Author: GetClients (page 1 of 4)

Best Marketing Strategy Plan For HR Companies In 2018

Looking for your ideal marketing strategy plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create A B2B Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

Marketing Strategy & Marketing Tactics To Get More Clients In The Human Resources Industry

A Four Step Marketing Strategy Plan To Get More Clients

Here’s the index for what we’ll be covering in this hefty post (feel free to jump ahead).

STEP 1: Market Segmentation To Become Super Attractive To Your Target Market

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How To Get More Recruitment Tech Customers In 2018 – Q&A With Clinch

Today’s post continues the series on how to get more recruitment tech customers.

Get Recruitment Tech Customers - Patrick Doyle

I have kindly been joined by Get More HR Clients reader, Patrick Doyle, who co-founded the rapidly growing recruitment tech company, Clinch, which is based in my adopted home of Dublin.

Founded in January 2014, Clinch, through its Recruitment Marketing Platform, brings the best of sales and marketing tools to the recruitment sector – it helps corporate organisations around the world centralise their recruiting and talent pool initiatives.

Clinch connects a company’s careers site, content, recruiter, and candidate in a tightly integrated software solution that’s unlike anything else on the market. The platform combines recruitment marketing, employer branding, and sourcing tools in one end-to-end solution. Features include a career site and landing page builder, social and email integration, robust analytics and more.

Forbes Magazine

The Clinch platform brings together the capability to easily and quickly build best-in-class career and job landing pages, candidate attraction and engagement tools, global job distribution, social recruiting, CRM, marketing automation, fully optimised mobile sites with actionable analytics & insights captured at every stage of the process.

How To Get More TA Tech Customers – Q&A With Patrick Doyle

Here’s what I asked Patrick about his Talent Acquisition Tech company:

  1. What does your business do?
  2. Do you focus on a niche within the market or do you serve all businesses?
  3. What are some effective ways you have acquired new clients/customers?
  4. Any ineffective ways to find new clients? Why didn’t they work so well?
  5. Can you share some tips to help grow a business faster?

Let’s get into it . . .  Continue reading

How To Get More HR Clients In 2018 – Q&A With Capstone HR Partners

Something a little different today. We’re still looking at how Human Resources businesses find new clients but, this time, we’re looking at a relatively new business, as opposed to some of the companies I’ve spoken to that have been in operation for over a decade.

We’ll hear from Mary Holmes about her exciting new Human Resources consultancy, Capstone HR Partners.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

How To Get More HR Clients – Q&A With Mary Holmes

I’m always interested to learn from and help new HR businesses, particularly after my embarrassing start years ago, so here’s what I asked Mary in our brief chat:  Get more HR clients - Mary Holmes

  1. Do you focus on a niche within the market or do you serve all businesses?
  2. What are some effective ways you have acquired new clients?
  3. Any ineffective ways to find new clients?
  4. Any tips/thoughts on how to speed-up the buying process (ie. how to get new clients to sign-up faster)?
  5. Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

How To Improve Your Google Adwords PPC Campaign To Acquire More HR Customers And Clients in 2018

Wondering how to improve your Google Adwords PPC campaign or even whether to run one at all in order to get more customers for your HR SaaS product or to find more consulting clients?

With all the talk of Snapchat, Instagram, or Facebook algorithm changes, people sometimes forget what a powerful channel Google Adwords can be.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

However, things can go wrong. Very wrong.

  • Cost Per Click can go through the roof.
  • Visits may not convert.
  • Bad keyword planning may cause havoc with your Google Adwords return on investment.

Don’t believe me? I once did an audit of a B2B PPC campaign only to discover that one of the search terms costing clicks was something to do with the boy band, One DirectionNow that’s Broad Match gone awry . . .

Google Adwords Expert (Carl Buckley) On How To Improve Your Google Adwords PPC Campaign

In order to help you get a better return on investment from your Adwords spend, I’ve called upon my go-to expert, Carl Buckley, for his insights and advice.  Carl on LinkedInHow to improve your Google Adwords PPC campaign for HR customers - Carl

Carl is kindly contributing time as part of the HR Business Growth Competition.

Carl has a wealth of PPC experience across Adwords, Facebook, Twitter, LinkedIn, and more, for many ambitious B2B businesses – perfect for people like you wondering how to improve your Google Adwords PPC campaign performance.

In a lively Skype discussion, Carl and I discussed the following questions: 

  1. Is Google Adwords still worth doing now that LinkedIn and Facebook have improved their advertising platforms?
  2. How to choose the right keywords?
  3. What is the ideal campaign structure? Anything to watch out for?
  4. Should ad extensions be used?
  5. How to fix an expensive, under-performing PPC campaign?
  6. Any special suggestions for HR consultants and HR tech companies? 

Let’s get into it . . .  Continue reading

How To Get More HR Customers In 2018 – Q&A With Workplace Stars

Continuing in my series looking at how different businesses in the Human Resources sector acquire new clients and grow, today we’re looking at a very interesting business that crosses the border between tech and consulting.

We’ll hear from Robert Ebers about how he and his team have been busy growing their innovative employee engagement company, Workplace Stars.

This is part of a four-step strategy to get more customers and clients in the Human Resources industry.

How To Get More HR Customers – Q&A With Robert Ebers

During a very interesting discussion on how to create a value proposition, I asked Robert the following questions: Robert Ebers Profile Photo

  • What does your business do?
  • Do you focus on a niche within the market or do you serve all businesses (if so, how do you try to stand-out from competitors)?
  • How do you differentiate yourselves from cheap employee survey services or even just Google Forms?
  • What are some effective ways you have acquired new customers?
  • What makes them effective? Any special tips?
  • How do you find new individual and company partners?
  • Any ineffective ways to find new customers? Why didn’t they work so well?
  • Can you share some tips on interesting people, websites, tools, podcasts, or books to check out to help grow a business faster?

Let’s get into it but, first, don’t forget to join my mailing list for more business marketing insights . . . Continue reading

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