I was delighted to be joined on the A Better HR Business show by Reuben Swartz, Founder of Mimiran which is an ‘anti-CRM’ for solo consultants who hate ‘selling’ but love serving clients.
Ruben is also the host and “Chief Nerd” of the Sales for Nerds podcast.
Reuben considers himself “a software engineer by training, a consultant by background (helping firms from startups to Global 100 firms sell more profitably), and a sales rep by necessity.”
Reuben has blended his expertise in computer science with his past experience as a sales and marketing consultant for Fortune 500 companies, along with his dissatisfaction with conventional sales tools. His objective is to assist other consultants in avoiding the difficulties he faced when trying to let go of misleading beliefs about sales and marketing.
Mimiran helps companies sell faster and more profitably by streamlining the sales process, converting more visitors into leads, more leads into conversations, and more conversations into e-signed proposals.
In a wide-ranging discussion, Reuben and I talked about:
- What is Mimiran and how it can help you develop your business?
- How Mimiran is making the experience of getting to the lead magnet easier than other CRM tools.
- Mimiran helps businesses have more conversations with new leads and existing contacts.
- How to automate proposals and track referrals using Mimiran.
- Mimiran is available on any device.
- And much more.
Thanks, Reuben!
Episode 186 – Cool Software To Help HR Consultants Generate More Business – with Reuben Swartz
You can find the podcast on all the main podcast players.
About The ‘A Better HR Business’ Podcast
In my HR marketing podcast, I talk with different HR consultants and HR tech companies from around the world to learn about what they do and how they keep their businesses healthy and moving in the right direction.
If you have questions you want to ask me about growing an HR consultancy or marketing for HR tech companies, just let me know or visit the HR marketing services page.
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Enjoy the show!
