In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.
John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talk about:
Kitson Human Capital Solutions is an Indianapolis-based HR consulting firm with national and international experience. Its expertise includes talent management, cultural alignment, talent acquisition, people operations, executive, and fractional executive HR support.
Kitson Human Capital Solutions specializes in providing pivotal human capital solutions to private equity, venture capital, and other investor-backed companies seeking exponential growth through people management excellence.
In the discussion, Joe sheds light on the challenges faced during company mergers and acquisitions and discusses the crucial role of integrating cultures and managing talent for long-term success.
Joe also explains how fractional CHRO services can benefit companies, and delves into his approach for helping companies put strategic HR management into action.
In a wide-ranging discussion, Joe and Ben talk about:
Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.
Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at EvilHRLady.org or delve into her Tedx Talk titled “Forget Talent and Get to Work.”
Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.
Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.
Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.
In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.
In a recent episode of A Better HR Business show, Ben spoke with Shola Kaye, an award-winning communication, empathy, compassionate & inclusive leadership international TEDx & keynote speaker and trainer.
Shola, a multi-award-winning speaker, brings a wealth of expertise in empathetic communication, leadership, and Diversity, Equity, and Inclusion (DEI). With a background in high-pressure industries like investment banking and IT management consulting, Shola understands the challenges of making an impact without confidence and effective communication skills.
Having overcome her struggles as a non-naturally gifted communicator, Shola has become an internationally recognized speaker, delivering powerful presentations for clients like American Express and The United Nations. Featured in prestigious publications, she is committed to creating happier, more engaged, and equitable workplaces.
Shola’s personal experiences of feeling marginalized at work drive her mission to help individuals unleash their brilliance. Through keynotes, masterclasses, and collaborations with leadership teams, she fosters environments where everyone can contribute fully. Shola’s TEDx talk further explores the importance of inclusivity in the workplace.
Beyond her impactful keynotes, Shola extends her influence through training and coaching, working with a team of expert associates. Her approach aims to eliminate barriers, encouraging individuals to share their brilliance and contribute to workplace cultures that thrive on diversity and innovation.
In this episode, Shola shared her insights into the challenges and issues faced by organizations in different countries. Shola discussed the importance of inclusive leadership, outlined her approach to delivering services, and shed light on the types of organizations that seek her expertise.
Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.
SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.
We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.
How Does SEO Work for HR Consulting & HR Software Businesses?
The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.
Key Areas of SEO for HR Consulting Firms & HR Software Companies
On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.
Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.
Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:
Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.
Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.
Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.
Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.
In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.
Business growth tips from the episode:
Offering free initial coaching sessions to potential clients can lead to long-term business relationships, as demonstrated by Brent’s success in generating just under $20,000 in advisory services this year.
Emphasizing company culture and mission in job postings is crucial to attracting top talent, as highlighted through Brent’s innovative use of AI technology in creating effective job descriptions and marketing strategies.
Providing value to potential clients without expecting immediate returns can lead to building trust and establishing a strong foundation for future collaboration, as emphasized by Brent’s approach to lead generation and nurturing.
In the most recent episode of A Better HR Business show, Ben spoke with Emma Djemil, founder of Be Unstoppable and the HR Club – the career development network for women in HR. Emma’s life mission is to empower women in HR, enabling them to recognize their inherent magic and leverage their strengths to transform work into a positive and fulfilling aspect of their lives.
Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma’s take on the benefits and challenges of hosting in-person events.
Emma didn’t stop at organizing events.
Be Unstoppable is Emma’s offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it’s 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves.
In this episode, Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it’s crucial to be authentic with your offerings, creating a community of like-minded individuals and her plans for the next HR Big Meet.
In the most recent episode of A Better HR Business show, Ben spoke with Charlie Hardgrove from SEOJet, link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top-ranked websites.
During our conversation with Charlie, we explored the ins and outs of off-page SEO and the role of backlinks in boosting your website’s authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy.
In the most recent episode of A Better HR Business show, Ben spoke with Bob Pulver, Principal and Founder of Cognitive Path, an advisory firm that specializes in helping businesses leverage responsible and compliant AI in their HR software.
Bob Pulver is a seasoned transformation leader and strategist renowned for challenging conventions and solving complex enterprise problems. With a rich background in assisting organizations such as IBM and NBCUniversal, he excels in merging emerging technologies and collective intelligence to propel the evolution of work.
Transitioning to the startup realm, Bob has become a talent technology leader, strategic advisor, and HR technology industry analyst, leveraging his diverse expertise across people, processes, data, and technology. His reputation as an empathetic communicator and trusted advisor underscores his ability to convey the value and impact of systemic change, making him a catalyst for innovation and operational optimization.
With 25 years of experience in high-tech and media industries, Bob offers independent expertise to businesses of all sizes through Cognitive Path.
Specializing in optimizing human potential through technologies like automation and AI, they provide comprehensive client services, including gap analysis, project planning, and clear communication of expectations. For talent technology vendors, Cognitive Path offers insights into target markets, user experience, content marketing, and tailored services.
Bob is here to shed light on the importance of compliant AI in HR software and how Cognitive Path is helping employers navigate this rapidly evolving landscape. With new legislation emerging globally, it is crucial for businesses to understand how to use data and technology responsibly and ethically. Bob provides valuable insights on anti-bias legislation and how it impacts HR practices. He also discusses Cognitive Path’s role as an advisory firm and auditor, helping organizations select the right HR technology and ensuring compliance with legislation.
In the most recent episode of A Better HR Business show, Ben spoke with Vessy Tasheva, CEO of Vessy.com, a global DEIB and Mental Health consultancy, about the concept of person-market fit and its impact on the evolution of an HR business.
Vessy Tasheva is a prominent figure in the field of Diversity, Equity, Inclusion & Belonging (DEI&B). As the founder of Vessy.com, her consultancy engages with clients worldwide, particularly focusing on fast-growing tech companies in FinTech, gaming, cybersecurity, and eCommerce, primarily those 2-4 years pre-IPO.
Vessy has garnered recognition for her impactful work, receiving accolades such as being featured in the Top 30 Diversity & Inclusion Leaders You Must Follow in 2022 by LeadersHum. In 2021, her company was listed in the Top 10 of Emerging Diversity & Inclusion Companies in Europe by Manage HR Magazine and she was personally recognized as one of the Top 50 D&I Influencers globally by Onalytica. Her influence extends to 2020, when she was named one of the UK’s most influential D&I leaders by Hive Learning, and 2019, recognized as one of the most influential D&I Leaders globally.
Beyond her professional endeavors, Vessy is an angel investor in digital health and mental health. She actively contributes to societal change as an Advisory Board Member of Deystvie, an organization dedicated to impacting the lives of LGBTI people in Bulgaria, and serves as a Diversity & Inclusion Board Member of Positive Luxury, working towards a sustainable future for the luxury industry.
In November 2022, Vessy launched a video course on Inclusive Leadership on the SocialTalent learning platform, achieving the remarkable feat of ranking #2 in the Most Watched courses with an impressive NPS of 87. Prior to her entrepreneurial venture, Vessy accumulated 11 years of experience, notably serving as the Chief Strategy Officer of a talent tech startup and holding various roles across product, marketing, and culture in companies ranging from 4 to 800 employees.
In this episode, Vessy shared her insights on the importance of aligning personal purpose with your business’s market fit. She discussed how her journey from launching the business to its evolution over the years centered on understanding the human element within the diversity, inclusion, and belonging space. Her exploration led her to focus on developing trust-driven inclusive leadership, self-trust, and interpersonal trust, eventually incorporating psychoanalytic principles to foster a healthier workplace environment.
Moreover, Vessy’s unconventional approaches to marketing and the expansion of her business were equally enlightening. From prioritizing community building, thought leadership, and producing detailed reports to venturing into complementary side projects and promising angel investment, Vessy exemplifies the significance of aligning personal strengths and passions with business strategies.
Vessy also shared valuable advice, emphasizing the importance of active listening and authentic conversations in tailoring your HR business to your market and personal strengths. They shed light on how to obtain genuine feedback without falling into the “mom test” trap and recognizing the crucial timing for innovation and adaptation within the constantly evolving landscape.
Tom is a highly regarded figure in the Capital Region’s recruitment industry since 2005, with extensive experience spanning businesses of all sizes and various specialty sectors. In his role, Tom oversees Alaant’s Talent Acquisition Partnerships (TAPs), offering flexible staffing solutions that optimize recruiting efforts and drive cost savings.
Additionally, he leads Alaant’s recruitment consulting services, where he assembles a team of experts to aid employers with both strategic and tactical support, enhancing their hiring processes. Tom’s 15+ years in the recruitment industry, along with his emphasis on relationship building and leadership, have empowered businesses across diverse sectors to make effective workforce placements. Furthermore, he actively contributes to various professional organizations and holds a CultureTalk Certified Partner certification.
In a wide-ranging discussion, Tom and Ben talked about:
In the most recent episode of A Better HR Business show, Ben spoke with George Akle, Founder and HR Governance Expert at GOVERNHR, a company specialising in HR Governance, delivering strategic solutions that drive compliance, risk mitigation, and operational efficiency.
With their expertise in HR Riskonomics, GOVERNHR helps organisations address challenges like compliance, succession planning, crisis management, and tech implementation. They also assist in Run HR As A Business, aligning HR practices with strategic goals, and driving innovation and accountability.
In this engaging conversation, George explains the two fundamental aspects of GOVERNHR™: HR Riskonomics and Run HR As A Business.
HR Riskonomics involves strategically recognising and addressing risks within the HR function, such as compensation, employee turnover, vendor management, and technology implementation.
On the other hand, Run HR As A Business focuses on aligning HR practices with an organisation’s strategic goals and financial objectives.
As an industry-leading HR professional with 25 years of diverse experience, George has built a successful career by holding regional and global roles. His journey includes serving as the HR Chief Operating Officer (COO) for an Investment Bank in the Asia Pacific, where he was responsible for HR Governance across 17 countries. He also held positions as Head of HR for South East Asia, Head of HR Services, and Regional Business Partner.