With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.
Here are some interesting facts and figures from Hubspot about business blogging:
The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.
In a wide-ranging discussion, Jessica and I talked about:
How and why did Jessica start Workology?
What does Workology do and who does it help?
How Jessica attract new community members and customers? Any tips for others?
Jessica’s advice when it comes to growing a successful HR business.
What does the future hold for HR and the world of work and what should listeners do about it?
I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.
I asked Henry:
What does your business do and for whom?
What makes a good vs great recruitment business?
What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
What does the future hold for the recruitment/HR space?
I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.
Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.
Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.
All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.
I asked Jane:
Tell us a little about your background and how you got into consulting?
What consulting do you do? How do you help your clients?
How do you structure your coaching services and programs?
How was the transition from the corporate world to starting your own company?
How did you get your first few clients? What are your main marketing channels for getting new clients now?
What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?
I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.
Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.
What does your business do and for whom?
What makes a good vs great HR business?
What’s your advice when it comes to growing a successful D&I/HR business?
What does the future hold for the D&I/HR industry?
Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.
Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.