In the most recent episode of A Better HR Business show, Ben spoke with Brent Pollington, Owner of Express Employment Professionals Vancouver, BC, a leading staffing provider helping job seekers find work with a wide variety of local businesses.
Brent Pollington and his partner, Lorne MacInnes, established Express Employment Professionals – Vancouver Downtown in 2016. Brent, drawing from diverse work experiences, discovered that the most fulfilling aspect of being an Express owner lies in the ability to assist others. He consistently supports his team, ensuring they have the necessary tools to address challenges faced by job seekers and clients.
Service-oriented by nature, Brent approaches challenges with a helpful and selfless attitude, whether assisting clients with staffing and HR issues or helping associates secure positions with reputable companies.
Express Employment Vancouver is the natural choice for Vancouver businesses. They provide top employers with high-quality candidates through a straightforward process. The mission of Express Employment is to assist businesses in finding exceptional individuals and help job seekers discover companies that recognize and value their contributions. Express Employment understands that each business has distinct staffing needs, offering a range of flexible solutions to meet those requirements, including:
Permanent Placements: Assisting employers in finding suitable candidates for full-time, long-term positions.
Evaluation Hires: Aiding businesses in assessing candidates’ skills and qualifications before committing to permanent hiring decisions.
Temporary Placements: Supporting employers in filling short-term or seasonal staffing needs with qualified candidates.
Express Employment believes in cultivating enduring partnerships with clients, prioritizing relationships over transactions. As a grass-roots boutique agency, they are invested in long-term collaborations while being supported by a multi-billion-dollar international corporate giant. The experienced team of recruiters is dedicated to comprehending each business’s unique needs, offering market insights, and conducting wage reviews to facilitate informed hiring decisions.
In this episode, Brent shares his extensive experience and offers valuable advice on improving the attraction and retention processes for companies in Vancouver.
Business growth tips from the episode:
- Offering free initial coaching sessions to potential clients can lead to long-term business relationships, as demonstrated by Brent’s success in generating just under $20,000 in advisory services this year.
- Emphasizing company culture and mission in job postings is crucial to attracting top talent, as highlighted through Brent’s innovative use of AI technology in creating effective job descriptions and marketing strategies.
- Providing value to potential clients without expecting immediate returns can lead to building trust and establishing a strong foundation for future collaboration, as emphasized by Brent’s approach to lead generation and nurturing.
In a wide-ranging discussion, Brent and I talked about:
- Impacting the hiring process through the three pillars of successful hiring, recruitment, and retention.
- The role of lead magnets in Brent’s sales strategy and how can businesses adapt this technique to attract potential clients.
- The challenge of shifting the clients’ mindsets to perceive the value of his advising services.
- The use of AI to create internal and external position descriptions, client onboarding, and marketing strategies.
- Improving candidate engagement and conveying company culture in job postings.
- And much more.
Thanks, Brent!
Brent Pollington’s LinkedIn: www.linkedin.com/in/brentpollington
Express Employment Professionals Vancouver, BC: www.expresspros.com/VancouverDowntownBC
Brent Pollington, Owner of Express Employment Professionals Vancouver, BC
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
