Welcome! Please scroll down to listen to the first episode of Sparrow’s new podcast, Fast Leave, featuring your imaginary team member, ‘Dana Mills’.
On this page, you’ll also find information on:
- Why you should consider launching a Sparrow podcast.
- Why your sales team will love your podcast (and what is the Sell Without Selling method).
- A few suggested episode topics and guest ideas.
- The script used for the sample welcome episode recorded by Dana.
- How it would work, investment details, and a calendar booking form to discuss this further.
Why You Should Consider Launching A Sparrow Podcast
In short: You will get more customers and they’ll be better customers.
You are already doing excellent marketing at Sparrow.
Your blog, case studies, and resources are clear, valuable, and well presented. You are reaching the right audience with useful insights.
A podcast would take this to the next level.
It gives you a direct, authentic voice in the HR and business community, builds deeper connections with your audience, and creates a steady flow of content that can be repurposed across all your marketing channels.
It would make Sparrow a thought leader in the leave management space.
Being a thought leader is extremely powerful.
We recently interviewed one of the most successful HR leadership development companies in the world (the Franklin Covey company) on our own podcast – they have a very clear business growth strategy built on thought leadership. In fact, they’ve even nominated 12 people in their business as designated thought leaders who will drive ongoing business success – via podcasting.
Nearly every high-growth HR company that has appeared on the A Better HR Business podcast credited thought leadership and content marketing for a large part of their success.
Don’t get left behind.
Here’s something you can do right now:
Open up Google and look up the websites of leading competitors in your industry.
Chances are, they have invested in producing and sharing valuable thought leadership content for their target market.
In doing so, their marketing flywheel is already moving and picking up speed.
Thought leadership is crucial for any HR-related business.
(HR = Recruitment, training & development, employee engagement, HR consulting, employment law, outplacement, etc).
If you’re not actively and regularly sharing valuable insights with your target market, you may get left behind.
“Recording the podcast has become one of my favourite things to do, and I have to give a huge shoutout to the wonderful Ben Geoghegan host of the popular A Better HR Business podcast, who first talked me into the idea. It was all part of our plan to showcase our knowledge to the HR community – and what a journey it has been!“
Mary Cullen
Managing Director
Insight HR
Why Your Sales Team Will Love Your Podcast (The Sell-Without-Selling Method)
One of the biggest benefits of having your own podcast beyond having lots of great content and thought leadership to share is in the Sell Without Selling method.
Any workplace/HR-related business is facing a difficult problem . . .
The HR Tech market has become saturated.
The global pandemic a few years ago made online networking much more crowded – it’s much more difficult to get referrals.
Unless you’re Josh Bersin, employers aren’t paying as much attention to your content marketing as they used to.
Information for business & HR leaders is everywhere and has become generic.
Your prospects ignore advertising or turn on ad blockers.
They hate getting cold email and cold LinkedIn messages.
However . . .
We’ve found a way to combine the various marketing methods into a powerful, well-planned, and well-executed lead generation system that acquires more HR customers & clients.
A podcast gives you a way to cut through all the noise and get in front of more sales prospects.
All the excellent content and thought leadership aside, having a podcast gives you a unique, welcomed way to reach out to your ideal customers.
Instead of sending another sales email, you invite them to be a guest on your show, positioning them as an expert and giving them a platform to share their insights.
This warm approach makes them feel valued, smart, and special.
Even if they decline the invitation, they appreciate being asked, and you’ve opened the door to a friendly conversation that can naturally lead into talking about how Sparrow will help their business.
Even better, your guest’s industry contacts and colleagues will see them featured on the podcast, listen to the interview, and take a closer look at Sparrow.
Here’s What A Podcast Will Do For Sparrow
A podcast is a great way to create your own simple, scalable, repeatable marketing system that consistently attracts high-value prospective new clients for your HR business.
(HR = Recruitment, training & development, employee engagement, HR consulting, employment law, outplacement, etc).
Your new podcast will:
- Attract the type of positive customers you want.
- Demonstrate your expertise.
- Give you fresh new marketing content to share on LinkedIn, email, blogs, and elsewhere.
- Bring you more inbound enquiries for your services.
- Makes it much easier to sell your product – you no longer have to try to convince the other person as they already know you.
- Reduce the length of your sales cycle. You start getting paid sooner.
- You get asked to give speeches, write guest articles, go onto podcasts, present on webinars, and participate in other valuable promotional opportunities.
- Ultimately, you get more customers for your product.
However, there’s a problem . . .
The Problem: It’s Hard To Keep Producing
Here’s the reality: most people find it hard to keep producing valuable thought leadership content week in and week out.
After all:
- You’re busy trying to win new customers.
- You’re busy doing your day-to-day work.
- You’re busy doing all the usual admin tasks that we all love to hate.
- You’re busy trying to enjoy a life outside of work too.
The Solution: Let Us Manage It All For You With Our HR Podcast Service
We’ve found a way to make this easy for you: you sit back, relax, and let us do the heavy lifting.
Let my team launch and manage a new podcast show for your HR business with our done-for-you HR Podcast service.
You barely need to lift a finger when it comes to our HR Podcast service.
All you have to do is have an enjoyable conversation with someone interesting for 30 minutes and then sit back and relax as we take care of everything else.
We will take care of everything, including:
- Develop your podcast launch plan.
- Help you choose your podcast name.
- Help you map out your plan for topics and guests.
- Create your podcast brand identity.
- Hire and manage voiceover talent.
- Select theme music.
- Write your Intro and Outro scripts.
- Design your podcast artwork.
- Set up your podcast hosting site.
- Help you find and attract great guests for your show.
- Give you question sets and prompts to use when interviewing guests.
- Professionally edit and release your episodes every week.
- Write high-quality, keyword-rich short articles for each episode.
- Register and syndicate your new show to iTunes.
- Register and syndicate your new show to Spotify.
- Register and syndicate your new show to Google Podcasts.
- Register and syndicate your new show to Stitcher.
- Give you promotional material to share on LinkedIn and elsewhere.
- Give you promotional mini audio clips to share on LinkedIn and social media.
- Give you promotional copy to share new episodes with your email list.
- Provide strategic advice on how to further use your podcast for branding and business development opportunities.
You just have an enjoyable conversation with someone interesting and then sit back and relax as we take care of everything.
Investment
- Planning & Launch (typically 6 weeks) $3,500
- Ongoing production and management from $1,400 per month
Your host(s) simply show up for the recording once a week or so.
We handle everything else – scheduling, production, publishing, promotion. Everything.
“Ben and his podcast management team are very creative marketers. Ben thinks outside the box, moves quickly on new ideas and, best of all, is a very organized and strategic thinker. I have gained a lot of trust in him and he by far has demonstrated how to understand the HR buyers and help us align with their needs.”
Andy Najjar, COO and podcast host at FutureSolve
A Few Questions
You probably have some questions…
Can a podcast help us connect with HR leaders at larger companies?
Absolutely. Inviting decision-makers as guests gives you a warm, credible reason to reach out. Even if they decline, they are more likely to recognise and trust Sparrow in future conversations.
Who would host our podcast?
You can choose a host from your own team, such as a marketing leader, subject matter expert, or even your CEO. If you prefer, we can provide a professional host to run the interviews on your behalf while still representing your brand.
How much time will this take each month?
It’s so easy (and enjoyable) for you. Most clients only spend 30-40 minutes per episode recording the conversation. The more target customers you interview, the more clients you’ll probably get. We handle all the prep, scheduling, editing, publishing, and promotion.
How soon could we launch?
As soon as you say yes to starting, we can get your podcast live within 4-6 weeks from the initial planning call, sometimes sooner if your team is ready to record quickly.
How will people find and listen to the show?
Your podcast will be published on all major platforms (Apple, Spotify, Google Podcasts, YouTube) and we’ll give you repurposed clips, show notes, and promotional ideas to share on LinkedIn, your website, and in newsletters. However, it’s also a powerful tool for your sales team to use (see the Sell Without Selling section above).
Could we feature our customers on the show?
Great idea! In fact, interviewing customers or partners is one of the best ways to showcase Sparrow’s impact without it feeling like a sales pitch. It lets your clients share their success stories in their own words, which builds credibility and trust.
Example Podcast Topics For Sparrow
Here are some ideas for episodes for the new show:
- Episode 1: Welcome to our new podcast, Fast Leave!
- Episode 2: Multi-State Leave Management Simplified – with Angela Barker
- Episode 3: How Sparrow Saves Companies Hundreds of Hours on Leave Admin – with Deborah Hanus
- Episode 4: How Anduril unlocked state leave benefits and improved its employee leave experience without increasing its administrative load – with Anushe Shoro
Listen Now To The Sample Episode of the Sparrow Podcast
Here’s a 2-minute sample welcome episode for Fast Leave.
It was recorded by an imaginary member of your team, Dana, but would normally be recorded by your own host.
You can choose a host from your own team, such as a marketing leader, subject matter expert, or even your CEO. If you prefer, we can provide a professional host to run the interviews on your behalf while still representing your brand.
Hi, I’m Dana Mills, and I’m delighted to welcome you to Fast Leave - the show all about managing employee leave.
In this series, we’ll dive into the practical realities of leave management. From family and medical leave to disability and parental leave, and explore how HR leaders and business owners can stay compliant, keep employees supported, and avoid the costly mistakes that happen when policies and processes aren’t clear.
You can expect straightforward conversations with experts in HR, legal compliance, benefits administration, and workplace culture.
We’ll cover topics like:
- How to simplify multi-state leave compliance without drowning in paperwork
- Best practices for communicating leave policies so employees understand and trust the process
- Ways to coordinate between HR, managers, payroll, and insurance providers for a smoother employee experience
- We’ll also highlight real-world stories from organizations that have transformed leave from a source of stress into a well-managed part of their employee experience.
If you’re new to Fast Leave, here’s a quick introduction to the company behind the podcast...
Sparrow helps US businesses take the complexity out of employee leave.
From compliance research and paperwork to payroll calculations and ongoing employee support, Sparrow’s expert team and technology make leave management more accurate, consistent, and stress-free. That means less time chasing forms and more time focusing on your people.
If you want to learn more, explore resources, or get in touch, just visit www.trysparrow.com/podcast. You’ll find show notes, bonus materials, and ways to connect with us there.
Ok, thanks for listening today. I’m Dana Mills, and I look forward to sharing the insights and strategies that will help you master leave management in your workplace.
See you next time!
Interested? Book a Quick Call
Let’s talk…
All the best,
Ben
Ben Geoghegan – Founder, Get More HR Clients and host of the A Better HR Business podcast