“Finally, A System That Helps You Bring In More HR Consulting Clients.”

No more ‘feast or famine’. Grow your HR consultancy in a predictable way with the new HR Consultant Business Accelerator training program.

Does This Sound Like Your Story?

A few years ago, I was sitting in a cafe with an old HR colleague of mine who was struggling.

Really struggling.

After a dazzling HR career in the corporate world, he’d had gone into business for himself as an HR consultant.

He was finding it hard to bring in new clients.

Networking had brought in a little work, as had LinkedIn, but it was all a bit hit & miss.

It was all a bit feast or famine.

It was hugely frustrating for him – he was so good at what he did yet he wasn’t attracting enough of the right types of clients to be able to help them with his expertise.

It reminded me of when, a decade ago, I’d taken the big scary leap into the abyss and quit my Human Resources job with a international corporation.

I set up my registered company, paid for all the office setup costs, insurance, stationery, expensive website, accounting services, and so on.

And what happened?

When I opened for business on the first day, I had no clients. No calls, no leads, no nothing.

All I heard was the sound of crickets.

It was a huge letdown and a little scary.

I don’t know if you’ve ever had the same experience as me (thinking clients would be falling over themselves to give me money) but it was scary. And frustrating too.

Anyway . . .

Back in the cafe, over a coffee and a blueberry muffin, I picked up my phone and showed my former colleague the email inbox for my HR business.

There was a stream of sales leads coming into my inbox – two had come in since we had started talking.

There was a stream of sales leads coming into my inbox – two had come in since we had started talking.

These leads were coming in even though I had zero advertising running and no marketing spend. No Facebook or Google ads running.

My former colleague was amazed. He didn’t think this was possible without the help of a big advertising agency and a huge budget behind it all (I’d done it all just using my laptop and a few simple tools).

I’m telling you all this in case you sometimes feel frustrated that, even though you’re awesome and you offer excellent services, you’re still not getting the number and quality of clients that you deserve.

If that’s the case, then let me stress – it’s not your fault.

Experience has taught me that HR consultants and HR Tech companies are amazing at bringing about positive change in organisations.

On the flipside, they’re not so strong at marketing and generating a steady stream of business leads. And why would they? Marketing is not their area of expertise.

That’s why I’ve created this HR Consultant Business Accelerator training program and am now making it available to a select few HR consultants.

We’ll look at how I created that lead generation system for my HR business and build one for your HR consultancy too.

“Ben is not only super knowledgeable in the HR space, he is extremely well connected. He took a real genuine interest in how my business works and was quick to offer help and advice.”

Adam Hankin, GM – Ireland, Wagestream

Will The HR Consultant Business Accelerator Help You?

The HR Consultant Business Accelerator training program will help you if:

• You want more high-value clients who understand and appreciate your expertise.
• You want fewer cheap, complaining clients.
• You want to avoid the feast or famine cycle and have a steady, repeatable system in place to bring in HR clients on autopilot.
• You’re happy to continue putting in a little time to market your business but only if it’s in a well-planned way that gradually creates a ever-growing pipeline of clients.
• You want to be able to focus on your consulting work, not endless marketing tasks that never seem to gain any permanent traction.
• You’d like to be able to choose to do the marketing yourself or outsource it or give it to a staff member but still be confident that it will work.
• You want a step-by-step system to follow to bring in more HR consulting prospects on autopilot.
• You want help from an HR-marketing expert who understands your business.
• Overall, you want to get more clients that you love to work with.

Is This Program Right For You?

Sorry PwC, Deloitte, KPMG, and you other big boys – you’re not invited.

Here’s who is on the guest list:

Solo or small HR consultancies working in areas such as generalist HR consulting, training & development, employee engagement, employment law, employee outplacement, recruitment, and so on.

As a program participant . . .

• You’re likely to be an expert at your area of HR but not so hot at marketing, business development, or IT.
• You don’t have a huge marketing budget to throw around.
• You don’t have a lot of time to spend on marketing.
• You may have been doing some marketing, blogging, emails, etc, but it’s not having the desired effect.
• You’re new to HR consulting or are about to go out on your own.
• You may be unsure what types of business clients to target (don’t worry, we’ll cover that too). If you already know who you’re targeting – excellent!

“I really value Ben’s ideas and marketing tips. This training is exactly what I need as I prepare to leave my management role in the corporate world to start my own generalist HR consultancy.”

Andrew – HR Professional, Australia

 

Who This Is Not For 

This program is not for the big consulting firms with big fancy named buildings and huge marketing teams – they’ll be fine on their own. 

The program is not for people who are constantly looking for loopholes and gimmicks and fads that are over quicker than you’ve learned them.

HR Tech/SaaS companies are welcome to join the program.

However, please note, the whole program is focussed on helping small HR consultancies and solo consultants to bring in more of their preferred types of clients in a way that suits their working week.

Your Invitation To Discover An Easier Way To Get More HR Clients

The HR Consultant Business Accelerator is currently invitation-only and you’re invited. 

The HR Consultant Business Accelerator training program will help you set up a marketing system that brings in new HR consulting clients on autopilot.

You’re joining a short, powerful program that runs for 4 weeks and is available anywhere, anytime.

You’ll acquire the knowledge, skills, systems, and documents you need to implement the four stages of the client generating program:

1. Become super attractive to your target market – Attract the right type of clients and prospects. Not sure who to target? Don’t worry that too.
2. Create an automated marketing funnel to attract business clients – Turn your website, blog, and email system into a lead-generation machine.
3. Fill the funnel – Choose the right marketing channels for your business from all the options such as LinkedIn, Google Adwords, SEO, email, etc. Then, use those channels in the best way.
4. Conversion, Systems & Scale – Convert interest into engagement so you have more paying clients. Then, create systems, outsource, and improve over time, in such a way that you can easily scale up. 

 

BONUS SECTIONS

Based on feedback I’ve been receiving from other HR consultants, I’m going to add two short bonus sections to the Accelerator:

1. Sales Skills For HR Consultants.
2. How To Quit Your Job And Start Your Own HR Consultancy. Who to target and what services to offer.

HR Consultant Business Accelerator – Training Details

You’re joining a short, powerful program that runs for 4 weeks, starting on 12 November 2018 (you’ll have access to the content for 12 months).

You can post questions any time during the program and I will answer (your privacy protected, of course) them in the final Q&A video and/or in a blog post – you’ll never get stuck.

Join now before I close the doors.

Here’s how it will work:

• The HR Consultant Business Accelerator training will start on 12 November 2018 (you’ll have access to the content for 12 months).
• You’ll receive your quick HR Consultancy Growth Self Assessment (I’ll automatically get a copy when you’re done). The sooner you send me your answers, the better.
• You’ll receive your invitation to the training area on my website.
• There will be 4 bite-sized videos walking you through each of the steps in your new marketing system.
• The training videos will be released one-by-one, 7 days apart so that you have time to absorb the information properly.
• You’ll get short, easy guides and/or worksheets for each step.
• Frequently Asked Questions will be covered for each step.
• An extra Q&A video where I’ll be answering your questions that you send in.

“Ben has an excellent marketing brain and knows how to grow HR businesses.” 

Muhammad Qazi, CEO – Tech 360, Pakistan

The Training Is Based On Your Needs

This training is different to what you’ve seen elsewhere.

It should be a lot of fun! 🙂

Before we start the program, you will be asked for your specific business growth questions.

Here are some of the questions and topic requests I’ve received so far from other HR consultants around the world:

• “Attracting the right clients that value what I offer”
• “What kind of events does HR managers happily attend and take time for?”
• “How to craft a strong pitch email. What should that message say, how do you put your elevator pitch into a concise email, and what should be left out.”
• “As a generalist, how can I find and solve the business problem – in other words, what niche should I focus on which people want?”
• “Help me reach my preferred clients – but I dont know who they are and what they need…”
• “Generating the raw leads data to begin the marketing process.”
• “Generation of new clients”
• “Please include a section on transitioning from being an employee to a consultant.”
• “How do you best ‘sell’ using FB and LinkedIn without ‘selling'”
• “Who, commercially in small enterprises, would recognise the value of what I offered? The advantage is that they wouldn’t have HR people to kill the offering. On the other hand, how do I find owners or managers who are not clueless?”
• “Converting interest into engagement – eg. paying clients”
• “Attracting right prospects”
• “Will you include anything about partnerships? Your article about Wagestream was really interesting.”
• “Selling skill”
  
• “Choosing a distribution channel / building audience”
• “What type of branding appeals to hr community?”

You can post your questions to me any time during the program and I will answer them (your privacy protected, of course) in the final public Q&A video and/or in a blog post – you’ll never get stuck.

The idea is to help HR consultants set up effective marketing funnels that bring in new clients on autopilot.

Here’s what you’ll get after we work through the four steps:

• You’ll get a step-by-step system to follow to bring in more HR consulting prospects on autopilot.
• You’ll feel more confident and able to bring in more high-value clients who understand and appreciate your expertise.
• You’ll gradually be able to get rid of any cheap, complaining clients.
• You’ll have a system in place to help you avoid the feast or famine cycle.
• You’ll have a steady, repeatable system in place to bring in HR clients on autopilot.
• In short, you’ll get more clients that you love working with.

Believe me, there’s a great feeling of relief and confidence that comes with this in place.

“If you’re looking to expand your HR business, I recommend Ben and his expert advice.“

Robert Ebers, CEO – Workplace Stars

Investment – Standard

I’m really looking forward to working with you to grow your HR consultancy.

Here’s what you’ll get:

• Your powerful HR Consultancy Growth Self Assessment (I’ll automatically get a copy when you’re done).
• Access to the training area on my website.
• 4 bite-sized videos walking you through each of the steps in your new marketing system.
• You’ll get short, easy guides and/or worksheets for each step.
• Frequently Asked Questions will be covered for each step.
• An extra Q&A video where I’ll be answering your questions that you send in.

You can post questions any time during the 4 weeks and I will answer them (your privacy protected, of course) in the final Q&A video and/or in a blog post – you’ll never get stuck.

You will then have access to the training videos and documents for a full 12 months after the Accelerator ends.

The investment for participation in the standard 4-week HR Consultant Business Accelerator is €297.

 

Wondering if this will help you? Answer these two quiz questions:

Your Revenue Opportunity

 

Investment – Private Access

Want some extra help? I have made a couple of Private Access places available on the HR Consultant Business Accelerator.

Here’s what you’ll get:

• Your powerful HR Consultancy Growth Self Assessment (I’ll automatically get a copy when you’re done).
• Access to the training area on my website.
• 4 bite-sized videos walking you through each of the steps in your new marketing system.
• You’ll get short, easy guides and/or worksheets for each step.
• Frequently Asked Questions will be covered for each step.
• You can post questions any time during the 4 weeks and I will answer them (your privacy protected, of course) in the final Q&A video and/or in a blog post – you’ll never get stuck.

In addition, you will also get:

• An additional 4 weeks of expert marketing advice and support (taking the program up to 8 weeks).
• Kick-Off Call. We’ll get on the phone or Skype and work through your completed HR Consultancy Growth Self Assessment. We’ll identify your strengths, weaknesses, and build out your personalised action plan.
• Full email access to me for the full 8-week program. Have a question? Want to run something by me? Want my opinion on your marketing plan? Just email me.
• Progress Call. After around 4 weeks, we’ll get on the phone or Skype to review your action plan, clear any bottlenecks, and push through to get your marketing system in place.
• First option to continue private support after the program.

You will then have access to the training videos and documents for a full 12 months after the Accelerator ends.

The investment for participation in the Private Access 4-week HR Consultant Business Accelerator is €1497.

No Risk, Satisfaction Guarantee

I want you to be happy with your decision to join the HR Consultant Business Accelerator.

If you go through the training program and do the work but are not completely satisfied, just email me within the next 6 months and I’ll refund you – no problems, no hassle.

I want you to grow your HR consultancy and feel confident about the future.

Join Now

Ready? Let’s get started! 

I may not run this program again so don’t miss out.

If I do ever run the program again, the price will be significantly higher.

To join the HR Consultant Business Accelerator, click the button below.

Join the HR Consultant Business Accelerator Now.

To join the Private Access HR Consultant Business Accelerator, click the button below.

Join The HR Consultant Business Accelerator (Private Access) Now

See you in the program.

All the best,

Ben