Get More HR Clients

Marketing advice for HR consultants and HR tech companies

Tag: hr consulting business

Growing An Award-Winning Employee Assessment & Development Software Company With Channel Partners: Great People Inside UK

There are many assessment tools on the market that help evaluate executives and managers.

However, most offer pre-determined packages of measurements and dusty old job profiles from an old library that bear no relation to the specific organisation, market, and workforce.

Built on the premise that one size doesn’t fit all when it comes to assessments, Great People Inside UK (GPI) is changing the game.

Employee Assessment Software HR Tech GP8PI ad
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How To Get More New Client Referrals

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

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How To Segment Your Market When Your HR Business Is National Or International

Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?

Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.

This can make things a little tricky.

It’s hard to win new clients (especially in an HR sales pitch) when your business sounds generic – all things to all people.

Most tech companies handle this issue in two ways:

  1. Put lots of impressive client logos on the home page.
  2. List out all the industries they’ve helped.

The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.

Why?

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What Would You Say In This HR Sales Pitch?

I often tell HR consultants and HR Tech companies to make it easier for people to refer them new clients by becoming clear on who their business helps.

I’ve had quite a lot of people tell me that this is really hard to do – especially in an HR sales pitch.

The standard response looks a bit like this:

Isn’t it enough to say that we help mid-large employers in the [XYZ] industry?

Well, that’s a start but it’s still quite bland and generic.


Before we start, be sure to join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


It reminds me of a time I went to Amsterdam (such a beautiful city) for an RFQ (request for quotation) process.

HR sales pitch in Amsterdam

Back to the issue of generic HR sales pitches . . .

I sat in a meeting room all day with the European CFO and CHRO as we listened to 4 or 5 companies pitch for a major HR service contract.

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Growing An HR Business? Here’s Your Christmas Reading List

In between leftover turkey sandwiches and re-runs of Home Alone, you may be blessed with a little quiet time during the Christmas break.

It might be beneficial to use some of that quiet time to think about how you’ll make 2019 an amazing year for your Human Resources business.

Here is a collection of Christmas reading to help you grow your HR business.

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