Business growth services and advice for HR companies

Tag: HR B2B partnership marketing (Page 1 of 3)

Scott Miller – FranklinCovey

Years ago, I was a fresh-faced young HR graduate in an international, very rules-based company when my first mentor gave me a copy of a book called ‘The 7 Habits of Highly Effective People‘ written by Stephen Covey.

Growing the FranklinCovey Company

The book had a profound effect on my thinking and on my subsequent career in Human Resources.

It seems, I wasn’t the only one.

The book has sold more than 40 million copies in 40 languages worldwide and remains one of the best selling nonfiction business books in history.

Now listed on the New York Stock Exchange, the FranklinCovey company is considered by many as the world leader in helping organizations achieve results that require lasting changes in human behavior.

I was delighted to be joined on the podcast by the company’s Executive Vice President of Thought Leadership, Scott Miller.

Scott Miller - FranklinCovey profile
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Growing An HR Company (Workplace Behavior Consultancy) Catherine Mattice-Zundel of Civility Partners

Catherine Mattice-Zundel is President of consulting and training firm, Civility Partners, and has been successfully providing programs in workplace bullying and building positive workplaces since 2007.

Catherine Mattice-Zundel

Her clients include Fortune 500’s, the military, several universities and hospitals, government agencies, small businesses and nonprofits.

Catherine has also written three books, one of which the legendary Ken Blanchard called, “the most comprehensive and valuable handbook on the topic” of workplace bullying.

Catherine’s also been in Forbes.com, Inc Magazine, Entrepreneur, USA Today, and CNN.

Catherine joined me on the podcast to talk about her business journey and the important change that Civility Partners is bringing to workplaces right across North America.

During our chat, we talked about:

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Introducing The New HR Consulting Work Platform – One Circle

One Circle is a platform of freelance HR consultants providing Human Resource consulting services, digitally, sharing thought leadership and solutions.

Completely virtual, One Circle allows companies to engage with and hire freelance HR consultants online, on-demand, from around the world and across the employee lifecycle, all in one place.

Emma El-Karout - One Circle HR Platform

The Co-Founder of One Circle, Emma El-Karout, joined me on the podcast to talk about this new HR consulting work platform.

During our chat, we talked about:

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Growing An Employee Happiness Business – Nic Marks of Friday Pulse

If magic exists, it’s alignment. I had a fascinating conversation with Nic Marks, CEO & Founder of employee happiness platform, Friday Pulse.

Nic Marks of Friday Pulse on A Better HR Business Podcast

By measuring positive and negative emotions and systematically collecting feedback, Friday Pulse provides real-time insights on individuals, teams and organizations as they adapt to new realities.

Nic and I had a great conversation about measuring employee happiness and about starting and growing this successful HR Tech business.

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Growing A Skills Assessment HR Tech Company With Amit Mishra of Interview Mocha

Amit Mishra is a good luck charm for tech companies (find out why in this episode).

Amit Mishra - A Better HR Business

Amit is the CEO and Co-Founder of the highly successful online skills assessment company, Interview Mocha.

Interview Mocha is a leading provider of online assessment software for pre-employment skill testing.

The company serves over 1000 clients across the world.

The platform offers over 1500 skill assessments across all the major fields.

I spoke with Amit about how he and the founding team started Interview Mocha, about the future of HR, growing an HR Tech company, and much more.

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Growing A Diversity & Inclusion Consultancy – MASF Consulting

Mark Fenton might not be who you would automatically consider as a campaigner for diverse & inclusive workplaces.

Mark Fenton

He is white, straight, middle-aged, middle class and married with two kids and a dog.

But, as he says, that’s the point.

Mark has over 20 years’ experience in global financial organisations, with a proven track record in finance, audit and business strategy.

So yes, he’s a “finance guy”.

However, more recently, he ran global diversity and inclusion programmes for the world’s most valuable insurance brand, AXA.

Mark is now the CEO & Founder of MASF Consulting Limited.

We had a fascinating discussion about:

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HR Business Growth Advice From B2B Sales Legend – Aaron Ross

I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.

Aaron Ross on how to grow an HR business

Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:

Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘

Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.

From Impossible To Inevitable

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).

Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

I’ve read the book and loved it. It will help you:

  • Pinpoint why you aren’t growing faster
  • Understand what it takes to get to hypergrowth
  • Nail a niche (the #1 missing growth ingredient)
  • What every revenue leader needs to know about building a scalable sales team

Discussion Notes

During our conversation in Dublin, we talked discussed:

✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.

✔️ 04:58 – When happened after Salesforce.

✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.

✔️ 07:47 – How to nail your business niche.

✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?

✔️ 13:40 – How to get the right balance between inbound and outbound marketing?

✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).

✔️ 16:42 – Should you [the listener] write a book?

✔️ 25:11 – How to learn more about Aaron and his company.


Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.

Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.

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Growing A Successful HR Consultancy – Trapeze HR

In this article, I’m kindly joined by Harriet Lavender, Co-Founder of Trapeze HR, to talk about growing a successful consultancy in the Human Resources industry.

Harriet-Lavender - Get More HR Clients

Read on for our discussion on:

  • What Trapeze HR does and how it helps clients.
  • How Trapeze HR got its first few clients and the business’ main marketing channels for getting new clients now.
  • HR changes and challenges Harriet sees coming down the line and her advice to HR professionals and employers on how to face these challenges.
  • Harriet’s advice on how to grow an HR business.
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Growth Software For Growing HR Companies – A Conversation With Benjamin Dell

Benjamin Dell is a fascinating guy. A serial entrepreneur, he has founded a number of very successful software businesses that can help HR companies grow faster.

Benjamin Dell Profile

As I discovered at the recent SaaStock tech conference, Benjamin’s business card says he is the founder and CEO at Missinglettr (a social marketing automation company that automatically creates 12 months’ worth of social content for each blog post you publish) but he has plenty more on the go.

Benjamin and I chatted over coffee about his team’s new venture: Onboardflow. Someone signed up for a trial. Now what? OnboardFlow helps you make sense of your trials so that you can convert more of them.

We also chatted about:

  • HeySummit which lets you run pain-free online summits. It’s an excellent platform with an amazing team.
  • HelpShelf which combines all of your support resources into one gorgeous widget and then makes sure that it’s available when it matters the most.
  • Missinglettr which creates strategic, automated social media campaigns that drive traffic for an entire year. Leaving you to focus on what’s really important.

On the business growth side . . .

  • Benjamin shared his advice for other HR tech companies that want to develop either new product functions and or grow faster or grow more extensively.
  • We discussed how to engage customers in product development and as advocates.
  • And more.
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45 Ways To Make Your HR Consulting Business More Profitable

It’s one thing to start your own HR consultancy but it’s another thing altogether to run a profitable consulting business in the Human Resources industry.

Ben

Today I’m sharing an extensive list of 45 ideas to help make your HR consulting business more profitable.

Thanks to all the successful consultants from the HR industry who have shared their many excellent ideas, suggestions, and pieces of practical advice.


Remember to check out the HR Consultant Bootcamp which is starting soon.


How To Run A Profitable Consultancy In The HR Industry [4 Categories]

To keep things organised, the profitable HR consultancy tips are divided into four broad categories:

  1. Financial Management
  2. Sales & Marketing
  3. Service Delivery
  4. Your People
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