Business growth services and advice for HR companies

Tag: HR content marketing (Page 1 of 3)

Growing A Leadership & Learning Consultancy – With Greg Kinnaird

One of my favourite aspects of working in HR is the opportunity to observe. You’re often in a unique position to stand back and see what’s going on within an organisation and then help drive change to take things forward.

My guest on this podcast episode is one of the best observers and leadership change experts around.

Greg Kinnaird is an expert consultant, facilitator, and author whose business, Corporate Learning Solutions, partners with organisations throughout South-East Asia, South Africa, United Arab Emirates, and Europe to help develop their high potential leaders.

Greg joined me on the A Better HR Business podcast to talk about:

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Growing The Predictive Index

In 1942, twenty-six-year-old Arnold Daniels volunteered for the U.S. Army Air Corps. Shipped off to England, he was placed as a flight navigator and his team soon logged more than 30 missions—all without a single combat casualty.

When commanders noted the team’s record, they sent a psychologist in to work with Daniels—to study just what made their teamwork so successful.

This was Daniels’ first introduction to psychometric testing, and what would become a lifetime passion: solving business problems through the lens of understanding individuals.

After the war, he returned to Boston, where he briefly attended Harvard to study workplace psychology. In 1952 he released the first Predictive Index Assessment.

predictive-index

In 1955, Daniels founded PI Worldwide (now called The Predictive Index).

The Predictive Index Behavioral Assessment™ was created through a normative sample of thousands of people and has since been the subject of nearly 500 validation studies. It has received continual updates and today represents a well-established, business-relevant, and scientifically-proven measure of behavioral tendencies in the workplace.

Over six decades since, thousands of organizations have used The Predictive Index in nearly every job and industry around the world.

The Predictive Index helps businesses and organizations all over the globe overcome workplace challenges through a unique blend of scientific behavioral assessments, groundbreaking software, exceptional management training, and professional consulting from the world’s top workplace behavior specialists.

In short, The Predictive Index helps companies understand how their people think and work to help employees maximize their productivity.

The Predictive Index helps more than 8,000 clients across 142 countries; I’ve used it many times in different countries myself, so I was delighted to be joined on the podcast by the CEO of Predictive Index, Mike Zani.

Mike-Zani profile
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Growing Silver Cloud HR

Silver Cloud HR works with organisations of all sizes to transform their HR and payroll processes.

As a whole-of-market HR technology consultancy, they deal with a wide range of HR, payroll, and associated systems, including CoreHR, Sage People, SelectHR, iTrent, SAP SuccessFactors, ADP, Peoplesoft, Workday and more.

The CEO and Founder of Silver Cloud HR, Helen Armstrong, joined me on the A Better HR Business podcast to talk about:

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Scott Miller – FranklinCovey

Years ago, I was a fresh-faced young HR graduate in an international, very rules-based company when my first mentor gave me a copy of a book called ‘The 7 Habits of Highly Effective People‘ written by Stephen Covey.

Growing the FranklinCovey Company

The book had a profound effect on my thinking and on my subsequent career in Human Resources.

It seems, I wasn’t the only one.

The book has sold more than 40 million copies in 40 languages worldwide and remains one of the best selling nonfiction business books in history.

Now listed on the New York Stock Exchange, the FranklinCovey company is considered by many as the world leader in helping organizations achieve results that require lasting changes in human behavior.

I was delighted to be joined on the podcast by the company’s Executive Vice President of Thought Leadership, Scott Miller.

Scott Miller - FranklinCovey profile
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Growing An HR Company (Workplace Behavior Consultancy) Catherine Mattice-Zundel of Civility Partners

Catherine Mattice-Zundel is President of consulting and training firm, Civility Partners, and has been successfully providing programs in workplace bullying and building positive workplaces since 2007.

Catherine Mattice-Zundel

Her clients include Fortune 500’s, the military, several universities and hospitals, government agencies, small businesses and nonprofits.

Catherine has also written three books, one of which the legendary Ken Blanchard called, “the most comprehensive and valuable handbook on the topic” of workplace bullying.

Catherine’s also been in Forbes.com, Inc Magazine, Entrepreneur, USA Today, and CNN.

Catherine joined me on the podcast to talk about her business journey and the important change that Civility Partners is bringing to workplaces right across North America.

During our chat, we talked about:

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Growing An Employee Happiness Business – Nic Marks of Friday Pulse

If magic exists, it’s alignment. I had a fascinating conversation with Nic Marks, CEO & Founder of employee happiness platform, Friday Pulse.

Nic Marks of Friday Pulse on A Better HR Business Podcast

By measuring positive and negative emotions and systematically collecting feedback, Friday Pulse provides real-time insights on individuals, teams and organizations as they adapt to new realities.

Nic and I had a great conversation about measuring employee happiness and about starting and growing this successful HR Tech business.

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Growing An Employment Law Firm – Simon Robinson of Robinson Ralph

How often does a law firm make you laugh and teach you something at the same time – on LinkedIn?

The innovative employment law firm, Robinson Ralph, is not your typical law firm.

Follow them on LinkedIn to see what I mean.

Simon Robinson discusses growing an employment law firm.

I spoke with the firm’s co-founder, Simon Robinson, about why he co-founded the law firm, how they compete with the global firms, about the firm’s very engaging social media presence, and much more.

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Growing A Skills Assessment HR Tech Company With Amit Mishra of Interview Mocha

Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

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Growing A Diversity & Inclusion Consultancy – MASF Consulting

Mark Fenton might not be who you would automatically consider as a campaigner for diverse & inclusive workplaces.

Mark Fenton

He is white, straight, middle-aged, middle class and married with two kids and a dog.

But, as he says, that’s the point.

Mark has over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy.

So yes, he’s a “finance guy”.

However, more recently, he ran global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

Mark is now the CEO & Founder of MASF Consulting Limited.

We had a fascinating discussion about:

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growth Software For Growing HR Companies – A Conversation With Benjamin Dell

Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

Benjamin Dell Profile

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

  • HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
  • HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
  • Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

  • Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
  • We discussed how to engage customers in product development and as advocates.
  • And more.
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45 Ways To Make Your HR Consulting Business More Profitable

It’s one thing to start your own HR consultancy but it’s another thing altogether to run a profitable consulting business in the Human Resources industry.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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