In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Mickie Kennedy, Founder of eReleases, about one of the most underutilized tools in business PR: the press release.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Mickie launched eReleases after recognizing that small businesses desperately needed an affordable way to reach the media, especially after hearing firsthand about high minimum fees at traditional PR firms. Since then, eReleases has helped more than 10,000 companies gain valuable media exposure.

Unlike many competitors, eReleases distributes press releases through a dedicated newswire feed that reaches newsrooms nationwide. Simply posting releases on websites or using RSS feeds doesn’t qualify as true PR – eReleases ensures your news gets in front of the right journalists and outlets with a personal touch and exceptional value.
In a wide-ranging discussion, Mickie and Ben talked about:
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