Tag: Get more HR clients (page 1 of 3)

How To Get More HR Clients From Your Company Blog – 13 HR Companies Share Their Tips

It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.

How To Get More HR Clients From Your Company Blog

Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.

If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading

How To Get More New Client Referrals

Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.

Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.

To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.

It’s really hard – but this should help – here’s how to get more new client referrals.

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How To Segment Your Market When Your HR Business Is National Or International

Many HR tech firms and large consulting firms find this a difficult question: How to segment your market when you have national and international clients?

Unlike consultants who live and work locally, HR tech firms operate on a national or international stage.

This can make things a little tricky.

It’s hard to win new clients (especially in an HR sales pitch) when your business sounds generic – all things to all people.

Most tech companies handle this issue in two ways:

  1. Put lots of impressive client logos on the home page.
  2. List out all the industries they’ve helped.

The problem with listing clients and industries is that sometimes the approach helps but other times it actually turns sales prospects off.

Why?

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What Would You Say In This HR Sales Pitch?

I often tell HR consultants and HR Tech companies to make it easier for people to refer them new clients by becoming clear on who their business helps.

I’ve had quite a lot of people tell me that this is really hard to do – especially in an HR sales pitch.

The standard response looks a bit like this:

Isn’t it enough to say that we help mid-large employers in the [XYZ] industry?

Well, that’s a start but it’s still quite bland and generic.


Before we start, be sure to join my private HR marketing newsletter for consultants and tech companies in the Human Resources industry.

If you work as a Human Resources consultant or in an HR tech startup in recruitment, training & development, employee engagement, HR consulting, employment law, employee outplacement – my HR marketing update will help.


It reminds me of a time I went to Amsterdam (such a beautiful city) for an RFQ (request for quotation) process.

HR sales pitch in Amsterdam

Back to the issue of generic HR sales pitches . . .

I sat in a meeting room all day with the European CFO and CHRO as we listened to 4 or 5 companies pitch for a major HR service contract.

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How To Grow An HR Tech Company In 2019 – Q&A With AttendanceBot

The HR industry expert, Josh Bersin, recently described how the multi-billion dollar HR software market is moving in a new direction (‘The HR Software Market Reinvents Itself‘). This will be of interest to anyone pondering how to grow an HR tech company.

Bersin is well-known for mapping and monitoring the development of the HR tech industry.

It would appear that we’re moving towards an era of ‘HR in the flow of work‘ and HR tools will play a starring role.

Josh Bersin flow of work

I was interested to note Bersin’s comments about the proliferation of HR tools:

“As organizations become more agile and team oriented, these tools are moving in a whole new direction. Now we need software that facilitates teamwork and agile goal management, helps people give each other feedback, and helps facilitate continuous performance management and self-improvement.

These tools are consumer-like, easy to use, and mobile by design.”

Josh Bersin

I recently spoke with a co-founder of one of these new HR tools – the tool is clearly ‘consumer-like, easy to use, and mobile by design.’

Meet AttendanceBot

AttendanceBot is an HR Tech tool with a specific focus on using any enterprise instant messaging platform like Slack, Microsoft Teams, Google Chat, etc, for attendance management.

Why base an HR tool an an instant messaging tool such as Slack?

slack-growth-2018-stacked

You may not use Slack but millions of other people do and AttendanceBot is riding that rocketship as well as growing with the other instant messanger services.

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Best HR Marketing Plan For Human Resources Companies In 2019

Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?

In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:

  1. Use Market Segmentation To Become Super Attractive To Your Target Market
  2. Create An HR Content Marketing Funnel To Attract Business Clients
  3. The Right Marketing Mix For Your HR Business
  4. Create An Easy Marketing Process To Improve Your Marketing Over Time

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Growing An HR Business? Here’s Your Christmas Reading List

In between leftover turkey sandwiches and re-runs of Home Alone, you may be blessed with a little quiet time during the Christmas break.

It might be beneficial to use some of that quiet time to think about how you’ll make 2019 an amazing year for your Human Resources business.

Here is a collection of Christmas reading to help you grow your HR business.

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