It's time to grow your HR business
In the most recent episode of A Better HR Business show, Ben spoke with Nigel Gracie, Business Development Director for Europe and Africa at Harrison Assessments International, a global leader in psychometric assessments.
Are you looking to enhance your HR consulting or HR-related business? Here is an opportunity for you to partner with Harrison Assessments International, a global leader in psychometric assessments.
I was delighted to be joined on the A Better HR Business show by Andrew Lawson, Founder of Just Ninety, an L&D business focused on helping professional trainers shorten the design curve for online course creation, by providing ready-to-go training courseware.
We discussed how & why he pivoted from delivering only in-person corporate training to adding a whole new line of ready-to-go corporate training materials online.
Andrew has 25 years of experience as a facilitator and trainer, 15 years of experience as a coach and mentor, and is the founding director of Best Practice Consulting. Since starting Best Practice Consulting, Andrew has worked with hundreds of organisations. During this time, he has worked with many senior leadership teams to build purpose and unity, and embed organisational culture.
Andrew is an excellent facilitator, trainer, and consultant, dedicated to bringing results through tailored approaches. He possesses high-level group facilitation skills and is known for being people-focused, clear in his communication, and innovative in his workshop approaches. He is highly sought after for his facilitation and advisory skills. with senior leadership teams, intact work teams, and individuals.
The courseware designed by Just Ninety helps trainers to reclaim their time on designing training courses, which allows them to deliver more courses and generate more revenue.
Andrew: “Our vision is to see trainers enjoying more work-life balance. These premium 90-minute courses for trainers are perfect for leveraging time and money.”
In a wide-ranging discussion, Andrew and I talked about:
I had a conversation recently with a client of mine and told her about how, many years ago, when I started out in business, I charged $150 per hour for HR consulting services.
Some of my very first consulting gigs were for 3 or so hours of work.
3 x $150 = $450.
Problem was, I had to factor in travel time to get to and from the client’s office.
Plus, before a client site visit, you’re not really working on anything else. You’re preparing mentally and getting documents ready.
So, really, my 3-hour consulting gigs were close to a full day but for only 3 billable hours.
🙁
Last week, I had a Zoom meeting with a larger client of mine.
They have just closed a 6-figure HR consulting deal (not hourly billing).
They also have the potential to turn that into a 7-figure deal (yes, that’s more than 1 million dollars) if they do a good job which I know they will because I’m lucky enough to only work with good HR companies that always deliver.
The money’s good but the cool thing is that the consulting work is exciting too.
🙂
So, as you can tell, I’m not a big fan of hourly billing.
You’re probably not a fan of it either, I know, and you’re probably using retainers and/or project rates.
However, what is a good rate for your services and how high can you go?
I was delighted to be joined on the A Better HR Business show by Reuben Swartz, Founder of Mimiran which is an ‘anti-CRM’ for solo consultants who hate ‘selling’ but love serving clients.
Ruben is also the host and “Chief Nerd” of the Sales for Nerds podcast.
Reuben considers himself “a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.”
Reuben has blended his expertise in computer science with his past experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when trying to let go of misleading beliefs about sales and marketing.
Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.
In a wide-ranging discussion, Reuben and I talked about:
Thanks, Reuben!
Continue readingI want to explore a thought-provoking question that has been on my mind. This question can help you reflect on your HR-related business and identify areas for improvement.
The question is . . .
If you sold your business, what would a new owner change about the business to make it more successful?
I was inspired to ask this question after observing a transformation in a corner store near my home. The store used to be a dusty, run-of-the-mill establishment that sold basic necessities like newspapers, milk, and bread.
However, after being purchased by new owners, the store underwent a complete makeover.
The new owners introduced a fresh design, new decor, and updated branding, including new logos. They also expanded the product line to include hot sandwiches, premium items, Italian wines, cheeses, and a high-quality coffee machine. The store became a bustling hub of activity, creating jobs and community involvement.
Every time I drive by the store, I wonder what the previous owner would think of it now.
You can find the show here on iTunes, on Spotify, on Google Podcasts, on Stitcher, and on other podcast players.
So, if you were to sell your HR business, what changes would a new owner implement to make it more successful?
Stepping back and examining your business from an outsider’s perspective can be extremely helpful.
Try imagining what changes a new owner would make if they took over your HR business.
You might be surprised to discover that there are simple, low-cost ways to add value and improve the overall success of your business.
Take some time to reflect on this question and if you need help, please do get in touch!
All the best,
Supporting employee health & wellbeing can be more difficult than it sounds…
I recently discovered a very cool solution to these problems . . .
It was a pleasure to be joined on the A Better HR Business show by Tom Chamberlain, Founder & CEO of EdLogics, a gamified employee health literacy platform.
Tom is the Founder and CEO of EdLogics, a digital health communications company dedicated to transforming the way people learn about health.
Tom has more than thirty years of experience designing innovative educational programs and population health initiatives for the healthcare industry.
Leveraging his experience building innovative healthcare organizations from startup to maturity, Tom brings a wealth of knowledge and insight to the development of highly effective consumer engagement solutions designed to change consumer behavior and improve healthcare outcomes.
EdLogics improves the lives of people by engaging and motivating them to learn about important health issues and become better healthcare decision-makers. Through interactive health games, multimedia educational programs, innovative gamification strategies, and rewards for educational achievement, The EdLogics Platform™ makes learning fun and engaging, improves health literacy, measures learning comprehension, and transforms the way consumers learn about health.
Continue readingI was delighted to be joined on the A Better HR Business show by Mark Gray, Head of Hiring at Invisible Technologies, an outsourcing and automation alternative that provides custom operations support to scaling SMBs.
Mark Gray is the Head of Hiring at Invisible Technologies. He brings 13 years of experience within the talent acquisition field and has led the scaling of multiple start-ups across the globe. He is currently conducting research on the deployability of observed personality traits and their utility in predicting future job performance through the use of AI. His work has been mentioned in various articles and podcasts including (but not limited to) MIT Review, Scientific American, IDA’s Workflow Podcast.
Invisible Technologies is a business process automation platform that automates repetitive digital work by managing and outsourcing recurring tasks to human agents.
Invisible is introducing a new way to get work done. The company brings a digital assistant together with a real human workforce, enabling people to automate and outsource nearly any task. All of your work is coordinated on a digital assembly line where they design and automate the processes, check the work, and return the task completed.
In a wide-ranging discussion, Mark and I talked about:
Every week I receive at least one email from a podcast listener or newsletter reader where the person asks me this question:
“Ben, how do we get more clients/customers for our HR business?“
However, there’s a problem . . .
If you want better outcomes, you need to dive deeper and ask better questions.
In this solo episode of the A Better HR Business podcast I’m going to walk you through some of the typical questions I work through with our HR business marketing clients as we build out and scale up their marketing plans.
Such questions include:
Have a listen now!
Continue readingI love my email mailing list. It has thousands of subscribers real people from HR-related businesses around the world who are:
It may sound trite but every single day I love hearing back from these wonderful people as they:
In this episode of the A Better HR Business podcast, I share how (and why) I’ve managed to build up an email mailing list of thousands of people in the HR-related business sector.
I’ll share ten different methods that have helped me build up this list – you’ll be able to adopt many of them for your own business.
I’ll also explain why it’s such an important business asset to build up over time.
It could help you grow your HR-related business easier and faster so I’d suggest having a quick listen now . . .
Continue readingIn this article and podcast episode, I want to share with you one simple thing you can do to improve all aspects of your marketing.
In Episode 124 of the A Better HR Business show, I share one simple thing you can do to improve all aspects of your marketing.
Continue readingThanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.
The questions often revolve around this central question:
In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.
It makes sense.
There are so many options out there for people trying to grow their HR business.
These lead to questions such as:
Again, ‘What should we do next?‘
People often feel a little overwhelmed.
Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.
Continue reading
I was delighted to be joined on the A Better HR Business show by Alison Clegg, Founding Director of Highridge HR.
Highridge HR specialises in the small-medium insurance broking and financial services industry.
If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue readingI was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.
Skip is an Empowered Employee expert and founder of Your Championship Company.
Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.
If you’d like to contact Skip, you can reach out to him at Your Championship Company.
If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue readingI was thrilled to be joined on the A Better HR Business show by Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology so we could discuss his life and many business successes.
A sad note: Peter Saville passed away in January 2022.
You can enjoy this interview in video and audio formats.
Peter Saville is arguably the best known, most successful, and highly acclaimed Psychologist within the Business Psychology Profession.
“As a skilled psychometrician and visionary leader, Peter Saville has made a significant impact on professional psychology in the UK and beyond. The widespread use of his tests by major companies and public bodies is testament to his remarkable ideas.”
The British Psychological Society
With a usage of some 50 million of his measures of ability, personality, motivation and talent annually, Peter has been described as “One of the most influential Psychologists of our time”.
Peter founded SHL in 1977 where he developed the Occupational Personality Questionnaire (OPQ) and the first commercial Big 5 Personality measure.
Peter floated SHL on the main London stock exchange in 1997 for £240 million.
In 1999 Peter was cited as the only Occupational Psychologist in the list of Britain’s Top Ten Psychologists.
In 2001 Peter’s portrait hung in the National Portrait Gallery, London, after being presented with the British Psychology Society Centenary Award for Distinguished Contributions to Professional Psychology.
Peter went on to found Saville Consulting (now Saville Assessment), where he developed the Saville Wave questionnaire. The company was acquired by Willis Towers Watson in 2015 for £43 million.
Already a Fellow, in 2012 Peter received the highest BPS award, Honorary Fellowship, in recognition of his work in “Flying the flag for Britain for objective assessment” and “Creating the global gold standard for psychometric tests”.
In 2014, Peter was awarded Academic Fellowship of the CIPD, their highest honour.
Peter has written over 200 publications and spoken in over 60 countries worldwide.
Peter was Professor of Psychology at Queen’s University, Belfast and is currently Professor of Leadership Studies at Kingston University, London.
His memoirs ‘Testing Times: Psychologist at Work’ will be published in 2020.
Before we get started . . .
If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue readingI was delighted to be joined on the A Better HR Business show by Deva Naidu, Managing Director of Partners+ to discuss the 4 big reasons why M&A deals fail (Merger & Acquisition) in the recruitment & HR sector.
If you’d like to talk with Deva, you can schedule time with him here.
Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.
Continue reading
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