Tag: Get more HR clients (Page 1 of 11)

From Corporate HR Leader To Independent Compensation Consultant – with Scott Trumpolt from Trumpolt Compensation Design Solutions

May 12, 2026 / Get HR Clients 1

In this episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Scott Trumpolt, a Certified Global Remuneration Professional (G.R.P.) with over 30 years of experience, talk about Scott’s journey from HR leader to independent consultant, the evolving landscape of pay transparency, and how compensation strategies are changing to drive better employee engagement.

With more than 13 years leading his own consulting firm, Scott specializes in Compensation Management, Total Rewards Strategies, and Sales Compensation. Under his leadership, Trumpolt Compensation Design Solutions (TCDS) has earned an A+ accreditation from the Better Business Bureau of Southeast Florida and the Caribbean, reflecting a strong commitment to quality and client service.

Scott’s career includes 18 years in corporate HR roles across the United States and Germany, followed by extensive consulting work spanning North America, Europe, Asia Pacific, and Latin America. He has partnered with organizations in industries such as Aviation, Healthcare, and Technology, designing tailored compensation structures, incentive programs, and career frameworks that align with diverse business goals and cultures.

Through TCDS, Scott helps organizations of all sizes—from emerging companies to large enterprises—develop effective total rewards strategies that attract, retain, and motivate talent.

He is also the author of The Defragmented Consultant: A Practical Guide to Building a High-Impact Independent Practice, a disciplined, experience-driven guide for professionals transitioning from corporate leadership to independent consulting.

Drawing on decades of global experience, the book outlines a structured roadmap for refining expertise into clear, market-ready value. It introduces the concept of “defragmentation”—organizing and sharpening accumulated professional experience to increase precision, speed, and impact.

Through both his consulting work and writing, Scott helps professionals and organizations move beyond experience alone, focusing instead on strategic clarity, effective positioning, and long-term value creation.

You’ll hear practical strategies for pricing consulting services, packaging consulting offers, and winning corporate contracts. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

How Visual Storytelling and Habit-Based Learning Drive Lasting Culture Change In Organizations – with Si Beales from Sidedoor Studio

April 30, 2026 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben and his guest, Si Beales, Founder/Learning Director at Sidedoor Studio talk about how to attract HR clients with visual storytelling and habit-based learning.

Si Beales is a trainer, speaker, and academic at Leeds School of Art & Design and Leeds Beckett University. He’s also the founder of Sidedoor Studio.

He works with businesses, students, and creative teams to build practical human skills—like thinking, collaboration, and curiosity—and turn them into habits that actually stick.

Through Sidedoor Studio, he creates learning experiences using video, workshops, and events, helping organisations make their training more engaging and useful.

His focus is simple: make learning clearer, more relevant, and easier to apply in the real world. Si has worked with organisations including Nike, Carlsberg, Boots, E.ON, and Central Saint Martins. With a background across industry and academia, he brings a practical, straightforward approach—focused on ideas people can actually use.

You’ll hear practical strategies for marketing for HR consultants, using storytelling to stand out as a consultant, and shaping learning experiences that stick. Whether you identify as HR, workplace, L&D, OD, recruitment, or people & culture, you’ll discover real stories and actionable advice to attract clients, win contracts, and grow sustainably.

How To Create and Use Press Releases – with Mickie Kennedy from eReleases

August 11, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Mickie Kennedy, Founder of eReleases, about one of the most underutilized tools in business PR: the press release.

eReleases is a leader in affordable press release writing and distribution services. Founded by Mickie Kennedy in 1998, the company was built on the belief that publicity shouldn’t be limited to big businesses. Mickie launched eReleases after recognizing that small businesses desperately needed an affordable way to reach the media, especially after hearing firsthand about high minimum fees at traditional PR firms. Since then, eReleases has helped more than 10,000 companies gain valuable media exposure.

Unlike many competitors, eReleases distributes press releases through a dedicated newswire feed that reaches newsrooms nationwide. Simply posting releases on websites or using RSS feeds doesn’t qualify as true PR – eReleases ensures your news gets in front of the right journalists and outlets with a personal touch and exceptional value.

In a wide-ranging discussion, Mickie and Ben talked about:

Using AI to Get Stunning Headshots – Inside BetterPic’s Rapid Growth – with Ricardo Ghekiere

June 23, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Ricardo Ghekiere, Co-Founder of BetterPic, about how you can instantly turn everyday selfies into premium, studio-quality headshots – no awkward photo shoots required.

Ricardo shares his journey from acquiring a small SaaS business for $1 to scaling it into a thriving company with $270K monthly revenue only 18 months later, along with actionable marketing strategies and key lessons for HR and tech entrepreneurs.

BetterPic allows individuals and teams to upload a handful of casual selfies and, in under an hour, receive dozens of polished headshots tailored for use on LinkedIn, corporate websites, and more. This solution is not just about convenience; it’s about democratizing access to professional images that used to require expensive photoshoots and significant time investments.

Ricardo didn’t found BetterPic – he acquired it in December 2023 for just $1 when it was generating about $1,500 per month. Driven by his ambition to prove himself in the SaaS space, he saw an opportunity in a market still in its infancy.

The turning point came quickly. Within a year, BetterPic had skyrocketed from that modest $1,500 monthly revenue to over $280,000.

Practical Strategies for Building a Thriving HR Consulting Business for Small Employers – with Diane Faulkner

June 9, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Diane Faulkner, Founder of Human Resources Made Easy, about her journey, her passion for compliance, and practical strategies for building a thriving HR consulting business for small employers.

Diane Faulkner’s story begins in the corporate sector, where she spent 17 years in leadership roles, including as VP of Human Resources in a Jacksonville credit union. Over her 40-year career, she not only led HR departments but also became an industry voice through writing and speaking engagements. Diane’s knack for simplifying complex compliance topics was first noticed when she contributed a candid article to a trade magazine, propelling her into the world of HR writing and consultancy.

When a life event required her to leave corporate HR, Diane didn’t hesitate – she recognized the gap in HR support for small businesses and decided to fill it. Through Human Resources Made Easy, Diane has helped countless small business owners navigate compliance, manage people within the law, and communicate effectively with their teams.

Diane Faulkner’s story offers a powerful reminder: small businesses deserve HR support that’s both expert and empathetic. By blending compliance expertise, clear communication, and careful business tracking, HR consultants can not only safeguard their clients but help them thrive.

For more on Diane’s approach, her upcoming book “Don’t Get Sued, Get Smart: A Small Business’s Pocket Guide to Avoiding Legal Landmines” promises actionable insights for employers, especially those with 49 staff or fewer.

In a wide-ranging discussion, Diane and Ben talked about:

The 10 Marketing Mistakes That Stall Growth For HR-Related Consultants

May 26, 2025 / GetClients

You’ve already started your HR-related consultancy. You’ve got the skills, the experience, the drive. But still, something nags at you in the quiet moments, “Am I building this business the right way? Why does it feel harder than it should?”

Not because you’re not smart enough. Not because you’re not experienced enough. But because growing a consultancy – pricing your services, attracting clients, figuring out your marketing – feels like a completely different job than delivering great HR work.

And you’ve been trying to figure it out alone.

After helping hundreds of HR-related consultants around the world, I’ve noticed that most of them hit the same roadblocks, and they stem from 10 common, deeply embedded beliefs.

Let’s take a closer look at the ten hidden mistakes that quietly hold HR-related consultants back.

How To Track Marketing Attribution Since The Decline of Third-Party Cookies – with Jeff Greenfield from Provalytics

May 19, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Jeff Greenfield, CEO and Co-Founder of Provalytics, about the changing landscape of marketing attribution in the wake of third-party cookie decline.

As privacy regulations like GDPR rise and tracking technology evolves, marketers are struggling to accurately measure which campaigns are driving their results—especially as “walled gardens” like Meta, Amazon, and LinkedIn restrict access to valuable data.

Jeff Greenfield previously co-founded C3 Metrics, where he pioneered the cookie-less identifier and drove ROI gains of 25%+ for clients like JP Morgan and Nestlé.

With over 30 years of experience in strategy and innovation, Jeff’s career is grounded in a data-driven mindset shaped by his early studies in biochemistry. His background spans marketing, tech, aviation, magic, and healthcare—fueling a creative, analytical approach to leadership. Today, as the Co-Founder and CEO of Provalytics, he’s focused on helping marketers make smarter, faster decisions in a rapidly changing digital landscape.

The team behind Provalytics previously built a leading attribution company that delivered marketing insights to some of the world’s largest advertisers, including JP Morgan, US Bank, Hertz, Nestlé, Peapod, Carhartt, Edward Jones, and Fender.

They are now applying that expertise to guide marketers into a new era with a modern, cutting-edge, and future-proof solution.

In a wide-ranging discussion, Jeff and Ben talked about:

Podcast interview Ward Christman of HR Tech Advisor

HR Partnerships (HR Tech Alliances & HR Tech Advisor)

March 23, 2025 / GetClients

Ward Christman is a good person to know if you’re an HR Tech founder.

I spoke with Ward from HR Tech Advisor about marketing for HR Tech startups and how to grow an HR Tech company.

Ward and I talked about these things:

What HR Tech Advisor does and who it helps.
Advice for HR companies on growing indirect sales and partnerships.
Business growth advice to HR consultants and HR tech firms thinking of attending conferences either as delegates or as exhibitors.
Change and challenges now and in the future for the HR industry.

And much more.

Growing From Solo HR Consultant To A Larger Consulting Business – with Niel Cope from People Matters HR

March 3, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.

People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.

Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.

Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.

People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.

In a wide-ranging discussion, Niel and Ben talked about:

How (and Why) To Work With a VA / Virtual Assistant – with Victoria Iancu from JIT Loop

February 24, 2025 / Get HR Clients 1

In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.

Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.

Here are some of the services she provides:

Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.

In a wide-ranging discussion, Victoria and Ben talked about:

How To Start An HR Consulting Business In 2025 – Six Steps To Successfully Launch Your New Independent HR Consultancy

January 31, 2025 / GetClients

Wondering how to start an HR consulting business in 2025?

Yes, there’s a lot to consider but there’s a lot to be optimistic about too.

Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.

There is plenty of potential business out there in all aspects of HR consulting, including starting a generalist HR consulting business, recruitment business, leadership development consultancy, employee engagement consultancy, Diversity & Inclusion business, training, learning & development, employment law, and so on.

Below are 6 steps to guide you as you think about how to start your own Human Resources consulting business.

three woman talking near white wooden table inside room — Photo by Christina Morillo on Pexels.com

Achieving Predictable Sales Growth – with Doug C. Brown, CEO of CEO Sales Strategies

January 29, 2025 / Get HR Clients 1

Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.

In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.

With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.

From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.

In a wide-ranging discussion, Doug and Ben talked about:

Are You Only Getting 'Iceberg Referrals' For Potential New Clients?

How To Get More New Client Referrals In 2025

January 15, 2025 / GetClients

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

HOW TO MAKE YOUR HR CONSULTING FIRM MORE PROFITABLE

45 Ways To Make Your HR Consulting Business More Profitable In 2025

January 14, 2025 / GetClients

Today we’re sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

Financial Management
Sales & Marketing
Service Delivery
Your People

How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

December 14, 2024 / GetClients

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading