With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?

Ben - Get More HR Clients.com

In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.

(Scroll down to listen to the podcast episode)

Hubspot describes the business effect of B2B blogging this way:

Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.


Here are some interesting facts and figures from Hubspot about business blogging:

  • Half of the top 200 Fortune 500 companies had a corporate blog in 2018. (Daily Infographic)
  • 80% of internet users interact with both social media sites and blogs. (DemandMetric)
  • Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
  • Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
  • Blogging is the third most common content marketing strategy, after video and eBooks. (HubSpot)
  • 90% of businesses use content marketing tactics, such as blogging. (DemandMetric)
  • Businesses that blog get 55% more website visitors than businesses that don’t. (HubSpot)
  • Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019. (HubSpot)
  • 88% of bloggers who gate content report some/strong results from blogging (35% of them report strong results). (OrbitMedia)
  • 70% of people would rather learn about a company through articles rather than advertisements. (DemandMetric)
  • The average blog post is 1,236 words. (Orbit Media)
  • Many business bloggers argue that listicles, or list articles, are the most popular blog post format. (HubSpot)
  • 55% of bloggers say they see results from blog posts with 2,000 words or more. (Orbit Media)

Why Business Blogs Are Still Good

Should You Still Publish A Company Blog?

Listen in to the podcast (scroll down for the player) to learn about some of the reasons why business blogs are still worth publishing.

  • A place to showcase your expertise and knowledge.
  • Good for SEO.
  • Better to bring people to your website than to LinkedIn, FB, or Instagram.
  • You can retarget people with ads.
  • You can offer lead magnets.
  • You can embed videos.
  • You can cross-promote articles, services, and more.
  • You can embed special offers and calls-to-action.
  • Not everyone wants to watch videos or listen to podcasts.
  • You have content to promote on LinkedIn, in your email newsletters, etc.
  • They can be evergreen.

Need some help?

If you want some help getting more clients, check out my business growth services for companies in the HR sector.

Get Your HR Industry Business Growth Newsletter & Resources

Before we get on the podcast episode, are you receiving my free resources and business growth briefings?

Free Business Growth Presentation

10 Tips for Human Resources Consultancies

Looking for more ideas to help you grow your recruitment or HR-related business?

Here’s something that might help . . .

Check out my free presentation (no signup required) on 10 clever ways that successful consultancies are bringing in more business.

You can see the video and download the slides here.

Ok, here’s the podcast episode on whether you should still publish a company blog for your HR business . . .

Episode 115 – Should You Still Publish A Company Blog?

Follow The 'A Better HR Business' Podcast on Spotify
A Better HR Business - Podcast on iTunes
Stitcher Radio

About The ‘A Better HR Business’ Podcast

In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.

If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.

Remember to subscribe to our mailing list to get notified of new episodes.

Enjoy the show!

how to market your hr firm