Helping to grow businesses in the Human Resources industry

Tag: b2b sales (Page 1 of 3)

How The EdLogics Gamified Platform Helps Employers Engage Employees For Better Healthcare Decisions & Behaviors

Supporting employee health & wellbeing can be more difficult than it sounds…

  • Utilization rates can be very low. The HR budget allocates a large proportion to health & wellness components such as an EAP or vitual health consultation services. However, staff often don’t the benefits enough to justify the large expense. On the other hand, if you get rid of the wellness programs, you’ll have staff running off to any one of the competitors’ vacancies down the virtual road.
  • It’s hard to get the message through. You’ve run general wellness promotions and communications campaigns. Such promotions are usually one-way communication feauturing online Town Hall meetings, promotional posters on the walls, talking points for team meetings, and similar. Unfortunately, it’s all one-way and the message rarely really sinks in, especially since covid ushered in a much more dispersed, hybrid workforce.
  • Employers try launching such as ‘walking challenges” and other activities but they tend to only skim the surface and don’t have much lasting effect.
  • Some people don’t stick to their treatment plans which affect workforce attendance, staffing plans, and claims rates. It’s hard to get through to some of these people to take more preventive action.

I recently discovered a very cool solution to these problems . . .

It was a pleasure to be joined on the A Better HR Business show by Tom Chamberlain, Founder & CEO of EdLogics, a gamified employee health literacy platform.

Workforce Health Literacy Challenge – Starts October 17th, 2022

Before we get into the EdLogics platform itself, check out the upcoming EdLogics Workforce Health Literacy Challenge – it’s going to be a lot of fun!

For the past few years, HR professionals everywhere have been at the center of the storm, dealing with a global pandemic, lockdowns and transitions back to the office, rising costs, the Great Resignation, and now the Quiet Quitters. 

It’s been a tough time for HR pros like you. But now, it’s finally time to have a little fun. 

We’re talking cool games, cash prizes, and even a little healthy competition along the way.

And the best part? You’ll be learning about an important topic and helping your organization, all at once.

Join thousands of HR experts across the US in the EdLogics Workforce Health Literacy Challenge. You’ll discover an exciting new way to help your employees improve their health literacy — and at the same time, increase awareness and the appropriate use of your company’s benefit programs. Plus, you may even win some cash!

The Challenge starts on October 17th at 8 am ET. Register for free now!

Click here: https://www.edlogics.com/hr-challenge/.

Tom Chamberlain

About Tom Chamberlain

Tom is the Founder and CEO of EdLogics, a digital health communications company dedicated to transforming the way people learn about health.

Tom has more than thirty years of experience designing innovative educational programs and population health initiatives for the healthcare industry.

Leveraging his experience building innovative healthcare organizations from startup to maturity, Tom brings a wealth of knowledge and insight to the development of highly effective consumer engagement solutions designed to change consumer behavior and improve healthcare outcomes. 

About EdLogics

EdLogics improves the lives of people by engaging and motivating them to learn about important health issues and become better healthcare decision-makers. Through interactive health games, multimedia educational programs, innovative gamification strategies, and rewards for educational achievement, The EdLogics Platform™ makes learning fun and engaging, improves health literacy, measures learning comprehension, and transforms the way consumers learn about health.

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Mark Gray On Innovating With A Flexible Workforce And Automation Expertise (Invisible Technologies)

I was delighted to be joined on the A Better HR Business show by Mark Gray, Head of Hiring at Invisible Technologies, an outsourcing and automation alternative that provides custom operations support to scaling SMBs.

Mark Gray

Mark Gray is the Head of Hiring at Invisible Technologies. He brings 13 years of experience within the talent acquisition field and has led the scaling of multiple start-ups across the globe. He is currently conducting research on the deployability of observed personality traits and their utility in predicting future job performance through the use of AI. His work has been mentioned in various articles and podcasts including (but not limited to) MIT Review, Scientific American, IDA’s Workflow Podcast.

Invisible Technologies is a business process automation platform that automates repetitive digital work by managing and outsourcing recurring tasks to human agents.

Invisible is introducing a new way to get work done. The company brings a digital assistant together with a real human workforce, enabling people to automate and outsource nearly any task. All of your work is coordinated on a digital assembly line where they design and automate the processes, check the work, and return the task completed.

In a wide-ranging discussion, Mark and I talked about:

  • The partnership and values on which Invisible Technologies was built
  • How to identify the hidden streams of talent, beyond the CV
  • How to increase the team’s productivity and autonomy at the same time
  • Using robotic process automation on codified processes or parts of processes to lower the client’s costs
  • How Invisible is going to affect the future of work
  • Invisible’s strategy for sales and growth
  • And much more!
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Marketing Questions To Ask If You Want More Customers Or Clients For Your HR-Related Business

Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:

Ben, how do we get more clients/customers for our HR business?

However, there’s a problem . . .

If you want better outcomes, you need to dive deeper and ask better questions.

In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.

Such questions include:

  • How well is our business positioned?
  • What are our offers and how good are they?
  • What are we doing to convert website visitors into sales leads?
  • What are we doing to nurture our sales leads?
  • What unpaid marketing channels are we using and how are they performing?
  • What paid marketing channels are we using and how are they performing?
  • What are we doing to improve our conversion rates?
  • How do we scale up?
  • And more…

Have a listen now!

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How I Got Thousands Of Awesome Email Subscribers (10 Methods) And How You Can Apply This To Your Business

I love my email mailing list. It has thousands of subscribers real people from HR-related businesses around the world who are:

  1. Interested in the topic of growing a business in the HR sector.
  2. Keen to learn.
  3. Intelligent, friendly, awesome people.

It may sound trite but every single day I love hearing back from these wonderful people as they:

  • Share stories
  • Ask for advice
  • Thank me for sharing resources
  • Refer potential new clients to me
  • Invite me to speak on podcasts and panel discussions
  • Join my online training courses
  • Work with my via my HR business marketing services
  • And much more.

In this episode of the A Better HR Business podcast, I share how (and why) I’ve managed to build up an email mailing list of thousands of people in the HR-related business sector. 

I’ll share ten different methods that have helped me build up this list – you’ll be able to adopt many of them for your own business.

I’ll also explain why it’s such an important business asset to build up over time.

It could help you grow your HR-related business easier and faster so I’d suggest having a quick listen now . . .

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Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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Growing An HR Consultancy In The Insurance Broking and Financial Services Industry

Alison Clegg on A Better HR Business podcast

I was delighted to be joined on the A Better HR Business show by Alison Clegg, Founding Director of Highridge HR.

Highridge HR specialises in the small-medium insurance broking and financial services industry.

Highridge HR

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An Employee Engagement Business – With Skip Weisman

I was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.

Skip is an Empowered Employee expert and founder of Your Championship Company

Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.

If you’d like to contact Skip, you can reach out to him at Your Championship Company

Skip

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Interview With Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology

I was thrilled to be joined on the A Better HR Business show by Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology so we could discuss his life and many business successes.

You can enjoy this interview in video and audio formats.

Peter Saville is arguably the best known, most successful, and highly acclaimed Psychologist within the Business Psychology Profession.

“As a skilled psychometrician and visionary leader, Peter Saville has made a significant impact on professional psychology in the UK and beyond. The widespread use of his tests by major companies and public bodies is testament to his remarkable ideas.”

The British Psychological Society

With a usage of some 50 million of his measures of ability, personality, motivation and talent annually, Peter has been described as “One of the most influential Psychologists of our time”.

Peter founded SHL in 1977 where he developed the Occupational Personality Questionnaire (OPQ) and the first commercial Big 5 Personality measure.

Peter_Saville_and_Ben

Peter floated SHL on the main London stock exchange in 1997 for £240 million.

In 1999 Peter was cited as the only Occupational Psychologist in the list of Britain’s Top Ten Psychologists.

In 2001 Peter’s portrait hung in the National Portrait Gallery, London, after being presented with the British Psychology Society Centenary Award for Distinguished Contributions to Professional Psychology.

Peter went on to found Saville Consulting (now Saville Assessment), where he developed the Saville Wave questionnaire. The company was acquired by Willis Towers Watson in 2015 for £43 million.

Already a Fellow, in 2012 Peter received the highest BPS award, Honorary Fellowship, in recognition of his work in “Flying the flag for Britain for objective assessment” and “Creating the global gold standard for psychometric tests”.

In 2014, Peter was awarded Academic Fellowship of the CIPD, their highest honour.

Peter has written over 200 publications and spoken in over 60 countries worldwide.

Peter was Professor of Psychology at Queen’s University, Belfast and is currently Professor of Leadership Studies at Kingston University, London.

His memoirs ‘Testing Times: Psychologist at Work’ will be published in 2020.

Before we get started . . .

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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The 4 Big Reasons Why Recruitment & HR M&A Deals Fail (Mergers & Acquisitions)

I was delighted to be joined on the A Better HR Business show by Deva Naidu, Managing Director of Partners+ to discuss the 4 big reasons why M&A deals fail (Merger & Acquisition) in the recruitment & HR sector.

Book A Call With Deva Naidu

If you’d like to talk with Deva, you can schedule time with him here.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Two Successful Recruitment Business Owners]

Something special for you today: a panel discussion with two highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Tech (Online Team Building) Platform – Tribalee

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.

Adrien Aubry – Tribalee

Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.

I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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45 Ways To Make Your HR Consulting Business More Profitable

The coronavirus has put huge pressure on businesses in the Human Resources industry such as recruitment firms, employee engagement firms, and others.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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