In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Niel Cope, CEO of People Matters HR, about his remarkable journey of transforming a solo HR consultancy into a thriving business recognized across the industry.
People Matters HR is a growing company based in Bury, Greater Manchester, specialized in providing tailored HR and Health & Safety support to businesses of all sizes.
Niel Cope
Niel Cope embarked on his entrepreneurial journey in 2011, departing from his role as a HR Director for a large charity in Manchester. Observing a gap in the market for HR services tailored to small businesses and charities, he decided to venture into the field independently.
Niel’s passion for helping businesses manage and develop their people laid the foundation for People Matters HR. With a mission to provide reliable HR support, the venture was born amidst the challenges of a recession, while balancing family responsibilities.
People Matters HR has adeptly diversified its service portfolio beyond foundational HR compliance to include leadership development and organizational consulting. This diversification was fueled by client demand for more comprehensive solutions that not only resolve immediate HR issues but also support long-term organizational growth. By integrating leadership training and development into their service offerings, People Matters HR ensures that organizations are equipped to handle the multifaceted challenges of business management.
In a wide-ranging discussion, Niel and Ben talked about:
In a recent episode of the HR business marketing podcast, A Better HR Business, Ben spoke with Victoria Iancu, Virtual Assistant and Founder of JITLoop, about how working with a virtual assistant can provide immense benefits for your business, helping to streamline operations and allow you to focus on high-value tasks.
Victoria Iancu
Ben has worked with Victoria for several years as she is a friendly, skilled professional with broad experience in administrative tasks, customer service, and content management.
Here are some of the services she provides:
Administrative Tasks: These range from organizing meetings, scheduling, and proofreading documents to paying invoices.
Customer Service: This includes onboarding clients, responding to emails, processing refunds, and resolving issues. Whether communicating with existing clients or prospects in your sales pipeline, a VA ensures quick, professional responses that help strengthen relationships.
Content Management: Repurposing content, curating newsletters, maintaining landing pages, finding potential podcast guests are some creative ways Victoria contributes to her clients’ businesses.
In a wide-ranging discussion, Victoria and Ben talked about:
Wondering how to start an HR consulting business in 2025?
Yes, there’s a lot to consider but there’s a lot to be optimistic about too.
Now that the world has moved to hybrid work, there is a global market for new start-up HR consultancies to help employers get the best out of their workforce.
Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.
Doug C. Brown
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.
With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.
From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.
In a wide-ranging discussion, Doug and Ben talked about:
Consultants in the Human Resources industry usually come from corporate HR roles where there was zero need for ‘doing sales‘.
Suddenly, we’re thrust into this world of ‘business development‘ and ‘B2B sales‘ when all we ever wanted to do was to get out there and help clients fix their people problems.
To make matters worse, there seem to be hundreds of sales & marketing things we’re supposed to be doing in order to grow the business.
It’s really hard – but this should help – here’s how to get more new client referrals.
It can be a lot of hard work to produce and maintain an effective company blog so today we’re looking at how to get more HR clients from your company blog.
How To Get More HR Clients From Your Company Blog
Read on for quick tips and ideas from people currently working in Human Resources companies on how to best use your company blog for client acquisition.
If you have a blog marketing tip to share, I’d love to hear from you too. Continue reading
Looking to enhance your on-camera presence? You’re not alone – many HR business owners are striving to improve their video skills. Potential clients and partners are eager to connect with the person behind the brand, and top-performing small businesses often leverage video to showcase their leaders and build authentic relationships.
Kerry Barrett
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Kerry Barrett, an Emmy Award-winning journalist and expert in media training and PR, about how small business owners can enhance their credibility and visibility through strategic media placements.
Kerry Barrett is an on-camera coach, corporate trainer, and keynote speaker dedicated to helping individuals and businesses elevate their on-camera skills and confidence. As the founder of The VIQ Academy and creator of the MVP Your VIQ™ training framework, Kerry draws on over 20 years of experience in the TV industry to empower clients to leverage video for greater authority, visibility, and revenue. After overcoming her own fear of public speaking, Kerry now specializes in guiding others to break through mindset barriers and develop a confident, authentic presence on camera, on stage, or during presentations.
In a wide-ranging discussion, Kerry and Ben talked about:
In this podcast episode (see the video version on the Get More HR Clients website), Ben shares how, on a flight recently, he watched an episode of ‘Ramsay’s Kitchen Nightmares’, a formulaic but highly successful reality TV series in which world-renowned chef Gordon Ramsay visits struggling restaurants to help them succeed.
Ben explains Ramsey’s business turnaround formula and the lessons we can learn when running an HR-related business.
While you’re here, check out the HR Business Accelerator . . .
The HR Business Accelerator helps people who run their own businesses in the broad ‘HR’ field and helps people who are getting ready to start their own HR business.
We’ve helped hundreds of HR consultants around the world to grow their own successful businesses – the HR Business Accelerator will help you too.
Want to launch your own consulting business in the broad Human Resources sector? Check out: www.GetMoreHRClients.com/Services for resources.
ABOUT THE ‘A BETTER HR BUSINESS’ PODCAST
The A Better HR Business podcast looks at how consultants and tech firms in the broad Human Resources field grow their businesses; and how they help employers get the best out of their people.
In a recent episode of the A Better HR Business show, Ben spoke with Carolyn Shepherd, Founder and Mentor at Emmeline.AI, a personalised helpline dedicated to helping women understand and utilise Generative AI.
Carolyn Shepherd
Carolyn is a versatile HR professional with over 20 years of strategic and operational experience, specializing in GenAI applications, learning and development, and change management.
She collaborates with women in senior leadership roles, guiding them to harness Generative AI to enhance productivity, foster innovation, and dispel concerns about being left behind in the evolving landscape of the Fourth Industrial Revolution.
Looking for your ideal HR marketing plan and marketing tactics to get more clients in the Human Resources industry?
In this in-depth post, we’ll be walking through a simple four-step framework to develop your optimal marketing strategy plan to get new leads or sales coming into your email box every day:
Use Market Segmentation To Become Super Attractive To Your Target Market
Create An HR Content Marketing Funnel To Attract Business Clients
The Right Marketing Mix For Your HR Business
Create An Easy Marketing Process To Improve Your Marketing Over Time
In a recent episode of the A Better HR Business show, Ben spoke with John Bernatovicz, Founder of Willory, an HR and Payroll Staffing company and author of “HR Like A Boss”. John shared valuable insights into the power of writing a book, establishing the HR Like a Boss community, and the potential of HR to transform work and address societal issues.
John Bernatovicz
John Bernatovicz, a successful entrepreneur with 20+ years of sales and leadership experience, has started five companies, sold one, and currently owns two, including Willory and Centsible Water. As the president of Willory, he focuses on transforming purpose-driven organizations, ensuring they reach their full potential by finding, developing, and empowering the best talent. John’s passion lies in exceeding expectations and setting high standards for his businesses, providing exceptional service to clients, candidates, and staff.
“HR Like a Boss” empowers HR professionals with an ownership mindset, passion for HR and people, and a commitment to excellence. John introduces a five-step business plan emphasizing purposeful commitment, people-centricity, process continuity, consistent results, and understanding profitability. With insights from over 40 HR professionals, the book instills confidence, enabling HR professionals to approach their work with self-assurance and unwavering belief.
In a wide-ranging discussion, John and Ben talk about:
In the rapidly evolving world of Human Resources (HR), consulting businesses play a crucial role in helping organizations manage their most valuable assets – their people. But as the market becomes increasingly competitive, the question on every HR consultant’s mind is, “How do I grow my HR consulting business?” Drawing insights from proven strategies, this comprehensive guide offers actionable steps to expand your HR consulting firm, ensuring you stay ahead in the game.
Having departed the corporate realm, Suzanne now dedicates herself to guiding individuals and organizations in optimizing their Human Resources departments. She seamlessly blends established methodologies with creative thinking and humor, employing improv comedy as a unique tool for fostering leadership development.
Suzanne Lucas
Suzanne’s insightful articles have found a home in prestigious publications such as CBS News, Inc. Magazine, Reader’s Digest, and various other platforms. Recognized as a leading influencer in HR, you can explore her extensive archives at EvilHRLady.org or delve into her Tedx Talk titled “Forget Talent and Get to Work.”
Suzanne advocates for using improv techniques in HR training and development, making learning fun and interactive. Incorporating principles of improv helps build HR skills and flexibility in dealing with unexpected situations. Laughter enhances learning, and participation in activities forces people to think and come up with solutions.
Suzanne has created a thriving Facebook group called “Evil HR Lady” with over 32,000 HR members. The group focuses on becoming the best HR community on the internet, with strict moderation to maintain high-quality discussions and support for day-to-day HR problems.
Suzanne’s journey from corporate HR to freelance writing and consulting exemplifies the power of following your passion and building a successful career around it. Her experience as an expatriate and her transition to consulting while being a stay-at-home mom is truly inspirational.
In this episode, Suzanne shared her passion for HR and the challenges that professionals face, particularly in smaller companies with limited resources. Touching on her own career journey, she discussed her transition from freelance HR writing to speaking engagements and training, emphasizing the value of hands-on experience and understanding day-to-day HR issues.
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