Tag: hr consulting business (Page 1 of 10)

Practical Strategies for Building a Thriving HR Consulting Business for Small Employers – with Diane Faulkner

June 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Diane Faulkner, Founder of Human Resources Made Easy, about her journey, her passion for compliance, and practical strategies for building a thriving HR consulting business for small employers.

Diane Faulkner’s story begins in the corporate sector, where she spent 17 years in leadership roles, including as VP of Human Resources in a Jacksonville credit union. Over her 40-year career, she not only led HR departments but also became an industry voice through writing and speaking engagements. Diane’s knack for simplifying complex compliance topics was first noticed when she contributed a candid article to a trade magazine, propelling her into the world of HR writing and consultancy.

When a life event required her to leave corporate HR, Diane didn’t hesitate – she recognized the gap in HR support for small businesses and decided to fill it. Through Human Resources Made Easy, Diane has helped countless small business owners navigate compliance, manage people within the law, and communicate effectively with their teams.

Diane Faulkner’s story offers a powerful reminder: small businesses deserve HR support that’s both expert and empathetic. By blending compliance expertise, clear communication, and careful business tracking, HR consultants can not only safeguard their clients but help them thrive.

For more on Diane’s approach, her upcoming book “Don’t Get Sued, Get Smart: A Small Business’s Pocket Guide to Avoiding Legal Landmines” promises actionable insights for employers, especially those with 49 staff or fewer.

In a wide-ranging discussion, Diane and Ben talked about:

The 10 Marketing Mistakes That Stall Growth For HR-Related Consultants

May 26, 2025 / GetClients

You’ve already started your HR-related consultancy. You’ve got the skills, the experience, the drive. But still, something nags at you in the quiet moments, “Am I building this business the right way? Why does it feel harder than it should?”

Not because you’re not smart enough. Not because you’re not experienced enough. But because growing a consultancy – pricing your services, attracting clients, figuring out your marketing – feels like a completely different job than delivering great HR work.

And you’ve been trying to figure it out alone.

After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs.

Let’s take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back.

How To Track Marketing Attribution Since The Decline of Third-Party Cookies – with Jeff Greenfield from Provalytics

May 19, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Jeff Greenfield, CEO and Co-Founder of Provalytics, about the changing landscape of marketing attribution in the wake of third-party cookie decline.

As privacy regulations like GDPR rise and tracking technology evolves, marketers are struggling to accurately measure which campaigns are driving their results—especially as “walled gardens” like Meta, Amazon, and LinkedIn restrict access to valuable data.

Jeff Greenfield previously co-founded C3 Metrics, where he pioneered the cookie-less identifier and drove ROI gains of 25%+ for clients like JP Morgan and Nestlé.

With over 30 years of experience in strategy and innovation, Jeff’s career is grounded in a data-driven mindset shaped by his early studies in biochemistry. His background spans marketing, tech, aviation, magic, and healthcare—fueling a creative, analytical approach to leadership. Today, as the Co-Founder and CEO of Provalytics, he’s focused on helping marketers make smarter, faster decisions in a rapidly changing digital landscape.

The team behind Provalytics previously built a leading attribution company that delivered marketing insights to some of the world’s largest advertisers, including JP Morgan, US Bank, Hertz, Nestlé, Peapod, Carhartt, Edward Jones, and Fender.

They are now applying that expertise to guide marketers into a new era with a modern, cutting-edge, and future-proof solution.

In a wide-ranging discussion, Jeff and Ben talked about:

Transforming HR for SMBs with AI and Flexible Consulting Solutions with Adam Daines from ADDA

April 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Adam Daines, CEO and Founder of ADDA, about the challenges facing modern HR departments – from the unpredictable needs of SMEs to the surge in employment-related lawsuits – and how his company is helping clients navigate these waters with both traditional consulting and cutting-edge innovation.

ADDA is a consulting firm providing HR, Payroll, Benefits Administration, and Talent solutions. Its Consulting Services support HR teams with complex projects like pay transparency initiatives and HCM system implementations. Its Managed Services deliver the full administrative and strategic support of an HR, Payroll, Talent, or Benefits department.

Founder and CEO Adam Daines built ADDA to solve a problem he saw throughout his career: only large companies could afford strategic, high-impact HR. ADDA is changing that, making world-class HR support accessible to businesses of all sizes.

One of the most exciting milestones in ADDA’s journey is the launch of MyHRAlly, a secure, AI-driven platform built to reduce administrative overload for HR teams.

Leveraging a proprietary database of employment laws, company policies, and handbooks, MyHRAlly delivers fast, accurate answers to both simple and complex HR queries. Routine questions are automated, while sensitive issues – like harassment or bereavement – are instantly routed to a human expert, preserving empathy where it matters most.

Closed and fully encrypted, the platform eliminates security risks common to open AI tools. It also empowers HR teams with case management tools and early-warning insights, helping them spot patterns and address problems before they escalate.

In a wide-ranging discussion, Adam and Ben talked about:

Growing An AI-Led Workforce Training Platform – with Luis Garcia from PETE

April 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Luis Garcia, President and Co-Founder of PETE, an Orlando-based HR tech startup, about how personalized, scalable training solutions – covering everything from onboarding to compliance and technical upskilling – are not just helpful, but essential for long-term success.

Luis is an experienced international executive with 25+ years in technology, digital media, and education. He is also the co-founder of Collectiva, offering fractional executive services to game tech startups, helping them scale and prepare for fundraising. Previously, at Full Sail University, he led the growth of technology and gaming programs, increasing student enrollment by 130% and boosting revenues from $40MM to $60MM. He also played a key role in launching Full Sail’s online university, growing its student base from 13 to 12,000, generating $180MM in revenue.

PETE (Personalized Education, Training and Enrichment) is an innovative AI-powered learning platform that is transforming workforce training.

The platform enables companies to streamline knowledge management by creating customized virtual academies. With PETE, businesses can develop, host, and manage tailored courses without the need for a dedicated training department.

From personalized onboarding to sales and compliance training, PETE’s adaptive technology ensures each employee receives the most relevant content based on their role and experience, maximizing the impact of their learning.

In a wide-ranging discussion, Luis and Ben talked about:

Running An HR Side Business – with Cecilia Clark – Founder of Aphrodite HR (HR Fertility Practices)

March 25, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Cecilia Clark, founder of Aphrodite HR, about helping independent fertility practices overcome industry challenges and build sustainable teams.

Cecilia‘s entrepreneurial journey began during the COVID-19 pandemic when her former employer declared bankruptcy, leaving her and five dependent practices without HR support. Recognizing the opportunity, she founded Aphrodite HR to fill the gap, offering comprehensive HR services, from payroll management to employee relations.

After a brief hiatus, Cecilia returned to her passion, and today, Aphrodite HR thrives by supporting independent fertility practices. Balancing a full-time job and her consulting business, Cecilia uses her HR expertise to address the unique needs of the fertility sector.

Aphrodite HR’s success is driven by its specialized approach to the unpredictable schedules and work-life balance challenges faced by fertility practices. This focus on the niche has helped Cecilia build a strong reputation within the industry.

With a network of over 13,000 LinkedIn connections in the fertility field, Cecilia connects the right talent to the right practices, showcasing the power of niche specialization in HR consulting.

In a wide-ranging discussion, Ceciclia and Ben talked about:

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

March 14, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Christian Hicks, owner and founder of Targeted HR Consulting, about the HR challenges faced by construction and manufacturing companies.

Christian Hicks brings extensive expertise to Targeted HR Consulting, with PHR, SHRM-CP, and MBA credentials. He began his career in education and nonprofit leadership, where he developed his skills in designing HR systems that align with business objectives and drive growth.

Over the years, Christian has led the development and implementation of company-wide ATS and HRIS systems. He also played a key role in expanding an HR department during a significant growth phase, increasing the workforce from 180 to 300 employees while boosting revenue from $49M to $75M. His strategic improvements in recruitment, training, and retention efforts resulted in a 28.8% increase in employee diversity and an 8% reduction in turnover.

Christian’s proactive approach to HR helps companies adapt and thrive, whether they are experiencing growth, navigating downturns, or adjusting to shifting regulations.

Targeted HR Consulting is transforming HR management for industries like construction and manufacturing by tackling critical issues such as workforce retention and hiring shortages. The firm offers fractional HR services to smaller companies that cannot sustain a full HR department. With an in-depth understanding of the current market dynamics, Christian and his team focus on solving complex challenges such as supply chain disruptions and workforce shortages.

In particular, Christian has made it a priority to integrate Diversity, Equity, and Inclusion (DEI) practices in industries like steel, helping companies attract and retain qualified, diverse talent. Through strategic HR consulting, Targeted HR not only helps businesses navigate economic uncertainties but also fosters inclusive work environments and develops innovative solutions to improve talent acquisition and retention.

In a wide-ranging discussion, Christian and Ben talked about:

Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

March 3, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

February 24, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

Growing An HR Consulting Business – with Alice Ferretti from HumansR

February 5, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Alice Ferretti, an accomplished HR business owner based in Washington, DC, and the founder of HumansR.

Alice shares her journey of growing an HR consulting firm that specializes in helping small businesses manage their HR needs, from recruitment to employee retention. She discusses the importance of setting up HR processes to ensure employee satisfaction, and how consulting expertise can assist businesses in dealing with complex people-related challenges.

Alice Ferretti is an experienced HR leader with extensive experience guiding organizations through every stage of the employee life cycle.

From recruitment and onboarding to payroll setup and benefits management, Alice excels in optimizing HR functions to support business growth and enhance employee satisfaction.

As the Global Head of People and Culture, she played a pivotal role in scaling a company from 50 to 480 employees across 30+ countries, establishing a world-class People function and fostering a positive, productive work environment.

With a strong background in both non-profit and for-profit sectors, Alice is known for her data-driven approach, strategic problem-solving, and commitment to driving high employee retention and organizational success.

In a wide-ranging discussion, Alice and Ben talked about:

How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

January 31, 2025 / GetClients

Wondering how to start an HR consulting business in 2025?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

Are You Only Getting 'Iceberg Referrals' For Potential New Clients?

How To Get More New Client Referrals In 2025

January 15, 2025 / GetClients

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

HOW TO MAKE YOUR HR CONSULTING FIRM MORE PROFITABLE

45 Ways To Make Your HR Consulting Business More Profitable In 2025

January 14, 2025 / GetClients

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

Financial Management
Sales & Marketing
Service Delivery
Your People

Episode 263 - Dee Coakley _ Boundless _ Podcast

Growing A Global Employer of Record (EOR) Platform – with Dee Coakley from Boundless

October 24, 2024 / Get HR Clients 1

Expanding internationally presents businesses with significant challenges, especially when it comes to hiring and managing teams across borders while remaining compliant with local laws and regulations. Companies are increasingly seeking solutions that simplify these complexities and support seamless global operations.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Dee Coakley, CEO and Co-Founder of Boundless, a platform providing Employer of Record (EOR) services, about helping businesses expand globally without the need for local infrastructure, enabling them to seamlessly hire talent in over 30 countries.

Dee has an impressive background, having served as COO for three scaling, venture capital-funded startups: Masabi in London, Bizimply in Dublin, and Axonista, which has locations in both Dublin and New York. She is also the founder of two consultancy firms, Solas Consult and Lucid, where she advises early-stage and scale-up tech companies. Additionally, Dee acts as an advisor to various tech-focused organizations and mentors programs that support tech startups.

Boundless is a world-class Employer of Record (EOR) that supports global teams with exceptional expertise and customer service. By simplifying international employment, Boundless ensures robust compliance and seamless HR operations for businesses of all sizes. The company combines an intuitive employment platform with deep local market knowledge to effectively manage compliance and HR processes. Fully owning the corporate and employment infrastructure in the countries where it operates, Boundless guarantees consistent and compliant employee contracts along with 100% accurate payroll processing each month.

While technology firms make up about 30% of its client base, Boundless serves a diverse range of industries, including financial services, manufacturing, and digital marketing. These companies often face challenges such as sourcing the right talent domestically and supporting relocating employees. By handling employee payroll, taxes, benefits, contracts, and onboarding, Boundless empowers businesses to expand their remote teams effortlessly, allowing clients to focus on their core operations while remaining compliant with local employment regulations. With its commitment to providing a reliable solution for global employment, Boundless enables companies to confidently manage their international workforce and thrive in the global market.

In a wide-ranging discussion, Dee and Ben talked about:

Episode 262 - Karan Kapoor - Vividh _ Podcast

Starting An Inclusion & Diversity Consultancy – with Karan Kapoor from Vividh

October 3, 2024 / Get HR Clients 1

In today’s business world, prioritizing inclusivity drives diversity and fosters innovation. Mentorship plays a key role in career growth, while early, strategic marketing can set businesses on the path to success. Whether it’s refining services or using modern networking techniques, these elements are essential for building a sustainable and impactful business.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Karan Kapoor, CEO of Vividh, about the challenges and opportunities of starting a diversity and inclusion consulting business and building inclusive workplaces.

Karan Kapoor is a dynamic leader with a unique blend of executive leadership and Diversity & Inclusion (D&I) expertise. As the CEO of Vividh and an accomplished former D&I Manager/Lead, Karan has a deep understanding of fostering cultural change and driving key initiatives to advance the D&I agenda. His career spans multiple industries, including medical devices, FMCG, mobile games, and automotive, providing him with a rich, holistic perspective on navigating complex challenges and delivering innovative solutions.

Karan is passionate about championing diversity as a core driver of organizational growth and shaping inclusive company cultures. His journey highlights resilience and adaptability, overcoming challenges like imposter syndrome while transitioning into leadership roles. Karan thrives on connecting with professionals who share a commitment to fostering inclusivity and driving positive change in the workplace.

Vividh is dedicated to guiding organizations on their journey toward true inclusion, helping them build and retain the best diverse workforce possible. Born out of frustration with the lack of genuine progress in achieving inclusive cultures, Vividh aims to create meaningful, authentic change. With a strategic approach and years of expertise in developing inclusive roadmaps and impactful training, Vividh demonstrates that inclusion, when done right, remains critical and transformative for any organization. Vividh is committed to showing that real inclusion is not only achievable but essential for lasting success.

In a wide-ranging discussion, Karan and Ben talked about:

Tag: hr consulting business (Page 1 of 10)

Practical Strategies for Building a Thriving HR Consulting Business for Small Employers – with Diane Faulkner

The 10 Marketing Mistakes That Stall Growth For HR-Related Consultants

How To Track Marketing Attribution Since The Decline of Third-Party Cookies – with Jeff Greenfield from Provalytics

Transforming HR for SMBs with AI and Flexible Consulting Solutions with Adam Daines from ADDA

Growing An AI-Led Workforce Training Platform – with Luis Garcia from PETE

Running An HR Side Business – with Cecilia Clark – Founder of Aphrodite HR (HR Fertility Practices)

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

Growing An HR Consulting Business – with Alice Ferretti from HumansR

How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

How To Get More New Client Referrals In 2025

45 Ways To Make Your HR Consulting Business More Profitable In 2025

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

Growing A Global Employer of Record (EOR) Platform – with Dee Coakley from Boundless

Starting An Inclusion & Diversity Consultancy – with Karan Kapoor from Vividh

Attract high-value prospective new clients to your HR business

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