Author: GetClients (Page 2 of 10)

Should You Still Publish A Company Blog?

August 2, 2021 / GetClients

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

Jessica Miller-Merrell – Founder and CEO of Workology

Business Growth Advice From Jessica Miller-Merrell of Workology

July 6, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?

A Better HR Business - Hishem Azzouz of Recruitment Mentors

Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

June 28, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

Why Hishem created Recruitment Mentors.
What is Recruitment Mentors?
How did he decide content what to create and the topics to include?
Why create an ongoing membership group rather than a course?
In terms of marketing, what works best for him in terms of bringing in new members?
How does Hishem write such good LinkedIn posts?
The excellent Recruitment Mentors Podcast.
Why should someone in a recruitment business join Recruitment Mentors?

A Better HR Business - Emma del Torto of Effective HRM

Emma del Torto’s 10-Year Entrepreneurial Journey With Effective HRM

June 14, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.

Emma del Torto on the A Better HR Business Podcast

Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.

With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.

Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.

In a wide-ranging discussion, Emma and I talked about:

[00:01:38] – Emma’s background.
[00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
[00:05:14] – The book that changed the game for Emma.
[00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
[00:11:57] – Celebrating 10 years in business & the types of clients.
[00:13:41] – Emma’s mission to make herself redundant at every stage.
[00:16:35] – What is Emma’s role as Managing Director?
[00:17:52] – Effect HRM buys another consultancy.
[00:19:37] – Effective HRM’s different products & service offerings.
[00:21:47] – The classic staff handbook service.
[00:23:18] – Additional service offerings after an employee handbook.
[00:24:05] – Going remote for HR consulting services.
[00:25:21] – The importance of retainer clients.
[00:26:29] – With this, you don’t have a business to sell.
[00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
[00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
[00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
[00:32:12] – What does the future hold for HR and the world of work?
[00:33:17] – HR should aim for a seat on the Board
[00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
And much more.

Books mentioned:

John Warrilow – Built To Sell
Michael Gerber – The E-Myth

How To Get A Side Job As An HR Professional - HR Side Gig Ideas

How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

May 6, 2021 / GetClients

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

Growing A Recruitment Process Outsourcing Company – Advanced RPO

April 14, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Jenna Hinrichsen, Manager of Sourcing & Talent Strategy at the Recruitment Process Outsourcing Company, Advanced RPO.

Jenna Hinrichsen - Advanced RPO on the A Better HR Business podcast — Jenna Hinrichsen – Advanced RPO

Advanced RPO ranks among the Inc. 5000 List of fastest-growing private companies in the US. The company has hired 100 new people since June 2020 and is enjoying continual record-breaking months for revenue growth.

I asked Jenna:

What’s your background?
What does Advanced RPO do and who do you help?
How you attract new customers? Any tips for others?
What’s your advice when it comes to growing a successful HR business?
What does the future hold for HR and the world of work and what should listeners do about it?
And more

Bill Banham Of InnovateWork & The HR Gazette

April 9, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Bill Banham of The HR Gazette, InnovateWork, and Iceni Media.

Through his roles as Editor & Publisher of The HR Gazette and as Co-Founder and Organiser of InnovateWork, Bill Banham is right in the thick of it when it comes to what’s happening and who’s make it happen in the broad HR industry.

Make sure to check out Bill’s brilliant show, The HRchat Podcast.

I asked Bill:

What is the HR Gazette and what does it cover?
What are some of your favorite interviews from The HRchat Podcast?
The InovateWork series of events.
How do you attract new clients/customers? Any tips for others?
What’s your advice when it comes to growing a successful community of HR pros?
What does the future hold for HR and the world of work and what should listeners do about it?

The State Of The HR Industry [Insights From 90+ HR Business Leaders]

March 17, 2021 / GetClients

Every week I speak with clients and contacts who are busy running HR-related businesses around the world.

(‘HR-related’ means Talent Acquisition, Learning & Development, D&I, Employee Engagement, General HR, Compensation & Benefits, and so on).

There has been one recurring question ever since we were first hit by Covid:

When do you expect to see the HR industry properly bounce back?

On our pre-Christmas HR podcast panel discussion, the general consensus was that the market wouldn’t be back fully until after Easter but that now looks like an optimistic call in some, but not all sectors.

Industry Sectors

Here are the main categories of HR-related businesses . . .

Growing A Video Interviewing Platform – VideoCV

March 12, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

What’s your background?
What does VideoCV do and who do you help?
How you attract new customers?
What’s your advice when it comes to growing a successful HR business?
What does the future hold for HR and the world of work and what should listeners do about it?

Growing An Employee Engagement & Performance Management Platform – Frankli

March 7, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Noel Dykes, Founder & CEO of Frankli.

Noel Dykes on A Better HR Business Podcast

Based in beautiful Sligo, Ireland but serving an international market, Frankli is an HR Tech company that is on a mission to help businesses have the most empowered, engaged & productive people possible.

I asked Noel:

Tell us a little about your background?
What does Frankli do? Who do you help?
How are you growing the business?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Growing A Recruitment Firm In Canada – Goldbeck Recruiting

March 1, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.

Henry Goldbeck on the A Better HR Business Podcast — Henry Goldbeck

I asked Henry:

What does your business do and for whom?
What makes a good vs great recruitment business?
What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
What does the future hold for the recruitment/HR space?

Growing An HR Tech Company – Huler

February 26, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Nicky Hoyland, CEO of Huler.

Nicky Hoyland
CEO of Huler

Huler is a personalised digital home that puts people at the heart of your business. Having everything in one place allows the business to increase productivity and improve employee experience with a focus on user wellbeing – reducing the fatigue of digital burnout.

A Better HR Business - Growing A Career Coaching Business – Jane Ferré

Growing A Career Coaching Business For HR Professionals – With Jane Ferré

February 22, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.

Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.

Jane Ferre on growing a career coaching business

Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.

All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.

I asked Jane:

Tell us a little about your background and how you got into consulting?
What consulting do you do? How do you help your clients?
How do you structure your coaching services and programs?
How was the transition from the corporate world to starting your own company?
How did you get your first few clients? What are your main marketing channels for getting new clients now?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Bonus Resource: Check out my money mindset video interview with Stephen Bates.

Is Your HR Business Positioning Losing You New Clients? Here’s How To Fix It

February 19, 2021 / GetClients

I’ve been getting so many emails and LinkedIn messages over the past few months from consultancies and agencies in the HR industry and the vast majority of them have been about how they’re struggling to find new clients in these difficult times.

There are many different reasons why a business in the HR industry may struggle to find new clients but today I want to take a quick look at what may be the biggest reason that you’re struggling to win more work:

Is your HR business positioning losing you new clients?

(As always, when I say the HR industry, I mean all the areas such as recruitment, learning & development, employee engagement, HR compliance, and so on).

Growing Veza Global (A Diversity & Inclusion Consultancy & Tech Company)

February 17, 2021 / GetClients

I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.

Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.

We discussed:

What does your business do and for whom?
What makes a good vs great HR business?
What’s your advice when it comes to growing a successful D&I/HR business?
What does the future hold for the D&I/HR industry?

Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.

Side note: Check out my money mindset video interview with Stephen Bates.

Resources mentioned include:

Rich Dad Poor Dad
Suze Orman
Soul Journeys
Money Alchemy
Also see: Money mindset training course for HR consultants

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