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How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Christian Hicks, owner and founder of Targeted HR Consulting, about the HR challenges faced by construction and manufacturing companies.

Christian Hicks brings extensive expertise to Targeted HR Consulting, with PHR, SHRM-CP, and MBA credentials. He began his career in education and nonprofit leadership, where he developed his skills in designing HR systems that align with business objectives and drive growth.

Christian Hicks

Over the years, Christian has led the development and implementation of company-wide ATS and HRIS systems. He also played a key role in expanding an HR department during a significant growth phase, increasing the workforce from 180 to 300 employees while boosting revenue from $49M to $75M. His strategic improvements in recruitment, training, and retention efforts resulted in a 28.8% increase in employee diversity and an 8% reduction in turnover.

Christian’s proactive approach to HR helps companies adapt and thrive, whether they are experiencing growth, navigating downturns, or adjusting to shifting regulations.

Targeted HR Consulting is transforming HR management for industries like construction and manufacturing by tackling critical issues such as workforce retention and hiring shortages. The firm offers fractional HR services to smaller companies that cannot sustain a full HR department. With an in-depth understanding of the current market dynamics, Christian and his team focus on solving complex challenges such as supply chain disruptions and workforce shortages.

In particular, Christian has made it a priority to integrate Diversity, Equity, and Inclusion (DEI) practices in industries like steel, helping companies attract and retain qualified, diverse talent. Through strategic HR consulting, Targeted HR not only helps businesses navigate economic uncertainties but also fosters inclusive work environments and develops innovative solutions to improve talent acquisition and retention.

In a wide-ranging discussion, Christian and Ben talked about:

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Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

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How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

In a recent episode of the HR business marketing podcast, A Better HR Business,  Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Victoria Iancu

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

  • Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
  • Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
  • Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

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Growing An HR Consulting Business – with Alice Ferretti from HumansR

In a recent episode of the HR business marketing podcast, A Better HR Business show,  Ben spoke with Alice Ferretti, an accomplished HR business owner based in Washington, DC, and the founder of HumansR.

Alice Ferretti

Alice shares her journey of growing an HR consulting firm that specializes in helping small businesses manage their HR needs, from recruitment to employee retention. She discusses the importance of setting up HR processes to ensure employee satisfaction, and how consulting expertise can assist businesses in dealing with complex people-related challenges.

Alice Ferretti is an experienced HR leader with extensive experience guiding organizations through every stage of the employee life cycle.

From recruitment and onboarding to payroll setup and benefits management, Alice excels in optimizing HR functions to support business growth and enhance employee satisfaction.

As the Global Head of People and Culture, she played a pivotal role in scaling a company from 50 to 480 employees across 30+ countries, establishing a world-class People function and fostering a positive, productive work environment.

With a strong background in both non-profit and for-profit sectors, Alice is known for her data-driven approach, strategic problem-solving, and commitment to driving high employee retention and organizational success.

In a wide-ranging discussion, Alice and Ben talked about:

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How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

Wondering how to start an HR consulting business in 2025?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

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How To Get More New Client Referrals In 2025

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

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45 Ways To Make Your HR Consulting Business More Profitable In 2025

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

HR Business Accelerator - Make your business more profitable

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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Growing A Global Employer of Record (EOR) Platform – with Dee Coakley from Boundless

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies are increasingly seeking solutions that simplify these complexities and support seamless global operations.

Dee Coakley

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Dee Coakley, CEO and Co-Founder of Boundless, a platform providing Employer of Record (EOR) services, about helping businesses expand globally without the need for local infrastructure, enabling them to seamlessly hire talent in over 30 countries.

Dee has an impressive background, having served as COO for three scaling, venture capital-funded startups: Masabi in London, Bizimply in Dublin, and Axonista, which has locations in both Dublin and New York. She is also the founder of two consultancy firms, Solas Consult and Lucid, where she advises early-stage and scale-up tech companies. Additionally, Dee acts as an advisor to various tech-focused organizations and mentors programs that support tech startups.

Boundless is a world-class Employer of Record (EOR) that supports global teams with exceptional expertise and customer service. By simplifying international employment, Boundless ensures robust compliance and seamless HR operations for businesses of all sizes. The company combines an intuitive employment platform with deep local market knowledge to effectively manage compliance and HR processes. Fully owning the corporate and employment infrastructure in the countries where it operates, Boundless guarantees consistent and compliant employee contracts along with 100% accurate payroll processing each month.

While technology firms make up about 30% of its client base, Boundless serves a diverse range of industries, including financial services, manufacturing, and digital marketing. These companies often face challenges such as sourcing the right talent domestically and supporting relocating employees. By handling employee payroll, taxes, benefits, contracts, and onboarding, Boundless empowers businesses to expand their remote teams effortlessly, allowing clients to focus on their core operations while remaining compliant with local employment regulations. With its commitment to providing a reliable solution for global employment, Boundless enables companies to confidently manage their international workforce and thrive in the global market.

In a wide-ranging discussion, Dee and Ben talked about:

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Starting An Inclusion & Diversity Consultancy – with Karan Kapoor from Vividh

In today’s business world, prioritizing inclusivity drives diversity and fosters innovation. Mentorship plays a key role in career growth, while early, strategic marketing can set businesses on the path to success. Whether it’s refining services or using modern networking techniques, these elements are essential for building a sustainable and impactful business.

Karan Kapoor

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Karan Kapoor, CEO of Vividh, about the challenges and opportunities of starting a diversity and inclusion consulting business and building inclusive workplaces.

Karan Kapoor is a dynamic leader with a unique blend of executive leadership and Diversity & Inclusion (D&I) expertise. As the CEO of Vividh and an accomplished former D&I Manager/Lead, Karan has a deep understanding of fostering cultural change and driving key initiatives to advance the D&I agenda. His career spans multiple industries, including medical devices, FMCG, mobile games, and automotive, providing him with a rich, holistic perspective on navigating complex challenges and delivering innovative solutions.

Karan is passionate about championing diversity as a core driver of organizational growth and shaping inclusive company cultures. His journey highlights resilience and adaptability, overcoming challenges like imposter syndrome while transitioning into leadership roles. Karan thrives on connecting with professionals who share a commitment to fostering inclusivity and driving positive change in the workplace.

Vividh is dedicated to guiding organizations on their journey toward true inclusion, helping them build and retain the best diverse workforce possible. Born out of frustration with the lack of genuine progress in achieving inclusive cultures, Vividh aims to create meaningful, authentic change. With a strategic approach and years of expertise in developing inclusive roadmaps and impactful training, Vividh demonstrates that inclusion, when done right, remains critical and transformative for any organization. Vividh is committed to showing that real inclusion is not only achievable but essential for lasting success.

In a wide-ranging discussion, Karan and Ben talked about:

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Growing A Talent Assessment Technology Company – with David Jones from Mercer Talent Enterprise

Talent assessment and leadership development are key to building a strong, capable workforce. They help organizations identify top talent, align people with the right roles, and develop future leaders, driving growth and ensuring long-term success in a competitive market.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with David Jones, CEO of Mercer Talent Enterprise, a global leader in talent assessment, technology, and leadership development, part of Mercer, about the fascinating journey of founding the Talent Enterprise 12-13 years ago and its recent acquisition by global powerhouse Mercer. David speaks about the challenges and opportunities of scaling a tech-based business in a competitive global market, the impact of AI on talent assessments, and the importance of maintaining rigorous data standards.

Mercer Talent Enterprise is a global leader in talent assessment, technology, and leadership development, part of Mercer. As the pioneers of Behaviourmetrics®, they provide innovative solutions that blend behavioral science, artificial intelligence, and data insights to help organizations make critical talent decisions. With a growing network across the Asia Pacific, Middle East, Africa, Europe, and North America, they support over 350 clients. Their flagship platform, Lighthouse, offers a comprehensive suite of psychometric tests, virtual assessments, and surveys to address key recruitment, leadership development, and succession planning needs.

David Jones is the Chief Executive Officer and Partner at Mercer Talent Enterprise, where he leads global growth and key client relationships. With over 34 years of experience, including 26 years in the Middle East, he has advised clients in over 40 countries on talent and leadership. Jones holds degrees from the University of York, University of West England, University of Bradford, and a PhD from the University of Leicester. He is a senior advisor to policymakers, a global lecturer, and a published author, with works including “The Future of Assessments” and contributions to various academic volumes.

In a wide-ranging discussion, David and Ben talked about:

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Growing An Employee Healthcare Benefits Platform – with Brandy Burch – Benefitbay

In the benefits technology space, effective solutions start by tackling deployment challenges head-on. By blending health benefits expertise with strong engineering, top platforms offer tools that simplify every part of ICHRA, from planning and compliance to enrollment. The goal is to reshape the benefits landscape, making personalized and sustainable solutions accessible to all.

Brandy Burch

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Brandy Burch, CEO and founder of Benefitbay, a groundbreaking company that’s revolutionizing employee health benefits.

Through a modern healthcare approach known as ICHRA (Individual Coverage Health Reimbursement Arrangements), Benefitbay allows employees to purchase individual health plans while still reaping the tax advantages typically associated with group insurance policies.

Brandy Burch’s pathway into the HR tech space came from an unconventional angle. With a robust background in accounting, she scaled the professional ladder quickly from staff accountant to controller. However, her practical involvement in the HR components of various businesses sparked an interest that couldn’t be ignored.

Upon pursuing her master’s degree, Brandy supplemented her financial expertise with formal HR training, earning SHRM certifications that cemented her skill set in both domains. This powerful combination of accounting accuracy and HR empathy provided her with unique insights into the shortcomings of traditional health benefits systems, spurring the creation of Benefitbay.

ICHRA, a healthcare model implemented since 2020, forms the backbone of Benefitbay’s offerings. This model allows employers to allocate a defined contribution towards employee health plans, ensuring fairness, compliance, and financial efficiency. The problem was that navigating the maze of individual health plans and maintaining compliance with ERISA and other regulatory mandates was a daunting challenge for many organizations. Benefitbay steps in to resolve these complexities, providing seamless integration and administration while empowering employees with choice.

One of the core advantages of ICHRA, as implemented through Benefitbay, is its ability to save both employers and employees significant sums of money. By pricing health insurance on an individual basis considering variables like age and location, rather than a general population standard, Benefitbay can offer more competitive rates. Additionally, it tackles the inherent inefficiency in traditional group plans, where one-size-fits-all solutions often result in overprice premiums without meeting individual needs.

Benefitbay operates exclusively through the broker channel, seeing brokers as essential partners rather than competition. This strategy ensures that brokers are equipped with the tools they need to efficiently quote ICRA plans, while also minimizing administrative burdens. Unlike competitors that often sideline brokers or create administrative headaches, Benefitbay offers brokers a seamless, integrated platform to better serve their clients.

In a wide-ranging discussion, Brandy and Ben talked about:

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Mastering The Art of Media Pitching And On-Camera Communication – With Kerry Barrett

Looking to enhance your on-camera presence? You’re not alone – many HR business owners are striving to improve their video skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.

Kerry Barrett

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, about how small business owners can enhance their credibility and visibility through strategic media placements.

Kerry Barrett is an on-camera coach, corporate trainer, and keynote speaker dedicated to helping individuals and businesses elevate their on-camera skills and confidence. As the founder of The VIQ Academy and creator of the MVP Your VIQ™ training framework, Kerry draws on over 20 years of experience in the TV industry to empower clients to leverage video for greater authority, visibility, and revenue. After overcoming her own fear of public speaking, Kerry now specializes in guiding others to break through mindset barriers and develop a confident, authentic presence on camera, on stage, or during presentations.

In a wide-ranging discussion, Kerry and Ben talked about:

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How HR Directors Want (And Don’t Want) To Be Marketed To (Based On Real Data)

Ever wondered how HR Directors want (and don’t want) to be marketed to?

Siân Harrington, Co-Founder of The People Space and Siân Harrington Media Consulting, reveals the findings in our newest episode on the A Better HR Business podcast.

Siân Harrington

Based on a recent study with 100 HR Directors from well-known brands, we’ve uncovered crucial information that will reshape the way you approach and connect with HR decision-makers.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Siân Harrington, Co-founder & Editorial Director of The People Space and Founder of Sian Harrington Media Consulting & PR, about strategies for effectively engaging HR directors and avoid common marketing mistakes. This data comes from a recent study involving 100 HR directors from well-known brands.

Siân Harrington is a renowned business and HR journalist with over three decades of experience, including 18 years focused on HR and work. As co-founder and editorial director of The People Space and host of the ‘Work’s Not Working… Let’s Fix It!’ podcast, she has established herself as a trusted voice and thought leader in the HR community.

Siân’s extensive network and insider insights enable her to craft compelling content strategies that resonate with HR professionals. Siân’s career highlights include serving as editor and publishing director of HR magazine and founding the HR Most Influential annual ranking. She has also authored and edited numerous business books and reports, such as The CIPD’s Responsible Investment in Technology Guide (May 2022) and How to Become a World Class Manager by Wayne Clarke (March 2023).

In a wide-ranging discussion, Siân and Ben talked about:

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Breaking Free From Societal Conditioning with Michelle Minnikin, CEO of Work Pirates

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Michelle Minnikin, CEO of Work Pirates and author of “Good Girl Deprogramming”, about workplace dynamics, diversity, and the need for a shift in traditional HR practices

Michelle Minnikin
Michelle Minnikin

Michelle Minnikin, a Chartered Psychologist and Coach, co-founded multiple businesses alongside her partner James Eves. With over two decades of experience in leadership and organizational development, employee selection and assessment, coaching, and personal development, Michelle brings a wealth of expertise and a passion for driving transformative change.

Michelle’s deep understanding of positive psychology and personal development fuels her dedication to helping individuals craft their ideal lives. She guides clients toward greater clarity, purpose, and fulfillment with a coaching approach that is warm, playful, and sensitive, creating safe spaces that foster trust and authenticity.

Michelle’s journey toward her Good Girl Deprogramming began with an ADHD diagnosis in December 2020, a revelation that brought new clarity to her life. Embracing this self-awareness, she explored her conditioning and examined how societal norms had shaped her identity.

Good Girl Deprogramming Podcast, scheduled to start in September, will feature insightful conversations, storytelling, and practical tips for navigating workplace dynamics and fostering a more inclusive atmosphere. Additionally, for those curious about how good girl conditioning might be impacting their work life, the Good Girl Deprogramming Quiz offers valuable insights and practical advice based on Michelle Minnikin’s book, “Good Girl Deprogramming.”

The audio version of “Good Girl Deprogramming” will be available next month, providing an opportunity to explore this thought-provoking content in a format that fits a busy schedule.

For individuals interested in becoming certified Good Girl Deprogrammers, the Work Pirates Workshops offer training to deliver valuable workshops and promote a more inclusive workplace culture.

In a wide-ranging discussion, Michelle and Ben talked about:

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Developing Your Negotiation Skills – with Allan Tsang – International Negotiation Coach

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Allan Tsang, International Negotiation Coach for Executives, about strategies to drive profits and foster collaborative work.

Allan Tsang

With over a decade of experience, Allan has guided clients through more than 10,000 negotiations, ranging from $10K to $250MM.

Allan Tsang founded 88 Owls to help people overcome their fear of negotiations, build stronger agreements, and achieve their goals without compromising, especially when the stakes are high.

Allan is currently developing and co-delivering a negotiation program at Virginia Tech, further establishing himself as a thought leader for future negotiators. As co-author of “Negotiation Mythbusters: Rethinking Everything You Know About Negotiation,” he challenges outdated wisdom with his expertise.

Mentored by renowned coach Jim Camp and trained alongside former FBI Crisis Negotiation Chief Gary Noesner, Allan integrates their proven approaches to excel in building positive business relationships. His unique skill set has helped clients succeed in high-stakes negotiations with industry giants like Google, Boeing, PepsiCo, and Microsoft.

Having guided nearly 1000 companies and thousands of professionals, Allan’s expertise in strategic negotiation, conflict resolution, and talent development leads organizations to successful outcomes. He helps clients navigate negotiation complexities, create effective plans, and close mutually beneficial deals.

In a wide-ranging discussion, Allan and Ben talked about:

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