Helping to grow businesses in the Human Resources industry

Tag: HR content marketing (Page 1 of 4)

Should You Still Publish A Company Blog?

With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

Ben - Get More HR Clients.com

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.

Hubspot

Here are some interesting facts and figures from Hubspot about business blogging:

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Business Growth Advice From Jessica Miller-Merrell of Workology

I was delighted to be joined on the A Better HR Business show by Jessica Miller-Merrell – Founder and CEO of Workology.

Jessica Miller-Merrell of Workology

The Workology community reaches 600,000 HR and workplace leaders each month with the Workology Podcast, Weekly Newsletters, and the Workology website featuring HR certification training, articles, courses, and more.

In a wide-ranging discussion, Jessica and I talked about:

  • How and why did Jessica start Workology?
  • What does Workology do and who does it help?
  • How Jessica attract new community members and customers? Any tips for others?
  • Jessica’s advice when it comes to growing a successful HR business.
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Business – With Hishem Azzouz of Recruitment Mentors

I was delighted to be joined on the A Better HR Business show by Hishem Azzouz of Recruitment Mentors to talk about how to grow a recruitment business.

Hishem Azzouz of Recruitment Mentors

Hishem is on a mission to build a place that enables recruitment consultants to maximise their potential, professionally, personally & sustainably.

That place is Recruitment Mentors which is an excellent community and learning platform for recruitment consultants.

In a wide-ranging discussion, Hishem and I talked about:

  • Why Hishem created Recruitment Mentors.
  • What is Recruitment Mentors?
  • How did he decide content what to create and the topics to include?
  • Why create an ongoing membership group rather than a course?
  • In terms of marketing, what works best for him in terms of bringing in new members?
  • How does Hishem write such good LinkedIn posts?
  • The excellent Recruitment Mentors Podcast.
  • Why should someone in a recruitment business join Recruitment Mentors?
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How To Get An HR Side Job As A Human Resources Professional [10 HR Side Gig Ideas]

Ever since I started my HR business marketing blog, and particularly since I started my podcast for HR companies, I’ve been contacted by many full-time employees asking me how to get an HR side job as a Human Resources professional.

In my time, I have done the various HR side hustles myself and helped others set up their side HR projects.

I’ll show you ten HR side jobs and HR side gig ideas further down in this article.

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Growing A Video Interviewing Platform – VideoCV

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

  • What’s your background?
  • What does VideoCV do and who do you help?
  • How you attract new customers?
  • What’s your advice when it comes to growing a successful HR business?
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Firm In Canada – Goldbeck Recruiting

I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.

Henry Goldbeck on the A Better HR Business Podcast
Henry Goldbeck

I asked Henry:

  • What does your business do and for whom?
  • What makes a good vs great recruitment business?
  • What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
  • What does the future hold for the recruitment/HR space?
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Growing A Career Coaching Business For HR Professionals – With Jane Ferré

I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.

Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.

Jane Ferre on growing a career coaching business

Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.

All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.

I asked Jane:

  • Tell us a little about your background and how you got into consulting?
  • What consulting do you do? How do you help your clients?
  • How do you structure your coaching services and programs?
  • How was the transition from the corporate world to starting your own company?
  • How did you get your first few clients? What are your main marketing channels for getting new clients now?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Bonus Resource: Check out my money mindset video interview with Stephen Bates.

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Growing Veza Global (A Diversity & Inclusion Consultancy & Tech Company)

I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.

Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.

We discussed:

  • What does your business do and for whom?
  • What makes a good vs great HR business?
  • What’s your advice when it comes to growing a successful D&I/HR business?
  • What does the future hold for the D&I/HR industry?

Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.

Side note: Check out my money mindset video interview with Stephen Bates.

Resources mentioned include:

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An Employee Engagement Business – With Skip Weisman

I was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.

Skip is an Empowered Employee expert and founder of Your Championship Company

Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.

If you’d like to contact Skip, you can reach out to him at Your Championship Company

Skip

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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How To Get Into The News Media (Interview With Adam Davidson of Adam 4 Marketing)

Getting your HR business covered in the news media can have a powerful effect on lead flow and sales. However, the world of PR and press coverage can seem a little murky to the average business owner.

Let’s find out now how to get into the news media.

I was delighted to talk to business marketing and PR expert, Adam Davidson from Adam 4 Marketing.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Consultancy In New York – With Penny Morgan of Care Free HR Solutions

Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.

I was thrilled to be joined on the A Better HR Business show by Penny so I could ask her:

  1. Tell us a little about your background and how you got into consulting?
  2. What consulting do you do? How do you help your clients?
  3. How was the transition from the corporate world to starting your own company? Was it scary?
  4. How did you get your first few clients? What are your main marketing channels for getting new clients now?
  5. You attended the HR Consultant Bootcamp. Did you find it helpful? Would you recommend it to others?
  6. What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

If you’d like to contact Penny, you can reach out to her on LinkedIn here or visit her website: www.carefreehrsolutions.com.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Successful Recruitment Business Owners Part 2]

Something special for you today: a panel discussion with three highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading

Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading
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