Helping to grow businesses in the Human Resources industry

Tag: hr consulting business (Page 1 of 7)

Growing A Leadership Development Business with Vanessa Judelman from Mosaic People Development

I was delighted to be joined on the A Better HR Business show by Vanessa Judelman, President of Mosaic People Development. For over 20 years, Vanessa has been helping clients to develop leaders who inspire great results. She is a speaker, facilitator, talent management consultant, and certified coach.

Vanessa Judelman

Vanessa has been a consultant and has worked in-house as a business leader. By combining these experiences, she designs and delivers programs that are practical, customized, and can be applied on the job immediately.

Vanessa’s goal is to develop great leaders at all levels by:

  • Coaching individual leaders to grow leaps and bounds in a short period of time.
  • Training new managers to successfully transition into a leadership role.
  • Providing senior leaders with the necessary tools to align their people with their business strategy.

Capabilities include:

  • Organizational Development and Talent Management
  • Executive Coaching
  • Leadership Training
  • Business facilitation

In a wide-ranging discussion, Vanessa and I talked about:

  • How Mosaic People Development focuses on developing leaders by offering training and executive coaching.
  • “Mastering Leadership” is an eight-module leadership program that takes leaders on a journey to help them evolve and build confidence.
  • Vanessa’s clients are those who are seeking leadership coaching, executive coaching, and leadership development programs.
  • Sharing learnings and advice from coaching work helps establish credibility and attract potential clients.
  • And much more.

Thanks, Vanessa!

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Best B2B Marketing Consultancies For HR Companies

As the competition in the human resources sector continues to grow, it becomes increasingly important for HR companies to develop and implement effective marketing strategies. With a multitude of options available, choosing the right marketing consultancy can be a daunting task. In this article, we’ll explore to how to choose from the best B2B marketing consultancies for HR companies and help you make an informed decision about which one is right for you.

The Importance of Marketing for HR Companies

Marketing is a crucial aspect of any business, and HR companies are no exception. An effective marketing strategy can help HR companies generate leads, build brand awareness, and ultimately increase revenue. With the right marketing approach, HR companies can position themselves as industry leaders, attract new clients, and retain existing ones.

What To Look For In A B2B Marketing Consultancy For Your HR Company

Choosing the right marketing consultancy is essential to the success of your marketing efforts.

When selecting a marketing consultancy, there are a few key factors to consider:

  • Experience: Look for a marketing consultancy with experience in the HR industry. They should have a proven track record of success and a deep understanding of the unique challenges facing HR companies.
  • Strategic approach: A good marketing consultancy will take a strategic approach to your HR business marketing efforts. They should develop a customized marketing plan tailored to your specific needs and goals.
  • Communication: Communication is key when working with a marketing consultancy. Look for a consultancy that is responsive, transparent, and easy to work with.
  • Results: Ultimately, the success of a marketing consultancy should be measured by the results they deliver. Look for a consultancy that has a proven track record of delivering measurable results for its clients.

Podcast: Marketing Options For HR Companies

Best B2B Marketing Consultancies For HR Companies – Get More HR Clients

If you are looking for the best B2B marketing consultancies for HR companies like yours, do check us out.

Get More HR Clients is a B2B marketing consultancy focused exclusively on the HR industry.

Led by Ben Geoghegan (host of the HR podcast, A Better HR Business) we offer a range of HR marketing services, including lead generation, content marketing, and branding to help you attract new clients and position your company as a leader in the industry.

Our HR Business Accelerator marketing consultancy service is designed specifically to help HR consultancies and HR Tech companies in North America and Europe achieve positive outcomes without having to deal with the usual challenges that come with marketing challenges.

The service is aimed at leaders of HR companies who want to grow their businesses, improve their revenue, and make sales calls easier. By utilizing our expertise in HR markets, our deep dive approach, and our industry knowledge sharing, we help our clients solve their marketing challenges and achieve the growth they desire.

Here are some of the benefits that our service can bring to your business:

  • More reliably hitting business performance targets: By utilizing our deep dive approach, we help identify the root cause of your marketing challenges and create a customized plan to address them. This allows you to hit your business performance targets and achieve your desired results.
  • More work for staff: As your business grows, you’ll need more staff to handle the increased workload. Our service can help you bring in more clients and customers, which in turn creates more work for your staff.
  • Better cash flow: A steady stream of new clients and customers can help improve your cash flow and give you more financial stability. Our service can help you achieve this by providing a reliable source of new business.
  • Higher quality of client projects: By attracting the right clients and customers, you can improve the quality of your projects and increase your reputation in the industry. Our service can help you attract the type of clients and customers that will allow you to take on higher-quality projects.
  • Better clients: By utilizing our HR market expertise, we can help you attract the type of clients and customers that are the best fit for your business. This means you’ll be working with clients that you enjoy and that are the right fit for your business.

Our service includes several components designed to help you achieve the positive outcomes you desire. These include:

  • Deep Dive: Our deep-dive approach allows us to identify the root cause of your marketing challenges and create a customized plan to address them.
  • Playbooks: We provide you with a customized playbook that outlines the steps you need to take to achieve your desired outcomes.
  • HR market expertise: Our team has a deep understanding of HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  • Sharing of industry knowledge: We stay up-to-date on the latest trends and best practices in the HR industry, and we share this knowledge with our clients to help them stay ahead of the curve.

By utilizing these components, we can provide a comprehensive solution to your marketing challenges. And because we specialize in HR consultancies and HR Tech companies, we can provide a more effective solution than other types of marketing consultancies and freelancers.

Here are five reasons why our HR marketing service for HR companies is more effective for our ideal client types in North America and Europe to resolve their marketing/business growth-related problems than other types of marketing consultancies and freelancers:

  1. We specialize in HR consultancies and HR Tech companies: Because we focus exclusively on these types of businesses, we have a deep understanding of the challenges and opportunities that come with marketing in this industry.
  2. We have a deep understanding of HR markets: Our team has a wealth of experience in HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  3. We provide a comprehensive solution: Our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge provide a comprehensive solution to your marketing challenges.
  4. We are cost-effective: Because we specialize in HR consultancies and HR Tech companies, we can provide a more cost-effective solution than other types of marketing consultancies and freelancers.
  5. We are faster: Because we have a deep understanding of HR markets and the challenges faced by HR consultancies and HR Tech companies, we can provide a faster and more efficient solution to your marketing challenges. We don’t waste time on strategies that don’t work, and we focus on the ones that will deliver the most value to your business.

Summary – Best Marketing Consultancy For HR Companies

In summary, if you’re a leader of an HR consultancy or HR Tech company in North America or Europe, and you’re looking to grow your business, improve your revenue, and make sales calls easier, then HR Business Accelerator is the solution you’ve been searching for.

By utilizing our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge, we can help you achieve the positive outcomes you desire without having to deal with the negative aspects that come with marketing challenges.

To learn more about how we can help you resolve your marketing/business growth-related problems, request more information or book a quick call with us today.

We look forward to helping you achieve your business goals.

How Do You Price Your HR Consulting Services?

I had a conversation recently with a client of mine and told her about how, many years ago, when I started out in business, I charged $150 per hour for HR consulting services.

Some of my very first consulting gigs were for 3 or so hours of work.

3 x $150 = $450.

Problem was, I had to factor in travel time to get to and from the client’s office.

Plus, before a client site visit, you’re not really working on anything else. You’re preparing mentally and getting documents ready.

So, really, my 3-hour consulting gigs were close to a full day but for only 3 billable hours.


Last week, I had a Zoom meeting with a larger client of mine.

They have just closed a 6-figure HR consulting deal (not hourly billing).

They also have the potential to turn that into a 7-figure deal (yes, that’s more than 1 million dollars) if they do a good job which I know they will because I’m lucky enough to only work with good HR companies that always deliver.

The money’s good but the cool thing is that the consulting work is exciting too.


So, as you can tell, I’m not a big fan of hourly billing.

You’re probably not a fan of it either, I know, and you’re probably using retainers and/or project rates.

However, what is a good rate for your services and how high can you go?

“How much should we charge for HR consulting services?”

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What is HR Consulting & Why Become An HR Consultant?

What is HR consulting and why become an HR consultant?

In today’s ever-changing business landscape, organizations require HR consulting services to meet their human resource needs. HR consulting has become a popular profession due to the increasing demand for HR experts who can offer solutions and strategies to solve HR-related issues.

This article provides an in-depth look at what is HR consulting and why become an HR consultant, including the benefits of becoming an HR consultant, and how to actually become an HR consultant.

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Mimiran ‘Anti-CRM’ Software To Help HR Consultants Generate More Business

I was delighted to be joined on the A Better HR Business show by Reuben Swartz, Founder of Mimiran which is an ‘anti-CRM’ for solo consultants who hate ‘selling’ but love serving clients.

Ruben is also the host and “Chief Nerd” of the Sales for Nerds podcast.

Reuben Swartz

Reuben considers himself “a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.

Reuben has blended his expertise in computer science with his past experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when trying to let go of misleading beliefs about sales and marketing.

Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.

In a wide-ranging discussion, Reuben and I talked about:

  • What is Mimiran and how it can help you develop your business?
  • How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools.
  • Mimiran helps businesses have more conversations with new leads and existing contacts.
  • How to automate proposals and track referrals using Mimiran.
  • Mimiran is available on any device.
  • And much more.

Thanks, Reuben!

You can find Mimiran here.

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A Powerful Question To Help You Reflect On Your HR-Related Business

I want to explore a thought-provoking question that has been on my mind. This question can help you reflect on your HR-related business and identify areas for improvement.

The question is . . .

If you sold your business, what would a new owner change about the business to make it more successful?

I was inspired to ask this question after observing a transformation in a corner store near my home. The store used to be a dusty, run-of-the-mill establishment that sold basic necessities like newspapers, milk, and bread.

However, after being purchased by new owners, the store underwent a complete makeover.

The new owners introduced a fresh design, new decor, and updated branding, including new logos. They also expanded the product line to include hot sandwiches, premium items, Italian wines, cheeses, and a high-quality coffee machine. The store became a bustling hub of activity, creating jobs and community involvement.

Every time I drive by the store, I wonder what the previous owner would think of it now.

You can find the show here on iTuneson Spotifyon Google Podcastson Stitcher, and on other podcast players.

So, if you were to sell your HR business, what changes would a new owner implement to make it more successful?

  • Would they remove products and services?
  • Would the new owners change the structure of the products and services?
  • Would they increase the prices?
  • Would they decrease prices?
  • Would they add staff?
  • Would they remove staff?
  • Would they move to an outsourced model?
  • Would they move to an in-source model?
  • Would they look to break it up into smaller pieces and sell it off?
  • Would they look to change their focus to a particular industry or a market segment?
  • Would they focus on consulting projects or would they focus on recurring revenue or would they focus on product sales or training?
  • Would they try and get the entry-level product and then make more money on the back-end sales?
  • Would they try to look at creating more partnerships with other companies in the industry?
  • Would they be looking at creating more thought leadership to raise the profile of the business?
  • Would they look to add technology or marketing tools to improve the flow and the process and the management of the business?
  • Would they add more paid advertising and promotion?
  • Would they productize or systemize your business with a view to reducing their involvement in the running of the business?
  • Would they try and get the systems in place for the business with a view to selling it quickly?

Stepping back and examining your business from an outsider’s perspective can be extremely helpful.

Try imagining what changes a new owner would make if they took over your HR business.

You might be surprised to discover that there are simple, low-cost ways to add value and improve the overall success of your business.

Take some time to reflect on this question and if you need help, please do get in touch!

All the best,

how to market your hr firm

Don Phin (HR Entrepreneur & Speaker) On How Our Lives Are Governed By The Stories We Tell Ourselves

I was delighted to be joined on the A Better HR Business show by Don Phin, HR entrepreneur, speaker, author, and mental fitness coach for executives.

Don Phin has been a California employment practices attorney since 1983. He litigated cases for 17 years, figured out how ridiculous it all was, and decided to help employees and companies avoid destructive dramas.

Don Phin

In 2002 Don built HR That Works which he sold to ThinkHR in 2014 (and ThinkHR became part of Mineral recently). After two years as a VP on the ThinkHR executive team, Don left as planned to begin his newest work on his most recent program, Great HR.

Don has written 6 books on the workplace, created dozens of training programs, and presented to hundreds of CEO, HR, and insurance groups. His goal is to help companies build powerful employment relationships that grow careers and the bottom line.

His book, ‘The 40/40 Solution: Mastering Emotional Energy in Leadership and Sales’ is the solution to ending painful and destructive dramas, whether in the boardroom, in coaching sessions, sales meetings, at home, or in conversations with yourself. Unlike most emotional intelligence books that focus on thinking your way through emotional problems, this book helps you learn how to feel your way through them. So that you can feel good about yourself afterward.

Don has created 10 courses for LinkedIn Learning (his programs there have had around 1 million views so far). He recently finished recording and producing the LinkedIn Learning program on Transferable Skills. LinkedIn has asked him to do a new program about Building a Skills-Based Organization.

In a wide-ranging discussion, Don and I talked about:

  • Transitioning from law attorney to the HR world.
  • Don has presented over 600 times -two-thirds of which have been to Vistage CEO groups – this has created a unique opportunity to understand the needs & wants of top leaders.
  • How to run an HR hotline with 3500 clients by yourself!
  • The decision to sell your business and move on.
  • Using white labeling to add extra value through your consulting service.
  • Don’s book, ‘The 40/40 Solution – Mastering Emotional Energy in Leadership and Sales’.
  • How the LinkedIn learning programs started.
  • And much more!

Thanks, Don!

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Growing A Conflict Management Consulting Firm – with Jeremy Pollack of Pollack Peacebuilding Systems (Organizational Peacebuilding, Training, and Coaching)

I was delighted to be joined on the A Better HR Business show by Jeremy Pollack, Ph.D., CEO of Pollack Peacebuilding Systems, and Founder of Peaceful Leaders Academy.

Jeremy Pollack

Jeremy is a social psychologist focusing on peace and conflict psychology. As a researcher, he studies cognitive, behavioral, and cultural patterns that tend to lead people into conflicts or into peace. He also studies how leaders play a role in creating systems of peace or conflict. He is further interested in the neuropsychological components of threat and fear and how acute stress responses (fight-flight) impact people’s capacities for optimal functioning, especially in social environments.

Pollack Peacebuilding Systems provides workplace conflict transformation services, including conflict analysis, peacebuilding interventions, coaching, training, and various other methodologies to help create more peaceful and productive organizational cultures.

What we do is mitigate those risks, increase efficiency, and decrease the stress. We do this by teaching leaders and employees how to communicate more effectively and rebuild mutual trust, through coaching, training, and conflict resolution services that we call peacemaking. In fact, we’ve helped dozens of companies, large and small, in all varieties of industries around the world, resolve conflicts and foster greater peace. Pollack Peacebuilding Systems is not your average conflict resolution consulting firm. We are a complete 360-degree peace generator empowering organizations toward positive change through transformative peace processes.

In a wide-ranging discussion, Jeremy and I talked about:

  • The most common and the most difficult workplace conflict situations that Pollack Peacebuilding typically deals with
  • The different approaches, techniques, and tools used for conflict resolution
  • What Pollack Peacebuilding is doing and whom does it help?
  • How to measure the business benefit?
  • Training and certifications for teams and companies
  • And much more!

Thanks, Jeremy!

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Growing A Coaching Organization – with Sophia Casey (International Coaching & Leadership Institute)

I was delighted to be joined on the A Better HR Business show by Sophia Casey, ICF Master Certified Coach, Co-founder & Chief Learning Officer at the International Coaching & Leadership Institute (ICLI), an ICF Level 2 accredited coach training school.

Sophia Casey

Sophia is proud of working as an international award-winning speaker, corporate trainer, bestselling author and executive coach. She was named one of the top transformational coaches in the country by USA Today. Sophia is the founder of Sophia Casey Enterprises – a leadership development, executive coaching, and consulting firm.

As an educator for more than 25 years in some of the toughest areas in the U.S., her passion for helping students use their socio-economic circumstances as strengths rather than as perceived weaknesses, was consistently rewarded by school district officials. Sophia currently works with universities, law enforcement organizations, and IT companies as a speaker, facilitator, trainer and executive coach. Sophia received her education at UCLA and Johns Hopkins.

Her book Fierce Vulnerability: a Colored Girl’s Truths, Trials, and Triumphs is an Amazon Best Selling New Release. She is also the author of the very popular journal, the Ease & Flow Journal and a member of Delta Sigma Theta Sorority.

In a wide-ranging discussion, Sophia and I talked about:

  • In a wide-ranging discussion, Sophia and I talked about:
  • What is the ICLI (International Coaching & Leadership Institute) and who is it for
  • The coaching program for HR people designed by the ICLI
  • Sophia’s advice on growing an HR business
  • Finding your place in a crowded HR market
  • Sophia’s plans to achieve her goal: “Coaching for everyone, everywhere”
  • And much more!

Thanks, Sophia!

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Growing A Virtual Recruiting Marketplace – with Dean Garamella of SourceOwls (Staffing and Recruiting Platform)

I was delighted to be joined on the A Better HR Business show by Dean Garamella, Co-Founder and Managing Partner of SourceOwls, a virtual recruiting Marketplace that brings experienced recruiters and hiring companies together to quickly and efficiently fill pressing human capital hiring needs.

Dean Garamella

Over the past two decades, Dean has mastered what it means to be the “right fit” and has successfully managed several thousand searches for companies of all sizes, from startups to Fortune 500.

Dean Garamella continues his passion for providing a valuable service to all the HireResources members, clients, by now overseeing the recruitment operations and overall Member satisfaction for all the HireResources business units.

Outside of his work, Dean Garamella enjoys spending time with his wife and sons: mountain biking, golfing and coaching baseball.

SourceOwls is a recruitment platform built for the busy recruiter:

  • Source and recruit qualified candidates
  • Conduct one qualifications assessment via phone or video call
  • Provided the candidate is qualified and interested supply them with the client and jobs details
  • Submit an up-to-date resume from the candidate in the SourceOwls platform
  • You will receive notifications each time the candidate status is changed

In a wide-ranging discussion, Dean and I talked about:

  • What is SourceOwls and who is it for
  • The advantages of using SourceOwls from an employer’s perspective
  • The benefits of using the SourceOwls platform versus using a traditional staffing firm
  • How SourceOwls manages to attract both employers and recruiters to grow the platform
  • Dean’s advice on how to find and attract new customers
  • And much more!

Thanks, Dean!

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How UpTalent Consulting Helps Start-Ups And Rapidly-Growing Companies Create, Build, And Scale Total Talent Solutions

I was delighted to be joined on the A Better HR Business show by Louise Bijesse, President and Principal Consultant of UpTalent Consulting, a boutique HR consulting firm that provides people solutions for small to mid-sized companies globally.

Louise Bijesse

UpTalent Consulting delivers the tools and advice that help today’s start-up companies protect and grow their organizations.

Louise is responsible for planning and implementing HR policies and procedures through her client partnerships with CEOs, Founders, and Presidents. Much focus is on corporate talent development and succession, background checks, employee relations, benefits, and compensation. She currently works with start-up clients in the United States and Globally (currently UK and Nigeria).

Before establishing UpTalent Consulting in 2022, Louise worked in the roles of Vice President of Talent Acquisition and Corporate Human Resources for BrightSpring Health Services. Prior to joining BrightSpring in 2018, Louise was the Sr. Director of Talent Acquisition for Compass Group North America, joining the company back in 2005.

Louise earned a Master of Science from the University of North Carolina at Greensboro, Bryan School of Business, where she was recognized for her leadership in the community. She previously earned a Bachelor of Science in Business, Management, and Economics from the Empire State College, State University of New York.

In a wide-ranging discussion, Louise and I talked about:

  • How UpTalent Consulting provides HR solutions for both startups and rapidly growing companies.
  • HR problems or challenges employers deal with at the moment
  • UpTalent Consulting multipronged approach: creating an HR strategy for startup companies, HR review for rapidly growing companies, talent acquisition and retention support
  • And much more!

Thanks, Louise!

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Bryan Brenner (Managing Director of NFP Indiana) On Growth, Acquisition, And More

I was delighted to be joined on the A Better HR Business show by Bryan Brenner, Managing Director of NFP Indiana, a benefits and compensation advisory firm in Indiana with a quarter century of brand equity and client success stories.

Bryan Brenner

After 25 years as an entrepreneur, Bryan led his company, First Person Advisors, along with his executive team, into a strategic acquisition by their long-term partner, NFP.

First Person Advisors was acquired by NFP in 2021.

In a wide-ranging discussion, Bryan and I talked about:

  • How and why Bryan started his benefits business 25 years ago.
  • What the business does for clients.
  • Buying IP (Intellectual Property) to incorporate into their business offering.
  • How the business gets new clients.
  • How and why Bryan sold/led a strategic acquisition of the business in 2021.
  • Bryan’s advice to leaders of other consulting firms.
  • And much more!
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How Enavrio Helps Independent HR Tech Consultants & Corporate HR Teams

Brenda Laughlin

I was delighted to be joined on the A Better HR Business show by Brenda Laughlin and Brian Turk, Co-Founders of Enavrio, a global HR Transformation and Technology consulting network, independent HR Tech consultant collective, and solution marketplace —a space for all HR Technology Experts.

Enavrio was founded by Brenda Laughlin and Brian Turk—leaders with extensive histories working in HR, HR technology, and consulting services—based on a desire to consolidate, align, and leverage the best of what the HR tech industry has to offer.

After running their own separate boutique HR tech consulting practices, Brenda and Brian began discussing how they could better serve the industry.

Brian Turk

They decided that competing with other players in an existing area wasn’t what the industry needed most, and decided instead to support the existing players on all sides by creating frameworks and mechanisms for bringing them together, supercharging their execution, and optimizing how they collectively deliver for their customers: organizations and the people who work for them.

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Pam Costa – Director Of People Relations (HR consulting firm in Sydney)

I was delighted to be joined on the A Better HR Business show by Pam Costa, Founder& Director of People Relations, an HR consultancy firm for SMEs and Tech Startups based in Sydney, Australia.

Pam Costa

Pam is a strategic and innovative HR Leader who translates business vision into HR initiatives that improve performance, profitability, growth, and employee engagement. She is passionate about implementing HR initiatives to help businesses reduce labor costs.

Using research and data-based solutions, People Relations helps SMEs and Tech Startups identify the risks and provides HR solutions that are focused on improving their bottom line.

In a wide-ranging discussion, Pams and I talked about:

  • Pam’s background and experience in various business sectors.
  • The typical problems that SMEs and startups face when expanding.
  • How People Relations helps companies improve performance, profitability, growth, and employee engagement.
  • Pam’s advice for startups and small businesses when competing against the big players for talent.
  • The free resources provided by Pam on her website.
  • And much more.
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Andy Najjar from FutureSolve On How To Blend Strategy With Technology To Solve Major HR Challenges

I was delighted to be joined on the A Better HR Business show by Andy Najjar, Chief Operating Officer at FutureSolve, an HR Tech company that provides high-quality advisory services and people technology for HR and business leaders.

Andy Najjar

As the Chief Operating Officer at FutureSolve, Andy Najjar is responsible for leading FutureSolve’s global operations and direction. He joined the company with more than 15 years of experience in the talent and Human Resources space. He is a technologist that is focused on how technology is changing the future of work.

Prior to joining FutureSolve, Andy was instrumental in growing companies like HRsmart and TalentGuard from upstart talent management software companies to acquisitions by Deltek and Venture Capital funding. He also plays an advisory role with technology companies innovating in the HR Technology space and assisting in market fit and innovation direction.

FutureSolve was founded by former CHROs of companies like Comcast, Frito Lay, Suntrust Bank, Unisys, and more.

Providing a wide array of technology and strategic CHRO advisory services, FutureSolve helps organizations prepare and position for the Future of Work.

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