I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.
Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.
Scott joined Thread to develop and manage their HR consulting services.
He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.
A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.
David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.
He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).
With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Here are some interesting facts and figures from Hubspot about business blogging:
The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.
In a wide-ranging discussion, Jessica and I talked about:
How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
I was delighted to be joined on the A Better HR Business show by Emma Del Torto, Managing Director of the very successful HR consultancy based in Wales in the UK, Effective HRM.
Originally from London, Emma moved to Wales to attend law school at Cardiff University in 1993 before qualifying as a solicitor in 1998, specialising in employment law. She also holds a Master’s degree in employment law.
With over 20 years’ experience in employment law and HR, Emma established Effective HRM in 2011 with a mission of becoming the UK’s most cost-effective, personable and valuable HR service. 10 years on, she still feels passionately about her vision of creating a nation full of positive, proactive and empowered employers.
Straight talking, pragmatic and a great team player, Emma focusses on delivering expert legal advice, combined with the preventative good practice of HR management and commercial realism. She’s particularly talented at getting to grips with complex issues quickly and resolving problems with a collaborative and solution focussed approach.
In a wide-ranging discussion, Emma and I talked about:
[00:01:38] – Emma’s background.
[00:02:26] – Why did Emma start Effective HRM all those (10) years ago?
[00:05:14] – The book that changed the game for Emma.
[00:08:43] – A brilliant way for any consultant to get started (with thanks to Emma’s former employer)
[00:11:57] – Celebrating 10 years in business & the types of clients.
[00:13:41] – Emma’s mission to make herself redundant at every stage.
[00:16:35] – What is Emma’s role as Managing Director?
[00:17:52] – Effect HRM buys another consultancy.
[00:19:37] – Effective HRM’s different products & service offerings.
[00:21:47] – The classic staff handbook service.
[00:23:18] – Additional service offerings after an employee handbook.
[00:24:05] – Going remote for HR consulting services.
[00:25:21] – The importance of retainer clients.
[00:26:29] – With this, you don’t have a business to sell.
[00:27:30] – Want to sell your HR consultancy? (NOTE: Emma is looking for more HR businesses to buy).
[00:27:39] – Structuring retainers and agreements (including a possible difference between men and women).
[00:30:11] – Emma’s advice on acquiring new clients and growing a successful HR business.
[00:32:12] – What does the future hold for HR and the world of work?
[00:33:17] – HR should aim for a seat on the Board
[00:34:03] – Looking back, the advice Emma would give herself when first starting her business.
I’ve been getting so many emails and LinkedIn messages over the past few months from consultancies and agencies in the HR industry and the vast majority of them have been about how they’re struggling to find new clients in these difficult times.
There are many different reasons why a business in the HR industry may struggle to find new clients but today I want to take a quick look at what may be the biggest reason that you’re struggling to win more work:
Is your HR business positioning losing you new clients?
(As always, when I say the HR industry, I mean all the areas such as recruitment, learning & development, employee engagement, HR compliance, and so on).
I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.
Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.
What does your business do and for whom?
What makes a good vs great HR business?
What’s your advice when it comes to growing a successful D&I/HR business?
What does the future hold for the D&I/HR industry?
Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.