In the most recent episode of A Better HR Business show, Ben spoke with Vessy Tasheva, CEO of Vessy.com, a global DEIB and Mental Health consultancy, about the concept of person-market fit and its impact on the evolution of an HR business.
Vessy Tasheva is a prominent figure in the field of Diversity, Equity, Inclusion & Belonging (DEI&B). As the founder of Vessy.com, her consultancy engages with clients worldwide, particularly focusing on fast-growing tech companies in FinTech, gaming, cybersecurity, and eCommerce, primarily those 2-4 years pre-IPO.
Vessy has garnered recognition for her impactful work, receiving accolades such as being featured in the Top 30 Diversity & Inclusion Leaders You Must Follow in 2022 by LeadersHum. In 2021, her company was listed in the Top 10 of Emerging Diversity & Inclusion Companies in Europe by Manage HR Magazine and she was personally recognized as one of the Top 50 D&I Influencers globally by Onalytica. Her influence extends to 2020, when she was named one of the UK’s most influential D&I leaders by Hive Learning, and 2019, recognized as one of the most influential D&I Leaders globally.
Beyond her professional endeavors, Vessy is an angel investor in digital health and mental health. She actively contributes to societal change as an Advisory Board Member of Deystvie, an organization dedicated to impacting the lives of LGBTI people in Bulgaria, and serves as a Diversity & Inclusion Board Member of Positive Luxury, working towards a sustainable future for the luxury industry.
In November 2022, Vessy launched a video course on Inclusive Leadership on the SocialTalent learning platform, achieving the remarkable feat of ranking #2 in the Most Watched courses with an impressive NPS of 87. Prior to her entrepreneurial venture, Vessy accumulated 11 years of experience, notably serving as the Chief Strategy Officer of a talent tech startup and holding various roles across product, marketing, and culture in companies ranging from 4 to 800 employees.
In this episode, Vessy shared her insights on the importance of aligning personal purpose with your business’s market fit. She discussed how her journey from launching the business to its evolution over the years centered on understanding the human element within the diversity, inclusion, and belonging space. Her exploration led her to focus on developing trust-driven inclusive leadership, self-trust, and interpersonal trust, eventually incorporating psychoanalytic principles to foster a healthier workplace environment.
Moreover, Vessy’s unconventional approaches to marketing and the expansion of her business were equally enlightening. From prioritizing community building, thought leadership, and producing detailed reports to venturing into complementary side projects and promising angel investment, Vessy exemplifies the significance of aligning personal strengths and passions with business strategies.
Vessy also shared valuable advice, emphasizing the importance of active listening and authentic conversations in tailoring your HR business to your market and personal strengths. They shed light on how to obtain genuine feedback without falling into the “mom test” trap and recognizing the crucial timing for innovation and adaptation within the constantly evolving landscape.
In a wide-ranging discussion, Vessy and Ben talked about:
- The concept of person-market fit – aligning your business with your personal values and purpose to drive growth and fulfillment.
- How a global diversity, inclusion, and belonging consultancy thrives by focusing on the individual element of D&I programs.
- Vessy Tasheva’s journey from solo entrepreneur to building a global team.
- Navigating personal purpose and business growth.
- The impact of timing and genuine market need in achieving person-market fit in HR businesses.
- And much more.
Vessy Tasheva, CEO of Vessy.com
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About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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