Sales prospecting is the cornerstone of a successful sales strategy, but it’s far more than randomly reaching out to potential leads. By implementing a math-based, analytical approach, businesses can create reliable, measurable strategies that consistently deliver results. Central to this approach is understanding your ideal buyer – where they are, what they value, and how they prefer to engage.
In a recent episode of the HR business marketing podcast, A Better HR Business show, Ben spoke with Doug C. Brown, CEO of CEO Sales Strategies, a renowned expert in driving predictable sales revenue growth. As the creator of the Double Your Sales Methodology, Doug provides businesses and sales professionals with a proven, measurable system to achieve sustainable results.
With over 35 years of experience and a track record of generating over $960 million in sales for clients—including brands like Intuit, CBS, and Procter & Gamble—Doug knows how to tackle the toughest sales challenges. His strategies have delivered remarkable outcomes, such as boosting close rates by 143% and increasing product line sales by 4150% in just six months.
From finding quality leads to managing follow-ups and overcoming objections, Doug’s approach equips teams with the tools they need to grow revenue efficiently and consistently.
In a wide-ranging discussion, Doug and Ben talked about:
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