You spend so much time, effort, and money offering outstanding HR products and services – you don’t want to waste that with underperforming marketing.

Let us help.

Drawing on my professional HR and marketing experience with rapidly growing HR businesses, my team and I create and implement highly successful inbound marketing growth strategies for HR consultancies and HR Tech companies.

Here are the ways in which our marketing services for HR companies can help market and grow your HR business.

Check out our new service: LinkedIn Content For HR Comapanies.

Marketing Funnel Strategy & Design For HR Companies

Bring in new clients on autopilot even when the office is closed.

How? With evergreen marketing funnels

My team and I can help you with all or any of the following:

  • Client discovery phone calls to identify the exact types of content to create.
  • Produce an Evergreen Marketing Funnel strategy for one industry or campaign based on client discovery calls and pre-existing buyer personas, my knowledge & expertise, and other internal data.
  • Produce lead magnets to attract leads to your HR business and to the lead nurturing funnel.
  • Write evergreen lead nurturing email sequences to bring prospects through the sales funnel and get them ready and qualified for a sales call.
  • Build the Evergreen Marketing Funnel so it can be used going forward with all marketing channels and will continue to nurture sales leads to sales calls.

Content Strategy & Content Creation For HR Tech Companies

My team and I can help you with all or any of the following:

  • Client discovery phone calls to identify the exact types of content to create.
  • Produce a content strategy based on client discovery calls, pre-existing buyer personas, my knowledge & expertise, and other internal data.
  • Produce lead magnets to attract leads to your business and to your email lead nurturing funnels. Also useful for sales calls, emails, and meetings.
  • Publish high-quality HR content on your company blog. Strategically-created blog content is going to build awareness, drive traffic, and generate leads for your business. Comprehensive blog posts published regularly, with an equal amount of focus placed on developing attractive HR content and involving industry influencers and potential clients.
  • Produce email newsletters for leads and clients for lead nurturing and to boost website return visits.
  • Social Media: Fresh new social media content published every week on Twitter and Facebook but with a particular focus on LinkedIn. 

marketing services for HR companies

Check out our new HR marketing service:

LinkedIn Content For HR Companies.


Partnership Marketing Campaigns For HR Companies

Most business leaders are busy and are not interested in having sales calls with you. 

Partnership Reports are a powerful way to combine content marketing with direct sales outreach.

Partnership Reports turn cold sales leads into warm contacts that are happy to talk to you about your business. It’s a good look when you have a group of industry leaders discussing an HR topic of your choice, all under your company’s banner, as part of your partnership report.

My team and I can help you with all or any of the following:

  • Produce a partnership marketing plan based on both my knowledge & expertise and that of your team.
  • Produce email outreach plan to involve your sales staff in the process to boost demo requests and sales calls.
  • Publish high-quality partnership marketing report: Gather a group of industry leaders (including your sales prospects) to discuss an HR topic of your choice, all under your company’s banner, inside your partnership report.
  • Emails written to send to leads and clients to promote the partnership report.
  • Social Media: Fresh new social media content published to promote the new report. 

Design & Launch Online Advertising Campaigns (PPC) For HR Companies

My team and I will design, launch, and manage a Pay Per Click campaign to attract new clients to your HR business.

This can include prospecting and retargeting campaigns on all the main platforms, including Google and Facebook.

Outsourced/Supplementary Marketing Service

Want some help to develop your go-to-market plan?

Want some additional support for your marketing team?

Want someone to act as your fractional marketing lead?

My team and I can provide additional support for your HR-related business.

Learn More

Want to talk about what’s possible for your HR company?

(Solo consultants – Please check out the HR Consultant Bootcamp)


Ben

Talk soon.

All the best,

how to market your hr firm