Helping to grow businesses in the Human Resources industry

Tag: HR content marketing (Page 1 of 4)

How To Get Your HR Business To Show Up On Google (SEO for HR Companies)

Understanding HR Consulting & HR Software SEO

Let’s look at how to get your HR business to show up on Google via SEO – Search Engine Optimization.

SEO for independent HR consulting firms and HR Tech companies involves optimizing their online presence to rank higher in search engine results. This matters because higher visibility in search results can lead to more business opportunities.

We’ll focus more on HR consulting firms but this guide also applies to HR software companies as well as other businesses within the broad HR field such as D&I, recruitment, L&D, and so on.

Remember, if you want to grow your HR-related business, check out the HR Business Accelerator.

How Does SEO Work for HR Consulting & HR Software Businesses?

The process involves understanding how search engines categorize and rank professional services like HR consulting. Instead of optimizing for product-based keywords, the focus is on industry-specific terms, services offered, and local SEO if the firm caters to a specific geographical area.

Key Areas of SEO for HR Consulting Firms & HR Software Companies

  1. On-Page SEO: This includes optimizing the website’s content, structure, and HTML source code. For HR firms, this could involve highlighting services like employee training, talent acquisition, compliance management, etc.
  2. Off-Page SEO: It’s about building the firm’s reputation and authority through backlinks, social media marketing, and online reviews. Participation in HR forums and publishing articles on HR trends can enhance credibility.
  3. Technical SEO: Ensures the website is well-structured, fast-loading, and easy to navigate, making it accessible to search engines and users alike.
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Main Marketing Methods for HR Consultancies and HR Tech Companies Explained

Today, we’re having a look at the main marketing methods for HR consultancies and HR tech companies to get in front of new audiences and win new clients.

We explore the diverse landscape of marketing channels available to HR consultancies and HR software companies. This comprehensive overview will help professionals in the HR industry make informed decisions about their marketing strategies, whether they are just starting out or seeking to refine their existing plans.

Context Matters When It Comes To The Main Marketing Methods For HR Businesses

Before diving into specific marketing channels, it is crucial for HR consultants and tech firms to consider various factors. These include their target market, service offerings, available resources, and budget constraints. The choice of marketing approach will also depend on whether they operate as solo consultants, small, or larger HR consultancies or HR tech firms.

Categories of Marketing Channels

The marketing channels in this discussion can be categorized into six main groups:

  • Advertising
  • Business Development
  • Content
  • Email
  • Networking and Referrals
  • Paid Promotion
  • Social Media

Let’s explore each category:

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Best B2B Marketing Consultancies For HR Companies

As the competition in the human resources sector continues to grow, it becomes increasingly important for HR companies to develop and implement effective marketing strategies. With a multitude of options available, choosing the right marketing consultancy can be a daunting task. In this article, we’ll explore to how to choose from the best B2B marketing consultancies for HR companies and help you make an informed decision about which one is right for you.

The Importance of Marketing for HR Companies

Marketing is a crucial aspect of any business, and HR companies are no exception. An effective marketing strategy can help HR companies generate leads, build brand awareness, and ultimately increase revenue. With the right marketing approach, HR companies can position themselves as industry leaders, attract new clients, and retain existing ones.

What To Look For In A B2B Marketing Consultancy For Your HR Company

Choosing the right marketing consultancy is essential to the success of your marketing efforts.

When selecting a marketing consultancy, there are a few key factors to consider:

  • Experience: Look for a marketing consultancy with experience in the HR industry. They should have a proven track record of success and a deep understanding of the unique challenges facing HR companies.
  • Strategic approach: A good marketing consultancy will take a strategic approach to your HR business marketing efforts. They should develop a customized marketing plan tailored to your specific needs and goals.
  • Communication: Communication is key when working with a marketing consultancy. Look for a consultancy that is responsive, transparent, and easy to work with.
  • Results: Ultimately, the success of a marketing consultancy should be measured by the results they deliver. Look for a consultancy that has a proven track record of delivering measurable results for its clients.

Podcast: Marketing Options For HR Companies


Best B2B Marketing Consultancies For HR Companies – Get More HR Clients

If you are looking for the best B2B marketing consultancies for HR companies like yours, do check us out.

Get More HR Clients is a B2B marketing consultancy focused exclusively on the HR industry.

Led by Ben Geoghegan (host of the HR podcast, A Better HR Business) we offer a range of HR marketing services, including lead generation, content marketing, and branding to help you attract new clients and position your company as a leader in the industry.

Our HR Business Accelerator marketing consultancy service is designed specifically to help HR consultancies and HR Tech companies in North America and Europe achieve positive outcomes without having to deal with the usual challenges that come with marketing challenges.

The service is aimed at leaders of HR companies who want to grow their businesses, improve their revenue, and make sales calls easier. By utilizing our expertise in HR markets, our deep dive approach, and our industry knowledge sharing, we help our clients solve their marketing challenges and achieve the growth they desire.

Here are some of the benefits that our service can bring to your business:

  • More reliably hitting business performance targets: By utilizing our deep dive approach, we help identify the root cause of your marketing challenges and create a customized plan to address them. This allows you to hit your business performance targets and achieve your desired results.
  • More work for staff: As your business grows, you’ll need more staff to handle the increased workload. Our service can help you bring in more clients and customers, which in turn creates more work for your staff.
  • Better cash flow: A steady stream of new clients and customers can help improve your cash flow and give you more financial stability. Our service can help you achieve this by providing a reliable source of new business.
  • Higher quality of client projects: By attracting the right clients and customers, you can improve the quality of your projects and increase your reputation in the industry. Our service can help you attract the type of clients and customers that will allow you to take on higher-quality projects.
  • Better clients: By utilizing our HR market expertise, we can help you attract the type of clients and customers that are the best fit for your business. This means you’ll be working with clients that you enjoy and that are the right fit for your business.

Our service includes several components designed to help you achieve the positive outcomes you desire. These include:

  • Deep Dive: Our deep-dive approach allows us to identify the root cause of your marketing challenges and create a customized plan to address them.
  • Playbooks: We provide you with a customized playbook that outlines the steps you need to take to achieve your desired outcomes.
  • HR market expertise: Our team has a deep understanding of HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  • Sharing of industry knowledge: We stay up-to-date on the latest trends and best practices in the HR industry, and we share this knowledge with our clients to help them stay ahead of the curve.

By utilizing these components, we can provide a comprehensive solution to your marketing challenges. And because we specialize in HR consultancies and HR Tech companies, we can provide a more effective solution than other types of marketing consultancies and freelancers.

Here are five reasons why our HR marketing service for HR companies is more effective for our ideal client types in North America and Europe to resolve their marketing/business growth-related problems than other types of marketing consultancies and freelancers:

  1. We specialize in HR consultancies and HR Tech companies: Because we focus exclusively on these types of businesses, we have a deep understanding of the challenges and opportunities that come with marketing in this industry.
  2. We have a deep understanding of HR markets: Our team has a wealth of experience in HR markets, which allows us to provide you with the expertise you need to succeed in this industry.
  3. We provide a comprehensive solution: Our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge provide a comprehensive solution to your marketing challenges.
  4. We are cost-effective: Because we specialize in HR consultancies and HR Tech companies, we can provide a more cost-effective solution than other types of marketing consultancies and freelancers.
  5. We are faster: Because we have a deep understanding of HR markets and the challenges faced by HR consultancies and HR Tech companies, we can provide a faster and more efficient solution to your marketing challenges. We don’t waste time on strategies that don’t work, and we focus on the ones that will deliver the most value to your business.

Summary – Best Marketing Consultancy For HR Companies

In summary, if you’re a leader of an HR consultancy or HR Tech company in North America or Europe, and you’re looking to grow your business, improve your revenue, and make sales calls easier, then HR Business Accelerator is the solution you’ve been searching for.

By utilizing our deep dive approach, playbooks, HR market expertise, and sharing of industry knowledge, we can help you achieve the positive outcomes you desire without having to deal with the negative aspects that come with marketing challenges.

To learn more about how we can help you resolve your marketing/business growth-related problems, request more information or book a quick call with us today.

We look forward to helping you achieve your business goals.

Scott Mastley (CHRO) On Growing Thread HCM

I was delighted to be joined on the A Better HR Business show by Scott Mastley, the CHRO at Thread HCM.

Scott Mastley

Thread provides a leading technology platform, trusted by over 100,000 companies, and serving over 5,000,000 employees. This all-in-one solution offers a superior approach to hiring, managing, and growing their team. Thread also offers an HR consulting service to its extensive client base.

Scott joined Thread to develop and manage their HR consulting services.

He has 25 years of hands-on consulting, HR work, and leading HR teams with clients across multiple industries.

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Should You Still Publish A Company Blog?

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

Ben - Get More HR Clients.com

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.

Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

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Business Growth Advice From Jessica Miller-Merrell of Workology

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

Jessica Miller-Merrell of Workology

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

  • How and why did Jessica start Workology?
  • What does Workology do and who does it help?
  • How Jessica attract new community members and customers? Any tips for others?
  • Jessica’s advice when it comes to growing a successful HR business.
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem Azzouz of Recruitment Mentors

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

  • Why Hishem created Recruitment Mentors.
  • What is Recruitment Mentors?
  • How did he decide content what to create and the topics to include?
  • Why create an ongoing membership group rather than a course?
  • In terms of marketing, what works best for him in terms of bringing in new members?
  • How does Hishem write such good LinkedIn posts?
  • The excellent Recruitment Mentors Podcast.
  • Why should someone in a recruitment business join Recruitment Mentors?
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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Video Interviewing Platform – VideoCV

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

  • What’s your background?
  • What does VideoCV do and who do you help?
  • How you attract new customers?
  • What’s your advice when it comes to growing a successful HR business?
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Firm In Canada – Goldbeck Recruiting

I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.

Henry Goldbeck on the A Better HR Business Podcast
Henry Goldbeck

I asked Henry:

  • What does your business do and for whom?
  • What makes a good vs great recruitment business?
  • What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
  • What does the future hold for the recruitment/HR space?
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Growing A Career Coaching Business For HR Professionals – With Jane Ferré

I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.

Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.

Jane Ferre on growing a career coaching business

Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.

All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.

I asked Jane:

  • Tell us a little about your background and how you got into consulting?
  • What consulting do you do? How do you help your clients?
  • How do you structure your coaching services and programs?
  • How was the transition from the corporate world to starting your own company?
  • How did you get your first few clients? What are your main marketing channels for getting new clients now?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Bonus Resource: Check out my money mindset video interview with Stephen Bates.

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Growing Veza Global (A Diversity & Inclusion Consultancy & Tech Company)

I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.

Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.

We discussed:

  • What does your business do and for whom?
  • What makes a good vs great HR business?
  • What’s your advice when it comes to growing a successful D&I/HR business?
  • What does the future hold for the D&I/HR industry?

Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.

Side note: Check out my money mindset video interview with Stephen Bates.

Resources mentioned include:

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An Employee Engagement Business – With Skip Weisman

I was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.

Skip is an Empowered Employee expert and founder of Your Championship Company

Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.

If you’d like to contact Skip, you can reach out to him at Your Championship Company

Skip

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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