Years ago, I was a fresh-faced young HR graduate in an international, very rules-based company when my first mentor gave me a copy of a book called ‘The 7 Habits of Highly Effective People‘ written by Stephen Covey.
The book had a profound effect on my thinking and on my subsequent career in Human Resources.
It seems, I wasn’t the only one.
The book has sold more than 40 million copies in 40 languages worldwide and remains one of the best-selling nonfiction business books in history.
Now listed on the New York Stock Exchange, the FranklinCovey company is considered by many as the world leader in helping organizations achieve results that require lasting changes in human behavior.
I was delighted to be joined on the podcast by the company’s Executive Vice President of Thought Leadership, Scott Miller.
Scott is a fascinating guy.
He hosts FranklinCovey’s leadership series called “On Leadership With Scott Miller” which includes a webcast, podcast, and newsletter that features interviews with renowned business titans, authors, and thought leaders and is distributed to more than six million business leaders worldwide.
Scott also authors a weekly leadership column for Inc. Magazine.
Miller leads the strategy, development, and publication of FranklinCovey’s bestselling books and thought leadership, which provide the framework for the company’s world-renowned content and solutions.
Scott is the author of FranklinCovey’s Management Mess to Leadership Success: Become the Leader You Would Follow (Mango Media). He is also the co-author of The Wall Street Journal bestseller, Everyone Deserves A Great Manager: The 6 Critical Practices for Leading a Team, released in October 2019 (Simon & Schuster).
In his previous roles as Executive Vice President of Business Development and Chief Marketing Officer, Scott helped lead the global transformation of FranklinCovey’s brand to match the transformation of the company.
Discussion Points
During our conversation, we discussed:
✔️ 2:05 Scott’s background and career
✔️ 4:05 The wrong people going into leadership roles.
✔️ 7:08 The evolution of FranklinCovey, including mergers and identifying their ideal audience.
✔️ 9:38 How FranklinCovey connects with potential clients.
✔️ 11:12 How FranklinCovey helps its corporate clients.
✔️ 15:20 FranklinCovey’s go-to-market strategy.
✔️ 16:54 How FranklinCovey uses thought leadership (12 designated thought leaders in the company)
✔️ 20:00 Scott’s new book on management (25,000 copies sold already)
✔️ 23:02 The 30 challenges for leaders.
✔️ 28:42 The 12-year leadership training gap.
✔️ 30:30 The conversation leaders need to have with someone they are promoting.
✔️ 33:34 Scott’s advice for consultants on how to handle these difficult times.
Before we get on the podcast interview, are you receiving my free resources and business growth briefings?
Join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.
Over to Scott . . .
Interview With Scott Miller, Executive Vice President Of Thought Leadership At FranklinCovey
About The ‘A Better HR Business’ Podcast
I write the Get More HR Clients blog on marketing for HR consultants and marketing for HR Tech companies as a former HR professional who has moved across to the marketing side of business.
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing agency page.
Remember to subscribe to get notified of new episodes.
Enjoy the show!
