I recently chatted with the hugely influential business leader, Aaron Ross, before his headline speech at the SaaStock tech conference.
Aaron is a global keynote speaker and the #1 best-selling author of the classic B2B sales and growth book:
‘Predictable Revenue: Turn Your Business Into A Sales Machine With The $100 Million Best Practices Of Salesforce.com”‘
Aaron has since gone on to write another best-seller called ‘From Impossible To Inevitable‘ which he wrote with the also legendary SaaS growth expert, Jason Lemkin.
From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion-dollar software company), and EchoSign—aka Adobe Document Services (which catapulted from $0 to $144 million in seven years).
Regardless of the size of your business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.
I’ve read the book and loved it. It will help you:
- Pinpoint why you aren’t growing faster
- Understand what it takes to get to hypergrowth
- Nail a niche (the #1 missing growth ingredient)
- What every revenue leader needs to know about building a scalable sales team
Discussion Notes
During our conversation in Dublin, we talked discussed:
✔️ 02:25 – The idea behind the best-selling book, Predictable Revenue.
✔️ 04:58 – When happened after Salesforce.
✔️ 06:17 – Advice for people wanting to take the plunge and start their own HR business.
✔️ 07:47 – How to nail your business niche.
✔️ 10:32 – Will you miss out on customers and clients if you focus in on a particular niche?
✔️ 13:40 – How to get the right balance between inbound and outbound marketing?
✔️ 15:29 – Jason Lemkin (Aaron’s also super successful co-author of the new B2B growth book).
✔️ 16:42 – Should you [the listener] write a book?
✔️ 25:11 – How to learn more about Aaron and his company.
Outside of writing best-selling books and giving headline speeches at conferences around the world, Aaron is Co-CEO of PredictableRevenue.com, which helps companies grow faster with outbound selling systems.
Aaron’s also a happily married family man with a tribe of children, who, if they’re anything like my kids, leave a joyful trail of toys and playful destruction wherever they go.
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