Helping to grow businesses in the Human Resources industry

Tag: HR content marketing (Page 1 of 3)

Growing A Video Interviewing Platform – VideoCV

I was delighted to be joined on the A Better HR Business show by Kristian Kalle, CEO & Founder of VideoCV, the Baltics #1 video screening platform for recruiters and line managers.

I asked Kristian:

  • What’s your background?
  • What does VideoCV do and who do you help?
  • How you attract new customers?
  • What’s your advice when it comes to growing a successful HR business?
  • What does the future hold for HR and the world of work and what should listeners do about it?
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Growing A Recruitment Firm In Canada – Goldbeck Recruiting

I was delighted to be joined on the A Better HR Business show by Henry Goldbeck, President at Goldbeck Recruiting, a mid-sized contingency recruitment and executive search firm located in Vancouver, Canada.

Henry Goldbeck on the A Better HR Business Podcast
Henry Goldbeck

I asked Henry:

  • What does your business do and for whom?
  • What makes a good vs great recruitment business?
  • What’s your advice when it comes to growing a successful recruitment/HR business? NOTE: Make sure you have a pen and paper handy for this section where Henry shares how he typically spends 10-15% of gross revenue on marketing (content marketing and SEO in particular) which then brings in around 60% of total revenue.
  • What does the future hold for the recruitment/HR space?
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Growing A Career Coaching Business For HR Professionals – With Jane Ferré

I was delighted to be joined on the A Better HR Business show by Jane Ferré, a highly successful career coach for senior in-house HR professionals.

Jane is growing a career coaching business for senior HR professionals who’ve outgrown their current role and want to secure their dream role in their dream company with a dream package in less than six months.

Jane Ferre on growing a career coaching business

Before setting up her own coaching practice she had a 20+ year career in senior HR roles such as HR Business Partner, Head of Leadership Development and Head of Talent at British Airways before joining LEON Restaurants as their very first Head of Training.

All of this means that Jane has been active in the job market in recent years. She understands exactly how much effort you need to put into each job application and how frustrating it can be when you get ghosted after an interview. She has also been on the other side of the recruitment table, so knows exactly what recruiting managers are looking for.

I asked Jane:

  • Tell us a little about your background and how you got into consulting?
  • What consulting do you do? How do you help your clients?
  • How do you structure your coaching services and programs?
  • How was the transition from the corporate world to starting your own company?
  • How did you get your first few clients? What are your main marketing channels for getting new clients now?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

Bonus Resource: Check out my money mindset video interview with Stephen Bates.

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Growing Veza Global (A Diversity & Inclusion Consultancy & Tech Company)

I was delighted to be joined on the A Better HR Business show by Manpreet Dhillon, CEO of Veza Global which is a Vancouver-based consultancy that leverages diversity to create inclusive organizations.

Manpreet Dhillon, who ranked #15 globally on the 2020 EmPower Ethnic Minority Future Leaders list, started Veza Global to create authentic, human-centered consulting services and leadership training through a lens of equity for race, culture, gender, and diverse abilities.

We discussed:

  • What does your business do and for whom?
  • What makes a good vs great HR business?
  • What’s your advice when it comes to growing a successful D&I/HR business?
  • What does the future hold for the D&I/HR industry?

Our conversation took a very interesting detour into something that set Manpreet’s business racing ahead after a slow start: money mindset.

Side note: Check out my money mindset video interview with Stephen Bates.

Resources mentioned include:

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An Employee Engagement Business – With Skip Weisman

I was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.

Skip is an Empowered Employee expert and founder of Your Championship Company

Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.

If you’d like to contact Skip, you can reach out to him at Your Championship Company

Skip

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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How To Get Into The News Media (Interview With Adam Davidson of Adam 4 Marketing)

Getting your HR business covered in the news media can have a powerful effect on lead flow and sales. However, the world of PR and press coverage can seem a little murky to the average business owner.

Let’s find out now how to get into the news media.

I was delighted to talk to business marketing and PR expert, Adam Davidson from Adam 4 Marketing.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Consultancy In New York – With Penny Morgan of Care Free HR Solutions

Penny Morgan is the Founder and CEO of Care Free HR Solutions and she helps organizations leverage HR technology to increase process efficiencies throughout the entire employee life cycle and to move HR from a tactical to a strategic business partner.

I was thrilled to be joined on the A Better HR Business show by Penny so I could ask her:

  1. Tell us a little about your background and how you got into consulting?
  2. What consulting do you do? How do you help your clients?
  3. How was the transition from the corporate world to starting your own company? Was it scary?
  4. How did you get your first few clients? What are your main marketing channels for getting new clients now?
  5. You attended the HR Consultant Bootcamp. Did you find it helpful? Would you recommend it to others?
  6. What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?

If you’d like to contact Penny, you can reach out to her on LinkedIn here or visit her website: www.carefreehrsolutions.com.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Successful Recruitment Business Owners Part 2]

Something special for you today: a panel discussion with three highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading

Growing A Project Management & Administration Business With An HR Focus In The Performing Arts Industry

Rachel Barker

Rachel Barker recently stepped-up her HR consulting business to the next level and I really love the way she’s gone about it.

Rachel helps leaders in the performing arts to successfully manage their people and create better organisations.

During the course of our discussion, I asked Rachel:

  • Tell us a little about your background and led you to launch your own consulting business? How did it feel?
  • What consulting kind of consulting services do you provide and to whom?
  • Most people who are employed in some sort of HR-related role, when they decide to start their own consultancy they go very broad and very generic. I love the fact that you’ve decided to focus on a particular niche. Why did you choose a narrow area and was it a big or scary decision?
  • What’s your advice to other consultants who are trying to find their niche or focus point?
  • What are your plans for getting new clients?
  • What do you see coming down the road for HR and the world of work and how should listeners get prepared for these changes?
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45 Ways To Make Your HR Consulting Business More Profitable

The coronavirus has put huge pressure on businesses in the Human Resources industry such as recruitment firms, employee engagement firms, and others.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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Growing A Leadership & Learning Consultancy – With Greg Kinnaird

One of my favourite aspects of working in HR is the opportunity to observe. You’re often in a unique position to stand back and see what’s going on within an organisation and then help drive change to take things forward.

My guest on this podcast episode is one of the best observers and leadership change experts around.

Greg Kinnaird is an expert consultant, facilitator, and author whose business, Corporate Learning Solutions, partners with organisations throughout South-East Asia, South Africa, United Arab Emirates, and Europe to help develop their high potential leaders.

Greg joined me on the A Better HR Business podcast to talk about:

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