiple-choice and behavioral tests. People cannot be accurately measured in boxes. By focusing on real skills rather than CVs, interviews, degrees, or years of experience, HiringBranch provides a fair and unbiased approach to hiring. Organizations using the platform consistently see stronger on-the-job performance from candidates selected through skills-based assessments, proving that better hiring decisions start with better evidence.

You’ll hear practical strategies for using AI in consulting, attracting HR clients, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Isidora (Izi) Mayer, talk about how to run a remote-focused talent vetting firm that wins tech clients.

FlatWorld helps companies find high-quality, interview-ready talent fast—without the usual noise, delays, or agency headaches.

Using a global network of vetted recruiters and their own hiring platforms, FlatWorld delivers shortlists of real, human candidates who are a strong technical and cultural fit. From cross-border developers to long-term remote roles, everything is designed with engineering managers in mind: less time screening, better matches, and faster hires.

You’ll hear practical strategies for attracting HR consulting clients, using AI in consulting, and standing out as a talent solutions provider in the crowded recruitment space. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Jordan Peace, CEO & Co-Founder of Fringe, talk about how to grow an employee lifestyle benefits platform and win more HR clients.

Fringe is an employee experience platform that brings together rewards and recognition, lifestyle and wellbeing benefits, life-event support and gifting, swag management, learning and development, and more—all within one seamless solution. By powering the systems behind exceptional workplace culture, Fringe enables organizations to support their people in meaningful ways, both at work and beyond.

You’ll hear practical strategies for client acquisition, standing out as an HR consultant, and using employee experience to attract and retain corporate customers. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to find clients, package your consulting offers, and grow your business sustainably.

Hourly Rates, Monthly Retainers, Project Fees, and Tiered Packages in the USA, UK, Canada, Australia, Ireland, and New Zealand

If you’re trying to understand what HR consultants typically charge (and how they package services), you’ll quickly discover there isn’t one universal “price list”.

Instead, HR consulting is usually priced in four main ways:

1. Hourly rates (ad hoc advice and delivery)
2. Monthly retainers / subscriptions (ongoing support)
3. Project-based fixed fees (clear deliverables like handbooks, audits, training)
4. Tiered service packages (bundles that scale by headcount and service level)

This article breaks down current, real-world pricing benchmarks (2026) across six major Western, English-speaking economies:

• United States
• United Kingdom
• Canada
• Australia
• Ireland
• New Zealand

It focuses primarily on small and mid-sized businesses, while also noting where prices change for larger organisations.

You might also like to read our article, How To Price HR Consulting Services In 2026 [With Examples From 50 HR-Related Consultancies].

Marketing an HR consulting firm or HR technology company can feel overwhelming when there are so many channels, approaches and opinions to choose from.

The most effective HR marketing strategy is never a one size fits all model. It is a tailored combination of channels that align with your strengths, resources and business goals.

This quick guide provides a clear overview of the main marketing strategies available to HR consultants and HR tech firms, along with practical advice on choosing the mix that will work best for your business.

Whether you run an HR software company or an HR-related consultancy, one thing is true every year: revenue goals only matter when you can turn them into weekly actions that bring in demos, sales calls, consulting calls and new clients.

Many HR firms start the year with impressive targets and then struggle to convert those targets into something simple and manageable.

In Episode 299 of the A Better HR Business podcast, we break down how to create a clear and practical sales plan for the year ahead without complex frameworks or confusing jargon.

Let’s get into it.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Ben Hansen, talk about how HR companies, and the entrepreneurs who run them – can double their profitability, reclaim the dream of business ownership, and finally get control over the financial health of their organizations.

Ben Hansen, CEO & Founder of Profit Doctor, is an accomplished entrepreneur and business advisor with a long history of driving rapid, sustainable growth. Over eight years, he scaled a consulting firm to an eight-figure enterprise with a 100-person team, earning five consecutive placements on Inc. Magazine’s list of fastest-growing private companies.

Today, Ben works with companies in the $5–50M range, helping them strengthen financial performance, and build healthier, more resilient operations.

You’ll hear practical strategies for running a workplace consulting business, pricing consulting services, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Dr. Eugene K. Choi, talk about strategies to help executive leaders achieve and sustain peak performance in high-stress, high-stakes and high-change environments.

Dr. Eugene K. Choi, Pharm. D, is a Transformational Mindset Coach and board-certified clinical pharmacist on a mission to help talented, heart-driven leaders operate at their highest levels of performance, intelligence, and communication. He firmly believes that activating the powerful executive brain maximizes results—not just for business leaders, but for humanity as a whole.

With a background in clinical pharmacy, neuroscience, and business coaching, Dr. Choi’s unique science-backed process, combined with groundbreaking technology, helps entrepreneurs dramatically improve performance, innovate dynamic solutions, and achieve their goals. His expertise in audience growth has generated over 8 million views on his online articles and more than 23 million views on his short films, while he has worked with hundreds of entrepreneurs to optimize mindset and strategy, producing tangible results in both business and life.

You’ll hear practical strategies for how to attract consulting clients, business growth strategies for consultants, and common consulting mistakes to avoid. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to differentiate yourself, win contracts, and grow with purpose.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Geraldine Butler-Wright, talk about how HR struggles with its reputation, how to align people operations with genuine business outcomes, and what the future holds in a landscape where AI and agility are reshaping organizations.

Geraldine Butler-Wright is a strategic and hands-on People leader with over a decade of experience scaling global FinTech, HealthTech, SaaS, and AI companies from Seed to Series D. As the founder of RorCas, she helps ambitious startups get the people part right—fast—working with founders and executive teams to design organizations, embed performance and leadership systems, navigate restructures, and integrate AI into people operations without losing trust.

Geraldine brings board-level perspective and operational rigor, having delivered measurable impact including multimillion-pound OpEx savings, double-digit eNPS growth, and large-scale team expansion. She’s also the host of People and Pioneers, a top 20% global podcast heard in 21 countries, where she speaks with founders, scientists, and investors about how people shape success.

A Durham University alumna with postgraduate studies in HR Management from the University of London, Geraldine also holds certifications in Executive Coaching, Resilience, and U.S. Foreign Service HR.

RorCas is a strategic People and HR consultancy, dedicated to helping startups and scale-ups get the “people part” right so they can focus on growth, revenue, and innovation. Using a product design approach, RorCas builds adaptive, high-impact people strategies tailored to each company’s stage—from Seed to Series B and beyond.

Whether it’s shaping organizational design, scaling high-performance teams, or preparing for international expansion and M&A, RorCas delivers measurable results: freeing up founder bandwidth, driving six-figure savings, and creating lasting cultural and performance gains. Partnering with ambitious founders and investors, RorCas ensures people strategy becomes a true growth enabler—not a bottleneck.

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Sarah Chang, talk about how effective HR support transforms small businesses – from navigating complex regulations to fostering positive cultures.

Sarah Chang is CEO of Clearwater HR Consulting, a firm dedicated to helping small businesses across the US navigate the complexities of HR.

She began her career in HR at large global corporations in aerospace, defense, and public accounting before transitioning to HR consulting. Over the past decade, Sarah has helped growing companies navigate critical inflection points – from fast-paced tech startups with multiple global acquisitions to privately held businesses that lacked HR for decades.

Sarah works closely with small business leaders to build scalable people operations, including organizational design, leadership development, competitive compensation, and team infrastructure. Her focus is on creating best-in-class work cultures, operational efficiency, and high-performing teams that drive top-line growth. At Clearwater, Sarah ensures clients receive the industry’s most experienced HR leaders to help their businesses thrive.