Looking to enhance your on-camera presence? You’re not alone – many HR business owners are striving to improve their video skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.
Kerry Barrett
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, about how small business owners can enhance their credibility and visibility through strategic media placements.
Kerry Barrett is an on-camera coach, corporate trainer, and keynote speaker dedicated to helping individuals and businesses elevate their on-camera skills and confidence. As the founder of The VIQ Academy and creator of the MVP Your VIQ™ training framework, Kerry draws on over 20 years of experience in the TV industry to empower clients to leverage video for greater authority, visibility, and revenue. After overcoming her own fear of public speaking, Kerry now specializes in guiding others to break through mindset barriers and develop a confident, authentic presence on camera, on stage, or during presentations.
In a wide-ranging discussion, Kerry and Ben talked about:
In this podcast episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of ‘Ramsay’s Kitchen Nightmares’, a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed.
Ben explains Ramsey’s business turnaround formula and the lessons we can learn when running an HR-related business.
While you’re here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE ‘A BETTER HR BUSINESS’ PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
In a recent episode of the A Better HR Business show, Ben spoke with Carolyn Shepherd, Founder and Mentor at Emmeline.AI, a personalised helpline dedicated to helping women understand and utilise Generative AI.
Carolyn Shepherd
Carolyn is a versatile HR professional with over 20 years of strategic and operational experience, specializing in GenAI applications, learning and development, and change management.
She collaborates with women in senior leadership roles, guiding them to harness Generative AI to enhance productivity, foster innovation, and dispel concerns about being left behind in the evolving landscape of the Fourth Industrial Revolution.
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
Use Market Segmentation To Become Super Attractive To Your Target Market
Create An HR Content Marketing Funnel To Attract Business Clients
The Right Marketing Mix For Your HR Business
Create An Easy Marketing Process To Improve Your Marketing Over Time
Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.
Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.
To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.
It’s really hard – but this should help – here’s how to get more new client referrals.
In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.
John Bernatovicz
John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talk about:
In the rapidly evolving world of Human Resources (HR), consulting businesses play a crucial role in helping organizations manage their most valuable assets – their people. But as the market becomes increasingly competitive, the question on every HR consultant’s mind is, “How do I grow my HR consulting business?” Drawing insights from proven strategies, this comprehensive guide offers actionable steps to expand your HR consulting firm, ensuring you stay ahead in the game.
Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.
Suzanne Lucas
Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at EvilHRLady.org or delve into her Tedx Talk titled “Forget Talent and Get to Work.”
Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.
Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.
Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.
In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.
Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.
SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.
We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.
How Does SEO Work for HR Consulting & HR Software Businesses?
The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.
Key Areas of SEO for HR Consulting Firms & HR Software Companies
On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
In the most recent episode of A Better HR Business show, Ben spoke with Emma Djemil, founder of Be Unstoppable and the HR Club – the career development network for women in HR. Emma’s life mission is to empower women in HR, enabling them to recognize their inherent magic and leverage their strengths to transform work into a positive and fulfilling aspect of their lives.
Emma Djemil
Emma created The HR Big Meet to provide a unique and energizing experience for HR professionals. With a focus on empowering women in HR, the event aims to connect, inspire, and elevate everyone who attends. Plus, get ready to elevate your credibility by running effective events with Emma’s take on the benefits and challenges of hosting in-person events.
Emma didn’t stop at organizing events.
Be Unstoppable is Emma’s offering to provide HR professionals with the support and resources they need to cope with the challenges of the profession. Whether it’s 1-to-1 coaching or joining the HR club membership, Emma has carved out a space for professionals to find their most powerful, resourced, and unstoppable selves.
In this episode, Emma reveals her journey from disillusionment in traditional HR to launching services that address the holistic well-being of HR professionals. She shares insights on why it’s crucial to be authentic with your offerings, creating a community of like-minded individuals and her plans for the next HR Big Meet.
In the most recent episode of A Better HR Business show, Ben spoke with Michelle O’Keeffe, Co-Founder of Platform55, an innovative HR tech company supporting working parents and managers in navigating family-related issues in the workplace.
Michelle O’Keeffe
Michelle’s journey in the corporate world is marked by her dedication to addressing the challenges faced by working parents. As the Co-Founder of Platform55 since June 2021, Michelle has spearheaded the development of a cost-effective solution that streamlines HR processes, supports employees, and aligns with critical agendas such as gender pay gap reporting, sustainability, and corporate social responsibility.
Prior to Platform55, Michelle co-founded the Parenting Institute, now integrated into Platform55, with the mission of supporting working parents and advocating for senior management positions for working Moms and Dads. This passion for work-life balance and inclusivity is evident in Michelle’s commitment to her vision.
Michelle is not just a co-founder; she is a multifaceted professional with over 15 years of experience as a Lecturer, Guest Speaker, Start-Up Mentor, and Business Advisor. Her journey includes a significant role as the Managing Director at Electric Media | Irish Times Group, where she received the IAPI ‘Judges Special Recognition Award’ for her outstanding achievements in the media sector.
Michelle’s entrepreneurial spirit is highlighted by her role as the Founder and Managing Director of Travel Affiliate, where she introduced groundbreaking digital technology for the travel industry. She also played a pivotal role in launching Media Brokers, Ireland’s first programmatic network, during her tenure at Electric Media.
Platform55 was founded by Michelle O’Keeffe and Tracy Gunn, both of whom were balancing senior leadership positions while raising young families. Drawing from their first-hand experience of the demands of balancing family life with their careers, they recognized the need to support parents in the workplace. Their mission is clear: to ensure that individuals can have a fulfilling family life and career.
Recognizing the significant costs incurred by companies in recruitment, attrition, litigation, and support services related to family policies, Michelle and her team have crafted a self-serve platform. This platform grants employees 24/7 access to resources and offers expert support through live workshops and coaching on various topics relevant to working parents, managers, and HR professionals. With Platform55, companies can provide timely support without exhausting HR resources.
Platform55 collaborates with a diverse range of clients who share a common goal – to transform their companies into better places for parents and families. Recognizing that every organization is unique, Platform55 understands that they are at different starting points in creating family-friendly workplaces. That’s why the company offers a variety of solutions tailored to meet specific needs and budgets.
In the most recent episode of A Better HR Business show, Ben spoke with Charlie Hardgrove from SEOJet, link management software designed to help SEO agencies and marketers build natural #1 ranked link profiles. The software draws your website link maps based on data from thousands of links pointing to top-ranked websites.
Charlie Hardgrove
During our conversation with Charlie, we explored the ins and outs of off-page SEO and the role of backlinks in boosting your website’s authority. Charlie, being an SEO guru and expert from SEOJet, walks us through the significance of link-building and provides insights on how to effectively implement it in your SEO strategy.
Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.
In the most recent episode of A Better HR Business show, Ben spoke with Vessy Tasheva, CEO of Vessy.com, a global DEIB and Mental Health consultancy, about the concept of person-market fit and its impact on the evolution of an HR business.
Vessy Tasheva is a prominent figure in the field of Diversity, Equity, Inclusion & Belonging (DEI&B). As the founder of Vessy.com, her consultancy engages with clients worldwide, particularly focusing on fast-growing tech companies in FinTech, gaming, cybersecurity, and eCommerce, primarily those 2-4 years pre-IPO.
Vessy Tasheva
Vessy has garnered recognition for her impactful work, receiving accolades such as being featured in the Top 30 Diversity & Inclusion Leaders You Must Follow in 2022 by LeadersHum. In 2021, her company was listed in the Top 10 of Emerging Diversity & Inclusion Companies in Europe by Manage HR Magazine and she was personally recognized as one of the Top 50 D&I Influencers globally by Onalytica. Her influence extends to 2020, when she was named one of the UK’s most influential D&I leaders by Hive Learning, and 2019, recognized as one of the most influential D&I Leaders globally.
Beyond her professional endeavors, Vessy is an angel investor in digital health and mental health. She actively contributes to societal change as an Advisory Board Member of Deystvie, an organization dedicated to impacting the lives of LGBTI people in Bulgaria, and serves as a Diversity & Inclusion Board Member of Positive Luxury, working towards a sustainable future for the luxury industry.
In November 2022, Vessy launched a video course on Inclusive Leadership on the SocialTalent learning platform, achieving the remarkable feat of ranking #2 in the Most Watched courses with an impressive NPS of 87. Prior to her entrepreneurial venture, Vessy accumulated 11 years of experience, notably serving as the Chief Strategy Officer of a talent tech startup and holding various roles across product, marketing, and culture in companies ranging from 4 to 800 employees.
In this episode, Vessy shared her insights on the importance of aligning personal purpose with your business’s market fit. She discussed how her journey from launching the business to its evolution over the years centered on understanding the human element within the diversity, inclusion, and belonging space. Her exploration led her to focus on developing trust-driven inclusive leadership, self-trust, and interpersonal trust, eventually incorporating psychoanalytic principles to foster a healthier workplace environment.
Moreover, Vessy’s unconventional approaches to marketing and the expansion of her business were equally enlightening. From prioritizing community building, thought leadership, and producing detailed reports to venturing into complementary side projects and promising angel investment, Vessy exemplifies the significance of aligning personal strengths and passions with business strategies.
Vessy also shared valuable advice, emphasizing the importance of active listening and authentic conversations in tailoring your HR business to your market and personal strengths. They shed light on how to obtain genuine feedback without falling into the “mom test” trap and recognizing the crucial timing for innovation and adaptation within the constantly evolving landscape.
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