Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:
“Ben, how do we get more clients/customers for our HR business?“
However, there’s a problem . . .
If you want better outcomes, you need to dive deeper and ask better questions.
In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.
Such questions include:
How well is our business positioned?
What are our offers and how good are they?
What are we doing to convert website visitors into sales leads?
What are we doing to nurture our sales leads?
What unpaid marketing channels are we using and how are they performing?
What paid marketing channels are we using and how are they performing?
What are we doing to improve our conversion rates?
I was delighted to be joined on the A Better HR Business show by Lisa Brown Alexander, President & CEO of Nonprofit HR, the leading human resources firm in the USA that works exclusively with the nonprofit sector.
Driven to serve the often-overlooked people management needs for the social-impact sector, Lisa set out to build a market where one didn’t exist.
Today, fueled by the passion of 130+ employees and consultants nationwide, her thriving company is helping many of the nation’s most prominent nonprofit organizations get ahead through smart people management strategies. In the process, they’re changing the way an entire sector thinks about talent and culture.
Lisa has inspired Nonprofit HR to become a force that thousands of nonprofit and talent management leaders look to for consulting services, thought partnership, sector-specific hiring, and executive search needs, professional development and information.
Nonprofit HR is the USA’s leading and oldest firm focused exclusively on the talent management needs of the social sector, including nonprofits, associations, social enterprises and other mission-driven organizations.
Nonprofit HR also offers customized learning and development in addition to research and events, all with the objective of strengthening the people management capacity of the workforce.
In a wide-ranging discussion, Lisa and I talked about:
How the Nonprofit HR story began
What catapulted Nonprofit HR’s growth
Lisa’s advice to those who are considering a business opportunity
The services provided by Nonprofit HR
Lisa’s advice to organizations on finding the right way to develop talent and create a management system
How Nonprofit HR manages talent within the organization
I was delighted to be joined on the A Better HR Business show by Andrew Bartlow, author, advisor & former CHRO, and now Co-Founder and Managing Partner of People Leader Accelerator, a development program for senior HR leaders of high-growth organizations.
Through 25 years in HR, Andrew worked within some of the top-performing HR teams in the world at companies like Wells Fargo, Washington Mutual Bank, General Electric, and Pepsi.
He has directly participated in 20+ M&A transactions, 6 scale-ups, and multiple capital sponsor exits. Andrew’s work has been featured in Bloomberg, The Silicon Review, MarketWatch, Nasdaq, International Business Times, Yahoo Finance, and other publications.
His book “Scaling for Success” was published by Columbia University Press and has been nominated for numerous “management book of the year” awards.
The People Leader Accelerator is a 16-week program that allows busy professionals to continue to serve in their intensive day jobs, while simultaneously participating in a rigorous learning experience.
The People Leader Accelerator was designed by an award-winning management professor and HR leaders who, between them, have held more than a dozen top HR roles at high-growth organizations.
In a wide-ranging discussion, Andrew and I talked about:
What is People Leader Accelerator (PLA) and how does it help HR professionals?
Sprints – live, interactive working sessions on topics of critical interest for HR professionals
PLA Guides – downloadable 40-80 page workbooks full of content, context, and practical templates.
I was delighted to be joined on the A Better HR Business show by Supreet Tare, Co-founder of Anywhere, a project management app for busy teams.
Supreet Tare considers himself a developer at heart and a managing director by profession.
Supreet has worked with companies like Infosys Technologies Ltd in the past and has been trying to manage an IT business of his own since 2009. He completed his bachelor of Engineering in Electronics & Communications stream from Ghasidas University, Bilaspur CG in 2006.
Anywhere is a work operating system specially developed for small and medium emerging teams and startups who need to keep on top of multiple projects, be it Engineering, Product, Sales, Marketing or HR.
In a wide-ranging discussion, Supreet and I talked about:
What is Anywhere.
What led to the formation of Anywhere.
How customers in the HR consulting world and the HR tech world could use Anywhere to better manage their projects and recurring business work.
How Anywhere brings all team members together on one platform with real-time communication.
The planning tools, the automation and the templates Anywhere provides to its users.
I was delighted to be joined on the A Better HR Business show by Hans Donckers, CEO of JiGSO Listen, a team learning platform that helps companies improve team performance by giving them real insights and instantly-tailored action plans.
Hans is co-founder of JiGSO, an AI-powered people analytics solution, and also co-founder of Beanmachine, a consultancy firm in the domains of Organizational Development and HR. Before becoming a consultant and entrepreneur he was a doctoral researcher in philosophy and ethics. He is based in Belgium but serves customers all over the globe.
JiGSO helps HR and business leaders make better decisions, based on data-driven insights and on the expertise of its multidisciplinary team of HR experts, mathematicians, business analysts, and data scientists.
In a wide-ranging discussion, Hans and I talked about:
The big HR issues that companies are trying to fix now.
Why organisations don’t focus on the team level as much as they focus on the individual employee level.
Team learning vs. individual learning.
How JiGSO Listen is using data science and empirical evidence to increase team performance.
Why companies should prioritise the improvement of team performance.
Jigso Listen’s cool free resources on topics such as Failure Reviews, Diversity & Inclusion, and more.
I was delighted to be joined on the A Better HR Business show by Matt Burns, Founder & CEO of BentoHR, a digital transformation consultancy working at the intersection of strategy, technology, and people operations to accelerate value creation.
Matt is an entrepreneur, consultant, ex-exec, speaker & podcaster. As the Founder & CEO of BentoHR, Matt leads a digital transformation consultancy that combines expertise in business strategy, technology, operations & human capital.
BentoHR works with organizations, private equity & venture capital firms to identify & action their highest leverage initiatives. BentoHR’s expertise is in strategic planning & alignment, technology architecture & procurement, systems implementation & integration, organizational design, process reengineering, change management, data aggregation & analysis.
Before Bento, Matt led a talented team recognized for the “Most Innovative Use of HR Technology” (2017). A year later, it was named the Canadian HR Team of the Year.
As one of the Founding Organizers of the Global HR Summit – the world’s first enterprise conference presented in virtual reality – Matt had the privilege of showcasing the latest immersive workplace technologies.
CommReady is an interactive and confidential conversation prep tool.
CommReady combines theories of negotiation and mediation with elements of the “Atlas of Emotions” methodology. CommReady app is an on-hand companion which helps remove the noise from a distressing situation.
Chen’s professional background is in biotechnology engineering, but a Negotiation and Dispute Resolution course from Harvard Law School gave her the idea to create CommReady and turned her into an entrepreneur.
I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.
Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.
Scott joined Thread to develop and manage their HR consulting services.
He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.
Robin offers intermediate services between temporary employment agencies and people looking for a job with a living space.
During his Master’s studies in International Business in 2007, Johan established Robin: the first Lithuanian agency that recruits Lithuanian staff for Dutch employment agencies.
14 years later, Robin has built up a database with over 220,000 candidates and recruited over 20,000 candidates from Lithuania, Latvia, Portugal, Poland, Spain, Romania, Slovakia, and Hungary for the Dutch employment market.
In a wide-ranging discussion, Johan and I talked about:
How and why did he start Robin? (And the struggles before it became the global business it is today).
What does Robin do and who does it help?
How Robin attracts new employee and employer clients? Any tips for others?
Johan’s excellent approach to the art of management and delegation.
Johan’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
A while back I interviewed expert business coach, David Finkel for my HR Consultants’ Online Conference. He shared some advanced strategies to help you accelerate the growth of your HR business.
David is the founder and CEO of Maui Mastermind. He’s also an ex-Olympic level athlete turned serial entrepreneur.
He is the Wall Street Journal and Business Week best-selling author of 11 business and financial books, including co-authoring (with Jeff Hoffman, Co-Founder Priceline.com) the wildly successful, SCALE: 7 Proven Principle to Grow Your Business and Get Your Life Back (Penguin Random House).