Helping to grow businesses in the Human Resources industry

Tag: b2b sales (Page 1 of 2)

How I Got Thousands Of Awesome Email Subscribers (10 Methods) And How You Can Apply This To Your Business

I love my email mailing list. It has thousands of subscribers real people from HR-related businesses around the world who are:

  1. Interested in the topic of growing a business in the HR sector.
  2. Keen to learn.
  3. Intelligent, friendly, awesome people.

It may sound trite but every single day I love hearing back from these wonderful people as they:

  • Share stories
  • Ask for advice
  • Thank me for sharing resources
  • Refer potential new clients to me
  • Invite me to speak on podcasts and panel discussions
  • Join my online training courses
  • Work with my via my HR business marketing services
  • And much more.

In this episode of the A Better HR Business podcast, I share how (and why) I’ve managed to build up an email mailing list of thousands of people in the HR-related business sector. 

I’ll share ten different methods that have helped me build up this list – you’ll be able to adopt many of them for your own business.

I’ll also explain why it’s such an important business asset to build up over time.

It could help you grow your HR-related business easier and faster so I’d suggest having a quick listen now . . .

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Use This Simple 5-Step Process To Grow Your HR Business

Thanks to my podcast, newsletter, blog, LinkedIn posts, etc, I get marketing queries every week from companies and individuals running businesses in the HR sector.

The questions often revolve around this central question:

What should we do next?’


Prefer To Listen? Podcast Version of ‘Use This Simple 5-Step Process To Grow Your HR Business

In Episode 119 of the A Better HR Business show, I share a simple 5-step process you can use to grow your HR business.


It makes sense.

There are so many options out there for people trying to grow their HR business.

These lead to questions such as:

  • Should we be running paid ads somewhere?
  • Do we need a blog?
  • What should we be posting on LinkedIn?
  • Which types of companies should we approach? Why are they ignoring us?
  • Should I write a book?
  • What about Google AdWords?
  • What should we say on our website?
  • Should we be making videos?
  • How should we send emails? Hubspot, Mailchimp, Active Campaign, something else? 
  • How do we decide what to offer?
  • What’s the right angle to take in sales meetings?
  • How do we get more clients?

Again, ‘What should we do next?

People often feel a little overwhelmed.

A Simple 5-Step Process To Follow

Here’s a simple 5-step process I use with my clients which are either: consulting firms, HR tech firms, or individual consultants, all within the wide HR sector.

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Growing An HR Consultancy In The Insurance Broking and Financial Services Industry

Alison Clegg on A Better HR Business podcast

I was delighted to be joined on the A Better HR Business show by Alison Clegg, Founding Director of Highridge HR.

Highridge HR specialises in the small-medium insurance broking and financial services industry.

Highridge HR

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An Employee Engagement Business – With Skip Weisman

I was thrilled to be joined on the A Better HR Business show by a fascinating employee engagement expert, Skip Weisman.

Skip is an Empowered Employee expert and founder of Your Championship Company

Skip and I talked about his background in baseball, his consulting business, his business growth strategies, and a whole lot more.

If you’d like to contact Skip, you can reach out to him at Your Championship Company

Skip

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Interview With Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology

I was thrilled to be joined on the A Better HR Business show by Professor Peter Saville of SHL, Saville Assessment, and 10x Psychology so we could discuss his life and many business successes.

You can enjoy this interview in video and audio formats.

Peter Saville is arguably the best known, most successful, and highly acclaimed Psychologist within the Business Psychology Profession.

“As a skilled psychometrician and visionary leader, Peter Saville has made a significant impact on professional psychology in the UK and beyond. The widespread use of his tests by major companies and public bodies is testament to his remarkable ideas.”

The British Psychological Society

With a usage of some 50 million of his measures of ability, personality, motivation and talent annually, Peter has been described as “One of the most influential Psychologists of our time”.

Peter founded SHL in 1977 where he developed the Occupational Personality Questionnaire (OPQ) and the first commercial Big 5 Personality measure.

Peter_Saville_and_Ben

Peter floated SHL on the main London stock exchange in 1997 for £240 million.

In 1999 Peter was cited as the only Occupational Psychologist in the list of Britain’s Top Ten Psychologists.

In 2001 Peter’s portrait hung in the National Portrait Gallery, London, after being presented with the British Psychology Society Centenary Award for Distinguished Contributions to Professional Psychology.

Peter went on to found Saville Consulting (now Saville Assessment), where he developed the Saville Wave questionnaire. The company was acquired by Willis Towers Watson in 2015 for £43 million.

Already a Fellow, in 2012 Peter received the highest BPS award, Honorary Fellowship, in recognition of his work in “Flying the flag for Britain for objective assessment” and “Creating the global gold standard for psychometric tests”.

In 2014, Peter was awarded Academic Fellowship of the CIPD, their highest honour.

Peter has written over 200 publications and spoken in over 60 countries worldwide.

Peter was Professor of Psychology at Queen’s University, Belfast and is currently Professor of Leadership Studies at Kingston University, London.

His memoirs ‘Testing Times: Psychologist at Work’ will be published in 2020.

Before we get started . . .

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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The 4 Big Reasons Why Recruitment & HR M&A Deals Fail (Mergers & Acquisitions)

I was delighted to be joined on the A Better HR Business show by Deva Naidu, Managing Director of Partners+ to discuss the 4 big reasons why M&A deals fail (Merger & Acquisition) in the recruitment & HR sector.

Book A Call With Deva Naidu

If you’d like to talk with Deva, you can schedule time with him here.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Two Successful Recruitment Business Owners]

Something special for you today: a panel discussion with two highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing An HR Tech (Online Team Building) Platform – Tribalee

The world of work has changed so much in recent times so I was delighted to be joined on the A Better HR Business show by Adrien Aubry, the Chief Business Officer & Co-founder of Tribalee, a team building platform which is helping re-shape the workplace.

Adrien Aubry – Tribalee

Tribalee cleverly and automatically organises regular virtual & in-person mini internal networking events for companies and their staff.

I spoke with Adrien about what Tribalee does, who it helps, and how the team is growing the business.

Want Some Help?

Before we begin, if you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

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Growing A Successful Recruitment Agency [Panel Discussion Featuring Four Successful Recruitment Business Owners]

Something special for you today: a panel discussion with four highly successful recruitment business leaders.

I was thrilled to be joined on the A Better HR Business show by:

  • Charles Draper – Group Managing Director of the Sure Group (A one-stop-shop solution for businesses that have an ongoing demand for Recruitment and Logistics requirements).
  • Ian Simkins – Managing Director of Silven Recruitment (Food & drink recruitment experts).
  • Kelly Tucker – Managing Director of HR Star (HR & recruitment experts).
  • Martin Jones – Managing Partner of KnownFour (Technology & Finance recruitment experts).

We discussed:

  1. What does your business do and for who do you help?
  2. What makes a good vs great recruitment business?
  3. What’s your advice when it comes to growing a successful recruitment/HR business?
  4. What does the future hold for the recruitment/talent acquisition space?

If you’re working hard to grow a recruitment agency (or any HR-related business, for that matter), you should definitely pause and have a listen to this fascinating discussion.

Want Some Help?

If you want some help getting more clients, check out my thought leadership, inbound marketing, and business growth services for companies in the HR sector.

Continue reading

45 Ways To Make Your HR Consulting Business More Profitable

The coronavirus has put huge pressure on businesses in the Human Resources industry such as recruitment firms, employee engagement firms, and others.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.

How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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Growing A Coaching & Mindfulness Business – Rising Minds

Tim Segaller is an author and is Co-Founder & Director of Rising Minds – a coaching and mindfulness social enterprise that combines coaching with neuroscience-based mindfulness training.

Tim joined me on the A Better HR Business podcast to talk about:

  • Tim’s background and how and why he started Rising Minds.
  • What does Rising Minds do?
  • What is mindfulness and how does Tim convince corporate sceptics of its effectiveness?
  • How Rising Minds got its first few clients and what are the main marketing channels for getting new clients now?
  • What Tim sees coming down the road for HR & the world of work and how to get prepared for these changes.
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How To Sell HR Services

Wondering how to sell HR services to employers?

Here is some expert HR sales advice from B2B sales expert, Jamie Martin, on selling Human Resources services.

Jamie Martin is an award-winning sales professional who is passionate about sales training to help businesses grow by getting better at selling HR services.

Discussion On How To Sell HR Services

How To Sell HR Services - Jamie Martin

Jamie joined me on the A Better HR Business podcast to talk about:

  • How to map out or define a business’s sales process and sales strategy?
  • How to get more clients from LinkedIn now that it is so crowded since the coronavirus pandemic and what’s the right way to do messaging on LinkedIn?
  • What’s the best way to move someone from a LinkedIn conversation to a phone call?
  • What’s your recommended process for consultants to run a sales call on Zoom with a prospective new B2B client?
  • Many consultants in the HR world love brainstorming, educating, and sharing good ideas. The problem is, they can sometimes give away too much information or planning advice on a sales call to the extent that the prospective new client becomes convinced that they do it themself. What’s your advice on how not to give away the farm on a sales call?
  • How should people handle the old chestnut? – “Send us the details or a proposal and we’ll take a look at it.”
  • If a consulting firm is not converting enough sales calls into new clients, what should they do?
Available Now: The B2B Sales Training for HR Consultants Course
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Growing A Leadership & Learning Consultancy – With Greg Kinnaird

One of my favourite aspects of working in HR is the opportunity to observe. You’re often in a unique position to stand back and see what’s going on within an organisation and then help drive change to take things forward.

My guest on this podcast episode is one of the best observers and leadership change experts around.

Greg Kinnaird is an expert consultant, facilitator, and author whose business, Corporate Learning Solutions, partners with organisations throughout South-East Asia, South Africa, United Arab Emirates, and Europe to help develop their high potential leaders.

Greg joined me on the A Better HR Business podcast to talk about:

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