With the rise of Facebook Live, Clubhouse, LinkedIn Live, Instagram, and all the other social media options out there, I am asked quite often whether or not you should still publish a company blog?
In Episode 115 of the A Better HR Business show, I talked about a recent Hubspot article I’d read entitled 31 Business Blogging Stats You Need to Know in 2021.
(Scroll down to listen to the podcast episode)
Hubspot describes the business effect of B2B blogging this way:
Blogging is such a scalable and affordable approach that it’s the third-most-common content marketing strategy for businesses. And, marketers that prioritize blogging see 13-times the ROI of businesses that don’t.Hubspot
Here are some interesting facts and figures from Hubspot about business blogging:
- Half of the top 200 Fortune 500 companies had a corporate blog in 2018. (Daily Infographic)
- 80% of internet users interact with both social media sites and blogs. (DemandMetric)
- Blogs can result in a 434% increase in indexed pages and a 97% increase in indexed links. (DemandMetric)
- Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog. (DemandMetric)
- Blogging is the third most common content marketing strategy, after video and eBooks. (HubSpot)
- 90% of businesses use content marketing tactics, such as blogging. (DemandMetric)
- Businesses that blog get 55% more website visitors than businesses that don’t. (HubSpot)
- Marketers who prioritized blogging received 13X more ROI than companies that did not in 2019. (HubSpot)
- 88% of bloggers who gate content report some/strong results from blogging (35% of them report strong results). (OrbitMedia)
- 70% of people would rather learn about a company through articles rather than advertisements. (DemandMetric)
- The average blog post is 1,236 words. (Orbit Media)
- Many business bloggers argue that listicles, or list articles, are the most popular blog post format. (HubSpot)
- 55% of bloggers say they see results from blog posts with 2,000 words or more. (Orbit Media)
Why Business Blogs Are Still Good
Listen in to the podcast (scroll down for the player) to learn about some of the reasons why business blogs are still worth publishing.
- A place to showcase your expertise and knowledge.
- Good for SEO.
- Better to bring people to your website than to LinkedIn, FB, or Instagram.
- You can retarget people with ads.
- You can offer lead magnets.
- You can embed videos.
- You can cross-promote articles, services, and more.
- You can embed special offers and calls-to-action.
- Not everyone wants to watch videos or listen to podcasts.
- You have content to promote on LinkedIn, in your email newsletters, etc.
- They can be evergreen.
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Ok, here’s the podcast episode on whether you should still publish a company blog for your HR business . . .
Episode 115 – Should You Still Publish A Company Blog?
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want me to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!