Tag: hr consulting business (Page 1 of 10)

Growing An Employee Financial Wellness Business – with Joelle Vail from BrightPlan

June 4, 2026 / Get HR Clients 1

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Joelle Vail, talk about how holistic financial wellness solutions are driving major changes for employers and employees alike. As HR and business leaders look for ways to support their teams in today’s challenging environment, companies like BrightPlan are setting a new standard for financial wellbeing in the workplace.

Joelle Vail is Chief Revenue Officer at BrightPlan, where she oversees direct sales, partnerships, and client success. She has extensive experience scaling organizations from startup through enterprise growth, helping early-stage companies surpass $100 million in revenue and larger enterprises grow from $100 million to more than $2 billion. Prior to BrightPlan, Joelle served as Chief Operating Officer at Capital Factory and held senior leadership roles at Paychex and Ascentis.

BrightPlan is a financial wellness platform designed to help employers improve employee financial outcomes while increasing the effectiveness of their benefits programs. The platform combines AI-driven financial planning tools with access to experienced financial advisors, delivering personalized guidance across budgeting, debt management, investing, retirement, and wealth planning. By integrating directly with employer benefits, BrightPlan helps employees make more informed financial decisions and encourages greater benefits utilization.

For employers, BrightPlan provides a centralized dashboard with actionable insights into workforce financial health, enabling more strategic benefits planning, stronger employee engagement, and improved retention. The company is also certified for fiduciary excellence, ensuring guidance is objective and aligned with employees’ best interests.

You’ll hear practical strategies for finding consulting clients, running a workplace consulting business, and business growth strategies for consultants. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

From Corporate HR Leader To Independent Compensation Consultant – with Scott Trumpolt from Trumpolt Compensation Design Solutions

May 12, 2026 / Get HR Clients 1

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Scott Trumpolt, a Certified Global Remuneration Professional (G.R.P.) with over 30 years of experience, talk about Scott’s journey from HR leader to independent consultant, the evolving landscape of pay transparency, and how compensation strategies are changing to drive better employee engagement.

With more than 13 years leading his own consulting firm, Scott specializes in Compensation Management, Total Rewards Strategies, and Sales Compensation. Under his leadership, Trumpolt Compensation Design Solutions (TCDS) has earned an A+ accreditation from the Better Business Bureau of Southeast Florida and the Caribbean, reflecting a strong commitment to quality and client service.

Scott’s career includes 18 years in corporate HR roles across the United States and Germany, followed by extensive consulting work spanning North America, Europe, Asia Pacific, and Latin America. He has partnered with organizations in industries such as Aviation, Healthcare, and Technology, designing tailored compensation structures, incentive programs, and career frameworks that align with diverse business goals and cultures.

Through TCDS, Scott helps organizations of all sizes—from emerging companies to large enterprises—develop effective total rewards strategies that attract, retain, and motivate talent.

He is also the author of The Defragmented Consultant: A Practical Guide to Building a High-Impact Independent Practice, a disciplined, experience-driven guide for professionals transitioning from corporate leadership to independent consulting.

Drawing on decades of global experience, the book outlines a structured roadmap for refining expertise into clear, market-ready value. It introduces the concept of “defragmentation”—organizing and sharpening accumulated professional experience to increase precision, speed, and impact.

Through both his consulting work and writing, Scott helps professionals and organizations move beyond experience alone, focusing instead on strategic clarity, effective positioning, and long-term value creation.

You’ll hear practical strategies for pricing consulting services, packaging consulting offers, and winning corporate contracts. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

How Visual Storytelling and Habit-Based Learning Drive Lasting Culture Change In Organizations – with Si Beales from Sidedoor Studio

April 30, 2026 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning.

Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio.

He works with businesses, students, and creative teams to build practical human skills—like thinking, collaboration, and curiosity—and turn them into habits that actually stick.

Through Sidedoor Studio, he creates learning experiences using video, workshops, and events, helping organisations make their training more engaging and useful.

His focus is simple: make learning clearer, more relevant, and easier to apply in the real world. Si has worked with organisations including Nike, Carlsberg, Boots, E.ON, and Central Saint Martins. With a background across industry and academia, he brings a practical, straightforward approach—focused on ideas people can actually use.

You’ll hear practical strategies for marketing for HR consultants, using storytelling to stand out as a consultant, and shaping learning experiences that stick. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

How To Create and Use Press Releases – with Mickie Kennedy from eReleases

August 11, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Mickie Kennedy, Founder of eReleases, about one of the most underutilized tools in business PR: the press release.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Mickie launched eReleases after recognizing that small businesses desperately needed an affordable way to reach the media, especially after hearing firsthand about high minimum fees at traditional PR firms. Since then, eReleases has helped more than 10,000 companies gain valuable media exposure.

Unlike many competitors, eReleases distributes press releases through a dedicated newswire feed that reaches newsrooms nationwide. Simply posting releases on websites or using RSS feeds doesn’t qualify as true PR – eReleases ensures your news gets in front of the right journalists and outlets with a personal touch and exceptional value.

In a wide-ranging discussion, Mickie and Ben talked about:

Why Understanding Generational Differences Is Key to Effective Workplaces – with Meghan Grace

July 4, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Meghan Grace, consultant, researcher, and author specializing in generational dynamics in the workplace.

Meghan is the co-author of Generations in the World of Work, a guide for employees, managers, and organizational leaders on how to maximize productivity, relationships, well-being, and engagement across generational differences – ultimately creating thriving workplaces that value and leverage each person’s strengths.

She is a generational researcher, consultant, speaker, and podcast host dedicated to helping individuals and organizations learn, grow, and thrive. With academic roots at Chapman University, the University of Arizona, and Vanderbilt University, Meghan’s career has focused on advancing learning and development through research, strategy, and education.

Meghan is also Co-Founder of the Institute for Generational Research and Education (IGRE), where she transforms data and lived experience into actionable resources for intergenerational collaboration. Through her work, Meghan supports clients in improving individual practices and developing organizational strategies by leveraging her expertise in organizational development, research, data strategy, strategic planning, curriculum design, and program management.

Meghan brings fresh insight to the evolving workplace, helping teams navigate generational differences and unlock the strengths of Baby Boomers, Gen X, Millennials, and Gen Z.

In a wide-ranging discussion, Meghan and Ben talked about:

Practical Strategies for Building a Thriving HR Consulting Business for Small Employers – with Diane Faulkner

June 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Diane Faulkner, Founder of Human Resources Made Easy, about her journey, her passion for compliance, and practical strategies for building a thriving HR consulting business for small employers.

Diane Faulkner’s story begins in the corporate sector, where she spent 17 years in leadership roles, including as VP of Human Resources in a Jacksonville credit union. Over her 40-year career, she not only led HR departments but also became an industry voice through writing and speaking engagements. Diane’s knack for simplifying complex compliance topics was first noticed when she contributed a candid article to a trade magazine, propelling her into the world of HR writing and consultancy.

When a life event required her to leave corporate HR, Diane didn’t hesitate – she recognized the gap in HR support for small businesses and decided to fill it. Through Human Resources Made Easy, Diane has helped countless small business owners navigate compliance, manage people within the law, and communicate effectively with their teams.

Diane Faulkner’s story offers a powerful reminder: small businesses deserve HR support that’s both expert and empathetic. By blending compliance expertise, clear communication, and careful business tracking, HR consultants can not only safeguard their clients but help them thrive.

For more on Diane’s approach, her upcoming book “Don’t Get Sued, Get Smart: A Small Business’s Pocket Guide to Avoiding Legal Landmines” promises actionable insights for employers, especially those with 49 staff or fewer.

In a wide-ranging discussion, Diane and Ben talked about:

The 10 Marketing Mistakes That Stall Growth For HR-Related Consultants

May 26, 2025 / GetClients

You’ve already started your HR-related consultancy. You’ve got the skills, the experience, the drive. But still, something nags at you in the quiet moments, “Am I building this business the right way? Why does it feel harder than it should?”

Not because you’re not smart enough. Not because you’re not experienced enough. But because growing a consultancy – pricing your services, attracting clients, figuring out your marketing – feels like a completely different job than delivering great HR work.

And you’ve been trying to figure it out alone.

After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs.

Let’s take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back.

How To Track Marketing Attribution Since The Decline of Third-Party Cookies – with Jeff Greenfield from Provalytics

May 19, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Jeff Greenfield, CEO and Co-Founder of Provalytics, about the changing landscape of marketing attribution in the wake of third-party cookie decline.

As privacy regulations like GDPR rise and tracking technology evolves, marketers are struggling to accurately measure which campaigns are driving their results—especially as “walled gardens” like Meta, Amazon, and LinkedIn restrict access to valuable data.

Jeff Greenfield previously co-founded C3 Metrics, where he pioneered the cookie-less identifier and drove ROI gains of 25%+ for clients like JP Morgan and Nestlé.

With over 30 years of experience in strategy and innovation, Jeff’s career is grounded in a data-driven mindset shaped by his early studies in biochemistry. His background spans marketing, tech, aviation, magic, and healthcare—fueling a creative, analytical approach to leadership. Today, as the Co-Founder and CEO of Provalytics, he’s focused on helping marketers make smarter, faster decisions in a rapidly changing digital landscape.

The team behind Provalytics previously built a leading attribution company that delivered marketing insights to some of the world’s largest advertisers, including JP Morgan, US Bank, Hertz, Nestlé, Peapod, Carhartt, Edward Jones, and Fender.

They are now applying that expertise to guide marketers into a new era with a modern, cutting-edge, and future-proof solution.

In a wide-ranging discussion, Jeff and Ben talked about:

Transforming HR for SMBs with AI and Flexible Consulting Solutions with Adam Daines from ADDA

April 30, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Adam Daines, CEO and Founder of ADDA, about the challenges facing modern HR departments – from the unpredictable needs of SMEs to the surge in employment-related lawsuits – and how his company is helping clients navigate these waters with both traditional consulting and cutting-edge innovation.

ADDA is a consulting firm providing HR, Payroll, Benefits Administration, and Talent solutions. Its Consulting Services support HR teams with complex projects like pay transparency initiatives and HCM system implementations. Its Managed Services deliver the full administrative and strategic support of an HR, Payroll, Talent, or Benefits department.

Founder and CEO Adam Daines built ADDA to solve a problem he saw throughout his career: only large companies could afford strategic, high-impact HR. ADDA is changing that, making world-class HR support accessible to businesses of all sizes.

One of the most exciting milestones in ADDA’s journey is the launch of MyHRAlly, a secure, AI-driven platform built to reduce administrative overload for HR teams.

Leveraging a proprietary database of employment laws, company policies, and handbooks, MyHRAlly delivers fast, accurate answers to both simple and complex HR queries. Routine questions are automated, while sensitive issues – like harassment or bereavement – are instantly routed to a human expert, preserving empathy where it matters most.

Closed and fully encrypted, the platform eliminates security risks common to open AI tools. It also empowers HR teams with case management tools and early-warning insights, helping them spot patterns and address problems before they escalate.

In a wide-ranging discussion, Adam and Ben talked about:

Growing An AI-Led Workforce Training Platform – with Luis Garcia from PETE

April 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Luis Garcia, President and Co-Founder of PETE, an Orlando-based HR tech startup, about how personalized, scalable training solutions – covering everything from onboarding to compliance and technical upskilling – are not just helpful, but essential for long-term success.

Luis is an experienced international executive with 25+ years in technology, digital media, and education. He is also the co-founder of Collectiva, offering fractional executive services to game tech startups, helping them scale and prepare for fundraising. Previously, at Full Sail University, he led the growth of technology and gaming programs, increasing student enrollment by 130% and boosting revenues from $40MM to $60MM. He also played a key role in launching Full Sail’s online university, growing its student base from 13 to 12,000, generating $180MM in revenue.

PETE (Personalized Education, Training and Enrichment) is an innovative AI-powered learning platform that is transforming workforce training.

The platform enables companies to streamline knowledge management by creating customized virtual academies. With PETE, businesses can develop, host, and manage tailored courses without the need for a dedicated training department.

From personalized onboarding to sales and compliance training, PETE’s adaptive technology ensures each employee receives the most relevant content based on their role and experience, maximizing the impact of their learning.

In a wide-ranging discussion, Luis and Ben talked about:

Running An HR Side Business – with Cecilia Clark – Founder of Aphrodite HR (HR Fertility Practices)

March 25, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Cecilia Clark, founder of Aphrodite HR, about helping independent fertility practices overcome industry challenges and build sustainable teams.

Cecilia‘s entrepreneurial journey began during the COVID-19 pandemic when her former employer declared bankruptcy, leaving her and five dependent practices without HR support. Recognizing the opportunity, she founded Aphrodite HR to fill the gap, offering comprehensive HR services, from payroll management to employee relations.

After a brief hiatus, Cecilia returned to her passion, and today, Aphrodite HR thrives by supporting independent fertility practices. Balancing a full-time job and her consulting business, Cecilia uses her HR expertise to address the unique needs of the fertility sector.

Aphrodite HR’s success is driven by its specialized approach to the unpredictable schedules and work-life balance challenges faced by fertility practices. This focus on the niche has helped Cecilia build a strong reputation within the industry.

With a network of over 13,000 LinkedIn connections in the fertility field, Cecilia connects the right talent to the right practices, showcasing the power of niche specialization in HR consulting.

In a wide-ranging discussion, Ceciclia and Ben talked about:

How Targeted HR Consulting Helps Construction & Manufacturing SME Firms – with Christian Hicks

March 14, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Christian Hicks, owner and founder of Targeted HR Consulting, about the HR challenges faced by construction and manufacturing companies.

Christian Hicks brings extensive expertise to Targeted HR Consulting, with PHR, SHRM-CP, and MBA credentials. He began his career in education and nonprofit leadership, where he developed his skills in designing HR systems that align with business objectives and drive growth.

Over the years, Christian has led the development and implementation of company-wide ATS and HRIS systems. He also played a key role in expanding an HR department during a significant growth phase, increasing the workforce from 180 to 300 employees while boosting revenue from $49M to $75M. His strategic improvements in recruitment, training, and retention efforts resulted in a 28.8% increase in employee diversity and an 8% reduction in turnover.

Christian’s proactive approach to HR helps companies adapt and thrive, whether they are experiencing growth, navigating downturns, or adjusting to shifting regulations.

Targeted HR Consulting is transforming HR management for industries like construction and manufacturing by tackling critical issues such as workforce retention and hiring shortages. The firm offers fractional HR services to smaller companies that cannot sustain a full HR department. With an in-depth understanding of the current market dynamics, Christian and his team focus on solving complex challenges such as supply chain disruptions and workforce shortages.

In particular, Christian has made it a priority to integrate Diversity, Equity, and Inclusion (DEI) practices in industries like steel, helping companies attract and retain qualified, diverse talent. Through strategic HR consulting, Targeted HR not only helps businesses navigate economic uncertainties but also fosters inclusive work environments and develops innovative solutions to improve talent acquisition and retention.

In a wide-ranging discussion, Christian and Ben talked about:

Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

March 3, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

February 24, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

Growing An HR Consulting Business – with Alice Ferretti from HumansR

February 5, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Alice Ferretti, an accomplished HR business owner based in Washington, DC, and the founder of HumansR.

Alice shares her journey of growing an HR consulting firm that specializes in helping small businesses manage their HR needs, from recruitment to employee retention. She discusses the importance of setting up HR processes to ensure employee satisfaction, and how consulting expertise can assist businesses in dealing with complex people-related challenges.

Alice Ferretti is an experienced HR leader with extensive experience guiding organizations through every stage of the employee life cycle.

From recruitment and onboarding to payroll setup and benefits management, Alice excels in optimizing HR functions to support business growth and enhance employee satisfaction.

As the Global Head of People and Culture, she played a pivotal role in scaling a company from 50 to 480 employees across 30+ countries, establishing a world-class People function and fostering a positive, productive work environment.

With a strong background in both non-profit and for-profit sectors, Alice is known for her data-driven approach, strategic problem-solving, and commitment to driving high employee retention and organizational success.

In a wide-ranging discussion, Alice and Ben talked about: