In this article and podcast episode, I want to share with you one simple thing you can do to improve all aspects of your marketing.
Prefer To Listen? Here’s A Podcast Version of ‘This One Thing Will Improve All Aspects Of Your Marketing‘
In Episode 124 of the A Better HR Business show, I share one simple thing you can do to improve all aspects of your marketing.
My first HR Manager role was in a city an hour below Sydney called Wollongong.
The Engineering Manager manager in that business had a USD $1 bill framed on the wall with a caption that said:
“In God We Trust . . . all others must bring data.“
Ever since, I’ve fully appreciated the power of data.
3 Million Emails
Over the last few years, I’ve sent more than 3 million emails for my client campaigns and for my own business.
I’ve tested almost every variable you can think of:
- Subject lines
- Plain text vs fancy designs
- Using gifs
- Sending on different days of the week
- Sending at different times
- Free resources vs special offers
- Etc.
I keep track of all email statistics – open rates, clicks, conversion rates, etc.
Always gotta be testin’!
There’s one particular variable that is always one of the top performers when it comes to email (and to most other marketing methods too).
I’ll tell you what it is in a future article & podcast episode but there’s a clue in the way I’ve laid out the services page here on my website.
How To Apply This To Your Business
When was the last time you ran a test or an experiment in your marketing?
For example, perhaps you have a LinkedIn outreach process whereby you or a team member sends messages to people in your target market.
If you’re like most businesses, you’re either sending versions of these messages:
- “I’ve got this free report/webinar/other – please consume it.”
- Please buy my stuff.
Nothing wrong with pitching your services or offering useful content – I test these kinds of messages too.
However . . .
If you are only sending one type of message then how do you know if it’s the best message to send?
Could you be split-testing it against a control variable?
Could you be running
- Campaign A: Free Content – VERSUS –
- Campaign B: Sales Pitch?
Could you then add in a Campaign C?
Testing Applies To Anything
You can run tests and experiments in almost any aspect of your sales and marketing.
- Google Ads: Send website traffic to different landing pages.
- LinkedIn Content: Story-based posts vs Informative posts.
- Sales Meetings: Hard Sell vs Soft Sell.
- Pricing: Current price vs Increased price.
- Podcast: Topics and formats.
- The call-to-action in your emails: Book A Demo vs Sales Call vs Download A Freebie
- Facebook Ads: Narrow Audiences vs Wide Audience
- Ads in HR Media
- Etc.
You don’t have to keep testing forever.
Just long enough to get the learning and make a decision.
Some tests work. Some don’t.
But when they work, they can have a seriously positive impact on your business and help you grow faster and easier.
The Punchline . . .
Unless you test, you’ll never know.
Unless you test different options and approaches, you may unwittingly be stuck using a method that is losing you money.
Give it some thought and test just one thing – you may be surprised by the results.
One Size Does Not Fit All
When it comes to growing a business in the HR sector, one size does not fit all.
Not every marketing method is right for your business.
(In this article and in Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.)
There are so many different ways to promote your HR business.
You have so many options to choose from . . .
- Google Ads
- Podcasting
- Advertising in HR media
- Online conference
- Thought Leadership
- Facebook Ads
- Webinars
- Deep Dive Articles
- SEO
- Referrals & Networking
- Video
- Offline
- PR
- YouTube Ads
- Engineering as Marketing
- Trade Shows
- Offline Events
- LinkedIn Ads
- Speaking Engagements
You can’t do it all.
You shouldn’t do it all.
Want Some Help?
If this feels a little overwhelming or if you’d like some help implementing the process, I can guide you through the maze of confusing options.
I’ll help you choose the right marketing methods for you and your business.
I’ve helped hundreds of HR business owners around the world to build a better business.
I will act as your de facto Marketing Director to guide you as you design, launch, & run your 90-Day Marketing Plan.
You will know what you need to do and when you need to do it.
I will also give you clear instructions and advice on how to do it.
I’ll also answer any questions you have along the way.
- Want to produce thought leadership that attracts new clients? I’ll tell you how to do it.
- Want to advertise your business on Google, LinkedIn, or somewhere else? I’ll tell you how to do it.
- Want to contact prospective clients by email or LinkedIn? I’ll tell you how to do it.
- Want to start a podcast or make educational videos? I’ll tell you how to do it.
- Want to team up with another non-competing HR company in a partnership? I’ll tell you how to do it.
Whatever your marketing plan entails, I’ll guide you and tell you exactly what you need to do.
I’ll also answer any questions you have along the way.
Want More Information?
If this kind of support sounds good to you and you’d like some more details, visit this page: GetMoreHRClients.com/Services
When you’re ready to have a chat about getting started, you can request a call using the form on the page.
The form asks a few questions that help me determine if this is a good fit.
We’ll have a quick conversation to clarify your situation, goals, and ambitions.
If it’s a good fit, I can enroll you the same day and get you set up there and then – and our first call will be in a few days.
Now, I should point out that it’s not a training course or a coaching program.
It’s me working directly with you one-on-one.
Remember, I studied HR, worked in HR, ran my own HR consultancy, and now only work with ambitious HR-related consulting businesses.
It’s one-to-one work that will transform your business.
There are plenty of clients out there but, at the moment, they’re going to your competitors.
My job is to make sure more of those new clients come to you.
Go check out all the details: GetMoreHRClients.com/Services.
All the best,
