Hi there,

I’m looking forward to chatting with you on our podcast, A Better HR Business.

What Is The Show About?

Ben - London 2 square
Ben Geoghegan

As a general rule, each episode covers two main elements within the discussion:

  1. Your area of focus within the broad HR field (D&I, Talent Acquisition, General HR, Employee Engagement, etc).
  2. Your experience, stories, and advice when it comes to marketing and growing a business in the HR sector. What has your business done to get the word out about the business and win new clients? What’s worked, what hasn’t, and what advice do you have for other HR business owners/leaders out there? I’m not asking you to be a marketing expert – I’m just looking for real stories and experiences that others might find helpful

Ideally, as well as sharing your HR advice, you’d share some business growth and/or marketing advice for someone running an HR-related business.

I’ve covered many topics on the podcast so I’m generally happy to discuss anything that relates to HR and/or operating a business in the broad HR industry.

Click here to see a list of all our previous guests.

The Audience

The podcast audience is divided into three main categories:

  1. HR leaders and professionals in mid-large companies.
  2. People running HR-related consultancies (talent acquisition, comp & benefits, HR compliance, L&D, etc).
  3. People running HR Tech companies.

We have thousands of listeners and they are mostly based in North America and the UK and then the usual geographical split from there.

Before The Interview

  1. BOOK A TIME: Please choose a time that suits you from my calendar here.
  2. Once you’ve chosen a time, I’ll add the Zoom call details.
  3. When you dial into the Zoom call, we’ll have a chat before we start the podcast discussion. When we’re ready, we’ll start the interview itself.
  4. In case you’re confused about me and my whereabouts, I’m an Aussie living in Dublin 🙂

During The Interview

Ben - London 2 square
Ben
  1. The best way for you to sound good is to use a microphone and sit in a quiet room with no echo. Even the wire headset or earbuds that come with a new mobile phone are better than nothing. If you have a fancy microphone – even better!
  2. When we talk, please have some headphones on standby nearby of any type to prevent audio feedback which can sometimes happen over Zoom calls.
  3. We’ll talk on video but I tend to only use the audio so we can both relax and just talk. Sometimes, to ensure better sound, we turn off the video when we start. That said, if you’re ok with video, I may still use it as a video version of the podcast too but we’ll play that one by ear.
  4. I’ve covered many topics on the podcast so I’m generally happy to discuss anything that relates to HR and/or operating a business in the broad HR industry.
  5. The show covers both HR and marketing for HR businesses. Ideally, you’d share some business growth and/or marketing advice for someone running an HR-related business.
  6. There’s no set time limit for each episode. I’ve done longer interviews but I’m trying to aim for around 20 – 30 minutes as people are so busy these days and don’t have as much time as before for hour-long discussions.
  7. Don’t stress about anything. I’m nice 🙂 Also, if there are interruptions, screaming kids, fire engines roaring past, or whatever, don’t worry about it. We’ll have a laugh about it, pause, and carry on (editing out stuff as required later).

Example Interview Questions

As for questions, I typically ask these main questions (or slight variations) –

  • What does your business do and who do you help?
  • Your thoughts and advice on the HR topic being discussed.
  • How have you grown your business?
  • What’s your marketing advice when it comes to growing a successful HR-related business?
  • What does the future hold for HR and the world of work and what should listeners do about it?
  • If people want to learn more about you and your business, what should they do next?

You’re welcome to suggest questions or topics before we start recording.

SPECIAL NOTE: I always want to try to include some marketing or business growth advice for HR-related businesses.

After The Interview

  1. Each interview usually comes out 2-3 weeks later although we can be flexible. If you really need to hear the final version before we release it, let me know, but we usually just clean up the audio and publish it as is.
  2. When we publish the interview, we’ll let you know via LinkedIn and/or email.
  3. We’re going to start trying to post some quote images on LinkedIn so if you’re able to share a bite-sized tip or quote on HR and/or marketing, that would be fantastic.
  4. Feel free to re-use any image, document, file, or text we’ve used to promote your interview.
  5. PLEASE: When we tag you on LinkedIn, please leave a comment on the post 🙂 You’re obviously more than welcome to re-share the post as a new post but please add a comment to the main post first – it gives the LinkedIn algorithm a little boost.
  6. From time to time, we’ll tag you in future LinkedIn posts where we introduce a different podcast episode so as to remind people about your episode. Feel free to like or comment there but there’s no pressure either way.

Sound ok? I’m looking forward to our chat 🙂

BOOK A TIME: Please choose a time that suits you from my calendar here.

Many thanks!

All the best,

how to market your hr firm