You spend so much time, effort, and money trying to find more customers for your HR Tech product – you don’t want to waste that with underperforming marketing.

Let me help.

Drawing on my professional HR and marketing experience with rapidly growing HR businesses, I create and implement highly successful inbound marketing growth strategies for HR Tech SaaS companies.

Marketing Strategies Combined With HR Expertise

When managing your done-for-you marketing activities, my team draw on my HR experience over the last decade in which I have:

  • Hired thousands of employees around the world.
  • Onboarded thousands of employees.
  • Reviewed and purchased various software/SaaS products.
  • Conducted training sessions on workplace productivity, operations management, employee engagement, and more.
  • Sourced training and development programs.
  • Terminated the employment of hundreds of employees around the world.
  • Managed international staff and their global mobility packages.
  • Given speeches to employers and employees on various staff management topics.
  • And much more.

Adam Hankin

“Ben is not only super knowledgeable in the HR and marketing space, he is extremely well connected.” Adam Hankin, GM – Ireland, Wagestream

Inbound Marketing & Social Media Marketing Works

(…after all, it’s what got you here.)

There are various ways in which I can help market and grow your HR Tech business.

A. Marketing Funnel Strategy & Design For HR Tech Companies

I will build you evergreen marketing funnels to use for your marketing campaigns. 

  • Client discovery phone calls to identify the exact types of content to create.
  • Produce an Evergreen Marketing Funnel strategy for one industry or campaign based on client discovery calls and pre-existing buyer personas, my knowledge & expertise, and other internal data.
  • Produce lead magnets to attract leads to your HR business and to the lead nurturing funnel.
  • Write evergreen lead nurturing email sequences to bring prospects through the sales funnel and get them ready and qualified for a sales call.
  • Build the Evergreen Marketing Funnel so it can be used going forward with all marketing channels and will continue to nurture sales leads to sales calls.

B. Content Strategy & Content Creation For HR Tech Companies

  • Client discovery phone calls to identify the exact types of content to create.
  • Produce a content strategy based on client discovery calls, pre-existing buyer personas, my knowledge & expertise, and other internal data.
  • Produce lead magnets to attract leads to your business and to your email lead nurturing funnels. Also useful for sales calls, emails, and meetings.
  • Publish high-quality HR content on your company blog. Strategically-created blog content is going to build awareness, drive traffic, and generate leads for your business. Comprehensive blog posts published regularly, with an equal amount of focus placed on developing attractive HR content and involving industry influencers and potential clients.
  • Produce email newsletters for leads and clients for lead nurturing and to boost website return visits.
  • Social Media: Fresh new social media content published every week on Twitter and Facebook but with a particular focus on LinkedIn. 

C. Partnership Marketing Campaigns For HR Tech Companies

Most business leaders are busy and are not interested in having sales calls with you. 

Partnership Reports are a powerful way to combine content marketing with direct sales outreach.

Partnership Reports turn cold sales leads into warm contacts that are happy to talk to you about your business. It’s a good look when you have a group of industry leaders discussing an HR topic of your choice, all under your company’s banner, as part of your partnership report.

  • Produce a partnership marketing plan based on both my knowledge & expertise and that of your team.
  • Produce email outreach plan to involve your sales staff in the process to boost demo requests and sales calls.
  • Publish high-quality partnership marketing report: Gather a group of industry leaders (including your sales prospects) to discuss an HR topic of your choice, all under your company’s banner, inside your partnership report.
  • Emails written to send to leads and clients to promote the partnership report.
  • Social Media: Fresh new social media content published to promote the new report. 

Robert Ebers Photo

“If you’re looking to expand your HR business, I recommend Ben and his expert advice.“ Robert Ebers, CEO – Workplace Stars

D. Design & Launch Online Advertising Campaigns (PPC) For HR Tech Companies

My team and I will design, launch, and manage a Pay Per Click campaign to attract new clients to your HR Tech business.

This can include prospecting and retargeting campaigns on all the main platforms, including Google and Facebook.

E. Outsourced/Supplementary Marketing Service

Want some help developing your go-to-market plan or supplementing your existing marketing team?

I can provide additional support for your team.

Learn More

Want to talk about what’s possible for your HR Tech company?

Ben

Talk soon.

All the best,

how to market your hr firm