Tag: Get more HR clients (Page 1 of 8)

Growing An HR Recruiting, Onboarding & Retention AI Platform (Springworks)

April 18, 2023 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Kartik Mandaville, the founder and CEO of Springworks, an HR tech startup that is developing tools and products to help organizations engage and retain their employees, using blockchain and AI.

Kartik graduated from Carnegie Mellon University, Pittsburgh with a Masters from the Language Technologies Institute, School of Computer Science focusing on Big Data, Machine Learning, NLP, and Biotechnology. During this time there, he was part of the IBM Watson project and worked on genome analysis with machine learning.

Springworks is a Bangalore and Santa Monica-based HR technology startup that is building tools and products to simplify recruiting and help organizations engage and retain their employees.

The product stack from Springworks includes:

SpringRole — verified professional-profile platform backed by blockchain,
SpringVerify — B2B verification platform,
SpringRecruit — a forever-free applicant tracking system,
EngageWith — an employee recognition and rewards platform that enriches company culture, and
Trivia — a suite of real-time, fun, and interactive games platform for remote team-building.

Springworks prides itself on being an organization focused on employee well-being and workplace culture leading to the 100+ employee strength company being rated 4.9 on Glassdoor.

In a wide-ranging discussion, Kartik and I talked about:

Starting and Growing An Online L&D Business – with Andrew Lawson from Just Ninety

March 27, 2023 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Andrew Lawson, Founder of Just Ninety, an L&D business focused on helping professional trainers shorten the design curve for online course creation, by providing ready-to-go training courseware.

We discussed how & why he pivoted from delivering only in-person corporate training to adding a whole new line of ready-to-go corporate training materials online.

Andrew has 25 years of experience as a facilitator and trainer, 15 years of experience as a coach and mentor, and is the founding director of Best Practice Consulting. Since starting Best Practice Consulting, Andrew has worked with hundreds of organisations. During this time, he has worked with many senior leadership teams to build purpose and unity, and embed organisational culture.

Andrew is an excellent facilitator, trainer, and consultant, dedicated to bringing results through tailored approaches. He possesses high-level group facilitation skills and is known for being people-focused, clear in his communication, and innovative in his workshop approaches. He is highly sought after for his facilitation and advisory skills. with senior leadership teams, intact work teams, and individuals.

The courseware designed by Just Ninety helps trainers to reclaim their time on designing training courses, which allows them to deliver more courses and generate more revenue.

Andrew: “Our vision is to see trainers enjoying more work-life balance. These premium 90-minute courses for trainers are perfect for leveraging time and money.”

In a wide-ranging discussion, Andrew and I talked about:

The tumultuous journey of reinventing a training business during the pandemic.
How Just Ninety started and who it helps.
Using the AGES model to create more engaging training.
The advantages of using ready-to-go courses.
Just Ninety’s marketing growth strategy.
How L&D consultants, HR consultants, and other such businesses can partner with Just Ninety to add a new revenue stream and/or add value to their client engagements.
Andrew’s marketing advice for people in HR businesses.
And much more.

Best B2B Marketing Consultancies For HR Companies

March 17, 2023 / GetClients

As the competition in the human resources sector continues to grow, it becomes increasingly important for HR companies to develop and implement effective marketing strategies. With a multitude of options available, choosing the right marketing consultancy can be a daunting task. In this article, we’ll explore to how to choose from the best B2B marketing consultancies for HR companies and help you make an informed decision about which one is right for you.

The Importance of Marketing for HR Companies

Marketing is a crucial aspect of any business, and HR companies are no exception. An effective marketing strategy can help HR companies generate leads, build brand awareness, and ultimately increase revenue. With the right marketing approach, HR companies can position themselves as industry leaders, attract new clients, and retain existing ones.

What To Look For In A B2B Marketing Consultancy For Your HR Company

Choosing the right marketing consultancy is essential to the success of your marketing efforts.

When selecting a marketing consultancy, there are a few key factors to consider:

Experience: Look for a marketing consultancy with experience in the HR industry. They should have a proven track record of success and a deep understanding of the unique challenges facing HR companies.
Strategic approach: A good marketing consultancy will take a strategic approach to your HR business marketing efforts. They should develop a customized marketing plan tailored to your specific needs and goals.
Communication: Communication is key when working with a marketing consultancy. Look for a consultancy that is responsive, transparent, and easy to work with.
Results: Ultimately, the success of a marketing consultancy should be measured by the results they deliver. Look for a consultancy that has a proven track record of delivering measurable results for its clients.

Podcast: Marketing Options For HR Companies

Best B2B Marketing Consultancies For HR Companies – Get More HR Clients

If you are looking for the best B2B marketing consultancies for HR companies like yours, do check us out.

Get More HR Clients is a B2B marketing consultancy focused exclusively on the HR industry.

Led by Ben Geoghegan (host of the HR podcast, A Better HR Business) we offer a range of HR marketing services, including lead generation, content marketing, and branding to help you attract new clients and position your company as a leader in the industry.

Our HR Business Accelerator marketing consultancy service is designed specifically to help HR consultancies and HR Tech companies in North America and Europe achieve positive outcomes without having to deal with the usual challenges that come with marketing challenges.

The service is aimed at leaders of HR companies who want to grow their businesses, improve their revenue, and make sales calls easier. By utilizing our expertise in HR markets, our deep dive approach, and our industry knowledge sharing, we help our clients solve their marketing challenges and achieve the growth they desire.

Here are some of the benefits that our service can bring to your business:

More reliably hitting business performance targets: By utilizing our deep dive approach, we help identify the root cause of your marketing challenges and create a customized plan to address them. This allows you to hit your business performance targets and achieve your desired results.
More work for staff: As your business grows, you’ll need more staff to handle the increased workload. Our service can help you bring in more clients and customers, which in turn creates more work for your staff.
Better cash flow: A steady stream of new clients and customers can help improve your cash flow and give you more financial stability. Our service can help you achieve this by providing a reliable source of new business.
Higher quality of client projects: By attracting the right clients and customers, you can improve the quality of your projects and increase your reputation in the industry. Our service can help you attract the type of clients and customers that will allow you to take on higher-quality projects.
Better clients: By utilizing our HR market expertise, we can help you attract the type of clients and customers that are the best fit for your business. This means you’ll be working with clients that you enjoy and that are the right fit for your business.

Our service includes several components designed to help you achieve the positive outcomes you desire. These include:

Deep Dive: Our deep-dive approach allows us to identify the root cause of your marketing challenges and create a customized plan to address them.
Playbooks: We provide you with a customized playbook that outlines the steps you need to take to achieve your desired outcomes.
HR market expertise: Our team has a deep understanding of HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
Sharing of industry knowledge: We stay up-to-date on the latest trends and best practices in the HR industry, and we share this knowledge with our clients to help them stay ahead of the curve.

By utilizing these components, we can provide a comprehensive solution to your marketing challenges. And because we specialize in HR consultancies and HR Tech companies, we can provide a more effective solution than other types of marketing consultancies and freelancers.

Here are five reasons why our HR marketing service for HR companies is more effective for our ideal client types in North America and Europe to resolve their marketing/business growth-related problems than other types of marketing consultancies and freelancers:

We specialize in HR consultancies and HR Tech companies: Because we focus exclusively on these types of businesses, we have a deep understanding of the challenges and opportunities that come with marketing in this industry.
We have a deep understanding of HR markets: Our team has a wealth of experience in HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
We provide a comprehensive solution: Our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge provide a comprehensive solution to your marketing challenges.
We are cost-effective: Because we specialize in HR consultancies and HR Tech companies, we can provide a more cost-effective solution than other types of marketing consultancies and freelancers.
We are faster: Because we have a deep understanding of HR markets and the challenges faced by HR consultancies and HR Tech companies, we can provide a faster and more efficient solution to your marketing challenges. We don’t waste time on strategies that don’t work, and we focus on the ones that will deliver the most value to your business.

Summary – Best Marketing Consultancy For HR Companies

In summary, if you’re a leader of an HR consultancy or HR Tech company in North America or Europe, and you’re looking to grow your business, improve your revenue, and make sales calls easier, then HR Business Accelerator is the solution you’ve been searching for.

By utilizing our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge, we can help you achieve the positive outcomes you desire without having to deal with the negative aspects that come with marketing challenges.

To learn more about how we can help you resolve your marketing/business growth-related problems, request more information or book a quick call with us today.

We look forward to helping you achieve your business goals.

How much should we charge for HR consulting services?

How Do You Price Your HR Consulting Services?

March 13, 2023 / GetClients

I had a conversation recently with a client of mine and told her about how, many years ago, when I started out in business, I charged $150 per hour for HR consulting services.

Some of my very first consulting gigs were for 3 or so hours of work.

3 x $150 = $450.

Problem was, I had to factor in travel time to get to and from the client’s office.

Plus, before a client site visit, you’re not really working on anything else. You’re preparing mentally and getting documents ready.

So, really, my 3-hour consulting gigs were close to a full day but for only 3 billable hours.

🙁

Last week, I had a Zoom meeting with a larger client of mine.

They have just closed a 6-figure HR consulting deal (not hourly billing).

They also have the potential to turn that into a 7-figure deal (yes, that’s more than 1 million dollars) if they do a good job which I know they will because I’m lucky enough to only work with good HR companies that always deliver.

The money’s good but the cool thing is that the consulting work is exciting too.

🙂

So, as you can tell, I’m not a big fan of hourly billing.

You’re probably not a fan of it either, I know, and you’re probably using retainers and/or project rates.

However, what is a good rate for your services and how high can you go?

“How much should we charge for HR consulting services?”

What is HR Consulting & Why Become An HR Consultant?

March 2, 2023 / GetClients

What is HR consulting and why become an HR consultant?

In today’s ever-changing business landscape, organizations require HR consulting services to meet their human resource needs. HR consulting has become a popular profession due to the increasing demand for HR experts who can offer solutions and strategies to solve HR-related issues.

This article provides an in-depth look at what is HR consulting and why become an HR consultant, including the benefits of becoming an HR consultant, and how to actually become an HR consultant.

Mimiran ‘Anti-CRM’ Software To Help HR Consultants Generate More Business

February 20, 2023 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Reuben Swartz, Founder of Mimiran which is an ‘anti-CRM’ for solo consultants who hate ‘selling’ but love serving clients.

Ruben is also the host and “Chief Nerd” of the Sales for Nerds podcast.

Reuben considers himself “a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.”

Reuben has blended his expertise in computer science with his past experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when trying to let go of misleading beliefs about sales and marketing.

Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.

In a wide-ranging discussion, Reuben and I talked about:

What is Mimiran and how it can help you develop your business?
How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools.
Mimiran helps businesses have more conversations with new leads and existing contacts.
How to automate proposals and track referrals using Mimiran.
Mimiran is available on any device.
And much more.

Thanks, Reuben!

You can find Mimiran here.

A powerful question to ask about your HR-related business.

A Powerful Question To Help You Reflect On Your HR-Related Business

February 6, 2023 / Get HR Clients 1

I want to explore a thought-provoking question that has been on my mind. This question can help you reflect on your HR-related business and identify areas for improvement.

The question is . . .

If you sold your business, what would a new owner change about the business to make it more successful?

I was inspired to ask this question after observing a transformation in a corner store near my home. The store used to be a dusty, run-of-the-mill establishment that sold basic necessities like newspapers, milk, and bread.

However, after being purchased by new owners, the store underwent a complete makeover.

The new owners introduced a fresh design, new decor, and updated branding, including new logos. They also expanded the product line to include hot sandwiches, premium items, Italian wines, cheeses, and a high-quality coffee machine. The store became a bustling hub of activity, creating jobs and community involvement.

Every time I drive by the store, I wonder what the previous owner would think of it now.

You can find the show here on iTunes, on Spotify, on Google Podcasts, on Stitcher, and on other podcast players.

So, if you were to sell your HR business, what changes would a new owner implement to make it more successful?

Would they remove products and services?
Would the new owners change the structure of the products and services?
Would they increase the prices?
Would they decrease prices?
Would they add staff?
Would they remove staff?
Would they move to an outsourced model?
Would they move to an in-source model?
Would they look to break it up into smaller pieces and sell it off?
Would they look to change their focus to a particular industry or a market segment?
Would they focus on consulting projects or would they focus on recurring revenue or would they focus on product sales or training?
Would they try and get the entry-level product and then make more money on the back-end sales?
Would they try to look at creating more partnerships with other companies in the industry?
Would they be looking at creating more thought leadership to raise the profile of the business?
Would they look to add technology or marketing tools to improve the flow and the process and the management of the business?
Would they add more paid advertising and promotion?
Would they productize or systemize your business with a view to reducing their involvement in the running of the business?
Would they try and get the systems in place for the business with a view to selling it quickly?

Stepping back and examining your business from an outsider’s perspective can be extremely helpful.

Try imagining what changes a new owner would make if they took over your HR business.

You might be surprised to discover that there are simple, low-cost ways to add value and improve the overall success of your business.

Take some time to reflect on this question and if you need help, please do get in touch!

All the best,

Growing A Coaching Organization – with Sophia Casey (International Coaching & Leadership Institute)

January 16, 2023 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Sophia Casey, ICF Master Certified Coach, Co-founder & Chief Learning Officer at the International Coaching & Leadership Institute (ICLI), an ICF Level 2 accredited coach training school.

Sophia is proud of working as an international award-winning speaker, corporate trainer, bestselling author and executive coach. She was named one of the top transformational coaches in the country by USA Today. Sophia is the founder of Sophia Casey Enterprises – a leadership development, executive coaching, and consulting firm.

As an educator for more than 25 years in some of the toughest areas in the U.S., her passion for helping students use their socio-economic circumstances as strengths rather than as perceived weaknesses, was consistently rewarded by school district officials. Sophia currently works with universities, law enforcement organizations, and IT companies as a speaker, facilitator, trainer and executive coach. Sophia received her education at UCLA and Johns Hopkins.

Her book Fierce Vulnerability: a Colored Girl’s Truths, Trials, and Triumphs is an Amazon Best Selling New Release. She is also the author of the very popular journal, the Ease & Flow Journal and a member of Delta Sigma Theta Sorority.

In a wide-ranging discussion, Sophia and I talked about:

In a wide-ranging discussion, Sophia and I talked about:
What is the ICLI (International Coaching & Leadership Institute) and who is it for
The coaching program for HR people designed by the ICLI
Sophia’s advice on growing an HR business
Finding your place in a crowded HR market
Sophia’s plans to achieve her goal: “Coaching for everyone, everywhere”
And much more!

Thanks, Sophia!

Growing A Virtual Recruiting Marketplace – with Dean Garamella of SourceOwls (Staffing and Recruiting Platform)

January 9, 2023 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Dean Garamella, Co-Founder and Managing Partner of SourceOwls, a virtual recruiting Marketplace that brings experienced recruiters and hiring companies together to quickly and efficiently fill pressing human capital hiring needs.

Over the past two decades, Dean has mastered what it means to be the “right fit” and has successfully managed several thousand searches for companies of all sizes, from startups to Fortune 500.

Dean Garamella continues his passion for providing a valuable service to all the HireResources members, clients, by now overseeing the recruitment operations and overall Member satisfaction for all the HireResources business units.

Outside of his work, Dean Garamella enjoys spending time with his wife and sons: mountain biking, golfing and coaching baseball.

SourceOwls is a recruitment platform built for the busy recruiter:

Source and recruit qualified candidates
Conduct one qualifications assessment via phone or video call
Provided the candidate is qualified and interested supply them with the client and jobs details
Submit an up-to-date resume from the candidate in the SourceOwls platform
You will receive notifications each time the candidate status is changed

In a wide-ranging discussion, Dean and I talked about:

What is SourceOwls and who is it for
The advantages of using SourceOwls from an employer’s perspective
The benefits of using the SourceOwls platform versus using a traditional staffing firm
How SourceOwls manages to attract both employers and recruiters to grow the platform
Dean’s advice on how to find and attract new customers
And much more!

Thanks, Dean!

How UpTalent Consulting Helps Start-Ups And Rapidly-Growing Companies Create, Build, And Scale Total Talent Solutions

December 19, 2022 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Louise Bijesse, President and Principal Consultant of UpTalent Consulting, a boutique HR consulting firm that provides people solutions for small to mid-sized companies globally.

UpTalent Consulting delivers the tools and advice that help today’s start-up companies protect and grow their organizations.

Louise is responsible for planning and implementing HR policies and procedures through her client partnerships with CEOs, Founders, and Presidents. Much focus is on corporate talent development and succession, background checks, employee relations, benefits, and compensation. She currently works with start-up clients in the United States and Globally (currently UK and Nigeria).

Before establishing UpTalent Consulting in 2022, Louise worked in the roles of Vice President of Talent Acquisition and Corporate Human Resources for BrightSpring Health Services. Prior to joining BrightSpring in 2018, Louise was the Sr. Director of Talent Acquisition for Compass Group North America, joining the company back in 2005.

Louise earned a Master of Science from the University of North Carolina at Greensboro, Bryan School of Business, where she was recognized for her leadership in the community. She previously earned a Bachelor of Science in Business, Management, and Economics from the Empire State College, State University of New York.

In a wide-ranging discussion, Louise and I talked about:

How UpTalent Consulting provides HR solutions for both startups and rapidly growing companies.
HR problems or challenges employers deal with at the moment
UpTalent Consulting multipronged approach: creating an HR strategy for startup companies, HR review for rapidly growing companies, talent acquisition and retention support
And much more!

Thanks, Louise!

Pam Costa – Director Of People Relations (HR consulting firm in Sydney)

October 15, 2022 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Pam Costa, Founder& Director of People Relations, an HR consultancy firm for SMEs and Tech Startups based in Sydney, Australia.

Pam is a strategic and innovative HR Leader who translates business vision into HR initiatives that improve performance, profitability, growth, and employee engagement. She is passionate about implementing HR initiatives to help businesses reduce labor costs.

Using research and data-based solutions, People Relations helps SMEs and Tech Startups identify the risks and provides HR solutions that are focused on improving their bottom line.

In a wide-ranging discussion, Pams and I talked about:

Pam’s background and experience in various business sectors.
The typical problems that SMEs and startups face when expanding.
How People Relations helps companies improve performance, profitability, growth, and employee engagement.
Pam’s advice for startups and small businesses when competing against the big players for talent.
The free resources provided by Pam on her website.
And much more.

How DanceBreak Boosts Workplace Wellbeing Through Guided-Movement Interventions

October 4, 2022 / Get HR Clients 1

In the modern workplace, mental and physical conditions such as back pain and stress are increasingly an issue.

DanceBreak is an innovative service that helps with easily accessible dance movement sessions to stimulate physical and mental activity throughout the workday.

I was delighted to be joined on the A Better HR Business show by Jason Jacobs, Founder of DanceBreak, an innovative service that helps with easily accessible dance movement sessions to stimulate physical and mental activity throughout the workday.

Jason has more than 20 years of experience in the performing arts, contemporary dance, arts education, and innovative project management.

Jason has an international career in dance performance and a Masters’s Degree in Contemporary Dance Education and was Co-director of MuddyBoots with Ekaterine Giorgadze.

Jason also holds an Executive MBA from the Frankfurt School of Finance and Management.

DanceBreak is an innovative service that provides easily accessible dance movement sessions, in order to stimulate physical and mental activity throughout the workday.

The company offers movement interventions both as on-demand, pre-recorded video sessions as well as live via Zoom with a real instructor, with a focus on increasing energy, motivation, and releasing stress and tension.

In a wide-ranging discussion, Jason and I talked about:

The formation of DanceBreak via an MBA program.
DanceBreak’s positioning in the market.
How to build the DanceBreak offer that gets the clients to take action.
From getting a foot in the door to being on a buyer’s list.
Partnering with other groups; teaming up through networks.
And much more.

Marketing questions to ask for more b2b hr customers or clients

Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

September 6, 2022 / GetClients

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

“Ben, how do we get more clients/customers for our HR business?“

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

How well is our business positioned?
What are our offers and how good are they?
What are we doing to convert website visitors into sales leads?
What are we doing to nurture our sales leads?
What unpaid marketing channels are we using and how are they performing?
What paid marketing channels are we using and how are they performing?
What are we doing to improve our conversion rates?
How do we scale up?
And more…

Have a listen now!

Episode 163 - Lisa Brown Alexander_Nonprofit HR_Podcast

Lisa Brown Alexander On Growing Nonprofit HR To Become An Industry-Leading Talent Management Firm with 130+ Staff

August 28, 2022 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Lisa Brown Alexander, President & CEO of Nonprofit HR, the leading human resources firm in the USA that works exclusively with the nonprofit sector.

Driven to serve the often-overlooked people management needs for the social-impact sector, Lisa set out to build a market where one didn’t exist.

Today, fueled by the passion of 130+ employees and consultants nationwide, her thriving company is helping many of the nation’s most prominent nonprofit organizations get ahead through smart people management strategies. In the process, they’re changing the way an entire sector thinks about talent and culture.

Lisa has inspired Nonprofit HR to become a force that thousands of nonprofit and talent management leaders look to for consulting services, thought partnership, sector-specific hiring, and executive search needs, professional development and information.

Nonprofit HR is the USA’s leading and oldest firm focused exclusively on the talent management needs of the social sector, including nonprofits, associations, social enterprises and other mission-driven organizations.

Nonprofit HR also offers customized learning and development in addition to research and events, all with the objective of strengthening the people management capacity of the workforce.

In a wide-ranging discussion, Lisa and I talked about:

How the Nonprofit HR story began
What catapulted Nonprofit HR’s growth
Lisa’s advice to those who are considering a business opportunity
The services provided by Nonprofit HR
Lisa’s advice to organizations on finding the right way to develop talent and create a management system
How Nonprofit HR manages talent within the organization
And much more!

Andrew Bartlow On Growing An HR Leadership Program – The People Leader Accelerator

August 23, 2022 / Get HR Clients 1

I was delighted to be joined on the A Better HR Business show by Andrew Bartlow, author, advisor & former CHRO, and now Co-Founder and Managing Partner of People Leader Accelerator, a development program for senior HR leaders of high-growth organizations.

Through 25 years in HR, Andrew worked within some of the top-performing HR teams in the world at companies like Wells Fargo, Washington Mutual Bank, General Electric, and Pepsi.

He has directly participated in 20+ M&A transactions, 6 scale-ups, and multiple capital sponsor exits. Andrew’s work has been featured in Bloomberg, The Silicon Review, MarketWatch, Nasdaq, International Business Times, Yahoo Finance, and other publications.

His book “Scaling for Success” was published by Columbia University Press and has been nominated for numerous “management book of the year” awards.

The People Leader Accelerator is a 16-week program that allows busy professionals to continue to serve in their intensive day jobs, while simultaneously participating in a rigorous learning experience.

The People Leader Accelerator was designed by an award-winning management professor and HR leaders who, between them, have held more than a dozen top HR roles at high-growth organizations.