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45 Ways To Make Your HR Consulting Business More Profitable In 2024

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

HR Business Accelerator - Make your business more profitable

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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Starting & Growing A Recruitment Business Based On European & LATAM Talent – Zabota

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Benjamin Moróne, an American entrepreneur and innovator residing in Warsaw, Poland, the founder of Zabota, a company dedicated to recruiting top talent in Eastern Europe and Latin America. Before founding Zabota, Benjamin was one of the initial employees at a fast-growing tech startup in the United States, where he swiftly advanced through the ranks.

Benjamin Morone

Zabota specializes in placing pre-vetted, European, English-speaking talent in businesses. They offer a comprehensive service that includes intensive headhunting, leveraging AI for vetting, and understanding local work ethics and values. saves costs for clients while increasing generational wealth for talented individuals globally. They handle the entire hiring process, from strategy and attraction to vetting, interviewing, and onboarding, ensuring a perfect fit for the client’s needs. Additionally, they offer a guarantee, replacing hires for free if necessary.

In a wide-ranging discussion, Benjamin and Ben talk about:

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Lessons For Your HR Business From Gordon Ramsey’s Kitchen Nightmares

In this podcast episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of ‘Ramsay’s Kitchen Nightmares’, a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed.

Ben explains Ramsey’s business turnaround formula and the lessons we can learn when running an HR-related business.

(By ‘HR’ we mean Generalist HR, Recruitment, Learning & Development, Employment Law, Compensation & Benefits, Diversity & Inclusion, Employee Engagement, etc).

While you’re here, check out the HR Business Accelerator . . .

The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.

We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.

Check out:


Want to launch your own consulting business in the broad Human Resources sector? Check out: for resources.


The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.

Supporting Women With AI – Carolyn Shepherd – Founder and Mentor at Emmeline.AI

In a recent episode of the A Better HR Business show, Ben spoke with Carolyn Shepherd, Founder and Mentor at Emmeline.AI, a personalised helpline dedicated to helping women understand and utilise Generative AI.

Carolyn Shepherd

Carolyn is a versatile HR professional with over 20 years of strategic and operational experience, specializing in GenAI applications, learning and development, and change management.

She collaborates with women in senior leadership roles, guiding them to harness Generative AI to enhance productivity, foster innovation, and dispel concerns about being left behind in the evolving landscape of the Fourth Industrial Revolution.

Her portfolio includes:

  • Implementing female executive GenAI mentoring programmes
  • Conducting GenAI transformation kickstarter sessions for female managers
  • Facilitating group GenAI upskilling workshops for female teams
  • Providing outplacement support for women impacted by AI Job displacement.

In a wide-ranging discussion, Carolyn and Ben talk about:

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Growing The Skills and Employee Recognition Platform – Good4work – with Geraldine Woloch Addamine

In a recent episode of the A Better HR Business show, Ben spoke with Geraldine Woloch-Addamine, Founder & CEO at Good4work, about the innovative strategies to enhance employee engagement and talent recognition.

Geraldine Woloch-Addamine

Good4work is a total talent recognition software with a mission to harness the power of Web 3 to increase team and employee engagement by recognizing and rewarding talent for individuals and teams.

It complements traditional talent management tools with an inspiring approach for teams.

In a wide-ranging discussion, Geraldine and Ben talk about:

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John Bernatovicz – Founder of Willory (HR & Payroll Staffing) and Author of “HR Like A Boss”

In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.

John Bernatovicz

John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.

“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.

In a wide-ranging discussion, John and Ben talk about:

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Helping Private Equity & Venture Capital Firms Monetize Businesses Through Human Capital & Fractional CHRO Services – with Joe Kitson

In a recent episode of A Better HR Business show, Ben spoke with Joe Kitson, Founder & CEO of Kitson Human Capital Solutions, an HR consulting firm specializing in growing businesses, activating culture, and enhancing people systems.

Joe Kitson

Kitson Human Capital Solutions is an Indianapolis-based HR consulting firm with national and international experience. Its expertise includes talent management, cultural alignment, talent acquisition, people operations, executive, and fractional executive HR support.

Kitson Human Capital Solutions specializes in providing pivotal human capital solutions to private equity, venture capital, and other investor-backed companies seeking exponential growth through people management excellence.

In the discussion, Joe sheds light on the challenges faced during company mergers and acquisitions and discusses the crucial role of integrating cultures and managing talent for long-term success.

Joe also explains how fractional CHRO services can benefit companies, and delves into his approach for helping companies put strategic HR management into action.

In a wide-ranging discussion, Joe and Ben talk about:

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The Transformative Power of Improv Techniques in HR Development with Suzanne Lucas, Evil HR Lady

In a recent episode of A Better HR Business show, Ben spoke with Suzanne Lucas, wonderfully also known as the Evil HR Lady, a passionate HR expert based in Switzerland.

Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.

Suzanne Lucas

Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at or delve into her Tedx Talk titled “Forget Talent and Get to Work.”

Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.

Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.

Check out the HR Business Planning Workbook and the HR Business Booster Bundle.

Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.

In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.

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Keynote Speaking, Training, and Consulting for Inclusive Leadership and Communication – with Shola Kaye

In a recent episode of A Better HR Business show, Ben spoke with Shola Kaye, an award-winning communication, empathy, compassionate & inclusive leadership international TEDx & keynote speaker and trainer.

Shola Kaye

Shola, a multi-award-winning speaker, brings a wealth of expertise in empathetic communication, leadership, and Diversity, Equity, and Inclusion (DEI). With a background in high-pressure industries like investment banking and IT management consulting, Shola understands the challenges of making an impact without confidence and effective communication skills.

Having overcome her struggles as a non-naturally gifted communicator, Shola has become an internationally recognized speaker, delivering powerful presentations for clients like American Express and The United Nations. Featured in prestigious publications, she is committed to creating happier, more engaged, and equitable workplaces.

Shola’s personal experiences of feeling marginalized at work drive her mission to help individuals unleash their brilliance. Through keynotes, masterclasses, and collaborations with leadership teams, she fosters environments where everyone can contribute fully. Shola’s TEDx talk further explores the importance of inclusivity in the workplace.

Beyond her impactful keynotes, Shola extends her influence through training and coaching, working with a team of expert associates. Her approach aims to eliminate barriers, encouraging individuals to share their brilliance and contribute to workplace cultures that thrive on diversity and innovation.

In this episode, Shola shared her insights into the challenges and issues faced by organizations in different countries. Shola discussed the importance of inclusive leadership, outlined her approach to delivering services, and shed light on the types of organizations that seek her expertise.

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How To Get Your HR Business To Show Up On Google (SEO for HR Companies)

Understanding HR Consulting & HR Software SEO

Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.

SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.

We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.

Remember, if you want to grow your HR-related business, check out the HR Business Accelerator.

How Does SEO Work for HR Consulting & HR Software Businesses?

The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.

Key Areas of SEO for HR Consulting Firms & HR Software Companies

  1. On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
  2. Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
  3. Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
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Growing Express Employment Professionals Vancouver – Improving The Hiring Process – with Brent Pollington

In the most recent episode of A Better HR Business show, Ben spoke with Brent Pollington, Owner of Express Employment Professionals Vancouver, BC, a leading staffing provider helping job seekers find work with a wide variety of local businesses.

Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.

Brent Pollington

Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.

Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:

Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.

Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.

Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.

Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.

In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.

Business growth tips from the episode:

  • Offering free initial coaching sessions to potential clients can lead to long-term business relationships, as demonstrated by Brent’s success in generating just under $20,000 in advisory services this year.
  • Emphasizing company culture and mission in job postings is crucial to attracting top talent, as highlighted through Brent’s innovative use of AI technology in creating effective job descriptions and marketing strategies.
  • Providing value to potential clients without expecting immediate returns can lead to building trust and establishing a strong foundation for future collaboration, as emphasized by Brent’s approach to lead generation and nurturing.
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Growing The HR Big Meet and The HR Club – Empowering Women In HR – with Emma Djemil

In the most recent episode of A Better HR Business show, Ben spoke with Emma Djemil, founder of Be Unstoppable and the HR Club – the career development network for women in HR. Emma’s life mission is to empower women in HR, enabling them to recognize their inherent magic and leverage their strengths to transform work into a positive and fulfilling aspect of their lives.

Emma Djemil

Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma’s take on the benefits and challenges of hosting in-person events.

Emma didn’t stop at organizing events.

Be Unstoppable is Emma’s offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it’s 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves.

In this episode, Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it’s crucial to be authentic with your offerings, creating a community of like-minded individuals and her plans for the next HR Big Meet.

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How To Build Backlinks To Your HR Business Website – with Charlie Hardgrove from SEOJet

In the most recent episode of A Better HR Business show, Ben spoke with Charlie Hardgrove from SEOJet, link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top-ranked websites.

Charlie Hardgrove

During our conversation with Charlie, we explored the ins and outs of off-page SEO and the role of backlinks in boosting your website’s authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy.

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How To Partner With Harrison Assessments (Psychometric Assessments) with Nigel Gracie

In the most recent episode of A Better HR Business show, Ben spoke with Nigel Gracie, Business Development Director for Europe and Africa at Harrison Assessments International, a global leader in psychometric assessments.

Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.

Nigel Gracie
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Helping Employers To Use AI Responsibly In HR – with Bob Pulver from Cognitive Path

In the most recent episode of A Better HR Business show, Ben spoke with Bob Pulver, Principal and Founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage responsible and compliant AI in their HR software.

Bob Pulver is a seasoned transformation leader and strategist renowned for challenging conventions and solving complex enterprise problems. With a rich background in assisting organizations such as IBM and NBCUniversal, he excels in merging emerging technologies and collective intelligence to propel the evolution of work.

Bob Pulver

Transitioning to the startup realm, Bob has become a talent technology leader, strategic advisor, and HR technology industry analyst, leveraging his diverse expertise across people, processes, data, and technology. His reputation as an empathetic communicator and trusted advisor underscores his ability to convey the value and impact of systemic change, making him a catalyst for innovation and operational optimization.

With 25 years of experience in high-tech and media industries, Bob offers independent expertise to businesses of all sizes through Cognitive Path.

Specializing in optimizing human potential through technologies like automation and AI, they provide comprehensive client services, including gap analysis, project planning, and clear communication of expectations. For talent technology vendors, Cognitive Path offers insights into target markets, user experience, content marketing, and tailored services.

Bob is here to shed light on the importance of compliant AI in HR software and how Cognitive Path is helping employers navigate this rapidly evolving landscape. With new legislation emerging globally, it is crucial for businesses to understand how to use data and technology responsibly and ethically. Bob provides valuable insights on anti-bias legislation and how it impacts HR practices. He also discusses Cognitive Path’s role as an advisory firm and auditor, helping organizations select the right HR technology and ensuring compliance with legislation.

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